RAW
ABOUT OUR COMPANY
MISSION / VALUES RAW defines and enhances personal beauty by providing unique and quality handmade jewelry pieces. Honesty Environment Communication Creativity
Respect Personal Growth Fairness
OUR PRODUCT CATEGORY Bridge the gap between costume & fine jewelry. Unique natural cut stones Plated metals Detatchable chains
TARGET MARKET River North, Chicago, IL Women | 25-足40 years old $75-足90k
INDUSTRY RESEARCH
OUR CUSTOMER Parker
29 y/o Interior Designer River North, Chicago, IL Engaged Interests: Coffee, Fashion, Driving her Mercedes, Running in Grant Park, Art Shows, Wine
SCOPE / SIZE Largest segment in Accessories category of Fashion 61% purchases made in-store
Women ’s Fashion/Costume and Bridge Jewelry
Retail Sales Estimates ($ Billions)
Projected 2015
$ 10.0
2014
$10.7
2013
$11.6
UNIQUE CHARACTERISTICS Women ’s Fashion/ Costume and Bridge Jewelry % of 2013 Dollar Sales
% of 2014 Dollar Sales 100%
Caught My Eye While Shopping
100% 14%
Matches A Specific Outfit
2%
2%
Matches Another Accessory Matches Many Outfits
2%
3%
4%
3%
Someone Asked For It
5%
4%
The Brand
6%
8%
The Price
17%
19%
The Quality
9%
8%
The Styling Features Other
33%
35%
7%
6%
Primary Reason for Purchase Total
13%
60% Self - purchase 40% Gift purchase 52% Planned purchase 48% Impulse buy
PRICE POINTS Costume Jewelry ranges from $15 to thousands. We are in the upper-足middle section of the range Competitors run $18-足$100 cost with 60-足64% markup Retail price $40-足$270
COMPETITION Bloomingdales Saks 5th Avenue Veruca Salt Ikram Elements
PRODUCT DEVELOPMENT
Autumn/Winter 2016 Line Sheet
Fabrication: Our products are made from fine stones, coated alumium and steel, and gold plated
Rings retail $96 cost $43.20
RAW Finley White Gold RW-R-0594
Finley Rose Gold RW-R-0595
Finley Platinum RW-R-0596
Finley Yellow Gold RW-R-0597
Earrings retail $87 cost $31.20
Roselle Rose Gold RW-E-1213
Roselle White Gold RW-E-1212
Roselle Platinum RW-E-1214
Roselle Yellow Gold RW-E-1215
Bracelet retail $118 cost $42.58
Arden White Gold RW-B-2356
Arden Rose Gold RW-B-2357
Arden Platinum RW-B-2358
Arden Yellow Gold RW-B-2359
Necklace retail $125 cost $44.34
Emerson White Gold RW-N-3671
Emerson Rose Gold RW-N-3672
Emerson Platinum RW-N-3673
Emerson Yellow Gold RW-N-3674
SOURCING
MANUFACTURING Made in America Rhode Island produces 80% of costume jewelry LDC Incorporated
Necklace- Emerson Costing Sheet Materials Gold Plated Brass Chain Antique Bronze Cable Chain
Mill
Style #
Ask A Question
$/Yard *
Yeild**
Total Cost
RS2936
2.5 x 4.5 mm Soldered Link Chain
$ 9.18/ 30 ft
5 ft
$ 4.00
Ask A Question
RC241B
3.2 mm Cable Chain
$2.65/ 8 ft
2.08 ft
$ 1.00
Fusion Beads
CN4122
3 mm Cable Chain
$ 1.00/ 4 ft
2.72 ft
$ 0.65
Bronze Cable Chain Hand Cut Logo Pendant
Rio Grande
130116
Hand Cut Circle Clasps
Rio Grande
130116
Natural Cut Green Emerald Chunk with 24 K Gold Plating
Gemstone Jewelry Supplies
TSW26587
Description
1.5 x 1.75 in 16 Gage, Brass Plate, Dead Soft Two 0.875 Diameter, 16 Gage, Brass Plate, Dead Soft 18-26 mm wide x 3041 mm long x 18-19 mm thick
$ 16.00/ 6 x 12 in
1.5 x 0.75 in
$ 2.00
$ 16.00/ 6 x 12 in
1 in Square
$ 2.00
$ 6.49/ Stone
1 Stone
$ 6.49
$ 19.14
Total Material Cost ** must include waste
* to include freight
Packaging
Vendor
Style #
$/ Unit
Quanity
Total Cost
Paper Bag Tissue Paper
Paper Source Paper Source
4866258 4645936
$ 0.20 $ 0.04
1 4
$ 0.20 $ 0.16
Small Jewelry Box
Paper Source
45109151
$ 0.35
0
Paper Source
$ 0.00
Large Jewelry Box
9993025102
$ 0.45
Muslin Bag
Paper Source
1
4983501
$ 0.40
1
$ 0.45 $ 0.40
Hang Tag Care Card
Paper Source Paper Source Paper Source
3430355365 3430210325 432437
$ 0.03 $ 0.02 $ 0.00047
1 1 18
$ 0.03 $ 0.02 $ 0.008
Twine
Total Packaging Cost Packing Total Packing Cost Assembly Total Assembly Cost Freight Total Freight Cost GRAND TOTAL
$ 1.29
Total Cost $ 0.01
Total Cost $ 7.25
Total Cost $ 16.65 $ 44.34
BRANDING / PR / AD
BRANDING / PACKAGING
STOREFRONT
MARKETING
LAUNCH PARTY RAW
Photographer: Musician: Food: Servers: Wine: TOTAL:
JEWELRY
THE FOUNDERS AND CO-CREATORS OF RAW JEWELRY FORMALLY INVITE YOU TO SHARE IN THEIR SUCCESS BY ATTENDING A CELEBRATION HONORING THE LAUNCH OF THEIR DEBUT COLLECTION. IN ADDITION, THE WORKS OF CHICAGO AREA PHOTOGRAPHER JAMIE LINK WILL BE FEATURED IN THIS EXCLUSIVE GALLERY COLLABORATION.
SEPTEMBER
22, 2016 7:00PM - 9:00PM
RAW JEWELRY BOUTIQUE
248 WEST GRAND AVENUE CHICAGO, IL. 60654
RSVP: 312.109.6234 CHAMPAGNE AND HORS D ’OEUVRE WILL BE SERVED. WWW.RAWJEWELRY.COM
RAW JEWELRY
$375.00 $400.00 $956.25 $200.00 $2,072.86 $4,004.11
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