Marketing checklist for PAINTING BUSINESSES Marketing is the process of getting people interested in your painting business’s services. If your marketing messages are a bit of a mishmash, this 4-point checklist will help you paint a more consistent picture.
How do you immediately connect with our customers? With no clear brand identity or message, you’ll lose money through marketing instead of increasing sales. Let us turn the corner with this 4-point checklist:
Here are two real-life examples of business owners whose customer communication could use some polishing:
1. Create a professional logo
• Our local butcher recently won an award and took out an ad in the local paper to announce this achievement. The following day, I went to the butcher’s. There was no mention of the award win across the front window, and the trophy was out of sight! • Our family ate a meal at Chinese restaurant advertised as ‘authentic Chinese’. In the background, ABC talkback was playing on the radio. There is nothing authentic about that! You are one of many painting businesses in your local area.
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The purpose of a logo is to create brand consistency. The idea is to apply your professionally designed logo across all your business communication and collateral in the same format, every time. 2. Establish a colour palette As a painter, you’ll understand the importance of choosing the right colours. Your business identity will also benefit from having the right colour palette to best communicate with your target customers. 3. Develop key messages Your key messages are the main points you want your customers to hear and remember, consistently.
These could include your business opening hours, contact information, and what distinguishes your business. 4. Set up a style guide A style guide is a set of standards for design or writing of documents to be followed by your team. A style guide provides boundaries on your company logo, and captures company colours and key messages.
This style guide should be applied consistently across all marketing tools: • • • • • • • • • • •
website business cards letterhead email signature advertising vehicles invoice books thank you cards invoices uniforms building signage.
