Reveal Niagara - Business Magazine - Vol. 2 | Issue 4

Page 44

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Sponsorships Contra Deals

Why Your Marketing Plan Should Include These Strategic Investments

ince the beginning of humankind, before formal currencies were developed, people traded items that had a practical value associated in order to acquire the goods that they needed. When currency was invented, it did not replace bartering but instead created a more organized system.

It's not what you pay a man, but what he you that .

marketing

costs counts

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