The Oxford Guide to Careers 2022

Page 56

APPLICATION ESSENTIALS

Cover letters Always submit a cover letter if you have the chance. Aim to be focused and engaging. Make a strong and persuasive case built on your research and supported with evidence linked to your CV. The cover letter gives you scope to: Showcase what interests and drives you, your enthusiasm for an organisation and the role. Align yourself with the organisation’s strengths, values and culture. Highlight your knowledge and strongest, most relevant skills for the position. Try to sound professional yet conversational, rather than wordy or too stiff and formal. Write in clear, concise English – take care not to drown your reader with detail, and avoid jargon they may not understand. Search online for advice from The Plain English Campaign, which offers simple, clear guidance on improving your writing style. While this may sound simple, your early cover letters may go through three or four drafts (or even more!) before you are happy with them. When you feel your cover letter is finished, put it down overnight (or at least for a couple of hours) before reading it through – aloud. As you read, listen to yourself: Does it say clearly what you want it to say? Does it have your ‘voice’? Do you sound confident? Enthusiastic about the company? Excited about the role? If you insert a competitor company’s name, does the letter still read the same? If so, try to differentiate each letter more! Are there any sections that are hard to read or follow? If yes, try simplifying your language, using shorter sentences or try taking that section out completely.

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This advice also applies if you are writing a speculative letter or application, perhaps asking an organisation if they can offer you work experience. State clearly why you are writing in your opening paragraph, and go on to outline two or three areas where your core skills and experiences best fit the organisation’s needs. Close with an indication of what you would like to happen next.

Top tips for cover letters

The outline letter opposite provides ideas about content and structure to enhance your letters. Keep it short – a concise letter demonstrates focus and strong communication skills. Project confidence – write with the assumption that they will interview you. Keep the tone and content professional – attempts at humour are best avoided. Include specific relevant details that show your research and how you consider they differ from their competitors – do not cut and paste content. As for CVs, double check for errors and typos: using a spell checker is not enough. Ask for feedback from a careers adviser.

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More information

www.careers.ox.ac.uk/cover-letters

www.careers.ox.ac.uk


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Tech: IT, data, AI and machine learning

3min
page 134

Other careers

3min
pages 138-140

Start-ups and entrepreneurship

2min
page 131

Science

2min
page 127

Publishing

3min
page 124

Law

5min
pages 113-114

National policy and government

3min
page 122

Media and journalism

3min
page 120

International policy and development

3min
page 111

Health and social care

3min
page 109

Engineering

2min
page 105

Energy, sustainability and environment

2min
page 103

Education

3min
page 99

Charity and social enterprise

3min
page 90

Consultancy

3min
page 93

Business and management

3min
page 85

Business with purpose

3min
page 88

Banking and investment

3min
page 80

Arts and heritage

3min
page 78

Advertising, marketing and PR

3min
page 75

Cover letters

4min
pages 56-57

Assessment centres

4min
pages 62-63

Accountancy and financial services

3min
page 72

Recruitment tests

4min
pages 60-61

Academia and higher education

3min
page 70

CVs

7min
pages 53-55

Equality and diversity in the application process

2min
page 52

Successful applications

4min
pages 50-51

Making the most of the Internship Office

0
page 47

Developing core skills

6min
pages 39-40

Seven ways to gain experience

7min
pages 44-46

Gaining experience and developing skills

1min
page 38

Visa options for working in the UK

2min
pages 36-37

Working in different countries

4min
pages 34-35

Building your occupational awareness

6min
pages 27-29

Further study

4min
pages 32-33

Routes into graduate employment

4min
pages 30-31

Careers year by year

5min
pages 16-18

Careers term by term

5min
pages 14-15

Five steps for better career planning

11min
pages 19-23
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