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Communicational case Convict electronic monitoring: A national challenge

April 2016


A Cultural Change:

Prison Overcrowding

Technology is revolutionizing the way convicts are surveilled—no need to lock them in prison

Electronic Monitoring

Resocialization

COMMUNICATIONS CHALLENGE

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Crime in Chile 1.3m offenses per year Criminal cases increase

Concerned public opinion

CRIME= NATIONAL INTEREST


Track Group lands in Chile Global Electronic Monitoring Solutions

Devices

Applications

Headquartered in Chicago Present in the US, Bahamas and Puerto Rico

First communication objectives:

Monitoring Center

Convict monitoring

4,000 convicts in Chile 65,000 convicts in the US

Bid contract

USD 70m

-Facilitating the system’s kickstart -Promoting Cultural Change -Transmitting the Benefits of the Electronic Monitoring


Strategic Messages

US Recidivism rate

Prison, University of Crime

Recidivism

39.5%

10.7%

Chile has one of the highest imprisonment rates in Latin America

Electronic Monitoring, Prison costs savings Costs in the US

Sentence serving under custody (prison)

Resocialization

Imprisoned convicts

USD 19.24 / day

Electronic monitoring

USD 5.18 / day


Stakeholders Different agents involved

Different messages for each stakeholder Justice Ministry

District Attorneys and Public Defendants

Congress

Ministry of Women

Social Organizations

National Minors Service

Police Judiciary Officials

Media

Ministry of Interior


How the Electronic Monitoring bracelet works Second Phase - EM starts operating SATELLITE

First Phase - Approval for installation on convicts

BRACELET

POLICE

TRACK GROUP

CELL PHONE NETWORK

EMC

TRACKER PAL


Crisis arrives‌ and it was a byproduct of

high expectations about the system Bumpy start

Legislative changes regarding EM

Authority concerns

Excesive resistance

Coordination with the law firm


How was the crisis managed? Messages Proven Technology

Trust in Government

Transparency

Relationship Strategy

Communications Strategy

Identification of EM-related interests among each stakeholder Presentation of the system Training sessions EM-related oped coordination

Risk matrix development Interview with Guy Dubois, TG’s Chairman and CEO El Mercurio March 3, 2014

Media training sessions Media presence management Permanent contact with stakeholders


Results Criticism of EM and TG disappeared Improved quality of EM’s media appearances Improved TG image Improved relations with authorities

Authority interest to extend EM use to further areas Congressional bills

Michael A. Hammer, US Ambassador to Chile


Lessons learned Lowering expectations to calm the climate allow all parties involved to work towards facilitating te process. Collaboration with the client. Authority pressure through the media. However, it is sometimes advisable to stay away from the press except for risk control.


Convict electronic monitoring: A national challenge

April 2016


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