JANUARY – JUNE, 2017
MARKETING COMMUNICATIONS
THE LOOKBOOK IS BACK, BY POPULAR DEMAND.
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For several years running, the marketing and communications team has created an annual LookBook. Think of it as a highlight reel of some of our favourite projects. It’s a source of inspiration for our clients – you, Oxford – to help you pick and choose the right campaign elements for your next project. Oxford has grown a lot in the last few years. We’re in new markets, with new people on new projects. You asked us for a representative portfolio of our offerings. The LookBook is a tool you can use immediately. Our hope is that this book helps us work together better, complete work faster, and collectively come up with many market-defining (and return-generating!) ideas. We have many new faces on the team. Individually, our team members have diverse and eclectic interests from a variety of cultures, countries and backgrounds. Collectively, each individual contributes to a group of smart and passionate people who are here to help you accomplish your goals. We’re creative in the heart and business in the head. We agree with Steve Jobs when he said: “Design is not just what it looks like and feels like. Design is how it works.” We’ll work with you to make something that looks good, but ultimately works well. We hope you enjoy our portfolio of work, and that it serves as a source of inspiration for projects to come. As always, we look forward to working with you.
Claire
VP Marketing and Communications
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Corporate Communications
EXCELLENCE AND INNOVATION IN COMMUNICATION
Multi-media branding, corporate storytelling, presentations and public relations Oxford’s brand represents over five decades of history, success and partnerships. Just as we reinvest in our buildings to keep them fresh, we make sure to reinvest in our brand material because it represents all of us, all the time. Every day we tell our story to customers, partners and the public. These are some ways in which we can help your message resonate. We’re here to help you connect with your audience. LINKS Oxford Story video Oxford Development video Oxford Sustainability video 4
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NEW BUILDING ACQUISITION AND EVENT MANAGEMENT
Branding, communication strategy, content development, collateral production and event coordination Throughout the past three years, Oxford has increased its presence in notable US markets through strategic property acquisitions. This required that all communications be updated overnight, ensuring that when customers arrived to their office the next morning, all communication was from Oxford Properties – Managed with Pride. In order to ensure a quick transition, building signage was replaced, lobby screens were updated and on-site collateral was installed after 8 p.m. the night prior. On the morning of the official launch, customers were welcomed with a boxed breakfast including handshakes from welcoming Oxford staff and postcard takeaways with information on the transition.
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National Programs
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SUSTAINABLE INTELLIGENCE
Branding, communication strategy, content development, collateral production It’s important to connect Oxford and Sustainability in the minds of our customers. We offer tools to help share our sustainability initiatives and achievements across our portfolio. It’s how we work with our customers to make our buildings more efficient and to make them a better place to work, live and shop. LINKS 2017 Sustainable Report Sustainable Intelligence on Brand Central
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CUSTOMER SERVICE EXCELLENCE
Branding, communication strategy, content development, collateral production While our commitment to customer service excellence speaks for itself through the actions of our dedicated employees, we have developed tools to communicate and reinforce that commitment to our customers.
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DESIGN EXEC
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se of die cut CONGRATULATIONS! vinyls for his medium is WHAT resistant DOES LEED MEAN TO YOU? liminate the need to are proposing e it will beWe clearly visible the use of die cut vinyls for application. This medium is resistant reducingthe thedecal overall to damage and would eliminate the need to THRIVE IN YOUR ENVIRONMENT print double sided since it will be clearly visible WHILE YOUR ENVIRONMENT THRIVES! throught the glass thus reducing the overall cost of production. EVERY INTERACTION, EVERY DAY One University has achieved LEED EB® Platinum Certification.
ADVANCED RECYCLING SYSTEM
ENERGY EFFICIENCY
GREEN TRANSPORTATION OPTIONS
HEALTHY INDOOR ENVIRONMENT
THE OXFORD CUSTOMER SERVICE COMMITMENT
We consistently deliver a world class experience. We focus on hiring and developing the best people for every job; people who learn, live and breathe the culture and brand of the organization. That means every one of us delivers exceptional service in everything we do.
We earn your respect in every interaction, every day.
We empower our teams to deliver effective solutions fast.
Relationships are our most important asset. We go above and beyond to protect and grow them by anticipating needs, being honest and considerate, and valuing customers as genuine partners.
We know problems happen. We listen; we are accessible, creative and responsive with our solutions; and we act with urgency to make the right decisions.
We take great pride in leading the industry. For over 50 years we have earned our place as leader through innovation, service excellence and an unrivaled focus on customers. We are committed to that tradition of leadership and to a passion for excellence.
We work with purpose. As OMERS’ real estate investment entity, we work in the name of 400,000plus pensioners. We raise the bar in everything we do to deliver on the pension promise and to provide a competitive edge for all of our business partners.
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EMERGENCY AND SECURITY MANAGEMENT
Branding, communication strategy, content development, collateral production Keeping our customers feeling safe and secure is a key focus for Oxford. We communicate those policies and procedures through the use of brochures, posters and education materials.
We are here for you anytime. Visit www.310maxx.com, or call us at 310.MAXX (6299). Anytime you need to get in touch, we’re here. Available 24 hours a day and 7 days a week, whether it be a maintenance or service need within your office space, at your desk or anywhere in your building.
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Office Real Estate Management
CUSTOMER COMMUNICATION
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Content Creation & Design Need to get a message across to tenants or customers in your building? You have a wide variety of options ranging from email banners, tenant booklets, concierge newsletters, lobby posters, elevator screens and more. All communications are tailored to your building and in line with Oxford’s corporate branding. LINK Brand Central is an excellent source to locate customer communications for your building. Explore Oxford’s property page to see what you can utilize.
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CUSTOMER EVENTS Content Creation, Design & Proposal Oxford encourages property management to promote and celebrate events throughout the calendar year. Recent initiatives have included monthly posters to celebrate an upcoming holiday, tenant appreciation BBQs, charity initiatives and a large-scale interactive campaign based around the Olympics. We want to create customer-focused programs that make Oxford tenants love where they work and fulfill our customer service promise.
5TH FLOOR OF 222 BERKELEY / 500 BOYLSTON
FOOD
GAMES
ARTISTS
ENTERTAINMENT
You require a valid ticket to attend this event.
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INTERNAL MESSAGING
Content Creation & Design Whether you’re trying to draw attention to your space, get a message across or reward your staff, Oxford can create the messaging and design you want. Existing work has included thank you cards, emergency information and an inspirational wall for staff and customers.
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OXFORD CELEBRATES CANADA
PROUDLY CANADIAN OWNED AND MANAGED FOR OVER 55 YEARS.
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Office Leasing
REQUEST FOR PROPOSAL RESPONSES
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Content creation/review, design, and production When responding to request for proposals, Oxford works within a standardized template, ensuring that our communications are always professional and reflective of Oxford’s branding.
This template is used by the Office and Industrial groups across the portfolio, and provides an elevated experience for our customers our very first interaction.
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LEASING COLLATERAL
Content creation, design and production Whether leasing functions are internalized or completed by an external brokerage, Oxford is happy to provide branded, standardized content to promote vacant space within the portfolio.
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MARKETING SUITE & TOUR BOARDS
Branding, design, production Oxford actively supports our office leasing teams with their vacant suites in efforts to promote our vacancies as branded, enticing spaces.
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