INDEKS: 357286 ISSN: 1509-1767 Cena: ]ï (w tym 8% VAT)
Nr 10/21
DESIGN I MARKETING
]2SDNRZDQLH ]URG]RQH ] SDVML
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10
:V]\VWNR ]DF]ÚïR VLÚ RG EXWHONL GRVWDUF]RQHM SU]H] 7UHQG 6SLULWV 3RWHP QDOHĝDïR MXĝ W\ONR XEUDÊ MÈ Z HW\NLHWÚ V]\WÈ QD PLDUÚ 3R Z\F]HUSXMÈFHM EXU]\ Pö]JöZ SU]\V]ïD SRUD QD NROHMQ\ HWDS WZRU]HQLD NWöU\ UöZQLHĝ QLH RND]Dï VLÚ ïDVNDZ\ GOD WZöUFöZ SURMHNWX .UHDW\ZQRĂÊ SR]ZROLïD MHGQDN SRNRQDÊ ZV]\VWNLH SU]HV]NRG\ NWöUH SRMDZLï\ VLÚ QD GURG]H SU]\ SURGXNFML SLHUZV]\FK RSDNRZDñ ķ=HEUDQH XVWDOHQLD RVWDWHF]QLH WUDILï\ GR VWXGLD SURMHNWRZHJR ILUP\ 0RRQR JG]LH QDURG]LïD VLÚ JUDILND 3DVRZDïD LGHDOQLH 1LH ZLHP MDN PöJïE\P EDUG]LHM VWRVRZQLH XMÈÊ WR MDN SHUIHNF\MQLH SURMHNWDQFL RGGDOL GRW\FKF]DV ]HEUDQH LQIRUPDFMH -DNR GUXNDUQLD WUDNWRZDOLĂP\ WHQ SURMHNW RG VDPHJR SRF]ÈWNX MDNR Z\]ZDQLH D ]DUD]HP SRWZLHUG]HQLH PRĝOLZRĂFL QDV]HM GUXNDUQL 'RĂZLDGF]HQLH ]JURPDG]RQH SU]H] SRQDG ODW SU]HFLHĝ ]RERZLÈ]XMH 'ODWHJR WHĝ RWU]\PDQ\ SURMHNW Z]EXG]Lï MHV]F]H ZLÚNV]È NUHDW\ZQRĂÊ L FKÚÊ ]URELHQLD F]HJRĂ XQLNDOQHJR ] F]HJR EÚG]LHP\ PRJOL E\Ê GXPQL 3U]\VWÈSLOLĂP\ ZLÚF GR G]LDïDQLD PDP WXWDM QD P\ĂOL SLHUZV]H SURGXNFMH %DUG]R V]HURNL DVSHNW ]DMÚï\ VSUDZ\ VWULFWH WHFKQRORJLF]QH VDPD EXWHOND MHVW SLÚNQD DOH SRVLDGD QLHW\SRZ\ NV]WDïW NWöU\ SDSLHURZH HW\NLHW\ QLH OXELÈ -Xĝ QLH SU]\SRPQÚ VRELH WHUD] LOH PRFNXS öZ SU]\JRWRZDQ\FK E\ïR QD SRWU]HE\ LGHDOQHJR GRSDVRZDQLD -HGQDN QLNW QDZHW SU]H] FKZLOH QLH PLDï ]DPLDUX VLÚ SRGGDÊĵ SRGNUHĂOD 7RPDV] :HJQHU
Packaging Polska 10/21
DESIGN I MARKETING
ķ:\NRU]\VWDOLĂP\ QLHPDO ZV]\VWNLH GRVWÚSQH WHFKQRORJLH ZLHG]Ú R VXURZFDFK DSOLNDFML RUD] WHFKQLF]QH PRĝOLZRĂFL (W\NLHWD SU]HFKRG]LïD SU]H] V]HUHJ VNRPSOLNRZDQ\FK SURFHVöZ SURGXNF\MQ\FK SRF]ÈZV]\ RG GUXNX JUDILNL PHWRGÈ F\IURZÈ DSOLNDFML VSHFMDOQ\FK IROL RIIOLQH QD PDV]\QDFK ]ïRFÈF\FK DE\ QD NRñFX RWU]\PDÊ Z\UD]LVWH WïRF]HQLDĵ RSRZLDGD 7RPDV] :HJQHU
ķ'REöU VXURZFöZ L NRORU\VW\NL PLDï UöZQLH ZDĝQH ]QDF]HQLH FR HVWHW\ND Z\NRQDQLD :LHORNURWQLH SRGHMPRZDOLĂP\ U\]\NR ]DVWRVRZDQLD F]HJRĂ QRZHJR LQQRZDF\MQHJR 7U]HED E\ïR SU]HïDP\ZDÊ VWHUHRW\S\ WM FKRFLDĝE\ Z\NRU]\VWDQLH UR]ZLÈ]Dñ VWRVRZDQ\FK JïRZQLH Z SU]HP\ĂOH NRVPHW\F]Q\P GR *LQ X NWR E\ SRP\ĂODï " :V]\VWNLH WH ]DELHJL VSRZRGRZDï\ ĝH FDï\ SURGXNW VWDï VLÚ MHGQRĂFLÈ L RG]ZLHUFLHGOHQLHP ZVSöOQHM ZL]MLĵ PöZL 7RPDV] :HJQHU )LUPD ]GHF\GRZDïD VLÚ QD PDWHULDï HW\NLHWRZ\ 6LOYHU 2ULRQ 53 ILUP\ 830 5DIODWDF RUD] ]ïRFHQLH PHWRGÈ KRW VWDPSLQJX IROLÈ 0+ 7XUTXRLVH ILUP\ $SL *URXS
']LÚNL ]DVWRVRZDQLX F\IURZHM WHFKQRORJLL NDĝG\ NRQVXPHQW GHF\GXMÈF\ VLÚ QD ]DNXS JLQX PRĝH SRF]XÊ VLÚ Z\MÈWNRZ\ ķ'R VDPHJR NRñFD QLH SRZVWU]\P\ZDOLĂP\ VLÚ RG SRGNUHĂOHQLD XQLNDOQRĂFL SURGXNWX )LQDOQLH ERZLHP NDĝGD HW\NLHWD D W\P VDP\P EXWHOND *LQ +HUEV G]LÚNL RSFML ]PLHQQ\FK GDQ\FK NWöUÈ RIHUXMH SRVLDGDQD SU]H] QDV PDV]\QD F\IURZD +3 ,QGLJR RWU]\PDïD VZöM ZïDVQ\ QLHSRZWDU]DOQ\ QXPHU 7DN QLH ]QDMG]LHFLH GZöFK W\FK VDP\FK HW\NLHW NDĝG\ NRQVXPHQW GHF\GXMÈF VLÚ QD ]DNXS RWU]\PXMH VZRMÈ ZïDVQÈ QLHSRZWDU]DOQÈ EXWHONÚ *LQXĵ SRGNUHĂOD 7RPDV] :HJQHU
ķ:\NRU]\VWDQLH GRVWÚSQHJR SDUNX PDV]\QRZHJR SRïÈF]HQLH ZV]\VWNLFK WHFKQRORJLL SRP\VïöZ SDVML L XPLHMÚWQRĂFL E\ïR Z\]ZDQLHP DOH HIHNW SU]HNURF]\ï QDV]H QDMĂPLHOV]H RF]HNLZDQLD 'OD SDVMRQDWöZ WDNLFK MDN P\ WR QLHVDPRZLWD SU]\JRGD 'RGDWNRZR ]ZLHñF]RQD WDN ]DV]F]\WQ\P Z\UöĝQLHQLHP 0RJÚ ]DSHZQLÊ ĝH QLH SRZLHG]LHOLĂP\ RVWDWQLHJR VïRZD L PDP\ ]DPLDU ]DVNRF]\Ê ZV]\VWNLFK MHV]F]H QLH MHGQÈ UHDOL]DFMÈ -HVWHĂP\ ZG]LÚF]QL ILUPLH 7UHQG 6SLULWV RUD] SURMHNWDQWRP ] ILUP\ 0RRQR ]D ]DXIDQLH L ]D WR ĝH ]GHF\GRZDOL VLÚ QD Z\EöU GUXNDUQL *UDISRO -HVWHĂP\ SU]HNRQDQL ĝH ILQDï Z SRVWDFL Z\JUDQHM SU]\SLHF]ÚWRZDï QDV]H EDUG]R GREUH UHODFMH L ]DSHZQL RZRFQÈ ZVSöïSUDFÚ QD GïXJLH ODWDĵ ļ SRGVXPRZXMH 7RPDV] :HJQHU
10/21 Packaging Polska
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