Portfolio 2020

Pablo Prado Serrano Architecture and Design

PORTFOLIO 2020

e: paplo.prado@gmail.com t: +49 (1) 52 5623 7983

I am Pablo Prado, an architect with a solid background in design and a constant curiosity in human expressions.

I’m interested in the co-existence of cities and architecture and the long narrative in their design elements of the context where they exist.

I have always believed that architecture plays a significant role in a society’s quality of life. My work in the practice has taught me that architecture can and should transcend its formal qualities; it involves people and demands dialogue to develop innovative solutions. I’m inspired by listening to, learning from and contributing to those conversations.

As Mexico is my home country, I have a strong background in Mexican design and I offer an international approach, as I have also studied abroad in the United States and Europe. My professional experience has allowed me to approach design from different perspectives.

Teamwork is an essential part of any project I take on, as I believe that creating architecture is an extensive process that calls for multiple points of view and areas of expertise to create solutions beyond the default.

Content 01

About me

03

Professional Work

07

Academic Work

13

Graphic Communication

14

Photography

15

Recommendation letters

Pablo Prado Serrano Berlin, Germany e: paplo.prado@gmail.com t: +49 (1) 52 5623 7983 linkedIn: pabprado

Work

Design and Marketing Coordinator

2019

Reurbano

Designer and Architectural Assistant

20182019

Reurbano

Adaptive reuse development firm in Mexico City.

• Creative design solutions for current projects.

• Built business and creative alliances with more than 20 companies in architecture, art and design.

• Planned and implemented cultural marketing strategies for brand engagement.

• Managed the placement of 8 publications in the design and architecture press • Selected by CEO to present a Master Class in Monterrey Institute of Technology and Higher Education, Puebla.

• • • •

Education

Managed the implementation of creative processes.

Responsible for firm’s presentation at Development

by Design conference at Columbia University, NYC. Interior design of firm’s office spaces.

Promoted to Design and Marketing Coordinator.

Architectural Intern

2017

Tamayo Contemporary Art Museum

University

20132019

Bachelor in Architecture - with Honours

Semester Abroad

2017

Architecture Erasmus Exchange Program

Summer Program

2016

English and American Studies

01

Contemporary art museum in Mexico City.

• Selected by the curatorial team to participate in the exhibition design for Trevor Paglen’s exhibition.

• Offered a permanent full-time position at the end of the internship.

National Autonomous University in Mexico Mexico City, Mexico Czech Technical University in Prague Prague, Czech Republic Iowa State University Ames, Iowa, USA

Awards Press Exhibitions

Conference

2019

Development and design strategies

Stairs Pavilion

2019

Art piece: Urban Topography

Platform Magazine

2018

Photography feature

CAOS Gallery

2019

Exhibition design for CAOS Gallery

Metropolis Magazine, Hyperallergic and Archdaily

Skills

Software

High Proficiency

Intermediate Others

Published in Metropolis Magazine Shared credits: Hugo Vargas and Reurbano Mexico City edition

Contemporary art gallery in Mexico City

Archicad, SketchUp, Revit - Certification, AutoCAD, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Tools (Word, Excel, PowerPoint) Rhino, Adobe Premiere, Vray Physical model making, rendering, diagramming, marketing and branding strategies, HTML, CSS, CRM, management tools, planning, communication and alliances.

English

Advanced conversational skills IELTS C2 Certification (8.5/9)

German

Fluent conversational skills UNAM B1 Certification

Spanish

Native speaker

Coordinator

2016

Guanajuato International Film Festival Guanajuato, Mexico

Staff member

2015

Jewish Film Festival Mexico City, Mexico

Languages

Volunteering

Extra

TEC de Monterrey, Puebla, Mexico

Urbanism, design, films, art and culture, cities, photography, travel and places, nature and well-being, technology and science.

Interests

02

Common Ground and parklet Typology: Mixed-use 2018 Location: Mexico City, MX 89+24m2 Internship project. Partly executed Conceptual design — Construction documents Participative design is a tool that I developed by making this project. An office re-location to a renovated building created an empty story and a broken link between the retail and commercial spaces on the ground floor and the offices on the upper floors.

Based on understanding the different needs of all the people at the building, I developed an experimental typology and had the opportunity to prototype and later, expand the project to street.

The focus was to extend the public spaces inside the building, creating amenity for the building’s users and also for the general public in the neighborhood.

The result is a space that invites everyone to do things that were missing in an office environment. The space invites people to relax for a lunch break, take a nap, socialise or learn about the neighborhood through materials provided by the building. It’s an open, flexible and adaptable space.

We decided to call this project “Common Ground” (Piso Común), as it is a shared space for different users. The building’s users embraced the project and due to its success we complemented it with a parklet structure on the street level.

Office

Office

“Piso Común Common Ground”

Retail spaces

Parklet “Piso Común Common Ground”

Isometric 03

A-206

Interior view of “Common Ground” project

Common ground plan

A-205

Common ground isometric

Parklet isometric

In a car-oriented city like Mexico City, it is hard to push forward the idea of sacrificing parking spaces for a project oriented to public space.

The neighborhood didn’t have any regulations related to adapting parking spaces into something else. We had to push the idea into different areas for it to be developed.

It didn’t take long for people to realise that the area of two parking spaces (24m2) can have a much more meaningful function than parking cars. We started positioning urban furniture on the site and users started having meetings, lunch breaks and all kind of activities there.

Top view render of parklet structure

This project complements the “Common Ground” project with a pedestrian-scale approach on the street. These two projects work together by extending the public spaces to what feels better in different situations. This project is being reviewed by the local authorities with construction to begin after approval.

Front view render of parklet structure 04

Trevor Paglen at Tamayo Museum Typology: Exhibition design 2017 Location: Mexico City, MX 480m2 Internship project. Executed Conceptual design

At my internship at Tamayo Contemporary Art Museum I discovered new ways of using my architectural and design skills in new different ways related entirely to an educational program and to the exhibition of artworks.

After a couple of months working at the Educational Department in the Museum, I developed a spacial design proposal to re-think the museum’s work spaces. This proposal was executed in the Educational Department. Later, the curatorial and exhibition design team asked for my assistance for the upcoming exhibition at the museum.

I contributed with the conceptual and spacial design, 3D solutions and modelling for Trevor Paglen’s temporary exhibition.

Room 1 from gallery 6. Artworks by Trevor Paglen.

People at gallery 6. Artwork by Trevor Paglen.

Spacial design

3D Modelling of gallery 6 with Trevor Paglen’s artworks.

05

Urban Topography Type: Art piece 2019 Location: Mexico City, MX Commissioned project — Reurbano.

Conceptual design — Execution

The itinerant gallery guadalajara90210 based in Guadalajara, Mexico, started a new experimental project in Mexico City. They selected young architects and designers interested in developing concepts beyond design to create an installation in a building under construction.

They invited Reurbano to create an art installation. I was asked, together with Hugo Vargas, to conceive an installation.

After the design process and the conceptualization, we came together with a piece that creates a dialogue between raw materials involved in construction and natural materials.

The exhibition was a success and included works by other renowned architects such as Frida Escobedo and Rozana Montiel.

Conceptual sketch fro Urban Topography.

Spacial design

Urban Topography piece.

06

Museum of Language Typology: Museum 2019 Location: London, UK 10,012m2 Thesis project - Bachelor’s Degree Conceptual design - Architectural design and Construction Documents The world is home to more than 7,000 languages and yet we will lack a central resource that documents and celebrates this diversity.

The idea for this project started with the open call for a competition by Archasm. I decided to take the project and develop it for my thesis project.

Setting back for addition of public space

My concept evolves from research and understanding around the idea that each of the world’s languages has its own architecture, just as each architectural practice has its own language. Working with this concept helped me develop a building that is integrated into the urban and social context by focusing on the public space and the connections to the existing urban infrastructure, while at the same time inserting itself as an urban landmark.

Sloped roof for creating new access points, water collection and integration to the urban landscape

Views to urban and natural landmarks

Massing

Isometric view 07

Museum - Galleries

Services

Museum - Galleries

Offices

Museum - Galleries Offices Restaurant

Street view

Educational center

Hall Auditorium Library

Services

Street and

Grenad

ier St

Silver

reet

land

Street

Bixham Street

Rymill Str eet

Dockl

Dock Manw ood St

land

Street

reet

Zoning

Southeast exterior view Street

t

Rebourn

e Way

y Road

Albert Walk

A112

Henle

y Road

Albert Road

ROYAL VICTORIA

Store

Road

PARKING

A117

Pier Road Pier Road

NORTH WOOLWICH PIER

Site plan

RÍO TÁMESIS

08

GARDENS

Robert Street

Glenister Stree

e Way

Storey Street

t Claremont Stree

Pier Road

Rebourn

Factor

Church Street

Manwood

Station Street

Woodman Street

7

6

4

3

2

UNIVERSIDAD NACIONA FACULTAD DE ESTUDIO

1

AQUIT

95.00 10.00

15.00

15.00

15.00

15.00

15.00

10.00

�

N.P.T. +0.17

10 11

12

12

11

13

10

14

9

15

8

16

7

17

6

19

7

6

5

4

3

11

2

5 4

UBICACIÓN

S-01 LOCK

18

SITE

9

PLAZA PÚBLICA

PÓRTICO

20

3

21 22

2 1

23

15.00

8

N.P.T. +0.17

CONTROL

SANITARIOS H

PROYECCIÓN MEZZANINE 1

PROYECCIÓN MEZZANINE 1

N.P.T. +0.17

BODEGA

SALA DE USOS MÚLTIPLES

7

SALA DE USOS MÚLTIPLES

6

BODEGA

17 16 15 14 13

PROYECCIÓN MEZZANINE 1

S-01

23 22 21 20 19 18

PROYECCIÓN VACÍO ESCALERA

EL

5

10

1 22

21

20

19

18

17

16

15

S

EL

4

9

MC

SANITARIOS M

3

8

S 14

N.P.T. +2.05

13

PROYECCIÓN CUBIERTA

ELEC

N.J. ±0.00

2

N.P.T. ±0.00

1

B

PROYECCIÓN CUBIERTA

C

LOCKERS

S

N.P.T. +0.17

HALL

N.P.T. +0.17

HALL

N.P.T. ±0.00

N.P.T. +0.17

RECEPCIÓN

30.00

LOCK

B

NOTAS GENERA BIBLIOTECA

SALA DE LECTURA

MC

BODEGA

W.C.

N.P.T. +1.30

S

GUARDAROPA

N.P.T. +1.35

PASILLO DE SERVICIOS N.P.T. +0.17

SIMBOLOGÍA ESCALINATA

N.P.T.

S-02

15.00

S-02

Las cotas y niveles del pr sobre las de cualquier otr

TIENDA / LIBRERÍA

AUDITORIO

S PROYECCIÓN MEZZANINE 1

PROYECCIÓN MEZZANINE 1

N.B.

PROYECCIÓN MEZZANINE 1

CAFETERÍA

N.A.

PLAZA PÚBLICA

1

7

6

5

4

3

2

11

10

9

8

15

14

13

12

21

20

19

18

17

16

23

22

S

PROYECCIÓN TRABE

BODEGA N.P.T. +2.40

N.P.T. ±0.00

N.J.

N.B. ±0.00

N.P.

4 S

LOCK

BODEGA

N.P.T. +0.17

S-01

A 10

9

8

7

6

5

4

3

2

N.J. -2.90

TERRAZA

BAJA A SÓTANO

1

The Museum of Language hosts 6 galleries, an educational center, amenities such as restaurants and cafés, and complementary functions in its 7 stories. The different galleries have a particular approach in its intent to enrich the museum experience.

5

S-04

S-03

8

12

The museum’s development in the site is defined by giving priority to public space. The museum offers visitors several ways to explore the building by appreciating the existing urban infrastructure and taking advantage of the site views.

N.P.T. +0.09

CORTE ESQUEM JARDÍN DE LECTURA

B

N.P.T. -2.90

GRADAS

TEATRO AL AIRE LIBRE

N.J. ±0.00

N.J. ±0.00

ESTACIONAMIENTO

N.J. -2.90

Exploring the idea of language as an architectural composition was an underlying concept in the development of the museum.

LETRERO

MUSEO DEL

Pier Rd Londres, R

B

Rea PABLO PR

N.P.T. -0.20

I developed this project all the way from the conceptual design to the construction documents. I graduated with honours by presenting this project at the National Autonomous University in Mexico.

Escala Acotación Fecha Fortmato

S-04

S-03

N.P.T. -0.20

ARQUITE PLANTA

A0

5

15

35

Ground floor

Section Office interiors

Southwest elevation Museum galleries

Aerial view from the Thames River

0

5

09

15

35

Northeast elevation

Urban Clusters Urban design 2019 Location: Mexico City, MX Research project at Reurbano Research — Conceptual design

Reurbano’s strategy of development in Mexico City is defined by urban clusters. This means that instead of creating an isolated project in one location, the approach is to be part of the neighborhood and improve the existing urban potential by adding new amenities to the city through architectural projects.

This strategy was initially executed in Mexico City’s Juarez neighborhood, where the streets had a drastic improvement through strategic small interventions.

At the architecture and design department, we carried out a constant research for new possible urban clusters in Mexico City. This urban clusters were on an urban scale and had to provide an improvement to the existing social, cultural and urban context. We came to 3 different solutions: Caminito a San Juan (in collaboration with Gehl Architects), Hidalgo Corridor and Plaza Giordano Bruno.

Plaza Giordano Bruno

Caminito a San Juan

Hidalgo Corridor Visualization of Caminito a San Juan 10

Zuidas Towers Typology: Mixed-use 2017 Location: Amsterdam, NL 32,950m2 Academic project Conceptual design — Architectural design MASSING STRATEGY

The regeneration of urban areas by inserting mixed-use architectural projects was the starting point for the development of Zuidas, one of the biggest new developments in Amsterdam.

The urban plan for this site required two towers, one for medium-term housing for visitors to Amsterdam and one for offices. In addition, the plan asked for amenities for the users of the building and the area. I developed this project during a semester abroad at the Czech Technical University in Prague.

MASSING STRATEGY

Vivaldi - Zuidas , Amsterdam Project by: Pablo Prado Serrano Studio: Achten, Pavlicek

After researching the typology of the required building, we travelled to Amsterdam to meet Vivaldi - Zuidas , Amsterdam the developers and people from the communi- Project by: Pablo Prado Serrano ty to get a better understanding of their needs Studio: Achten, Pavlicek when approaching the project with design solutions. This visit helped us understand the challenges that the Zuidas project had beyond the design brief.

Massing

Amenities and the urban context 11

I wanted to create a project that would add to the urban infrastructure, so I designed an auditorium-like public square with green areas and outdoor seating open for the public in a space connecting the site’s two towers.

The public character of the building intends to make it attractive not only for the direct users, but also for the in the neighborhood, and an attraction center in Amsterdam. The ground floor complements the existing urban program with restaurants and cafés.

For the function of the building, by creating a loop-like shape and continuous connections in the building, I integrated the different components in the architectural program. With this solution, users of the building can easily go from one tower to the other and through the tower’s amenities including convention rooms, gyms, a wellness center, a swimming pool and classrooms for community activities.

0

5

15

35

Ground floor

Exterior view

Amenities

Flexible office spaces

0

5

12

15

35

Section

Graphic Communication

$

Affordable housing diagrams for Versalles 84 project

Isometric representation of building in Berlin

UPGRADE PLAN Se necesita un plan con esfuerzos enfocados en COMUNICACIÓN digital y presencial, orientado al target NACIONAL E INTERNACIONAL, fortaleciendo la IDENTIDAD DE MARCA para colocar a Izta 54 como un REFERENTE DE DISEÑO en la Ciudad de México.

Several presentation designs for academic and business purposes 13

Photography

Pictures of historic building in Mexico City for city archives

Adaptive reuse factory building, featured in Platform Magazine

Photos of building proposed for affordable housing, featured in Core Book 2018

Personal photos of architecture and urbanism.

14

15

16

Thank you.

Pablo Prado Serrano e: paplo.prado@gmail.com t: +49 (1) 52 5623 7983 linkedIn: pabprado