sport marketing in the equestrian world
· marketing · Television · EVENTS · SPONSORSHIP · CONSULTING ·
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who we are what we do oxer awards television consulting sponsorship events
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who we are Oxer is a sports marketing company specialized in the equestrian world with a determined international vocation. Our young team is composed by very wellknown professionals in each area and all of them are ready to offer their experience and know-how to all potential world-wide clients. Oxer has experience in projects located in Spain, Germany, Monaco, Portugal, Mexico, United Arab Emirates, Qatar, Turkey, Belgium, Poland, USA, Russia, Italy, Japan, Ireland, China and Letonia.
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Carles Vilarrubí Carrió
Carlos Figueras Arrese
Chairman (6)
Accounting & Finance Manager (10)
José Alfredo Hernández Ortega
Alejandro Ancín Berdegué
vice Chairman (8)
Sport & IT Manager (11)
Álvaro Arrieta Konyay
Ismael Liaño Martínez
CEO (9)
Production & Logistic Manager (2)
Pablo García Piqueres
Jásminka Romanos Carreras
Managing Director (12)
Media Manager (13)
Lori Reed
Alain Storme
P.A. to Chairman (1)
Project Manager (3)
Iosune Quiroga Cía
Lucía Dumont Jaspe
P.A. To CEO (14)
Manager Casas Novas (4)
Rafael Badía Llach
Fernando Pérez Díez
Chief Financial Officer (6)
Manager Castilla y León (5)
At Oxer we take care of all the details. Our clients’ trust is our guarantee.
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what we do Oxer’s activity is divided into four business areas: Television, Consulting, Sponsorship and Events Organization. We organize our own equestrian events and events for our clients. Furthermore we offer our services to other organizing committees.
Television
Sponsorship 6
Consulting
Events
2012 season - business Country
City - Client
Date
events
ESP
VALENCIA - Oliva Nova Beach & Golf Resort
March
ESP
VALENCIA - Oliva Nova Beach & Golf Resort
May
Event
ESP
TOLEDO - Toledo Equestrian Center
May
Event
ESP
MADRID - Club de Campo Villa de Madrid
May
BEL
MINSK
MON
television
sponsorship
consulting
Television
Sponsorship
Consulting
Television
Sponsorship
Consulting
May
Sponsorship
Consulting
MONTE-CARLO - Port d’Hercule
June
Sponsorship
LAT
RIGA
June
Sponsorship
POR
ESTORIL - Hipódromo Municipal de Cascais
June
Sponsorship
ESP
SAN SEBASTIÁN - Real Sociedad Hípica S. Sebastián
June
Event
Television
Sponsorship
Consulting
ESP
SANTANDER - Palacio de la Magdalena
July
Event
Television
Sponsorship
Consulting
LIT
ZAGARE
July
Sponsorship
Consulting
EST
RUILA
July
Sponsorship
Consulting
ESP
LA CORUÑA - Casas Novas Equestrian Center
July
Sponsorship
Consulting
LIT
VAZGAIKIEMUS
August
Sponsorship
Consulting
ESP
ÁVILA
August
Sponsorship
Consulting
RUS
MOSCOW
September
Sponsorship
Consulting
ESP
BARCELONA - Real Club de Polo de Barcelona
September
MEX
QUERETARO - Balvanera Country Club
October
Sponsorship
UAE
ABU DHABI - Al Forsan
November
Sponsorship
ESP
LA CORUÑA - Casas Novas Equestrian Center
December
Event
Television
Sponsorship
Consulting
ESP
MADRID - Ifema
December
Event
Television
Sponsorship
Consulting
Television
Television
Event
Event
Television
Television
Television
Consulting
Sponsorship
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2010
2009
2011
Oxer organizes an annual official dinner to honor of the best personalities within the equestrian world. In 2009, H.R.H. The Infanta D陋 Pilar de Borb贸n received the Oxer Award during the Gala Dinner of the Grand Prix of Spain in Valencia. In 2010, the Oxer Award was given to H.H. Mohamed Bin Rashid Al Maktoum. Leon Melchior, horse breeder, sponsor and who has developed one of the most prestigious studbooks of the globe, was the winner in 2011. His daughter, Judy Ann, accepted the award on his behalf. The Oxer Board of Directors decided to declare the Oxer Award 2012 null and void. The next Oxer Award will be given in May 2013. Exclusivity event in Equestrian. 300 guests from Equestrian, Sponsors, VIP people. Important press coverage. 8
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events
sponsorship
consulting
television
television
television
television: presentation The television coverage of an event ensures greater media impact. There is no doubt that television presence is one of the differentiating elements of any event. The broadcast adds value, for both the public and to sponsors. Oxer accumulates annually about 300 hours of equestrian competition broadcasted and we have relationship with more than 50 international TV channels.
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television
the whole tv process Oxer handles television rights to most of the international equestrian competitions that are held in Spain. We negotiate with the media and monitor every step of the television process. We take care of location, signal production, TV graphics, transmission, editing and control of audiences. We also produce promotional videos, spots and personalized graphics.
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television
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television
mediterranean equestrian tour • Venue: Oliva Nova Beach & Golf Resort • Date: February - March 2012 • TV ROI: 909.170 € • Broadcast time: 8 h. • TV Channels: 5
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television
CSI 5* madrid • Venue: Club de Campo Villa de Madrid • Date: 17 - 20 May 2012 • TV ROI: 1.806.488 € • Broadcast time: 15 h. • TV Channels: 12
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television
fei nations cup promotional league final barcelona • Venue: Real Club de Polo de Barcelona • Date: 20 - 23 September 2012 • TV ROI: 1.923.313 € • Broadcast time: 37 h.• TV Channels: 13
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events
sponsorship
consulting
television
consulting
consulting
consulting: presentation Oxer offers strategy consulting services to all companies and institutions active in equestrian industries and sports, and covers all different tasks and disciplines. Oxer has been the Equestrian Consulting Company in international projects located in Spain, China, United Arab Emirates, Qatar, Germany, Japan, Turkey, Russia, Italy and Ireland. Our consulting activity is divided into five areas: • Advice • Research • Concept Study • Planning • Project Management
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Asian Games 2010
Country
City
Client
Activity
JPN
HOKKAIDO
MACHIKANE FARM, MR. HOSOKAWA
Thoroughbred breeding and training
IRL
KILDARE
IRISH NATIONAL STUD
Thoroughbred breeding
GER
BADEN-BADEN
BADEN-BADEN RACECOURSE
Training tracks
UAE
DUBAI
EMIRATES EQUESTRIAN CENTRE
Show jumping event
IRL
KILKENNY
MOUNT JULIET EQUESTRIAN CENTRE
Resort equine centre
CHN
GUANGZHOU
ASIAN GAMES 2010 FACILITIES
Olympic equestrian venue
QAT
DOHA
AL SHAQAB EQUESTRIAN FACILITY
Equestrian multidiscipline venue
CHN
HONG KONG
SHATIN RACECOURSE
Racing
ESP
SANTANDER
FUNDACION BOTIN
Heritage, landscape and agricultural project
UAE
ABU DHABI
ABU DHABI EQUESTRIAN CLUB
Show jumping, riding academy and event venue
TUR
IZMIR
KONVOY COUNTRY CLUB
Equestrian centre
RUS
MOSCOW
PEGAS EQUESTRIAN CENTER
Equestrian multidiscipline venue
ITA
GALIPOLLI
GALIPOLLI
Equestrian centre
ESP
SEGOVIA
EL ESPINAR
Equestrian centre
consulting
selected projects
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consulting
selected projects El Espinar, Segovia, Spain (1) Shatin Racecourse, Hong Kong, China (2) Pegas Equestrian Center, Moscow, Russia (3) Irish National Stud, Kildare, Ireland (4) Al Shaqab Equestrian Facility, Doha, UAE (5)
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consulting 2 3
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consulting
selected projects Abu Dhabi Equestrian Club, Abu Dhabi, UAE (1) Asian Games 2010 Facilities, Guangzhou, China (2) Baden-Baden Racecourse, Baden-Baden, Germany (3) Emirates Equestrian Centre, Dubai, UAE (4) Mount Juliet Equestrian Centre, Kilkenny, Ireland (5) Machikane Farm, Mr. Hosokawa, Hokkaido, Japan (6)
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consulting
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events
sponsorship
consulting
television
sponsorship
sponsorship
sponsorship: presentation Oxer is the leading Spanish company in the management of equestrian sponsorships. Our task is to optimize the companies’ investment seeking to link corporate image to the values of freedom and dynamism inherent in equestrian sports.
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sponsorship
patronage of a competition Competition title communicated to all media. Sponsor representative participates in the prize giving ceremony. The representative of the Sponsor would deliver the trophy to the winner. Winning horse receives blanket with the sponsor logo.
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sponsorship
advertising fences Excellent exposure inside the arena. TV Broadcast focuses on horse and rider at jumps. Press photographers normally go for action shot (jump). Different design available according with the sponsor image.
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sponsorship
advertising boards Classic advertising element and led boarding system. Affords optimum media exposure. TV broadcast of event takes place in arena. A variety of different camera views and angles is generated due to changing order and positions of the jumps.
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sponsorship
arena decoration and logo placement Exclusive advertising element placed into the arena to heighten impact on TV: • Cars • Entrance Arches • Video Scoreboard • Totem • Flags • Clocks
Logo placement: • Logo backdrop at the press-center • Scoreboard / Video screen • Spots • VIP Ticktes • Press Kit • Starter and result list • Staff dressed with branded clothes
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sponsorship
city promotional campaign Posters, flyers, advertisement place in the main points of the city. Bus stop marquees. Clocks. Subway’s stairs. Flags. Presentations.
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sponsorship
shopping village Near the main arena. Shopping area for all the spectators. Luxury brands. Equestrian brands.
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sponsorship
hospitality Exclusive area for VIP guests. Tables reserved for sponsors facing the arena. Free catering and drinking services. Hostess services. Online information screens.
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events
events
events: presentation Oxer organizes, produces and directs events tailored to the specific requirements of each client. We have a long experience in equestrian competitions and experts on each area, allowing us to develop the entire infrastructure of the event, ensuring the success and quality, to take special interest in the care of the details.
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events
csi 5* madrid - global champions tour • csi 5* madrid - global champions tour • Venue: Club de Campo Villa de Madrid • 103 Edition • Date: 3 - 5 May 2013 • Audience: 40.000 People • Prize money: Approx. 525.000 € • Budget: 2.000.000 € • Sponsors: Repsol, Massimo Dutti, Coca-Cola, Iberia,Volvo, Longines
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channel
event value
event contacts
10
0:13:20
105.314 €
952.000
CLASS HORSE TV
7
15:10:00
72.618 €
2.450.000
CMTV
1
1:07:00
10.050 €
1.000
E3
1
1:02:07
149.080 €
EQUIDIA
2
2:28:00
207.082 €
ETBSAT
1
1:07:00
66.330 €
EUROSPORT 2
1
1:14:21
966.476 €
EUROSPORT ASIA-PACIFICO
3
3:45:00
2.924.775 €
30.000.000
EUROSPORT INTERNACIONAL
1
1:20:31
1.046.636 €
250.000.000
EURSTV
1
1:18:38
129.745 €
LAOTRA
1
1:07:00
12.060 €
8.000
NOU 2
6
8:23:24
442.197 €
16.000
TDEPO
4
4:52:41
875.035 €
56.000
TV1
1
0:02:20
24.500 €
900.000
TV1 (VAL)
1
0:00:53
1.590 €
94.000
TVGAL2
1
1:24:43
228.735 €
5.000
TOTAL
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44:36:58
7.262.223 €
564.482.000
30.000.000 250.000.000
events
SPAIN
references time/space
CANAL9
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events
csi toledo • International Show Jumping 2* • Venue: Hípica of Toledo • Date: 10 - 12 May 2013 • Audience: 6.000 People • Prize Money Approx. 70.000 € • Budget: Approx. 300.000 € • Sponsors: Iberdrola, Telefonica, Iberia, Porcelanosa, Tous, Coca-Cola
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references
broadcast time
CMTV
2
0:12:13
3.348 €
CMTV2
1
0:55:54
10.062 €
ETBSAT
1
0:55:54
55.341 €
LAOTRA
1
0:55:54
10.389 €
1.000
NOU2
1
0:55:54
75.465 €
3.000
TDEPO
2
2:00:36
253.260 €
16.000
TVGAL2
1
0:55:54
251.940 €
7.000
TOTAL
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6:52:19
659.805 €
114.000
event value
event contacts 87.000
events
media
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events
kap jumping tour 2013
2013 season will see the second edition of the Kap Jumping Tour. This is an equestrian circuit of Eastern European CSIOs under the patronage of Kap Jumping. Kap Jumping is a Russian sport marketing company based in Swiss. Mr. Pavel Kadushin is the President and Owner of Kap Jumping and one the main equestrian stakeholders of Russia. Kap Jumping owns full rights of Kap Jumping Tour and Oxer is the Equestrian Advisor of Kap Jumping. The Tour is growing up in 2013 thanks to the new add of Sopot and Budapest. Country
City
Dates
Event
Minsk
24 - 26 May
CSIO 3*
RUSSIA
Moscow
31 May - 2 June
CSIO 5*
POLAND
Sopot
14 - 16 June
CSIO 3*
HUNGARY
Budapest
5 - 7 July
CSIO 3*
LITHUANIA
Zagare
19 - 21 July
CSIO 3*
LATVIA
Riga
26 - 28 July
CSIO 3*
ESTONIA
Ruila
9 - 11 August
CSIO 3*
SLOVENIA
Ceije
13 - 15 September
CSIO 3*
BIELORRUSIAN
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ENGLAND
FINLAND
GERMANY CZECH REP FRANCE
events
Y ITAL
SPAIN
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events
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events
csi san sebastián • International Show Jumping 2* • Venue: Real Sociedad Hipica de San Sebastián • Date: 28 - 30 June 2013 • Audience: 9.000 People • Prize Money: Approx. 50.000 € • Budget: Approx. 300.000 € • Sponsors: Iberia, Volkswagen, Massimo Dutti, NH Hoteles, Segura Viudas, Frigo
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references
broadcast time
CLASS HORSE TV
8
8:55:00
42.693 €
CMTV2 (CLM)
1
1:05:11
11.733 €
E3 (CAT)
2
2:10:22
312.880 €
12.000
ETB 1
2
1:05:48
69.294 €
8.000
ETB 2
1
0:00:41
3.280 €
92.000
ETBSAT
2
2:10:22
129.063 €
LAOTRA (MAD)
1
1:05:11
11.733 €
NOU 2 (VAL)
1
1:05:29
88.403 €
TDEPO
2
2:17:07
493.645 €
41.000
TV1 (EUS)
1
0:02:27
5.513 €
64.000
TVGAL2 (GAL)
1
1:05:11
175.995 €
3.000
TOTAL
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21:02:49
1.344.230 €
3.020.000
event value
event contacts 2.800.000
events
media
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events
csi santander • International Show Jumping 2* • Venue: La Magdalena Palace • Date: 5 - 7 July 2013 • Audience: 11.000 People • Prize Money: Approx. 50.000 € • Budget: Approx. 300.000 € • Sponsors: Santander Council, Cantabria Government, Coca-Cola, BMW, Iberia, Massimo Dutti
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references
broadcast time
CLASS HORSE TV
10
15:06:35
72.345 €
CMTV2 (CLM)
1
1:59:46
50.302 €
ETBSAT
1
1:01:33
60.935 €
LAOTRA (MAD)
1
1:01:33
11.079 €
TDEPO
3
3:04:31
571.835 €
TM3SAT (MAD)
1
1:01:33
55.737 €
TV1 (CNT)
2
0:02:43
TVGAL2
2
3:01:19
554.100 €
14.000
TOTAL
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26:19:33
1.376.333 €
3.558.000
event value
event contacts 3.500.000
44.000
events
media
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events
csi casas novas outdoor • International Show Jumping 4* • Venue: Casas Novas Equestrian Center (La Coruña) • Date: 26 - 28 July 2013 • Audience: 15.000 People • Prize Money: Approx. 240.000 € • Budget: Approx. 1.200.000 € • Sponsors: Rolex, Telefonica, Massimo Dutti, NH Hotels, Porsche, La Caixa
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references
broadcast time
CLASS HORSES TV
14
26:14:04
125.622 €
CMTV2 (CLM)
1
1:06:00
27.720 €
EQUIDIA
1
2:59:56
251.547 €
ETBSAT
1
1:06:00
65.340 €
LAOTRA (MAD)
2
2:07:26
22.938 €
2.000
NOU 2
1
2:00:35
149.678 €
1.000
TDEPO
3
3:04:29
392.805 €
50.000
TVGAL
3
0:10:33
22.626 €
140.000
TVGAL2
3
7:01:06
1.302.170 €
5.000
TOTAL
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45:50:09
2.360.446 €
20.098.000
event value
event contacts 4.900.000 15.000.000
events
media
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events
madrid horse week • International Show Jumping 5* • Venue: IFEMA • Date: 24 - 27 October 2013 • Audience: 50.000 people • Prize Money: Approx. 500.000 € • Budget: Approx. 2.400.000 € • Sponsors: Banco Sabadell, Land Rover, Caser, Pedro del Hierro, Coca-Cola, Glorioso
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events
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events
csi casas novas indoor • International Showjumping 5* • Venue: Casas Novas Equestrian Center (La Coruña) • Date: 20 - 22 December 2013 • Audience: 9.000 People • Prize Money: Approx. 450.000 € • Budget: Approx. 1.600.000 € • Sponsors: La Caixa, Rolex, Azkar, Telefonica, Porsche
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references
broadcast time
CLASS HORSE TV
4
4:09:32
17.366 €
nou 4
4
4:16:04
232.710 €
ORO SPORTS
6
6:14:18
336.870 €
TDEPO
4
4:09:31
806.660 €
126.000
TVGAL
4
0:12:21
24.450 €
606.000
TVGAL2
8
14:43:48
2.129.440 €
35.000
TOTAL
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33:45:34
3.547.496 €
803.000
event value
event contacts 36.000
events
media
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events
other services and national competition Oxer offers other services to the organizing committees like: Timing and Scoring, Sports Office, Sports Direction, Technical Direction, Press Department,... We have collaborated with the organizations of Panamerican Games (Guadalajara 2011) and Arab Games (Doha 2011). Oxer also organizes some relevant outstanding national events like CSN ﾃ」ila, Spanish Championships and Ponies and Juniors competitions.
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events
other services and national competition
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· marketing · Television · EVENTS · SPONSORSHIP · CONSULTING ·
sport marketing in the equestrian world
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