The Significance of for Tourisim Destination
To Travel is to Shop by Brandy Henderson
travel & leisure
oday’s shopping trends are evolving, and consumers are looking for new and unique experiences more than ever before. Earlier this year, United Nations reported that global e-commerce sales in 2019 increased 4% from the year previous bringing in a total of $26.7 trillion. Despite this growth online, several studies have shown a large amount of the population is still seeking in-store experiences. For example, Raydiant’s second annual State of Consumer Behavior Report, published in January of 2021, stated that 46% of respondents said that given the choice, they prefer to shop in person rather than online.
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The activity of shopping, although it will continue to evolve and blend between the digital and physical realms, will always remain an attractive and engaging activity for many, as well as a reason to travel. |
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