PUBLIC RELATIONS
FACEBOOK TWITTER GMAIL WEBSITE SOCIAL MEDIA PIECES BRAND GUIDE PHOTOGRAPHY WRITING
HOW TO USE SOCIAL MEDIA
k FACEBOOK k Create Pages Club Page Title It: School Name Key Club Make Committee Groups ex. DCON Scrapbook Committee, PR Committee Show Your Achievements (Be Proud) Post pictures from service events, of awards won, etc. Post Regularly
k FACEBOOK k Create Events Group Service Projects & Fundraisers ex. Pancake Breakfast, Dance-a-Thon, Car Wash Don’t forget to invite everyone Share the pages with your community Post Regularly
k TWITTER k Don’t make year-specific accounts.
Use a conversational tone. Share photos from projects, meetings, and fundraisers.
Ask yourself, “So what?”
Don’t tweet too much. Tweet about your accomplishments.
Share your Twitter with people outside your club. Use #hastags to organize your posts.
Put your handle in your newsletters. If you read this pull out your phone and follow us on Facebook and Twitter
k GMAIL k Your Email ali.humbrecht@gmail.com humbrechta@gmail.com
vs. vs.
Your Signature Your Name Your Title Your Organization Phone Email Website
xoxobae123@gmail.com alirox@gmail.com
k GMAIL k Title the Email. Always title it with something that is significant to your reader. Not “Important” or “Information,” but “Information Regarding the Meeting” Placement is Key. Make sure your opening sentence gets your main point across. Grammar. Just Grammar. An email is a professional piece of writing. There should not be abbreviations, contractions, all capitals, or texting phrases. Be Brief. Be Polite. If your message is longer than two paragraphs, it should be shortened. Say please and thank you.
k GMAIL k Google Hangouts.
It’s great for online officer meetings and other communication purposes.
Google Docs.
Gmail makes it easy link your Gmail and Google Docs together. Google Docs is extremely helpful and makes it easy to edit and share information with your key club and officers.
Easy to use.
You can label all of your emails and create folders for a hassle-free process.
More people are familiar with Gmail versus any other email software.
k WEBSITE k Home Page Key Club Pledge, Motto, Mission, Division, Current Project
Recognitions Officers, Advisors, Sponsors, Projects, Pictures
Service Opportunities Have a sign-up available, Hours Tracker (Link to Facebook)
Calendar Club and Committee Meetings, Community Events
Contact Club and Advisor’s Email, LTG Info
K-Family Kiwanis, Circle-K, Builders, K-Kids, Aktion
k WEBSITE k Free Hosting Sites weebly.com wix.com yola.com
k WEBSITE k
k WEBSITE k
HOW TO CREATE
k SOCIAL MEDIA PIECES k
k SOCIAL MEDIA PIECES k Use the Graphic Standards
Use the Pencil and Wordmark/Logo Know your Programs (Publisher vs. Paint vs. Pages) Include the Important Stuff ● ● ● ●
What is it for? When & where? Is there a cost? Who should they contact?
Use Light Background Colors and Dark Fonts Make Sure your Pictures Relate to your Topic Use 2 Fonts Max
k SOCIAL MEDIA PIECES k
k SOCIAL MEDIA PIECES k DO
DONT
k SOCIAL MEDIA PIECES k WATCH YOUR FONTS PAY ATTENTION TO DETAIL COLORS ARE IMPORTANT
CONSISTENCY IS KEY
k SOCIAL MEDIA PIECES k Free Editing Sites picmonkey.com (GREAT!) pixlr.com ribbet.com Editing Apps AfterLight ($.99 - but worth it) Adobe Ideas
k BRAND GUIDE k Write this URL down: keyclub.org/brandguide
k BRAND GUIDE k
k BRAND GUIDE k
k BRAND GUIDE k
k PHOTOGRAPHY k Top 10 Tips by 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Get down Use a plain background Use a flash outside Move in close Take vertical pictures Lock the focus Move it from the middle Know your flash’s range Watch the light Be the director
k PHOTOGRAPHY k
k PHOTOGRAPHY k
k WRITING k Writing An Effective Post 101 1. 2. 3. 4. 5. 6. 7. 8.
Create an eye-catcher Provide some background knowledge on the subject Use specific information Use pictures or some kind of graphic art Use a conventional tone and good grammar Keep it clear and concise Discuss prior achievements related to your event Use a hashtag
k WRITING k 1. 2. 3. 4.
Be Be Be Be
Brief Clear Careful Unique
k WRITING k What’s your event name? What’s the organization? What’s your cause? Is it an annual event? Your hashtag: #PADCON15
DCON PA Key Club Have Fun Yes
k WRITING k What’s your event name? What’s the organization? What’s your cause? Is it an annual event? Your hashtag: __________
Eliminate 5K UM Key Club Tetanus (MNT)
No; biannual
k WRITING k What’s your event name? What’s the organization? What’s your cause? Is it an annual event?
Eliminate 5K UM Key Club Tetanus (MNT)
No; biannual
Your hashtag: UMRUNMNT
k QUESTIONS? k
k RESOURCES k keyclub.org/brandguide issuu.com/njkeyclub/docs/pr_handbook keyclub.org/fad/cm/de.aspx keyclub.org/fad/cm/prtools.aspx
FOLLOW US k @pakeyclub w LIKE US q /pakeyclub q FIND US q pakeyclub.org q