Media Kit 2011
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Packaging Polska Media Kit 2011
O NAS
Magazine for modern packaging industry CEO Izabela E. Kwiatkowska izabella@printernet.pl Editor in Chief Monika Mikołajczak monika@printernet.pl Administration Anna Marciniak office@printernet.pl Advertising Manager packaging-polska@printernet.pl reklama@printernet.pl The price of subscription in Poland: 110 PLN Circulation: 5000 egz. The editorial office is sending the price list of advertisements discretionary.
The editors will not return unsolicited materials and reserves the right to edit and alter texts, including titles. All rights reserved. Contents may be duplicated only with the written consent of the editors. The editors are not liable for the contents of advertising materials or articles. Articles do not necessarily reflect the attitudes or opinions of the publisher.
ART OF PACKAGING competition was organised by PACKAGING POLSKA
ART OF PACKAGING competition was organised by PACKAGING POLSKA
Who are we? The fascinating world of interrelations When asked about the perfect pair an economist would answer ‘heads and tails’, an actor ‘Laurel and Hardy’, a doctor ‘cause and effect’, a philosopher ‘being and nonbeing’. Our answer would be: product and packaging. Of course it’s the packaging that interests most of all, though we are happy to pay attention to the product as well, which is, after all, the decisive factor. What is packaging? Nowadays, we are aware that it’s about more than just protection, and is in large measure advertising. After all it’s the pckaging that sells the product. It’s also becoming an ever more important logistical tool, as with intelligent labelling and RFID technology. These are our themes. The unfettered growth of the packaging industry is generating ever more interesting and frequently problematic issues. We are trying to to familiarize our readers with the secrets of design, techniques and technology, and ready product whose combination creates that extraordinarily homogeneous whole – the packaging. Packaging Polska is a packaging magazine with exceptional content and layout. It aims to provide not only accurate information, but above all to draw attention to the interrelations existing in the world of packaging taken as a whole. It is addressed to all those who work with packaging: starting from design, to production, ending with logistics.
Packaging – more than only magazine!
Printing house and editorial office European Media Group Sp. z o.o. ul. Fredry 1/18, 61-701 Poznañ tel./fax 061/855 19 90, 855 14 51 www.packaging-polska.pl
Especially the increasing markets in Eastern Europe currently have a proper packaging boom. Everyday appear new products, all packed in adequate packages. Equally glass, carton or plastics, the quantity of goods will result in increasing demand on packaging, transporting and logistic solutions. There are always used the newest and best technology, new materials and new ways of producing. So, it’s a change for all working in this branch. Here we see our responsibility and our mission. Packaging Polska as a medium is concerned to complete the communication between the ordering companies (consumer companies, advertising agencies, etc.) and the production industry. Technique, but even more the know-how of using new technologies is the priority significance for our editorial line. But after all, the human is always placed on the foreground. All targets we will reach by the quality of our work and by the quality of the information, which Packaging Polska offers, in comprehension with our customers and business partners.
Monika Mikołajczak Executive Editor
Media Kit 2011 Packaging Polska
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RANGE OF CONTENTS
TRENDS We also try to gather information about what’s TRENDY, what may be heading for the scrapheap and what may be in vogue in the near future. To this end we work with agencies, we track global tendencies, keep a close eye on our own potential, and above all study the tastes and needs of consumers – the ones who buy.
TECHNOLOGY NEWS We want to inform and be informed. The NEWS section contains an exchange of brief thoughts, interesting events and longer term plans. It’s a kind of Speakers’ Corner put together on the basis of press releases sent to the editors as well as news from the industry gathered by word of mouth and thoroughly checked. From far away and close to home.
TRADE FAIRS We travel, meet, touch, test, gather information, make contacts and then write it all up. That’s the raison d’etre of the TRADE FAIRS section.
EVENTS If something’s happening, we’re there. And because there’s always something happening, we’re always there! We don’t waste the opportunity to tell our readers all about it in the EVENTS section.
Hope and doubt. Fear of risk or lack of knowledge. Break through concerns and examine the things that can change our thinking. The whole secret of packaging lies in understanding what is being packaged. In the TECHNOLOGY section we present everything that helps to break down those barriers.
PACKAGING MATERIALS In the PACKAGING MATERIALS Section we discover the secrets of paper, cardboard, glass, plastics, aluminium, metals… and any other substance which can be used to create the end product. Packaging. Then we look for the person. The one who opens it.
LABELS But before he opens the packaging, he has to take a look at the label! That’s why booklets, sleeves, in-moulds, from PVC, PP, PE, OPS whatever you like, they always find a place in the LABELS section. Of course there has to be RFID – with its fashionable waves.
8X © Fotolia
DESIGN AND MARKETING Economic growth feeds on business successes. And businesses grow faster the better the economic conditions are. That’s how the world goes round. It’s set in motion by our tastes, likes and needs, and above all by our weakness for things that give us comfort and pleasure. It’s about this satisfaction, comfort and pleasure derived from the objects around us that we write in the DESIGN AND MARKETING section.
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Packaging Polska Media Kit 2011
RANGE OF CONTENTS
ECOLOGY
PRINTING With pulp, with a shine, obviously with a sparkle! Machines, technology and possibilities. Installations, applications, printing houses. On paper, cardboard, plastic, glass, metal. Printing is also a journalistic passion of ours. We are especially interested in its effects, which we will endeavour to publish in the PRINTING department.
PACKAGING SYSTEMS Do we create functions or do they create us? It’s not enough just to open it… it has to close, too. Questions connected with packaging broadly understood are presented in the PACKAGING SYSTEMS section.
Will historians from another planet one day say: despite their abilities and genius they were destroyed by a lack of air, water and foresight? For by producing, selling, buying and consuming, modern man has created a perpetuum mobile. He has set in motion a machine that can’t be stopped, and which swallows up and spits out an endless amount of material. So as not to drown under them – he thought that the circle can be closed. He thought of recycling. And then he started to wonder how to acquire those used materials. Meaning he did have some foresight… But did he foresee everything? This is what we ponder in the ECOLOGY section.
TRANSPORT AND LOGISTICS How to pack a product to make maximum use of space in the warehouse, the transport, on the shop shelf, in the refrigerator and so on… and still to get everywhere on time? Read about this in the TRANSPORT AND LOGISTICS section.
COLUMN The thoughts of a totally subjective observer… About everything that’s more or less connected with packaging. At the end of reading. Or at the beginning, if you prefer.
BUSINESS AND FINANCE It has been said that if it’s unclear what something’s about, it’s about money… We usually know what’s what, and we share the information in the BUSINESS AND FINANCE section.
GALLERY It’s nothing new that the future of every country lies in the minds of the young and, above all, the creative. Thanks to the GALLERY created on our pages packaging designers can reveal their passions to the world. Their satisfaction is enormous when their passions become reality. And that’s happening more and more often. Let’s keep our fingers crossed for them! And for their designs…
Media Kit 2011 Packaging Polska
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CHARAKTER MAGAZYNU
The advantage over competition Packaging Polska is a magazine for modern packaging industry. Fundamental target group is Product Managers of companies and businesses that need packaging. The combination of technical themes with market information and issues connected with the creation of packaging or advertising creates a communication channel between the producer and recipient of the packaging.
PACKAGING POLSKA is published in Polish, but for some special occasions, such as international packaging trade fairs, there are extra inserts in English and/or German. PACKAGING POLSKA is a market-dedicated magazine. It is aimed at the packaging industry and its target group are businesses that produce or need packaging: all those who decide about brands, materials and technologies, are responsible for end quality, have an influence on look and price and who participate in sales chain as suppliers or ultimate consumers.
PACKAGING POLSKA’S subscribers are:
The packaging industry: both packaging producers and design studios, as well as printers, manufacturers and distributors of machinery, packaging materials or marking and labeling systems, CEO of packaging companies, Product Managers, Sales Managers, Key Account Managers and Brand Managers. Receivers from FMCG sector: food, alcohols, pharmaceuticals, cosmetics, chemicals and logistics industries, as well as international retail chains. The remaining part of the subscriber base are: students and tutors of industrial design major at art universities, as well as media houses, financial institutions, PR agencies and private individuals.
How to subscribe PACKAGING POLSKA? PACKAGING POLSKA is available in subscription and retail sale. Its distribution is conducted in all regions of Poland as well as among overseas consumers from redaction headquarters and through the mediation of press distributors: Ruch, Kolporter, Garmond, GLM Gajewski & Morawski. Free issues are available at trade fairs, conferences and events organized under the auspices PACKAGING POLSKA. You can also buy an issue sending an e-mail: prenumerata@printernet.pl or office@printernet.pl
PACKAGING POLSKA: Language: polish Circulation: 5.000 Distribution: drop and subscription Paperback: glue binding Size of page netto: 220 x 297 mm Type area: 175 x 265 mm
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Packaging Polska Media Kit 2011 2010
EDITORIAL CALENDAR 2011
No
Themes and specials
January 1/2011 Deadline: 17.01 Issue: 28.01
CORRUGATED BOARD / FOIL / PLASTIC Packaging in transport; storage and logistics systems; filling; labeling and identification; containers: big size ; SRP, collecting packaging
February 2/2011 Deadline: 11.02 Issue: 28.02
GLASS (producer glass packaging), closures Cosmetics, chemical, pharmaceutical packaging: SUPPLEMENT – Innovations in packaging Packaging Innovations Exhibition Issue March 23-24, Warsaw, Poland
March 3/2011 Deadline: 08.03 Issue: 25.03
PRINT on packaging flexography, finishing, security printing machines, device, solutions SUPPLEMENT - everything about labels Poligrafia Exhibition Issue (March 29 – April 1, Poznań, Poland)
April 4/2011 Deadline: 11.04 Issue: 28.04
METAL / ALUMINIUM cans, bottles; convenience & sustainability packaging; Recycling and environment Interpack Exhibition Issue (May 12-18, Dusseldorf, Germany)
May 5/2011 Deadline: 13.05 Issue: 30.05
PACKAGING AUTOMATION & CONTROLS weighting and dosing co-packing, promotional packaging
June 6/2011 Deadline: 06.06 Issue: 22.06
PLASTIC PRODUCTS, FOIL, laminates chemical packaging, for the home; FLEXIBLE packaging
July/August 7-8/2011 Deadline: 08.08 Issue: 22.08
PAPER/ CARDBOARD/ CORRUGATED BOARD boxes, SRP, displays bag- in -box; Packaging in transport
September 9/2011 Deadline: 29.08 Issue: 10.09
FOOD & BEVERAGE PACKAGING machines and packaging systems for the food sector; disposable packaging, ready- to -go Pakfood Exhibition Issue (September 12-15, Poznań, Poland)
October 10/2011 Deadline: 06.10 Issue: 24.10
LABELS Cosmetic and pharmaceutical PACKAGING packaging security; flexible
November 11/2011 Deadline: 07.11 Issue: 21.11
waste, bailing press ecological solutions and packaging materials SUPPLEMENT – packaging RECYKLING Poleko Exhibition Issue (November 22-25, Poznań, Poland)
December 12/2011 Deadline: 02.12 Issue: 19.12
GLASS / CARDBOARD PREMIUM packaging Print on packaging; Flexography; Finishing Vials/alcohol/sweets
Media Kit 2011 Packaging Polska
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We are waiting for submissions till 14 th of February 2011. Main gala: 2011 march
The best packaging of the year!
ART OF PACKAGING has two editions: Debuts and Professional. This year we set new rules: any product can be submitted, and we are searching for pearl among packaging in dedicated categories.
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Premium Packaging (carton packaging)
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Premium Packaging (for luxury goods)
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Techno Packaging (technology innovation))
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Packaging in Move
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Health & Beauty Packaging (cosmetics, pharmaceutics)
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Taste & Thirst Packaging
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Tasty Packaging
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Health & Beauty Packaging
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Thirsty Packaging
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Bespoke packaging (clothes, shoes)
(subcategory: non-alkoholic beverage, subcategory: alcohol)
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Toddler Packaging (toys, clothes, etc.)
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Label
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Home & Garden Packaging
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Home & Garden Packaging
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Free Style Packaging
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Imported Packaging
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Glass packaging
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Packaging ‘from the drawer’
The main idea of Professional edition is to promote and award
Idea of Debuts edition aims to promote young artists,
polish packaging, which is already present on the polish market.
to create new packaging, to find and show new talents
By that packaging we are looking for unique form, usability and
and new quality in packaging industry. The notified pack-
artistic value. Our contest is dedicated to designers, producers
aging cannot already exist on the market and have to be
and recipients of packaging, who can submit projects together
designed especially for our contest. We are going to award
or separately.
the most innovative product, presented using photos, visualization and prototypes. Packaging and projects can be notified by students and graduates of artistic schools which are related to packaging and industrial design.
www.packaging-polska.pl