Tatyanaleonov fibbeautyindustryreview

Page 1

words by Tatyana Leonov

words by Tatyana Leonov

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ISSUE 4


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FASHION INDUSTRY BROADCAST

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ISSUE 4


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4800 4700 US$ Million

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4600 4500

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4299.6

4300 4200 4100 4000

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2006

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Source: Euromonitor International

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2006 Domestic Growth

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FASHION INDUSTRY BROADCAST

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US$ Million

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>c BVgX] '%%)! EgdXiZg <VbWaZ VccdjcXZY Vc ZmXajh^kZ 4100 a^XZch^c\ V\gZZbZci l^i] DI DkZgI^bZ id bVg`Zi V a^cZ 4000 d[ eZghdcVa XVgZ egdYjXih YZkZadeZY [dg ilZZc^Zh VcY 2007 2012 2006 Source: Euromonitor International iZZcV\Z Wdnh l]^aZ ^c '%%* AÉDg‚Va EVg^h ^cigdYjXZY ^iÉh Òghi XdbegZ]Zch^kZ bZcÉh Vci^"V\Z^c\ a^cZ# 6eegdeg^ViZan cVbZY BZc :meZgi! i]Z a^cZ ^cXajYZY Z^\]i Y^[[ZgZci egdYjXih YZh^\cZY id VYYgZhh i]Z cZZYh d[ Vc V\Z^c\ bVaZ# AÉDg‚Va egd_ZXih i]Vi Wn '%'*! )&#* eZgXZci d[ Vaa i]Z eZdeaZ ^c :jgdeZ! i]Z JH VcY ?VeVc l^aa WZ dkZg *% XdbeVgZY l^i] () eZgXZci ^c '%%* # 7VWn WddbZgh VgZ eVgi^XjaVgan gZaZkVci [dg i]Z ^cYjhign Vh i]Zn gZegZhZci V h^oZVWaZ VcY \gdl^c\ XdchjbZg bVg`Zi# I]Z^g ^cXgZVhZY ^ciZgZhi ^c VeeZVgVcXZ VcY ]^\] aZkZa d[ Y^hedhVWaZ ^cXdbZ bZVch i]Z bVg`Zi [dg Vci^"V\Z^c\ egdYjXih ^h ZmeZXiZY id Zc_dn higdc\ \gdli]#

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US$ Million

350

329.3

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300 250 200 150 100 2005 Source: Euromonitor International

2006 Domestic Growth

ISSUE 4


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FASHION INDUSTRY BROADCAST

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ntroducing the new weightless Shine Care system hat gives you a choice of hine – Tailor-Made Shine om System Professional.

his advanced shine system reates superior reflective ffects on all hair tones, while reparing hair for the shine nd finish you want.

or more information, go to www.systemprofessional.com.au.

INDULGE YOURSELF WITH JEWEL-INSPIRED SHINE.


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