Light Down The Tunnel, Morris Hall Window Installation - Visual Merchandising

Light Down the Tunnel Paige Cheshier . Julia Franco . Kendria Jones . Kaleigh Mattingly Professor Dan Green FASM 440 Visual Communication March 9, 2016

INSPIRATION

CONCEPT Morris Hall Window 101

Honor and recognize the work of SCAD artists

Complement the aesthetics of Morris Hall

Promote shopSCAD to students and visitors

IDEATION - Christian Roy’s tapestry -Mirrored tile floor -Large plastered gold bones -Gold side walls -Pearlized ivory background -2 yarn wrapped dear racks

FEATURED ARTIST: CHRISTIAN ROY Light Down the Tunnel There is a light, down my end of the tunnel, At the end of my road, at the end of my struggle, At the end of my torment, at the end of my despair, The start of my life, the start of my repair.

FEATURED ARTIST: RACHAEL SPIVEY Forrest Rambler

KEY ELEMENTS

BUDGET PURCHASED MATERIALS Foam Core Board - $250 Deer Racks (2) - $40 Invisible Hanging Wire -$5 Gold Hanging Hooks - $5 Gold Spray Paint - $6

BORROWED MATERIALS Tapestry Piece Collar Necklace Mirrored Floor Tiles White Pedestal

Black Spray Paint - $6 Clear Spray Paint - $6 Painter’s Tape - $3 Black Yarn - $5 Gold Ducktape (2) - $13 Large Chip Board Sheet (1) - $15 Chip Board Cutting Fee - $10

Total Cost: $364

IMPLEMENTATION

Inspiration Weeks 1 and 2: Ideation Weeks 2, 3, and 4: Pinterest Christian Roy’s Tapestry ShopSCAD Windows Large plaster gold bones ShopSCAD Merchandise Mirrored floor tiles Gold, texture, and fibers Metallic gold walls Morris Hall aesthetics Pearlized Ivory background Bones, antlers, and raw materials 2 Deer racks wrapped in yarn Window 101 Implementation Weeks 6 and 7: Created wall texture Bought materials and supplies Picked up tapestry from ShopSCAD Sprayed, sanded, and wrapped antlers in yarn Searched SCAD buildings for second key place Found key piece at Fahm Hall 2 trips to Blick Art Materials, 1 to Lowe’s Picked up necklace piece from Fahm Hall Process Book Weeks 5 to 9: Presentations Weeks 3 to 9: Presentation 1: Original Idea Presentation 2: Updated Idea Presentation 3: Final Idea Presentation 4: Final project deliverable

Compiled ideas, inspiration, and images Acted as workable mood board Served as presentation 3 Updated to final project version

IMPLEMENTATION

DECOMPOSITION DAY

DECOMPOSITION DAY

PROCESS PICTURES

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FINAL PRODUCT

PROCESS VIDEO

https://www.youtube.com/watch?v=ebC4fGYcNKM

GOALS & DELIVERABLES >> Goal: What are you trying to accomplish?

We are trying to accomplish a artful and creative window display featuring artwork from SCAD students. We are also trying to learn how to put Visual Merchandising into play.

NAMES

Paige Cheshier

Kaleigh Mattingly

>> Deliverable: What are you making?

We are making a window display for the Morris Hall window.

Kendria Jones

ROLE Took on the role of the group leader Scheduled meetings Ideation for the window Implemented the window Created the presentation

Put the idea into physical form for the box Ideation for the window Sourced materials Implemented the window Created materials for the window

Ideation for the window Sourced materials Implemented the window

Took photos Implemented the window

Julia Franco

GANT CHART

Thank You! Questions?