REY DEL MUNDO Magazine version for China 《世界之王》龙舌兰酒中国独家版杂志。

世界之王

REY DEL MUNDO. • GENUINE PREMIUM TEQUILA • 墨西哥优质龙舌兰酒

2019

Business partner in China.

中国独家代理

AFTER A PERIOD OF HARD WORK AND A LONG WAIT THE MEXICAN BRAND OF PREMIUM TEQUILA FINALLY REACHES CHINA THIS SPRING. 经过一段艰苦的工作及漫长的 等待，今年春天，墨西哥优质 龙舌兰酒品牌“世界之王”终 于踏上神州大地。

01 Tequila Añejo 100% pure blue agave finely selected.

Nice aroma of woods with fruity notes. Elaborated to please the most demanding consumer, reaffirming our commitment to give best quality and purest flavor.

2015 Awarded Best Bottle Design by AMEE. 2016 Awarded with the GOLD MEDAL in the World Competition Spirits Selection of Brussels.

2018 Awarded with DOUBLE GOLD MEDAL in the China Wine & Spirits Award CWSA of HK. KOSHER Certification.

Alcohol grade: 38% Contents per bottle: 750 ml.

18 months in white oak barrels.

02 Tequila Reposado 100% pure blue agave.

Offering a tequila with a delicate touch of wood without losing its softness, and some notes of cinnamon and vanilla.

2015 Awarded Best Bottle Design by AMEE. KOSHER Certification.

Alcohol grade: 38% Contents per bottle: 750 ml.

9 months in white oak barrels.

03 Tequila Blanco (Silver) 100% pure blue agave.

With a process of family tradition in the elaboration that distinguishes and magnifies its flavor, making it more pure, clean and intense.

2015 Awarded Best Bottle Design by AMEE. KOSHER Certification.

Degree of Alcohol: 35% Contents per bottle: 750 ml.

Without being in a barrel, it is packed in its purest state for its tasting.

The story of tequila premium REY DEL MUNDO in China.

Photo courtesy of Pablo Aguirre.

Our story at China started in

November 2015

when we

participate in the Hong Kong Wine & Spirits international Fair, and weeks after also exhibited at the INTERWINE Fair in the city of Guangzhou.

Since then, during 2016, 2017 & 2018, the company has participate in several fairs, expos and promotional events around Beijing, Tianjin, Zhuhai and other main cities, always sharing our best premium tequila REY DEL MUNDO with those who wants to know more from Mexico and its most worldwide representative spirit: The tequila.

aged tequila, tequila has won a GOLD MEDAL

In that same period, our version of

añejo (18 months in oak barrels) in 2016 at the Wine & Spirits Competition

Concours

Mondial de Bruxelles, and 2 years after, in August

DOUBLE GOLD MEDAL

2018,

a

in the China Wine & Spirits Awards

CWSA in Hong Kong.

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SPIRITS SELECTION CONCOURS MONDIAL DE BRUXELLES.

2016 GOLD MEDAL WINNER. Written by Pablo Aguirre Photo & Design by Miguel Segundo

During the second half of 2016, the National Council of the tequila industry (CNIT) announced to us -Casa Tequilera La Herencia- of our first international award - A GOLD MEDAL- obtained by our premium Aged tequila REY DEL MUNDO, given by the organizers of the Spirits Selection Competition in Mexico.

"For all of us it has become proudly a happy moment that encourage our team to continue working hard and keep offering this extraordinary premium tequila to the world".

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2018 DOUBLE GOLD MEDAL WINNER. CHINA WINE & SPIRITS AWARDS CWSA. HONG KONG Written and photography by Pablo Aguirre 巴布洛

In August 2018, REY DEL MUNDO participate in the Competition China Wine & Spirits Awards CWSA in the city of Hong Kong, obtaining its second international prize, this time, a DOUBLE GOLD MEDAL. With this second award, tequila REY DEL MUNDO confirms its international status as a high quality tequila, in an

HONG KONG

elegant and attractive presentation, different then the average tequilas. Ready to be launched succesfully in the demanding Asian premium products market.

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INTERVIEW WITH PABLO AGUIRRE. Director for Asia of tequila premium REY DEL MUNDO©

By Miss Fan Minyi of GATEWAY magazine from

GATEWAY Magazine: What quality should a good bottle of tequila have?

PABLO AGUIRRE: There are many brands of tequila in the market already in our days, just in Mexico registered labels we have more than 1200.

But good tequila is made completely and only 100% of blue agave plant and it should be written on the bottle “Tequila 100% de agave”, if only says “tequila” it means it has at least 51% of agave but the rest are other ingredients such as water and sugar. When tequila is good you don´t feel that strong “burning” sensation at your throat when you drink it, neither nor the strong headache the next day. When a tequila is good you don´t even need the lemon and the salt after. Although that way of drinking it continues being the most widespread in the world and to some people is fun.

GATEWAY Magazine: How do Mexican like tequila? Which kind is the most popular?

PABLO AGUIRRE: We Mexicans drink tequila in many ways, when tequila is good we enjoy it straight, but when it is no so good we do cocktails with it, some of these cocktails are very popular around the world, for example margaritas and tequila sunrise.

If you are asking if we drink it with lemon and salt as well, yes, some of us do. Others like to drink it -not mixed but in successive little glasses- together with a mixed of tomato juice, lime and orange juice and some chilli powder, we call this sangrita. If someday you come to México you have to try this way too, and open your mind to new tastes beyond just the lemon and salt.

GATEWAY Magazine: In China, people will produce some wine when they have a daughter and give the wine to her when she get married. So do tequila have some stories like this or have some other customs？ PABLO AGUIRRE: This is a great question, because it is more related to the culture, in ancient times under a heavy storm a lighting burned one agave plant, when natives got closer they realized the burning plant has a sweet aroma and a sweet taste. They believed this was the way of Gods to share with them it spirit. In the XVII century distillation techniques for the production of wine and whiskey began to be applied to native plants such as the Mexican agave. The result is something we all share and enjoy now all over the world.

Tequila is linked to our worldwide famous cuisine, to our traditional music and to our warm and friendly way to be.

Everybody has a Mexican friend who is always cheerful and enjoy the joyful things but also laughs at sad things.

"Our bottles of tequila can be personalized and become a great gift or souvenir for those special occasions we want to remember forever".

 GATEWAY Magazine: What special quality do tequila have?

PABLO AGUIRRE: First of all, it cures lovesickness or if not, at least makes you forget it. Other spirits are made based on cereals or barley, but tequila comes from a plant (And from the ancient Gods, remember?), it is said its health benefits are various: Good against insomnia and cholesterol, calms anxiety and good for digestion among other benefits. And the best known of all... is a natural aphrodisiac!

Tequila AĂąejo.

18 months in white oak barrels GOLD MEDAL WINNER Spirits Selection 2016.

DOUBLE GOLD MEDAL WINNER CWSA 2018.

Participation at Guangzhou INTERWINE Wine & Spirits Fair. Nov, 2016.

GATEWAY Magazine: 5 Do you have some impressive memory with tequila, like the first time you drink it or the favorite one?

PABLO AGUIRRE: Tequila is part of all Mexicans life, even if drink it or not, we have seen it at our homes since ever, it has been spread through the movies worldwide. But I started to learn more since I am in the tequila business, now I can distinguish a good tequila of another not so good. Tequila industry is improving a lot in the recent years and now you can find some very good ones called premium HKTDC Wine & Spirits International Fair. November 2015.

tequila, this one are made to be tasted slowly without any hurry while having a nice chat with friends. There are some very good brands at this category, but of course I have to say the one I like the most is premium tequila REY DEL MUNDO! I bet you will too when you try it!

TRUE SELECTION International Trading (Tianjin) Co., LTD 墨华挚成国际贸易(天津)有限公司

contact@true-selection.com.cn 中国天津自贸试验区(中心商务区)中惠熙元广场 1-701 1-701, ZOVIE Plaza, Yujiapu Binhai CBD Area Free Trade Zone, TIANJIN

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