Raw Jewelry - Product Development

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RAW


ABOUT OUR COMPANY


MISSION / VALUES RAW defines and enhances personal beauty by providing unique and quality handmade jewelry pieces. Honesty Environment Communication Creativity

Respect Personal Growth Fairness


OUR PRODUCT CATEGORY Bridge the gap between costume & fine jewelry. Unique natural cut stones Plated metals Detatchable chains


TARGET MARKET River North, Chicago, IL Women | 25-足40 years old $75-足90k


INDUSTRY RESEARCH


OUR CUSTOMER Parker

29 y/o Interior Designer River North, Chicago, IL Engaged Interests: Coffee, Fashion, Driving her Mercedes, Running in Grant Park, Art Shows, Wine


SCOPE / SIZE Largest segment in Accessories category of Fashion 61% purchases made in-­store

Women ’s Fashion/Costume and Bridge Jewelry

Retail Sales Estimates ($ Billions)

Projected 2015

$ 10.0

2014

$10.7

2013

$11.6


UNIQUE CHARACTERISTICS Women ’s Fashion/ Costume and Bridge Jewelry % of 2013 Dollar Sales

% of 2014 Dollar Sales 100%

Caught My Eye While Shopping

100% 14%

Matches A Specific Outfit

2%

2%

Matches Another Accessory Matches Many Outfits

2%

3%

4%

3%

Someone Asked For It

5%

4%

The Brand

6%

8%

The Price

17%

19%

The Quality

9%

8%

The Styling Features Other

33%

35%

7%

6%

Primary Reason for Purchase Total

13%

60% Self -­ purchase 40% Gift purchase 52% Planned purchase 48% Impulse buy


PRICE POINTS Costume Jewelry ranges from $15 to thousands. We are in the upper-足middle section of the range Competitors run $18-足$100 cost with 60-足64% markup Retail price $40-足$270


COMPETITION Bloomingdales Saks 5th Avenue Veruca Salt Ikram Elements


PRODUCT DEVELOPMENT




Autumn/Winter 2016 Line Sheet

Fabrication: Our products are made from fine stones, coated alumium and steel, and gold plated

Rings retail $96 cost $43.20

RAW Finley White Gold RW-R-0594

Finley Rose Gold RW-R-0595

Finley Platinum RW-R-0596

Finley Yellow Gold RW-R-0597

Earrings retail $87 cost $31.20

Roselle Rose Gold RW-E-1213

Roselle White Gold RW-E-1212

Roselle Platinum RW-E-1214

Roselle Yellow Gold RW-E-1215

Bracelet retail $118 cost $42.58

Arden White Gold RW-B-2356

Arden Rose Gold RW-B-2357

Arden Platinum RW-B-2358

Arden Yellow Gold RW-B-2359

Necklace retail $125 cost $44.34

Emerson White Gold RW-N-3671

Emerson Rose Gold RW-N-3672

Emerson Platinum RW-N-3673

Emerson Yellow Gold RW-N-3674



SOURCING


MANUFACTURING Made in America Rhode Island produces 80% of costume jewelry LDC Incorporated


Necklace- Emerson Costing Sheet Materials Gold Plated Brass Chain Antique Bronze Cable Chain

Mill

Style #

Ask A Question

$/Yard *

Yeild**

Total Cost

RS2936

2.5 x 4.5 mm Soldered Link Chain

$ 9.18/ 30 ft

5 ft

$ 4.00

Ask A Question

RC241B

3.2 mm Cable Chain

$2.65/ 8 ft

2.08 ft

$ 1.00

Fusion Beads

CN4122

3 mm Cable Chain

$ 1.00/ 4 ft

2.72 ft

$ 0.65

Bronze Cable Chain Hand Cut Logo Pendant

Rio Grande

130116

Hand Cut Circle Clasps

Rio Grande

130116

Natural Cut Green Emerald Chunk with 24 K Gold Plating

Gemstone Jewelry Supplies

TSW26587

Description

1.5 x 1.75 in 16 Gage, Brass Plate, Dead Soft Two 0.875 Diameter, 16 Gage, Brass Plate, Dead Soft 18-26 mm wide x 3041 mm long x 18-19 mm thick

$ 16.00/ 6 x 12 in

1.5 x 0.75 in

$ 2.00

$ 16.00/ 6 x 12 in

1 in Square

$ 2.00

$ 6.49/ Stone

1 Stone

$ 6.49

$ 19.14

Total Material Cost ** must include waste

* to include freight

Packaging

Vendor

Style #

$/ Unit

Quanity

Total Cost

Paper Bag Tissue Paper

Paper Source Paper Source

4866258 4645936

$ 0.20 $ 0.04

1 4

$ 0.20 $ 0.16

Small Jewelry Box

Paper Source

45109151

$ 0.35

0

Paper Source

$ 0.00

Large Jewelry Box

9993025102

$ 0.45

Muslin Bag

Paper Source

1

4983501

$ 0.40

1

$ 0.45 $ 0.40

Hang Tag Care Card

Paper Source Paper Source Paper Source

3430355365 3430210325 432437

$ 0.03 $ 0.02 $ 0.00047

1 1 18

$ 0.03 $ 0.02 $ 0.008

Twine

Total Packaging Cost Packing Total Packing Cost Assembly Total Assembly Cost Freight Total Freight Cost GRAND TOTAL

$ 1.29

Total Cost $ 0.01

Total Cost $ 7.25

Total Cost $ 16.65 $ 44.34


BRANDING / PR / AD


BRANDING / PACKAGING


STOREFRONT


MARKETING


LAUNCH PARTY RAW

Photographer: Musician: Food: Servers: Wine: TOTAL:

JEWELRY

THE FOUNDERS AND CO-­CREATORS OF RAW JEWELRY FORMALLY INVITE YOU TO SHARE IN THEIR SUCCESS BY ATTENDING A CELEBRATION HONORING THE LAUNCH OF THEIR DEBUT COLLECTION. IN ADDITION, THE WORKS OF CHICAGO AREA PHOTOGRAPHER JAMIE LINK WILL BE FEATURED IN THIS EXCLUSIVE GALLERY COLLABORATION.

SEPTEMBER

22, 2016 7:00PM -­ 9:00PM

RAW JEWELRY BOUTIQUE

248 WEST GRAND AVENUE CHICAGO, IL. 60654

RSVP: 312.109.6234 CHAMPAGNE AND HORS D ’OEUVRE WILL BE SERVED. WWW.RAWJEWELRY.COM

RAW JEWELRY

$375.00 $400.00 $956.25 $200.00 $2,072.86 $4,004.11


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