Pablo Prado Architecture and Design
PORTFOLIO 2019
e: paplo.prado@gmail.com t: +49 152 56237983
Hi! I’m Pablo Prado, a design enthusiast with a solid background in architecture. I have always believed that architecture plays a significant role in a society’s quality of life. My work in this field has taught me that architecture can and should transcend its formal qualities; it involves people and demands dialogue. I’m inspired by listening to, learning from and contributing to those conversations. As Mexico is my home country, I have a strong background in Mexican design, but I have also studied abroad in the United States and Czech Republic. My professional experience has allowed me to approach design from different perspectives. Teamwork is an essential part of any project I take on, as I believe that creating architecture is an extensive process that calls for multiple points of view and areas of expertise. Reach me at: pablo.prado@gmail.com
Content 01
About me
03
Professional Work
09
Academic Work
19
Graphic Design
22
Photography
Pablo Prado
e: paplo.prado@gmail.com t: +49 152 56237983 linkedIn: pabprado
Work
Design and Marketing Coordinator
2019
Reurbano
Designer and Architectural Assistant
20182019
Reurbano
Adaptive reuse development firm in Mexico City. • Built business and creative alliances with more than 20 companies in architecture, art and design. • Planned and implemented cultural marketing strategies. • Increased brand engagement by 50%. • Managed the placement of 8 publications in the design and architecture press • Selected by CEO to present a Master Class in Monterrey Institute of Technology and Higher Education, Puebla. • • • •
Education
01
Managed the implementation of creative processes. Responsible for firm’s presentation at Development by Design conference at Columbia University, NYC. Re-designed the firm’s office spaces. Promoted to Design and Marketing Coordinator.
Architectural Intern
2017
Tamayo Contemporary Art Museum
University
20132019
Bachelor in Architecture
Summer Program
2017
Architecture Erasmus Exchange Program
Semester Abroad
2016
English and American Studies
Contemporary art museum in Mexico City. • Selected by the curatorial team to participate in the exhibition design for Trevor Paglen’s exhibition. • Offered a permanent full-time position at the end of the internship.
National Autonomous University in Mexico Mexico City, Mexico Czech Technical University in Prague Prague, Czech Republic Iowa State University Ames, Iowa, USA
Awards
Exhibitions Press
Skills
Master Class
2019
Development and design strategies
International projects
2018
Zuidas Skyscrapers, AMS
Stairs Pavilion
2019
Art piece: Urban Topography
Platform Magazine
2018
Laguna photography
CAOS Gallery
2019
Exhibition design for CAOS Gallery
Metropolis Magazine, Hyperallergic and Archdaily
Software
High Proficiency
Intermediate Extra
Participation in Exhibition for International Projects. UNAM, Mexico
Published in Metropolis Magazine Shared credits: Hugo Vargas and Reurbano Published in annual book of urban forum Contemporary art gallery in Mexico City
Archicad, SketchUp, Revit, AutoCAD, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Tools (Word, Excel, PowerPoint) Rhino, Adobe Premiere, Vray Rendering, Marketing and branding strategies, HTML, CSS, CRM, management tools, physical modeling, planning, communication and alliances
English
Advanced conversational skills TOEFL iBT C1 Certification
German
Fluent conversational skills UNAM B1 Certification
Spanish
Native
Coordinator
2016
Guanajuato International Film Festival Guanajuato, Mexico
Staff member
2015
Jewish Film Festival Mexico City, Mexico
Languages
Volunteering
TEC de Monterrey, Puebla, Mexico
02
Milan 44, Interior Design Mexico City, MX
Professional
2018-2019
When I started working at Reurbano, the decision to move the office from one building to another was already taken, but most of the design was not. After a couple of months working at the previous building, I had the opportunity to prove my design skills and I was assigned to complete the interior design for the new Reurbano offices. It was a project with various challenges, but mostly full of opportunities. Through a participative design process today the Reurbano offices are completed.
03
Shared credits with Roberto Michelsen and Paola Tovar
Project Interior design Office building, Reurbano Mexico City, MX
Skills Interior design Project management Visualizations
Year 2018-2019
A-206
A-205
04
Parklet, Urban Design Mexico City, MX
Professional
As an extension of the architecture of Milan 44, I designed a parklet structure to extend the offer into the public spaces of the Juarez neighbourhood in Mexico City. The idea is very simple. Renting out two parking spaces and converting them into a public space. With urban furniture, bike parking and vegetation, it invites people to appropriate the space and make it their own. This project is now awaiting approval from the local authorities for its construction.
05
2019
Skills Urban Design Research Visualizations
Urban Topography Mexico City, MX
Professional
2019
Skills Conceptualization Art Installation Project Management
Photo: Ruben Garay
The itinerant gallery guadalajara90210 had a building under construction for themselves to create an art exhibition. They invited Reurbano to create an art installation. I was asked, together with Hugo Vargas, to conceive an installation. After the design process and the conceptualization, we came together with a piece that creates a dialogue between raw materials involved in construction and materials that are more appealing to look at. The exhibition was a success and included works by other renowned architects such as Frida Escobedo and Rozana Montiel.
Shared credits with Hugo Vargas
06
Tevor Paglen at Tamayo Mexico City, MX
Professional
My internship at Tamayo Museum helped me discover new interests and practice my design skills in a different way. After a couple of months working for the Educational Department, I created a proposal for how we could rethink the museum’s work spaces. My proposal was implemented and after I presented the sketches and models to the team at the museum. I asked to assist the curatorial team. I contributed to the modeling and design for Trevor Paglen’s exhibition.
07
2017-18
Skills Exhibition Design Visualizations
Project Trevor Paglen at Tamayo Museum
Skills Exhibition Design Visualizations
Year 2017-2018
08
Museum of Language
Skills Architectural Design Reserarch Visualizations
London, UK Thesis project 2018-2019
The world is home to more than 7,000 languages and yet we will lack a central resource that documents and celebrates this diversity. The idea for this project started with the open call for a competition by Archasm. I decided to take the project and develop it for my thesis project. I experienced how language helps society to communicate and expand new ideas and transcend in history. The real challenge with this project was the following question: “How to translate the ‘language’ into a space?”. The result is a building that integrates itself to its surroundings, being approachable and accessible for any visitor. My building proposal offers 5 different access possibilities, inviting and welcoming everyone and creating many ways to explore the space.
land
Grenad
Street
ier Str eet
Silverla nd
Stree t
Bixham Street
Rymill Stre
Dock
Dock Manw ood Str eet
land
et
Stree t
ne Way
Albert Walk
A112
Henle
y Road
Albert Road
RIA GARDENS
ROYAL VICTO
Stor e Ro
ad
PARKING
A117
Pier Road Pier Road
NORTH WOOLWICH PIER
RÍO TÁMESIS
09
Robert Street
ne Way
Glenister Street
Rebour
y Road
Storey Street
Claremont Street
Pier Road
Rebour
Factor
Church Street
et
Station Street
Woodman Street Manwoo d Stre
The museum hosts 6 galleries with different conditions for any particular exhibition. The architectural program is complemented by an educational centre with an auditorium, classrooms and a library. The amenities for the museum include an outdoor exhibition area/ plaza, a restaurant with a view to the Thames, and a museum store.
The business plan was also incorporated into the project with the general costs of construction and how the museum and the brand could work.
Pier Road
For the project I designed the building, the structure and the installations involved in all of its functions.
Integration into the area by re-using design elements in a contemporary way.
Acces and connection to existing public spaces. Setting back the building to respect the urban scale, creating an extension ofthe public space.
Royal Victoria Gardens Windows facing the river for better views.
Thames River
10
Project Museum of Language London, UK (Thesis project)
Southwest elevation
Northeast elevation
11
Skills Architectural Design Reserarch Visualizations
Year 2018-2019
7
6
5
S-04
S-03
8
4
3
2
UNIVERSIDAD NACIONAL FACULTAD DE ESTUDIOS
1
AQUITEC
95.00 10.00
15.00
15.00
15.00
15.00
15.00
10.00
�
N.P.T. +0.17
ELEC 4
3
2
MC
1
7
6
5
11
10
9
8
S
S
22
21
20
19
18
17
16
15
14
12
2 3 4
20 19
5
18
6
17
7 8
EL
16 15
9
14
10 11
13
15.00
11 10
15
SITE
8 7
17
LOCK
18
6 5
19
4
PLAZA PÚBLICA
PÓRTICO
20
3
21 22
2 1
23
N.P.T. +0.17
CONTROL
SANITARIOS H
PROYECCIÓN MEZZANINE 1
PROYECCIÓN MEZZANINE 1
N.P.T. +0.17
BODEGA
SALA DE USOS MÚLTIPLES
16
SALA DE USOS MÚLTIPLES
LOCKERS
S-01
14
9
BODEGA
UBICACIÓN
13
S-01
12
12
EL
N.J. ±0.00
PROYECCIÓN MEZZANINE 1
23 22 21
SANITARIOS M
PROYECCIÓN VACÍO ESCALERA
N.P.T. +2.05
13
PROYECCIÓN CUBIERTA
N.P.T. ±0.00
1
B
PROYECCIÓN CUBIERTA
C
S
N.P.T. +0.17
HALL
N.P.T. +0.17
HALL
N.P.T. ±0.00
N.P.T. +0.17
RECEPCIÓN
B
30.00
LOCK
NOTAS GENERAL BIBLIOTECA
SALA DE LECTURA
MC
BODEGA
W.C.
S
GUARDAROPA
N.P.T. +0.17
SIMBOLOGÍA ESCALINATA
N.P.T.
S-02
PROYECCIÓN MEZZANINE 1
PROYECCIÓN MEZZANINE 1
PLAZA PÚBLICA
1
5
4
3
2
8
7
6
11
10
9
12
16
15
14
13
19
18
17
23
22
21
S 20
N.P.T. +1.30
PASILLO DE SERVICIOS
15.00
S-02
PROYECCIÓN MEZZANINE 1
N.P.T. +1.35
Las cotas y niveles del proy sobre las de cualquier otro p
TIENDA / LIBRERÍA
AUDITORIO
S
PROYECCIÓN TRABE
CAFETERÍA
BODEGA N.P.T. +2.40
N.P.T. ±0.00
N.B. ±0.00
Niv
N.B.
Niv
N.A.
Niv
N.J.
Niv
N.P.
Niv
Ca
S
LOCK
4
Eje
S-01
Co
BODEGA
N.P.T. +0.17
A 10
9
8
7
6
5
4
3
2
1
N.J. -2.90
TERRAZA
BAJA A SÓTANO
N.P.T. +0.09
CORTE ESQUEMÁ JARDÍN DE LECTURA
B
N.P.T. -2.90
GRADAS
TEATRO AL AIRE LIBRE
N.J. ±0.00
N.J. ±0.00
ESTACIONAMIENTO
N.J. -2.90
LETRERO
MUSEO DEL
Pier Rd. Londres, Re
B
Realiz PABLO PRA
Escala Acotación Fecha Fortmato
S-04
N.P.T. -0.20
S-03
N.P.T. -0.20
ARQUITEC PLANTA
Ground floor plan
A-0
MUSEUM OF LANGUAGE
12
Zuidas Skyscrapers
Amsterdam, NL
Academic
2017
Skills Architectural Design Visualizations Business Model One of the biggest new developments in Amsterdam —the capital city of The Netherlands— is Zuidas. In the Faculty of Architecture at the Czech Technical University in Prague, the project of two skyscrapers in this development was the most challenging option. As a studio, we travelled to Amsterdam to talk to the developers and users of the area to approach the project with a better understanding of what was needed there. The architectural program required housing and commercial spaces. That was the basic needs, but we realized that the project was beyond that. We explored different ideas for how to design with the particular challenges of the area.
13
We were required to design 2 buildings integrated into each other and with an integrated ground floor to have a constant life and to be inviting to the daily users of Ziudas. One of the elements to consider and that impacted the design is the nearby radio tower. This tower does not represent a health problem for the nearby users, but I still considered that the minimum radiation could be shielded by the building itself.
MASSING STRATEGY
Vivaldi - Zuidas , Amsterdam Project by: Pablo Prado Serrano Studio: Achten, Pavlicek
I shielded the residential building with the office building as a design strategy, and this decision also improved the views for the residential building.
14
Project Zuidas Skyscrapers Amsterdam, NL
15
Category Architectural Design Visualizations Business Model
Year 2017
Ground floor plan
West elevation
Section GSEducationalVersion
GSEducationalVersion
16
Forest Fire Centre Mexico City, MX Academic
2016
Skills Architectural Design Reserarch Visualizations The area of Ajusco in Mexico City is known for its steep hills and beautiful forests. This forest is threatened by fire every summer due to high temperatures and lack of rain. For years there has been conversations about a forest fire centre in the area as it would help to have immediate response to this recurrent problem. As a design team at my home university we decided to explore proposals for the authorities. They offered a site that was available but very challenging. It was a very steep site and with a lot of forest nature to consider. We took the project and each student had a different proposal. In the end this project enriched our learning process by bringing a local and necessary function to the studio.
17
Section
South Elevations
11 11
Ground floor plan
18
Project Germany Guide Mexico City, MX
Skills Graphic Design Research
Year 2018
JohannesKirche
ABOUT
Bochum, Alemania Glockengarten 70
19
Hans Scharoun 1893-1972
Iglesia 1966
La Johanneskirche (Iglesia de St. John) en Bochum-Altenbochum fue el único edificio religioso que realizó el arquitecto de Bremen, conocido por haber realizado la Filarmónica de Berlín (Die Berliner Philharmonie), un proyecto que se caracteriza por su diseño revolucionario y su falta de simetría. Scharoun es considerado uno de los precursores de la arquitectura orgánica. Johanneskirche se caracteriza por su cubierta plegada, que crea interiores con una gran acústica. Además de eso, la cubierta y el emplazamiento de la iluminación genera una atmósfera espiritual. Usó materiales clásicos como el ladrillo en semblanza con el Glockengarten, combinándolos con materiales contemporáneos.
Project S76 Material Mexico City, MX
Category Graphic Design Research
Year 2019
16 Alf
15
S I N D I C A L I S M O
on
so
Re ye s
10 Baja California
8
9
Benj
Patri
otism
o
amín
o León Nuev
7 6
Fran kl
in
14 12
13
Prog re
so
7
4 o León Nuev
5
José
Mar
3
tí
icalism
o
6
2
Sind
11
1
Escandón insider guide 1 Restaurante Piyoli
9 MOB Studio
2 Cleotilde Barra de Café
10 El Depósito
3 Comedor Escandón
11 Mercado Escandón
4 Yume Café
12 Jardín Morelos
5 Galería Salón Silicón
13 Café Rosa
6 ARCA Galería Vintage
14 Heladería Contigo
7 A43 Antojería Urbana
15 Librería Rosario Castellanos
8 Felina Bar
16 Molino El Pujol 6
20
Project Development by Design Columbia University New York, USA
Skills Art direction Script Graphic Design
Year 2018
Reurbano was invited to present the development and design strategies at Columbia University. Paola Tovar and I were in charge of that project and we worked in a new way to present the different strategies in architecture used by some developers. We were at Columbia University in New York to assist in the presentation and to meet the faculty members.
21
Project Marsella building Mexico City, MX
Skills Photography Research
Year 2019
22
Project Laguna building Mexico City, MX
23
Skills Photography Research
Year 2019
Published in Plaform Magazine, Italy
Project Versalles building Mexico City, MX
Skills Photography Research
Year 2018
Published in CoRe book, 2018
24
25
26
Thank you.
Pablo Prado
e: paplo.prado@gmail.com t: +49 152 56237983 linkedIn: pabprado