Personal Branding . Process Book
Digital Presentation Technique FASM 210 Professor Oscar Betancur
Natalie Paige Cheshier
BRAND IDENTITY
SOFT CHIC CLEAN SIMPLE CLASSY FEMININE FASHIONABLE
COLOR INSPIRATION
DOVE
STONE
BERRY
GRAY
Personal Branding . Process Book LOGO & Presentation TYPE INSPIRATION Digital Technique FASM 210 Professor Oscar Betancur
Natalie Paige Cheshier
TYPE VARIATION
Natalie Paige Cheshier
Natalie Paige Cheshier
Natalie Paige Cheshier
Natalie Paige Cheshier
Natalie Paige Cheshier
Natalie Paige Cheshier
Natalie Paige Cheshier Natalie Paige Cheshier Natalie Paige Cheshier Natalie Paige Cheshier
Natalie Paige Cheshier
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Natalie Paige Cheshier Natalie Paige Cheshier Natalie Paige Cheshier
LOGO SKETCHES
C
C
C
C
C
C
C
C C
C N
N
LOGO DESIGNS
C
C
C
C
C
c C C C
N
P
N P
N
P
N P
N
P
N N N P P P
BUSINESS CARD DESIGNS
Natalie Paige Cheshier Fashion Marketing and Managament B.F.A. Candidate Savannah College of Art and Design Savannah, Georgia 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Natalie Paige Cheshier
Fashion Marketing and Managament B.F.A. Candidate Savannah College of Art and Design Savannah, Georgia 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Natalie Paige Cheshier
Fashion Marketing and Managament 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Personal BrandingCARD . Process Book COLOR BUSINESS DESIGNS Digital Presentation Technique FASM 210
Professor Oscar Betancur
Natalie Paige Cheshier
Natalie Paige Cheshier
Fashion Marketing and Managament 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Natalie Paige Cheshier
Fashion Marketing and Managament 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Natalie Paige Cheshier
Fashion Marketing and Managament 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Personal Branding . Process Book
BUSINESS CARD, EMAIL SIGNATURE, & LOGO Digital Presentation Technique FASM 210 Professor Oscar Betancur
Natalie Paige Cheshier
Natalie Paige Cheshier
Fashion Marketing and Managament 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Natalie Paige Cheshier
Fashion Marketing and Managament 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Personal Branding . Process Book LETTERHEAD DESIGNS
Digital Presentation Technique FASM 210 Professor Oscar Betancur
Natalie Paige Cheshier Natalie Paige Cheshier
Natalie Paige Cheshier
678. 386. 3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Fashion Marketing and Managament 678.386.3228
npcheshier@gmail.com
www.linkedin.com/pubpaige_cheshier/71/aa3/b
Natalie Paige Cheshier
678.386.3228 . npcheshier@gmail.com
www.linkedin.com/pubpaige_cheshier/71/aa3/b
Natalie Paige Cheshier
Fashion Marketing and Managament
678.386.3228
npcheshier@gmail.com
www.linkedin.com/pubpaige_cheshier/71/aa3/b
FINAL LETTERHEAD DESIGN
Natalie Paige Cheshier Fashion Marketing and Managament
678.386.3228
npcheshier@gmail.com
www.linkedin.com/pubpaige_cheshier/71/aa3/b
LETTERHEAD RESUME
Natalie Paige Cheshier Fashion Marketing and Managament EDUCATION Savannah College of Art and Design, Atlanta/Savannah, GA. Sept. 2011 • Present • B.F.A. • Major: Fashion Marketing and Management • Minor: Business Management • GPA: 3.4 Overall • 3.5 Major • 4.0 Minor • Artistic Honors Scholarship Recipient SKILLS • Professional: Advanced Customer Service; Sales Driven; Presentation Skills; Results Oriented; Time Management; Strong Written and Verbal Communication; Successful Working Independently and Within Team; • Industry: Textiles Knowledge; Retail Math; Visual Merchandising; Trend Forecasting; Basic Fashion Design; Point of Sale Transaction; Inventory Management • Software: Adobe Photoshop; Adobe InDesign; Adobe Illustrator; Microsoft Office Suite (Word, PowerPoint, Excel); Apple Programs EXPERIENCE Seasonal Sales Associate, J. Crew, Alpharetta, GA. Nov. 2014 • Jan. 2015 • Fast paced high volume store located within newly established luxury retail development • Executed policies and procedures during first holiday season • Assisted customers in selection of fashion forward merchandise through product promotion • Participated in visual merchandising strategies on sales floor and in display windows • Conducted register transactions including customer sales, orders, and returns Sales Associate, Coach, Alpharetta, GA. Sept. 2011 • Sept. 2014 • Provided top notch service and product knowledge to customers making purchasing decisions • Assisted in all store opening and closing procedures • Handled customer concerns and questions promptly and to their satisfaction • Awarded top Sales Associate for the 2011 and 2012 holiday seasons VOLUNTEER Student Ambassador, SCAD , Atlanta/ Savannah, GA. Sept. 2012 • Present • Engage in over 25 hours of volunteer work during each academic year • Assist with Admission events, both on and off campus, such as SCAD Day and Design Your Day for prospective students • Act as a representative of the college to Inform prospective students and their families on information pertaining to their education • Participate in multiple student leadership events each year including SCAD LEAD Conference and Student Ambassador Leadership Retreat 678.386.3228
npcheshier@gmail.com
www.linkedin.com/pubpaige_cheshier/71/aa3/b
BRAND IDENTITY PACKAGE
Natalie Paige Cheshier
Fashion Marketing and Managament
Natalie Paige Cheshier
Fashion Marketing and Managament 678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Natalie Paige Cheshier
Fashion Marketing and Managament
EDUCATION Savannah College of Art and Design, Atlanta/Savannah, GA. Sept. 2011 • Present • B.F.A. • Major: Fashion Marketing and Management • Minor: Business Management • GPA: 3.4 Overall • 3.5 Major • 4.0 Minor • Artistic Honors Scholarship Recipient SKILLS • Professional: Advanced Customer Service; Sales Driven; Presentation Skills; Results Oriented; Time Management; Strong Written and Verbal Communication; Successful Working Independently and Within Team; • Industry: Textiles Knowledge; Retail Math; Visual Merchandising; Trend Forecasting; Basic Fashion Design; Point of Sale Transaction; Inventory Management • Software: Adobe Photoshop; Adobe InDesign; Adobe Illustrator; Microsoft Office Suite (Word, PowerPoint, Excel); Apple Programs EXPERIENCE Seasonal Sales Associate, J. Crew, Alpharetta, GA. Nov. 2014 • Jan. 2015 • Fast paced high volume store located within newly established luxury retail development • Executed policies and procedures during first holiday season • Assisted customers in selection of fashion forward merchandise through product promotion • Participated in visual merchandising strategies on sales floor and in display windows • Conducted register transactions including customer sales, orders, and returns
Natalie Paige Cheshier
Fashion Marketing and Managament
Sales Associate, Coach, Alpharetta, GA. Sept. 2011 • Sept. 2014 • Provided top notch service and product knowledge to customers making purchasing decisions • Assisted in all store opening and closing procedures • Handled customer concerns and questions promptly and to their satisfaction • Awarded top Sales Associate for the 2011 and 2012 holiday seasons VOLUNTEER
678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b
Student Ambassador, SCAD , Atlanta/ Savannah, GA. Sept. 2012 • Present • Engage in over 25 hours of volunteer work during each academic year • Assist with Admission events, both on and off campus, such as SCAD Day and Design Your Day for prospective students • Act as a representative of the college to Inform prospective students and their families on information pertaining to their education • Participate in multiple student leadership events each year including SCAD LEAD Conference and Student Ambassador Leadership Retreat
678.386.3228 npcheshier@gmail.com www.linkedin.com/pubpaige_cheshier/71/aa3/b