Celebrating Our 74th Year in 2022
Keystone Auctioneer The
Spring 2022
Official Publication of the Pennsylvania Auctioneers Association
Congratulations to our Hall of Fame Inductees:
Randy Betton &
Michael Calvert, and to
Patrick Morgan, 1st time dually awarded Hall of Fame inductee and Auctioneer of the Year (within the same year).
PAAuctioneers.org
Inside:
Conference Recap
New Members Member Submitted Articles
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Executive Committee President Jamie Shearer President-Elect Lon Clemmer Vice President Tom Saylor Treasurer Robert A. Ensminger Past President Matthew Hostetter Exec. Dir./Admin, Editor Kimberly K. Douglass
Directors
Identify Yourself as a PAA Member Demonstrate to your buyers and sellers that you are a proud member of the Pennsylvania Auctioneers Association. Use the PAA logo in all your ads, on your business cards, on your stationery and on your website. If you’re not using it, we strongly urge you to proudly display the ofϐicial PAA logo. Logos of various resolutions can be found on the PAA web site, www.paauctioneers.org or by emailing info@paauctineers.org
Thank you to our 2022 Sponsors
Central Chapter Director Terry Von Nieda
Registration Sponsor: E.R. Munro & Co, Inc. ($2000)
Lehigh Valley Director Lori Zytkowicz
Platinum Sponsors: $1,250 Alderfer Auction AuctionTime/AuctionFlex/HiBid Sanford Alderfer Real Estate Shearer Printing & Office Solutions United Merchant Processing Association (UMPA)
Northeast Chapter Director Chuck Kindlimann Northwest Chapter Director Mike Calvert
Gold Sponsors: $850 Northeast Chapter PAA
Southeast Chapter Director Brian Oberholtzer
Event Sponsors: $200 Auctioneer Software Bob & John Ensminger Central Chapter PAA GoToAuctionn.com H.K. Keller PAA Hall of Fame ($500) PA Auction Center ProAuctionRing.com Nevin B. Rentzel Rittenhouse Auction Co, LLC Terry Von Nieda Sales
Southwest Chapter Director Darin Cole PAA Communications Please be sure that your email spam filters are not filtering out PAA communications. Add info@paauctioneers.org and paauctioneers@gmail.com to your address book.
Select Sponsors: $100 Antiques & Auction News CRS Recycling Services, Inc. Harry H. Bachman Auctioneer Kimberly K Auction, LLC Max The Auctioneer Tractor Zoom
Keep your contact info updated Be sure to log into your GoToAuction.com account on a regular basis to keep you contact information up to date. This information is connected with the PAA website and is searchable through the Find An Auctioneer page. The Keystone Auctioneer is digitally published for members of the Pennsylvania Auctioneers Association, the association of professional auctioneers in the Commonwealth of Pennsylvania. Members concerned with the development, promotion and advancement of the auction profession can publicize news events, unique auctions, or editorials by providing details of the information to be published. We reserve the right to edit materials submitted to meet space requirements. The PAA disclaims any responsibility for statements made or opinions expressed in articles appearing herein unless otherwise stated. Products or services advertised in The Keystone Auctioneer are not directly or tacitly endorsed by the Pennsylvania Auctioneers Association. The statements and materials represented in the advertising are the responsibility of the advertiser. Information included in The Keystone Auctioneer comes from press releases, internet searches, and member input.
Other Important Sponsors: National Auction Supply House—Bidder Cards Antiques & Auction News - Auctioneer Competition Wavebid - Software for Auctioneer Competition & Fun Auction
Contact us: info@paauctioneers.org www.paauctioneers.org P.O. Box 686 Gilbertsville, PA 19525 215.679.3526 2
CONFERENCE RECAPS Conference Photos …………………………………………………………………………………………..……..23 Hall of Fame Recipients ……………………………………………………………………………………...…..25 Auc oneer Compe on Results ………………………………………………………………………….….29 Auc oneer of the Year Recipient …………………………………………………………...……………….30 Adver sing & Marke ng Awards ………………………………………………………………………..…..31
MEMBERSHIP INFORMATION President’s Message ………………………………………………………………………………………..….…….4 Resource Guide……………………………………………………………………………………………………...….6 Welcome New Members ……………………………………………………………………………………...…..9 Poli cal Auc ons Commi ee (PAC) …………………………………………………………………...…...10 Member Benefits …………………………………………………………………………………………………....36 Code of Ethics ……………………………………………………………………………………………………..…..39 Membership Applica on ………………………………………………………………………………………...40
ARTICLES What does iOS15 Update Mean? ……………………………………………………………………….……..8 Gateway Auc on Raises $ for Local Non‐Profits ……………………………………………………….11 The Internet Cloud Can Rain Down on Your Auc on………………………………………………..14 History of the Tape Measure …………………………………………………………………………………..17 Auc oneer Adver sements 101……………………………………………………………………………….20 Online Auc ons: Adap ng to Thrive ………………………………………………………………………..34
ADVERTISERS E.R. Munro & Company ………………………………………………………………………………………..…..1 Na onal Auc on Supply House …………………………………………………………………………….…..4 MACnet……………………………………………………………………………………………………………….…....5 UMPA ………………………………………………………………………………………………………………….…….7 ProAuc onRing……………………………………………………………………………………………………..….12 Sanford Alderfer Real Estate ………………………………………………………………………………......13 Farm and Dairy …………………………………………………………………………………………………….....15 Auc on Technology Group (ATG) ……………………………………………………………………..……..16 Auc onTime/Equipmen acts/Auc onFlex/HiBid……………………………………………………..19 An ques & Auc on News ………………………………………………………………………………….…….22 Alderfer Auc on ………………………………………………………………………………………………..…...27 Shearer Print & Digital Marke ng ………………………………………………………………………..….33 Bidsquare Cloud ……………………………………………………………………………………………………...37 All Points Sound ……………………………………………………………………………………………………...38 Top le picture: All Hall of Fame members present at the 2022 Conference. Seated L to R: Michael Calvert, Patrick Morgan and Randy Be on. Standing L to R: Nevin Rentzel, Harry Bachman, Sherm Hoste er, Mark Ferry, Brent Souder and Ken Hansel. Top right: 2022 Hall of Fame recipient, Randy Be on (right) being presented a plaque by Mark Ferry. Middle right: 2022 Hall of Fame recipient, Michael Calvert (le ) being presented a plaque by Sherm Hoste er. Middle le : 2022 Hall of Fame recipient, Patrick Morgan (le ) being presented a plaque by Ken Hansel. Lower le : 2022 Auc oneer of the Year, Patrick Morgan (right) with business partner, Dus n Spencer, displaying both Hall of Fame and Auc oneer of the Year plaques. 3
Pennsylvania Auctioneers Association
PAA Members,
President’s Message
I am honored to be the president of the Pennsylvania Auctioneers Association for the upcoming year. I am looking forward to working together to improve our association and the profession that we all love so much. What an exciting time to represent the auction industry! The market has remained strong despite these challenging times. I am constantly reading about extraordinary results from our members from all across our state. The service that we provide truly does change people’s lives. I encourage each of you to continue to be involved in the association, continue to reach out to help one another and continue to shine such a positive light on the trade. Together we can advocate for the best method for selling assets, the auction method! SOLD! Jamie Shearer, 2022 PAA President
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Resource Guide 2022 PAA Executive Committee PRESIDENT Jamie A. Shearer 463 E. Lancaster Ave. Downingtown PA 19335 (610) 269‐4040 (717) 578=‐4742 cell shearer@pookandpook.com
PRESIDENT‐ELECT Lon Clemmer 2780 Shelley Road Harleysville PA 19438 (267) 446‐8351 lon@alderferrealestate.com
VICE‐PRESIDENT Thomas M. Saylor 11393 Hill Street Felton PA 17322 (717) 880‐9989 tjd4230@aol.com
TREASURER Robert A. Ensminger 3557 Elmerton Ave. Harrisburg, PA 17109‐1132 (717) 652‐4111 (717) 877‐7350 cell robert@ensmingers.net
PAST PRESIDENT Matthew Hostetter 7055 Big Beaver Blvd Beaver Falls, PA 15010 (724) 847‐1887 (724) 462‐5547 cell matt@sherm.biz
EXECUTIVE DIRECTOR MAGAZINE EDITOR Kimberly K. Douglass PO Box 686 Gilbertsville, PA 19525 (215) 679‐3526 info@paauctioneers.org
2022 PAA State Directors CENTRAL CHAPTER Terry L. Von Nieda 920 Siddonsburg Rd. Lewisberry PA 17339 (717) 932‐1535 Cell: (717) 439‐4001 tnieda@aol.com
2022 PAA Chapter Officers CENTRAL CHAPTER PRESIDENT: David Hunter VICE PRES: Rebecca Kindergan SEC. TREAS: Lisa Hunter DIR & PAC REP: Terry Von Nieda ALT. DIR: Thomas Saylor ALT. PAC REP: Thomas Saylor
LEHIGH VALLEY CHAPTER
LEHIGH VALLEY CHAPTER Lori Zytkowicz 1347 Naamanʹs Creek Rd. Garnet Valley, PA 19061 (610) 566‐3138 Cell: (610) 308‐9927 lori@briggsauction.com
NORTHEAST CHAPTER Chuck Kindlimann 92 Industrial Park Rd Muncy, PA 17756 (570) 935‐0376 (570) 220‐0163 cell chuck@interstateauctionservice.com
NORTHWEST CHAPTER Michael J. Calvert 6481 Harmonsburg Rd. Linesville PA 16424 (814) 683‐4809 (814) 282‐9488 cell mike@mikecalvert.com
PRESIDENT: Les Beyer 1st VICE PRES: Heino Koberg 2nd VICE PRES: Kim Douglass SEC. TREAS: Ginny Beyer DIR & PAC REP: Lori Zytkowicz ALT. DIR: Brent Souder
NORTHEAST CHAPTER PRESIDENT: Scott Younkin VICE PRES: (vacant) SECRETARY: Kim Williams TREASURER: Tim Madden DIR & PAC REP: Chuck Kindlimann ALT. DIR: John Hums
NORTHWEST CHAPTER PRESIDENT: Beth Hillmar VICE PRES: Wayne Patterson 2ND VICE PRES: Regis Brick II TREAS: Gary King SECRETARY: Dawn Smith DIR & PAC REP: Mike Calvert ALT. STATE DIR: Wayne Patterson CHAPTER DIR: Mitchel Kerr CHAPTER DIR: Regis Brick II CHAPTER DIR: Jeff Pennington
SOUTHEAST CHAPTER SOUTHEAST CHAPTER Brian Oberholtzer 33 Malsnee Road Reinolds PA 17569 (717) 587‐5105 obauctioneer@gmail.com
PRESIDENT: Dustin Spencer VICE PRES: Michael Miller 2ND VICE PRES: Brian Oberholtzer SECRETARY: Michael Miller TREASURER: Joel Gavaletz DIR & PAC REP: Brian Oberholtzer ALT DIR: Joel Gavaletz
SOUTHWEST CHAPTER SOUTHWEST CHAPTER Darin Cole 606 Oakhurst Dr. North Huntingdon, PA 15642 (724) 864‐6139 (724) 944‐5633 cell dcolepsu1@aol.com
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PRESIDENT: Jason Reed VICE PRES: Fred Peters SEC. TREAS: Rachel Ritchey DIR & PAC REP: Darin Cole ALT. DIR: Mark Ferry PAC REP: Randy Betton
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What does iOS15 Update Mean for Email Marketing? What does the Apple iOS15 update mean for email markeƟng? As part of the iOS15 update, Apple has launched the ‘Mail Privacy Protec on’ for their mail app. Most of the new features in this release are emphasized on privacy, data tracking, and security. Mail Privacy Protec on will offer iOS15 users the op on to load content privately. According to Apple “The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online ac vity or used to determine their loca on.”
Apple advances its privacy leadership with iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 (Images: Apple.com & Litmus.com)
What does this mean for me? This update will deflate the open rates on emails sent to those with an Apple device who choose to turn on this se ng. This means tracking of email open rates will no longer be 100% accurate, because Apple Mail is one of the most popular mail apps used. As part of this update, users will also be able to hide their email addresses using the ‘Hide My Email’ se ng, which means they can generate a random email address when registered on an applica on or a website.
What is ATG/Proxibid doing about this change? At ATG/Proxibid, we are looking to adjust our repor ng to focus more on engagement metrics such as landing page visits, click rates, and conversions in place of open rates. We view this as an opportunity to proac vely make updates to what we send on your behalf and keep a closer eye on other conversion metrics to ensure your auc ons con nue to stay successful. We con nuously op mize our recipient lists, and its benefits are evident in our 99% delivery rate. This rate is above industry average which ensures emails are being delivered even if we won’t be able to get an accurate number on the open rates. Due to our extensive and robust email marke ng program, you can rest assured that all our emails are being delivered at the highest rate. We are commi ed to serving auc oneers as a trusted digital partner. We invest heavily in the industry, because we know that combining the right auc oneer technology and marke ng toolkit with the most trusted online buying environment for bidders, enables auc oneers to maximize asset value and run successful online businesses. Please reach out to your Account Manager if you have any ques ons:
AccountManagers@proxibid.com
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CENTRAL CHAPTER
Jane B. Eisert of Dover PA LEHIGH VALLEY CHAPTER
Kevin Milz of Hellertown PA Alexander Stanku of Hatboro PA Frederick Barton Stephans III of Nazareth PA Scott L. Stein of Little Falls NJ (Assoc) NORTHEAST CHAPTER
Paul Bas of Honesdale PA (Assoc) NORTHWEST CHAPTER
Joe Campbell of Beaver Falls PA (Assoc) Luis Cheng of Beaver Falls PA (Assoc) Rodney J. Loomis of West Middlesex PA SOUTHEAST CHAPTER
Donald Ford of Philadelphia PA Nick R. Eberly of Mohnton PA Kathleen Fadigan of Philadelphia PA Melissa J. Hertzler of Ivyland PA SOUTHWEST CHAPTER
Chris D. Carnahan of Shelocta PA Colin H. McPeak of Needmore PA
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Thank you to the following for their generous donations to the Political Auctions Committee! ADCOCK, CHARLES ADCOCK, DAVID ALDERFER, SANFORD ALDERFER‐NYCE, SARALYN ANSWINI, CHRISTIAN BACHMAN, HARRY BAER, WADE BAILEY, DENNIS BALSAMO, DANA BASEN, SONNIE BELLIS, WILLIAM BENCHOFF, ROBERT BEST, BRUCE BETTON, RANDY BISHOP, DONALD BRIGHTBILL, ROBERT BUCKWALTER, DAVID BULLOCK, DARLENE BURKE, GERALD BURKE, THERSA CALVERT, MIKE CAPLE, CHARLENE CLEMENS, TOBY
CLEMMER, LON COLE, DARIN CONLEY, DAVE DICKENSHEETS, DARREN DIEBERT, MICHAEL DOUGLASS, KIM DUNN, BOB EBERSOLE, ADAM FAGGIOLI, CLARK FERRY, JEANINE FERRY, MARK FISHEL, JAMES FLENNER, STAN FULLER, BRIAN GAINES, TERRY GAVALETZ, JOEL GLASSBURN, MARK HARDY, VICKIE HART, MICHAEL HARTZELL, RAYMOND HARTZELL, RICHARD HENRY, RICHARD HORST, TIMOTHY
HOSTETTER, SHERMAN HUFF, GARY HURLEY, KALEB IMES, BRYAN KARNS, SPENCER KEENV, KEN KERR, MITCHELL KINDERGAN, BECKY KLINE, RANDAL LASKOWSKI, JOE LEWIS, JIM LEWIS, LINDA MACILWAIN, EARL MALMBERG, ARN MARTIN, MICHAEL MCGREW, PATRICK MEAGHER, PAUL MENTZER, GARY MIKITA, JOHN MILLER, TROY MORGAN, PATRICK MYERS, RONALD OAKS, BRIAN
Name: __________________________________ Address: ________________________________ ________________________________ Phone: _______________________ ___ $25 (minimum) ___ $50
**contributions from corpo‐ rations must be drawn on a personal account.
___ $100 ___ Other
Please send your check payable to “PAA PAC” to: Tom Saylor, PAA PAC Treasurer 11393 Hill St. Felton, PA 17322 For more information or questions, please contact: Randy Betton, Chairman Cell (724) 516‐5515 fourbettons@comcast.net
WAGNER, CRAIG WATKINS, BUDDIE WEHRLY, CHARLES WEHRLY, SCOTT WILLIAMS, KIM YOUNKIN, SCOTT
Maximize the voice of the industry!
Political Actions Committee Application
PAC
OBERHOLTZER, BRIAN PATTERSON, KAREN PATTERSON, WAYNE PEPPER, ED PFEIFFER JR., JOHN PYLE, CHARLOTTE PYLE, JOE REED, JASON RILL, JEFFREY ROAN, RONALD RUTT II, JOHN SAYLOR, TOM SHEARER, JAMIE SPENCER, DUSTIN STANKU, ALEXANDER STOLTZFUS, IVAN STOLTZFUS, LEON STOUFFER, DENNY THOMAS, MARLEY TOOMEY, FRED TOOMEY, MARK TREMMEL, JR., DAVID UMBRELL, TODD
Every PA-licensed Auctioneer is encouraged to join. The PAC is an organization devoted to helping you with legal matters concerning your business. The PAA retains a lobbyist to keep us informed on bills regarding auctioneers.
The PAC needs your support
Of almost 500
PAA members, less than 100 are PAC members. The actions of the PAC benefit ALL in our industry, please consider joining the Political Actions Committee and donating today.
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Auction Mixer Raises More Than $6,000 for Local Non-Profits
CHAMBERSBURG, PA – More than $6,000 was raised for seven Franklin County non-profits during a recent Auction Benefit Mixer sponsored by Gateway Gallery Auction and the Cumberland Valley Business Alliance. The event put a new spin on a traditional networking mixer by including an auction and was catered by Ledo Pizza of Chambersburg and GearHouse Brewing Company. “The idea for the mixer benefit auction came in response to the COVID-19 pandemic as an event to help local non-profits raise much needed funds,” explained Heather Kohler, president of Gateway Gallery and PAA member. “As an auction house that runs hybrid live and online auctions, we are uniquely positioned to offer our services to our community in a fun and unique way.” Items donated to the non-profits were auctioned off both live and online and all proceeds from the evening were
donated to the participating non-profits: Franklin County Library System ($950), Boy/Girls Club of Chambersburg & Shippensburg ($515); Rotary Club of Chambersburg Foundation ($760), Totem Pole Playhouse ($1,440), Greater Chambersburg Chamber Foundation ($600), Leg Up Farm-Franklin County ($850) and Cumberland Valley Animal Shelter ($1,320). “What a night it ended up being. We had a packed house which was great, Ledo Pizza brought all sorts of amazing food and GearHouse brought some of their amazing beverages,” said Jordan Nace, membership director for CVBA. “We were able to raise just shy of $7,000.00 for our seven local non-profits that 11
participated, so really we couldn’t be happier. We hope we can make this an annual event and expand on this every year to get more of our non-profits in the area involved. Thank you to everyone that came out and made this event special.” “Our initial goal was to raise at least $500 per nonprofit during the 2 hour event,” Kohler said. “We were pleased with the turnout and thank our partners Ledo Pizza and GearHouse Brewing.” “Leg Up Farm is humbled to have been included in the Gateway Gallery Auction event. It presented a fantastic opportunity to further connect with the community and share
information on bringing a one-of-a-kind pediatric therapy center to Franklin County,” said Jennifer Hitz, chief development officer for Leg Up. “We were delighted and appreciative of the community’s response, both through their bidding on items as well as individual donations made.” “The Greater Chambersburg Chamber Foundation was excited to be part of this innovative auction mixer created by our friends at Gateway Gallery Auction,” said Ginny Harriger, executive director of the Chamber Foundation. “It was not only a wonderful way to bring focus on the good work of local nonprofit organizations in the area, but it allowed our business stakeholders the opportunity to network and donate to wonderful causes.” For more information please contact Andrea Rose, Gateway Gallery, 643 Kriner Road, Chambersburg, PA 17202, 717-263-6512, www.GatewayAuction.com, info@gatewayauction or Jordan Nace CVBA, 717-264-7101 ext. 202
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The Internet Cloud Can Rain Down On Your Auction Submitted by Greg Magnus, E.R Munro & Company
As more auctioneers move to online auctions and partner with various auction software platforms, they should consider how these operations will affect not only their own privacy and data, but the privacy and personal identifiable information of their customers. Some auctioneers feel they are safe from cyber crimes because they hire the auction software company or platforms and that these companies would protect the auctioneer. They believe that if the bidder’s personal information such as credit cards or bank account numbers are stored in “The Cloud”, that the auctioneer is not responsible. Simply put, the cloud is the Internet—more specifically, it's all of the things you can access remotely over the Internet. When something is in the cloud, it means it's stored on internet servers instead of your computer's hard drive. The auctioneer owns the data they create, but the cloud service provider has ultimate control over it. Once a hacker gains access to an account, they can use the cloud infrastructure to access other accounts. If they manage to access an account belonging to the cloud provider, then the attack would be much more extensive. Even if an auctioneer does not hold the credit card information on their hard drive, they usually have their customers, name, address, phone, and email address. This personal information may become compromised. A Cyber Insurance policy will help protect the auctioneer. Cyber liability insurance is needed to mitigate these threats irrespective of the size of your company. It covers your business’ liability for a data breach involving sensitive customer information. Having cyber liability insurance will cover a significant portion of the financial losses you suffer after a cyberattack. Examples of what a cyber insurance policy will provide coverage include: Ransomware: A hacker has encrypted all of your files and won’t unlock them until you pay a ransom. Not to worry, the policy covers the costs to restore your data and get you up and running again. Wire Fraud and Social Engineering: A funds transfer request is sent to your controller by someone pretending to be your CEO. The funds may be out the door, but at least you’re not out of pocket with a cyber policy. Phishing and Data Breaches: A hacker gains access to an employee’s email or breaches your network. A policy will cover costs to fix the problem and breach related expenses such as credit monitoring and regulatory penalties. Don’t let the Cloud rain down on your auction company and if it does, you may want to consider not only a cyber insurance policy, but an umbrella…but that is an entirely different article. E. R. Munro and Company has been protecting small businesses since 1885. Our family-owned company has provided bonds and insurance for auctioneers for more than two decades. From commercial liability policies for one-person operations to complete insurance programs for companies, including property and automobiles, call E. R. Munro and Company at 1-877-376-8676. Contact Greg Magnus at Ext. 157 or email him at gmagnus@ermunro.com for details on insurance.
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History of the TAPE MEASURE By Lily Douglass
The earliest system for measuring was used for measuring cloth. It was based on an old Viking measurement called an “Ell”. The word came from the Latin word for arm ‘ulnia” and was assumed to be the average measured distance from a man’s shoulder to elbow or the distance from elbow to fingertips. By the early 1800s, the length of an ell changed to the measurement of a “double ell”, which was the total length of a man’s arm. There never was a standard size for the length of the “ell”. Different Northern European countries had their own “ell measurement” that ranged from 37 “Ell” Measurement inches to 45 inches long. The inch was an old English form of measurement established in the 14th century by King Edward II. It was defined as “3 grains of barley, dry & round, placed end to end lengthwise”. At other times, the inch was defined as 12 poppy seeds lined up or as the single digit of a man’s finger. By the 1820s, the tape measures used to measure cloth took the form of long strips of cloth or paper that were 60 inches to 120 inches long, marked in inches. In the early 19th century, the wound tape measure appeared. It had a cloth tape wrapped around an extended finial placed into a round or barrel shaped container with a slit long enough for the tape to move freely in and out. The finial could be turned by hand to rewind the tape back into the container. The cloth tapes were made of silk or light weight braid and marked with black lines for each inch measurement. The outside containers could be plain or fancy and were made of wood, ivory, silver, brass, bone, filigree, goldfill, mother-of-pearl, or vegetable ivory. By the late 18th century, a retractable spring-return tape measure became available It was placed in a circular case that was able to lock in place when extended. The styles and variety of these retractable tape measures were endless. England,
Germany, and Japan were major producers of these kinds of tape measures, and they became an important tool for any woman’s sewing box. By the early 1900s, many businesses handed them out as a type of advertising.
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Pig’s tail turns to rewind the tape back inside
Novelty tape measures: vacuum cleaner, horseshoe, fruit bowl
Continued on next page...
During Victorian times, many sewing items and buttons were made from Tagua nuts found on a species of palm tree in South America. The 2”-3” nuts have a brown skin that when chiseled reveals a hard inner core with a hollow center. When drilled, sanded and polished, it is called vegetable ivory because it looks like elephant ivory. Until the development of plastics, many beautiful buttons, tape measures and needle cases were made from the tagua nut. In 1829 a British metal worker named James Chesterman patented a spring tape measure that utilized flat metal and included marked measurements. The metal was cased inside a round leather case that made it easy to use and transport. He sold his tape measure for $17 in the United States, which would be compared to a cost of $300 today. The flexibility and ability to measure great lengths made these steel band measuring tapes popular in various industries.
A Tid-Bit on Imperial and Metric In 1832, the United States formally approved the standard English “Imperial” measurement which was the common way of measurement at that time in the British Empire. Here in the United States, the imperial system of measurement is what is now familiar to us. Measurements are in yards, feet and inches. By the mid-1900s, most countries as well as the United Kingdom, adapted the metric system. The metric system uses meters, centimeters, and millimeters. What is interesting today is that there are only two other countries in the world other than the United states that do not use the metric system: Liberia and Myanmar. The main reason that the United States has not adopted the metric system is because of time and money. During the Industrial Revolution, American manufacturing plants were the main source of American jobs and products and it was just too expensive to make the changes. In 1975, Congress passed a metric conversion act to slowly transition its units of measurement from feet and pounds to meters and kilograms, but the impact of changing so many aspects of American life was unpopular and the change is slow in happening. Reprinted with permission from the TINTINNABULA Newsletter of the Liberty Lacers.
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Auctioneer Advertisements 101 By: Anthony D. Cox, Jr., Esq., PAA Legal Counsel
What happens if a consumer believes that an auctioneer has misrepresented information in an auction advertisement? In these scenarios, a consumer may pursue a complaint with the State Board or a civil lawsuit for misrepresentation. How do you decrease the chances of this happening? It is important to ensure that your advertisements do not misrepresent anything or contain inaccurate information. There are really a few tips to implement in order to ensure that your advertisements do not put you at risk of any liability for misrepresentation.
Second, you want to make sure that you do not exaggerate anything regarding the product. This is where having pictures is helpful. It is best to let the consumer be the judge of what they think the condition of a product is based on the photographs presented rather than attempt to exaggerate the status or condition of a product. Finally, it is important to have evidence to ensure that your pictures accurately reflect what is being sold. In other words, if you have a product that is older, be sure to make sure that your pictures reflect the old condition.
First, you want to make sure that you do not While there many things that an auctioneer omit key information from the advertisement. can do to prevent misrepresentation, these three tips Precisely, you want to ensure that you include the should be the primary focus. important information that a buyer may need in order to make a decision as to whether they want to buy the If you have any questions or wish to have product in question. counsel review your advertisements for potential misrepresentation issue, please do not hesitate to contact Attorney Anthony Cox by email acox@eckertseamans.com or by phone at 717.237.7161.
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PAA Conference January 11‐14, 2022
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PAA Conference January 11‐14, 2022
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Congratulations
Pennsylvania AucƟoneers AssociaƟon
Hall of Fame
2022
Randy Betton
Randy BeƩon (right) being presented a plaque by Mark Ferry 25
Congratulations
Pennsylvania AucƟoneers AssociaƟon
Hall of Fame
2022
Michael Calvert
Michael Calvert (leŌ) being presented a plaque by Sherm HosteƩer 26
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Congratulations
Pennsylvania AucƟoneers AssociaƟon
Hall of Fame
2022
Patrick Morgan
Patrick Morgan (leŌ) being presented a plaque by Ken Hansel 28
2022 Pennsylvania Auctioneer Competition
2022 1. 2. 3. 4. 5. 6. 7. 8. 9. 9.
John Stauffer of Newmanstown PA Brian Burk II of Meshoppen PA Shawn Carbaugh of Spring Grove PA David Gossert of Chambersburg PA Katelyn Callahan of Pequea PA Omar Stoltzfus of Newport PA Dustin Spencer of New Holland PA Colin McPeak of Needmore PA Kimberly Douglass of Boyertown PA Leon Stoltzfus of Honey Brook PA
Photo’d from L to R: Runner‐up Brian Burk II, Champion John Stauffer, Top Female Katelyn Callahan, and Rookie Champ Colin McPeak 29
Congratulations
Pennsylvania AucƟoneers AssociaƟon
AucƟoneer of the Year
2022
Patrick Morgan Dual Recipient Hall of Fame & AucƟoneer of the Year
Patrick Morgan (center) with sons Ty (r) and Cole (l)
Patrick Morgan (right) with Business Partner, DusƟn Spencer 30
2022 Cਏਔਅਓਔ Wਉਅਓ ONE or TWO COLOR: (includes both internally & Professionally produced) Residen al/ Farm Real Estate 1‐a Hurley Auc on Co. Commercial/Industrial RE 1‐b (no valid entry) Personal Property/Estate (no RE) 1‐c Hurley Auc on Co. Commercial/Industrial (no RE) 1‐d Beiler‐Campbell Auc onServices MULTI‐COLOR: Residen al/Farm Real Estate Commercial/Industrial RE Personal Property/Estate (no RE) Commercial/Industrial (no RE)
Internally Produced 2‐a Kimberly K Auc on, LLC 2‐b (no entry) 2‐c Hurley Auc on Co. 2‐d Hurley Auc on Co.
SPECIALTY Specialty Cataloged Auc on Auc on Firm Promo onal: Printed Auc on Firm Promo onal: Digital Website Business Facebook Page Photography: Ac on/Auc on Photography: S ll life PAA Video
3‐A 3‐B 3‐C 3‐D 3‐E 3‐F 3‐G 3‐H
Professionally Produced 2‐e Fortna Auc oneers 2‐f H.K. Keller 2‐g Alderfer Auc on 2‐h Hoste er Auc oneers
Pook and Pook, Inc. Cordier Auc ons & Appraisals Hoste er Auc oneers Hurley Auc on Co. Fortna Auc oneers Larry A. Swartz, Auc oneer Alderfer Auc on (no entry)
Best of Show: Alderfer Auc on Auc oneer’s Choice: Alderfer Auc on
The Keystone Auctioneer ADVERTISING RATES Full Page $190/issue
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Online Auc ons: Adap ng to Thrive with the E‐Commerce Business Model By Paul Gibson, President of Shipping Saint
In our small town, Friday night at Eric’s Auction was an event. There, you could get your nicotine intake at no charge, experience the buzz of an auction taking place, and maybe pick up a deal or two to bring home. I worked at a furniture store and the owners would let us take any of the old pickups as a bonus, so we would take them to the auction house. Sometimes, the other delivery person and I would bet on who would get the price closest on the mattress, and the winner would take all of the proceeds. So much has changed in the last 20 years. No more smoking in the auction house and no more selling used mattresses. There were also changes on a larger scale related to regulations, competition and mergers. But by far, the biggest change to the auction industry has been the seismic shift from live auctions to online auctions. Auctioneers and buyers have both moved their auction experiences online. E-commerce has taken over the way auctions are done, and the auction industry will never be the same. The e-commerce and online auction industry is expected to be a $739 billion market in 2022, with continued growth anticipated for the foreseeable future. In 2018, UPS set out to invest $20 billion in their automated facilities, and looking back on the growth in e-commerce in 2020 (thanks to the accelerated growth due to the global pandemic), it’s easy to see that it paid off for them. They were years ahead of USPS exactly when they needed to be.
Rather than viewing the new business landscape as an insurmountable obstacle, successful auctioneers have seized the opportunity to adapt to the new ecommerce model to thrive. In addition to offering auctioneers access to a bigger and better pool of buyers, online auctions offer more control for sellers, while allowing small auction houses to compete with much larger firms, including Facebook Marketplace, auction platforms, Amazon and other big e-commerce competitors. But, with a constantly evolving business model, it’s easy to fall behind on new software and technologies. For independent online auction houses, the business bottleneck has always been how to get sold items to distant buyers. Auction buyers aren’t from your town anymore. They are across the country or even the world. Having the pickup option seems harmless, doesn’t it? However, not only is it inconvenient for the buyer, especially if they have to pick it up from a few hours away, but your employee has to spend time waiting for the pickup to happen. Of auction house respondents, 87.5% said that a pickup can take over five minutes, which costs approximately $1.25 per buyer for pickup. This doesn’t seem like much, but multiplied out over several sales and that labor adds up to a lot of lost expense. Shipping items can
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increase revenue up to $12 per sale and free up your employees.
does — it’s easy to miss out on efficiency while trying to adjust to new growth.
Pick-up isn’t always an option, so how do you get their purchased items into their hands?
The shipping process doesn’t need to be complicated. Between trying to ensure you have every label printed that you need, and having it coordinating with USPS, FedEx or UPS, there’s hardly any room for offering more sales. It takes time from what you love to do, diminishes potential revenue, and takes space in your auction house that could be used for bringing in different items to sell. Having logistics software to handle these things can save your auction house thousands of dollars and dozens of hours of work!
Clearly, shipping is the answer, but the solution isn’t as easy as it sounds. After surveying auction houses that had started offering shipping, it was found that without marketing the option to ship items, 30% of buyers chose to have their items shipped instead of picking them up. Imagine what that percentage would turn into if shipping was advertised! Auctioneers who deal with online sales agree that making their operations efficient (profitable) is a top priority. Auction items come and go even faster with online auctions. You have bids coming in from people all over the country and potentially the world; you have to keep up. This goes hand in hand with adaptability - being able to conform to what is demanded in the moment. Starting in 2020, when COVID struck down most inperson events, auction houses had to adapt and become more friendly to online sales, or they were limiting themselves. This is when a lot of light bulbs turned on when it came to increasing the auctioneer’s market range. When change happens — and it always
Even though the demand for shipping due to online auctions is rising, your stress level shouldn’t. It’s predicted that by 2024, 20% of all sales will be specifically from e-commerce, which takes a lot more adapting. Will your auction house be ready? Paul Gibson is the president and founder of Shipping Saint, a webbased pack-and-ship logistics software company. With a background including accounting, business management, and organizational efficiency consultation, Gibson founded Shipping Saint in 2018 to meet the needs of the growing online auction industry.
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Member The Pennsylvania Auctioneers Association is the only professional trade organization for auctioneers in the Commonwealth of Pennsylvania. Education, consumer and member benefits, legislative issues, and new ideas in the auction industry are the PAA’s hallmarks. As a professional resource, the PAA offers many benefits:
Promotes members’ public image Fights for regulation and licensing to protect our industry Participation from a dynamic and supportive public affairs consultant to assist with legislative monitoring and initiatives Association legal counsel knowledgeable about auction law Active Political Action Committee to maintain ongoing positive relationships with members of the PA General Assembly Continuing education for advanced auctioneer certifications and designations and to maintain licensing in states with mandatory continuing education Professional annual auctioneer conference for education and a large trade show to stay on the cutting edge of auction products, services and technology Discounted Annual Conference registration fees. Committee participation, networking opportunities and awards and recognition Live TV (Pennsylvania Cable Network) coverage of annual Auctioneer Competitions at the PA State Farm Show Informative digital magazine, The Keystone Auctioneer FREE business card-size ad per member in one issue annually of The Keystone Auctioneer 50% off advertising in the Keystone Auctioneer and Directory Annual digital membership directory and resource guide Active email account: info@paauctioneers.org Comprehensive web site www.paauctioneers.org in partnership with www.BidWrangler.com Website Calendar through www.GoToAuctions.com where you can advertise your auctions to a worldwide audience 36
The new white label can be fully integrated into any website - offering a custom branded experience for businesses looking to boost online sales. When it comes to online auctions, Bidsquare.com was tailor made from the get-go. The online bidding platform, from its very foundation, was designed and assembled to provide a seamless and more favorable way for buyers and sellers to convene online. Over the years, Bidsquare’s platform has gained recognition for a welldesigned interface known for its ease of use and real-time bidding technology for both bidders and auction houses. Now, the technology that underpins Bidsquare’s marketplace as a leading online auction platform, is available to all. Bidsquare Cloud, the innovative new software, allows any seller, auction house or business wanting to sell items online to fully integrate the same bells and whistles that have been powering Bidsquare right onto one's own website. The recently launched white label software provides the technology and capability to host live and timed auctions online as well as buy now sales. The cherry on top? It includes a custom branded mobile app available in both iOS and Android versions. The live auction format of Bidsquare Cloud features live audio/ video streaming - a significant advantage for businesses
looking to digitally engage with their audience, especially when navigating the impact that the pandemic has had on in-person sales events. Bidsquare Cloud can be customized and tailored to match the look and feel of an individualized business’ own brand - another plus for those wanting to ensure a consistent brand experience while powering their website with the latest bidding technology. Customization and a seamless user experience for sellers is a key and often overlooked aspect when it comes to online auction integration software - whereas most white label software providers offer just one generic template, Bidsquare Cloud is completely tailored to your brand and website through a custom design and subdomain, making the user experience simple and smooth without any redirects to another website. The opportunity that Bidsquare Cloud provides to businesses is also being hailed as a freeing experience. For those hoping to tease themselves away from third-party platforms and steep fees, Bidsquare Cloud allows businesses to increase their online sales and drive more leads. Through hosting live auctions and other online sales events directly, and by paying lower transaction fees,
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Bidsquare Cloud clients can engage users immediately when they visit their websites, generate new leads and convert and monetize their own traffic. For businesses looking to expand their audience beyond their own website, Bidsquare Cloud offers the option to co-list and simultaneously run their events on Bidsquare.com, the original marketplace. With Bidsquare Cloud’s new ‘bidsync’ feature, bids placed through Bidsquare.com (regardless of the sale format) are reflected on the client’s own website in real-time - spurring and directing bidding to the Bidsquare Cloud client. In addition, when co-listing an event on their own website, the easy to use admin requires just one upload and a single clerk. So far, businesses who’ve integrated Bidsquare Cloud onto their websites have shown a significant increase in growth and sales. On average, businesses have seen a 452% growth in online sales and a spike of 226% in absentee bid values. “Bidsquare Cloud is a game changer for auction houses,” explains Bidsquare CEO, Allis Ghim, “Our new white label will help businesses navigate the shift from inperson bidding and their migration to digital by equipping them with the technology and tools they need to capture bidders where they are - online. Bidsquare Cloud enables bidders to bid directly with the auction house on their own website, allowing them to grow online under their own brand.” Benefit and non-profit organizations have also
been able to use this software and take advantage of what would otherwise be a complicated undertaking - charities, museum institutions and other fundraising groups can run fully online or hybrid events, as well as online and inperson auctions to raise money. “Having the ability to host the auction ourselves was a game changer!,” said Rebecca Brickman, Director of Development of The Drawing Center, a non-profit based in NYC. “We wanted to be able to control the look and feel of our sale and maintain ownership of traffic and bidding activity. Bidsquare Cloud allowed us to do this, while providing all of the tools and resources we needed to have a successful online auction and physical event accessible to bidders both in the room and around the world.” Visit www.bidsquarecloud.com to learn more and see how you can grow your business online. Mention the PAA when you sign up for Bidsquare Cloud - PAA members will receive 50% off set up and customization fees (a $1,500 value!)
About Bidsquare Bidsquare is a curated marketplace platform and auction technology service provider. Bidsquare.com is where collectors go to discover and bid on rare and authentic fine art, antiques and design from leading auction houses and dealers. Bidsquare Cloud provides businesses with cutting edge auctions and buy now software. Visit http:// www.bidsquarecloud.com for more information.
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P@@ Co^_ of Prof_ssion[l Ethi]s Code of Professional Ethics Preamble
Relationship to Clients
The Pennsylvania Auctioneer and Auction Licensing Act sets forth the guidelines and requirements by which the Pennsylvania Auctioneer may sell real estate and personal property at public auction. The Pennsylvania Auctioneers Association PAA members are committed to support all provisions of the licensing act and are committed to serve their customers, both buyers and sellers, with integrity and fair dealing and actions that will serve to upgrade the image of the association and the auction industry.
The PAA Auctioneer shall be committed to competency in his field of expertise and shall keep abreast of laws and regulations which affect the type of real or personal property he is selling. The PAA Auctioneer shall be committed to abide by all the regulations and laws relating to his field of endeavor.
Further, the goals of this association will be to improve professional relationships and to earn increased public acceptance of the auction method. It is a fundamental belief of the Pennsylvania Auctioneers Association that our commitment to highly ethical and professional practices will strengthen our association and provide important visibility to our industry. We intentionally welcome all auction professionals. We do this for all persons, regardless of race, color, creed, religion, sex, age, national origin or political affiliation. We endeavor to foster a climate of inclusion with an environment where safety is valued, people can feel cared for, and be given an opportunity to form meaningful connections. We will include these same principles in all dealings with clients, customers, and the general public.
Professional Relationships
The PAA Auctioneer shall keep abreast of the current market values of the commodities he is selling in order to provide the seller with accurate information to make a proper decision. The PAA Auctioneer shall require a written contract where the terms and conditions are clearly stated, and where the terms and conditions are reviewed and understood by the parties to the contract. The PAA Auctioneer shall use his best efforts to properly advertise and promote the property being sold and represent accurately, clearly and fairly all property and merchandise being sold. The PAA Auctioneer shall always expend his best efforts to achieve the best possible results for his clients. The PAA Auctioneer subscribes to the code of ethics enumerated herein and agrees to be bound by this code of ethics.
Relationships to Public The PAA Auctioneer shall be loyal to the PAA and will willingly contribute his time and effort by serving the association as officer The PAA Auctioneer shall be honest and forthright in all adverand committee member, and attend meetings and events schedtising and representation of property to be sold and shall disclose uled by the association. all known defects and conditions clearly and fairly. The PAA Auctioneer shall actively encourage membership of The PAA Auctioneer shall clearly spell out all the sales terms and new auctioneers into the membership of the PAA. responsibilities of the buyer and, if property is sold at “absolute The PAA Auctioneer will willingly share his experience and ex- auction,” the sale shall be without limit, favor or reserve. pertise with other members of the association, and all members shall be committed to the improvement and results of the auction The PAA Auctioneer will not bid for or buy for himself any real or personal property at an auction he is conducting or knowingly industry, in addition to his own business. use false bidders. The PAA Auctioneer shall be committed to bringing buyer and seller together in the most equitable and fair means possible and will strive to uphold the highest level of ethical and moral practices.
P@@ History The Pennsylvania Auctioneers Association was formed by a group of successful businessmen who knew that in order to provide a better business environment for themselves and strengthen their share of the auction market, they needed to work together. They invested in their futures by forming the PAA. Their purpose was to speak with one voice to the auction industry across the Commonwealth of Pennsylvania, to the public, to governmental agencies, and to others, and in the process obtain tools to help them make sound and profitable decisions in their auction businesses. For 70+ years, the PAA has been one of the best investments its members have made. The PAA has sought to establish and continually improve the standard of education, ethics and performance of its members.
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NEW Membership Application (July 1 through June 30) - 12 Month **This form is reserved for First-time PAA member only The undersigned auctioneer, apprentice auctioneer, associate, or trade member desires to become part of the PAA. June 30th of each year marks the end of a membership year and renewal information will be distributed prior to that date. I hereby agree to abide by the By-Laws, Constitution, Code of Ethics, rules, and orders of the association and the findings of its regularly authorized officers, directors and committees. It is understood that if for any reason membership in the said association is not approved upon consideration of this application and the recommendation of my sponsor, membership will not be granted, and the total enclosed payment will be returned to me. Please refer to www.paauctioneers.org for the list of member benefits.
APPLICANT INFORMATION: ________________________________________________________________________________________________ Full Name of Applicant Designations ________________________________________________ Signature of Applicant
__________________________________ PA Auct. License #
________________________ __________________________________________________________ Date Business Name
_____________________________________________________________________________________________________________________________________ Address City State Zip County _________________________ _______________________ Phone Cell _______________________ Year started auctioneering
______________________________________________ Email
_____________________________________ Other profession, if applicable
______________________________ Full- or part-time in auction business
_________________________ Birthdate
_____________________________________________________________ Website
______________________________________________________________________________________ Educational background (including auction school)
Have you ever been convicted of a felony? (circle one) Examiners? (circle one) YES NO
YES
NO
Reprimanded/prosecuted by the PA State Board of Auctioneer
SPONSOR INFORMATION: (Licensed auctioneer, apprentice, or auction company.) I hereby certify that the above applicant is of good moral character and repute, and I recommend him/her/the entity for membership. ________________________________________ Printed name of sponsor (another PAA member)
______________________________________________ Signature of Sponsor
_________________________ Chapter membership of sponsor
PREFERRED CHAPTER: The Pennsylvania Auctioneers Association is comprised of six chapter organizations.
If none is requested, you will be assigned a
chapter according to your location.
Central CATEGORY:
Lehigh Valley
Northeast
LICENSED AUCTIONEER or COMPANY
($135)
Northwest
Southeast
ASSOCIATE ($85)
Southwest TRADE ($210)
PAC MEMBERSHIP:
Use this opportunity to become a member of the PAA Political Action Committee. Add an extra amount to your dues for a voice in PA government and to help keep legislation you can live with: _____ $25 (minimum amount) $ ________ (other)
PAYMENT OPTIONS:
__Check/Money order
__Paypal (send money to info@paauctioneers.org -please add 3%)
__Credit Card
□ Visa □ Master Card □ Discover $ ____________+ 3% Processing Fee ____________ = TOTAL $ ____________ Name (as it appears on card, printed) ______________________________________________________ sec code on reverse ________ Billing address & Zip Code (if different from above) ________________________________________________________________________________ Account # _____________________________________________ Exp. Date ___________ Signature _____________________________________ (“Membership investment in the PAA is not deductible as a charitable contribution but may be deducted as an ordinary and necessary business expense. In compliance with Omnibus Budget Reconciliation Act of 1993, 10% of your membership investment is not deductible as a business expense because it is allocable to lobbying expenditures.”)
Send completed form and payment to: Kimberly K. Douglass, Administrator, PO Box 686, Gilbertsville, PA 19525; info@paauctioneers.org 215-679-3526 Updated 5/20
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The PAA is always happy to receive your news and information for publication and communication. Chapter news Member news Business growth articles Spotlight Auctioneers
We are also looking for articles for the magazine from any member, advertiser, sponsor or vendor All info should be submitted to info@paauctioneers.org
The
Keystone Auctioneer The Pennsylvania Auctioneers Association 41
