Palacio De Charelston Digital Edition by Palacio Magazine

Free / Gratis Bilingual Edition

Promotional Issue 2009

A Cultural Kaleidoscope!

Promot ional Issue 2009

Your Community

CClleem mssoonn IInnssttiittuuttee ffoorr EEccoonnoom miicc aanndd CCoom mm muunniittyy D Deevveellooppm meenntt ((CCIIEECCD D))

Our Mission To assist communities toward a livable, prosperous, and sustainable future by enhancing their capacity to control their own destiny.

Our Vision The Clemson Institute for Economic and Community Development is a nationally recognized agent for facilitating change and transformation in the way people think about themselves, their community and the world.

GGooaallss Develop and support capacity building and leadership development programs for communities that enable and empower wealth creation. Foster results-oriented collaborations for building the capacity for community and economic development. Provide cutting edge research-based information for community decision making. Provide critical conceptualization and visioning facilitation to communities utilizing innovative and cutting edge techniques and technology. Support environmental sustainability through training and information sharing with partners and communities. Establish a methodology for involving undergraduate and graduate students in CIECD and Sandhill programs as well as county extension offices. Provide primary and applied research to communities addressing issues related to growth. CIECD works with local Clemson University community development and other extension agents throughout South Carolina. Examples of our activities include local leadership training through Palmetto Leadership, FastTrac business training in cooperation with FastTracSC (FastTracSC.org), community strategic planning and visioning, support for local food systems (such as farmers markets) and applied research (such as economic impact studies). Please contact us at (803)788-5700 or www.clemson.edu/sandhill. 2

Promotional Issue 2009

Palacio Charleston

Tu Communidad

Science-based information to build economic development

Communities, families, farmers, and businesses all benefit from the public service programs at Clemson University. Scientists conduct research and Extension agents take the science-based discoveries to people across the state. 4-H Youth Development School children and teens learn how to become better citizens, and learn about science, agriculture, and natural resources.

Horticulture Individuals and landscape professionals learn the best ways to grow produce and garden plants, and protect the environment.

Food Safety and Nutrition Individuals and businesses learn how to prepare food safely and plan nutritious meals to prevent disease and improve health.

Livestock and Forages Individuals and farmers learn the best ways to raise livestock and poultry, and manage pastures to protect the environment.

Forestry and Natural Resources Land managers learn the best ways to produce timber, provide wildlife habitat, and protect the environment.

Row Crops Farmers learn the best ways to manage row crops to improve production and protect the environment.

Economic and Community Development Local residents, governments, entrepreneurs and industries learn how to capitalize on existing conditions to improve both their economic potential and the progress of their communities.

Science. Service. Solutions. Cooperative Extension Service 259 Meeting Street Charleston, SC 29401 843-722-5940 www.clemson.edu/extension/

Institute for Economic and Community Development 900 Clemson Road Columbia, SC 29224 803-788-5700 www.clemson.edu/sandhill/

Contents

contents 5

Editor’s Note

A Cultural Kaleidoscope! editor and director of sales Brent Hawes | brent.hawes@palacio.com 843.329.9629

community 7

Column—All Things Green - “Green” Green

Staycation Destination —Last Splash

Advertising sales Jose Villegas 843.270.9313 Contributing Writers Tiffany Jonas Melissa Gray Art Director Cindy Jordan Weinstein COVER IMAGE Summer Splash by Alec Robinson Senior at Wando High School

education 9

Credits Credits: To the contributors and advertisers who contributed to this promotional launch . . . All Thanks! LOCAL OFFICE 3304 Barkla Avenue, Mt. Pleasant, South Carolina 29466 USA 843.329.9629

Montessori Method

business | finance 11

Debt Wise

Confidence in a Down Economy

CORPORATE HEADQUARTERS 1180 28th Street, Ogden, Utah 84403 USA Office: 801.392.2229 | Fax: 801.528.3392 www.palacio.com Inquiries: palaciomagazine@yahoo.com Advertising: Brent Hawes and Jose Villegas © Copyright 2009. All Rights Reserved.

marketing 13

Five Ways to Successfully Market to Women Online by Tiffany Jonas

Advertising Space Available

Promotional Issue 2009

Palacio Charleston

Editor’s Note

Palabras de la Editora Bienvenidos a Palacio Charleston, En sus manos está el número promocional de la Revista Palacio Charleston. Si usted eligiera a Palacio Charleston como medio para su publicidad o editorial, entonces, debe saber esto: La Editorial se esforzará por tener 20% o más de contenido en cada edición, concentrándonos en estudiar tópicos de interés local, comunitarios, familiares, de negocios, de salud, etc. El objetivo de esta revista es crear la capacidad de comunicarnos desde un punto de vista cultural, alcanzando al público (negocios y personas), quienes agrupan el caleidoscopio cultural específico de Charleston. Este plan de mercadotecnia mediática es el tema central de Palacio Charleston. Mi proceso personal de descubrimiento e investigación continua, incluyendo mí pasada experiencia en una de las 500 empresas con mayores beneficios en EEUU, ubicada ésta sistemáticamente entre las 125 empresas mejores calificadas en los EEUU, me ha llevado a desarrollar un plan mediático para hombres y mujeres de negocios que deseen el crecimiento de sus negocios de manera exponencial, basado en una identificable necesidad del consumidor. Es la responsabilidad de negocios y organizaciones públicas y privadas, el desarrollar, planificar y sostener competentes mercados interculturales con el público. Hoy más que nunca, el éxito de los negocios y sus ventas no dependen solo de un extensivo entrenamiento en equipos de ventas y del conocimiento en ventas de productos y servicios. No es suficiente la identificación de porcentajes de futuros compradores en mercados ó estadísticas. Con el fin de pronosticar ventas especulativas y generar nuevas ventas; negocios y vendedores deben dominar la capacidad de vender a las respectivas identidades culturales y su gente. Si un producto o servicio es ubicado y entregado a la identidad cultural del cliente de esa manera, habrá menor disonancia cognitiva (remordimiento del comprador) y una mayor aclimatación en la aceptación de su negocio, productos y servicios. Palacio Charleston asocia la estrategia comercializable para los negocios, y a quien tiene la capacidad de capitalizar intencionalmente el mercadeo con las identidades multiculturales y sus lectores. Al promover amenidad, relevancia e interés, todos juntos podemos crear y sostener la capacidad de comunicar y servir a las comunidades multiculturales. Pregúntese a usted mismo: ¿Está listo para dar y recibir el beneficio del enriquecimiento cultural? Cualquiera sea su respuesta, solo queremos decirle que Palacio Charleston es su socio para el logro de la prosperidad en esta plataforma dentro de las comunidades de Charleston.

Brent Hawes Brent Hawes Editor-In-Chief Palacio Charleston

Editor’s Note Welcome to Palacio Charleston, In your hand, you hold the promotional issue of the Palacio Charleston Magazine. If you choose to elect Palacio Charleston as a media for your advertisement, or editorial, then know this: The editorial will strive to be 20% or more of the content, each issue and the focus, to examine topics of local interest, community, family, business, health, etc. The intent of the magazine is to create the capacity to communicate cross culturally, to reach publics business and individuals, who comprise the cultural kaleidoscope, specific to Charleston. This marketing media plan is the theme of the Palacio brand in Charleston. My personal discovery process and continuing research, including my past experience with a fortune 5oo company, consistently rating as one of the top 125 best trained companies in the USA, has led me to develop a media plan for businesses who wish to exponentially grow their business, based on an identifiable consumer need. It is the responsibility of businesses and organizations, both public and private, to develop, plan and sustain cross-cultural marketing competencies, with that of their publics. Today, more than ever before in history, success in business and its sales is not contingent only upon extensive training of sales teams in service and product sales knowledge. It is not enough to identify percentages of markets or demographics that will make purchases. In order to forecast speculative sales and generate new sales, businesses and sales people must master the capacity to sell to the respective cultural identities of it’s publics. If a service or product is positioned and delivered in such a manner, to that of the cultural identity of a customer, there will be less cognitive dissonance (buyer’s remorse) and greater acclimation to acceptance of your business and it’s products and services. Palacio Charleston partners a marketable strategy for business publics, who have the capacity to capitalize on marketing intentionally, to the multicultural identities, of it’s readers. By promoting readability, relevancy and interest, we together can create and sustain the capacity, to communicate and serve multicultural communities. Ask yourself this: Are you ready to benefit from receiving and providing cultural enrichment? However you elect to answer is fine, just know that Palacio is your partner to enrich this platform, within the communities of the Charleston Metro.

Brent Hawes Brent Hawes Editor-In-Chief Palacio Charleston 843.329.9629 brent.hawes@palacio.com

Palacio Charleston

Promotional Issue 2009

Real Estate

Knology cares about the communities we serve. We are proud to support some of the Lowcountry’s finest organizations, including those that specialize in pediatric medicine, cancer research and youth development. We don’t just provide high-quality Internet, cable and phone services — we strive to better the community we share. After all …We’re All Connected.

3445 Baltic Ave, $500,000 Duplex Call: John Spiegel 562.843.5233 Century 21 Landmark Properties

All Things Green

“Green” Green

his column offers a place to visit, to encourage and promote a social accountability, in ”Going Green!” We will use this green space to share our green concerns, ideas, programs, activities . . . you get the picture!! Send those green activities, ideas, interests etc., to brent.hawes@palacio. com. I will use the column as a sounding board, for those of us who are interested in sharing with other readers. If I select your article, idea etc. for the column, you will receive a $20.00 gift card, from a local business of your choosing. Look at this: According to statistics of the U.N, the United States produces 20 million tons of municipal waste yearly. Roughly 66 million tons is recycled. 32% of all that garbage is recycled, which adds up to approximately 440 lbs. per person yearly. Most is generated by recycling programs of organizations public, private, government and businesses. By encouraging individual and household recycling and participation, we can each contribute responsibly, in an activity that sustains and conserves resources for future generations. Green means more than saving trees and more green space, it’s less consumption of resources water, electric, gas and actively reducing, recycling and reusing. You’re probably familiar with workplace policies and practices that encourage

recycling, but is your household recycling more than the 32% of its recyclable waste, or landfilling it? If your answer is the latter, you are currently practicing a “green” green. The more “green” you are in green practice (read “green”, as new to the practice, or infrequent participation) the more opportunity you have to make an impact in your household to recycle. Those of us who are “green” green can start a household policy of recycling something. Try this: separate plastic, aluminum, paper, cardboard, from your trash and place it in a recycling bin that your County of residence may provide. If you county doesn’t provide a recycling bin, you may have to bag it for drop-off at a county recycling drop point. Check with your county on how they collect recyclables. Reducing resources can be as simple as purchasing (2x, 4x, 6x) concentrated household cleaners, that reduce container waste. Pay particular attention to labels on products that use post consumer content, or are more eco-friendly! Households should monitor the electric and water usage, as well. By replacing incandescent bulbs, when they burn out, with CFL (Condensed Fluorescent Lights), less electricity is consumed, thus saving money while providing better lighting. Reducing water usage is as easy as fixing

running toilets and leaky faucets and turning on and off faucet each time the toothbrush is rinsed. I have observed this countless times and with certainty I can state that teeth do not get any cleaner, with the water running, continuously during brushing! Carpooling to work and planning more stops with less trips is another. The metro bus line has many routes, so if it is feasible to take the bus, then take a bus! Reuse when it’s sensible and applicable. Thrift store donations and purchases are the most common way to reuse. If you are “Green” Green, and ready to “go-green”, give reusing a try and be conscientious about what you can do to reduce, recycle and reuse! If you are not already recycling, check with your County or community. They already encourage recycling. P You can get additional information from your County, from these websites, or by calling: Charleston: (843) 720-7111 www. charlestoncounty.org/Departments/ SolidWaste/index.htm Dorchester : (843) 832-0070 www.dorchestercounty.net/ SolidWasterecycling.htm Berkeley : (843) 572-4400 www.gobcweb.com/government/ countyservices/countyservices.html

Palacio Charleston

Promotional Issue 2009

Finances

Negocios

Education

Montessori

Method Education

ontessori is an alternative but rally if put in an environment containing the highly acclaimed educational proper materials. These materials, consisting method, that adheres to the teach- of learning lessons suited to a childâ&#x20AC;&#x2122;s abilities ing principles, of its founder, Maria Montes- and interests, are set up by a teacher-observer sori. Maria was the first woman to receive a who intervenes only when individual help is medical degree in Italy (1894) and went on needed. In this way, Montessori educators try to work with younger children, in a medical to reverse the traditional system of an active capacity. In this undertaking, she discovered teacher instructing a passive class. The typical classroom in a Montessori and developed a non-traditional learning environment: One enriched in manipula- school consists of readily available lesson artive materials, introduced within the childâ&#x20AC;&#x2122;s eas for math, language, cultural and sensorial, early developmental years, the chief compo- as well as practical life furnished with housenents being self-motivation and self, or auto- hold utensils, plants and animals that are education. Instructors of the Montessori cared for by the children, and child-sized furmethod believe that a child will learn natu- nitureâ&#x20AC;&#x201D;an invention attributed to Dr. Mon-

tessori. Montessori educators also encourage physical exercise as movement in learning, in accordance with their belief that motor abilities should be developed along with sensory and intellectual capacities. If you would like to observe or visit a Montessori classroom, Malcolm C. Hursey Elementary School in Charleston County, is a public school overlapped with Montessori development. Contact the office at 843-745-7105. P Contributor: Melissa Gray, Montessori Educator, Charleston County

Palacio Charleston

Promotional Issue 2009

THE EXPERTS in the

Latino Consumer Market in SC Since 2000

843-270-9313 30 West Coleman Blvd. #104 Mt. Pleasant, SC 29464

Advertising/Marketing

Translation/Voice Over

News/Production

Producers of:

30 Minutos News

• First Ever Bilingual (English/Spanish) • Sundays 10:30am - 11:00am (Repeat Mondays 2:00am) • News, Weather, Entertainment, Sports & More José Villegas

LEGAL SEGMENT

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Finance

Debt

Wise

ince introduced to the public in 1959, the credit card was used sparingly, in its first few decades. Today, it’s a financial fixture involved in many of our daily purchasing and payment decisions.

“Cash, debit or credit?”

Credit cards were presented to the public as an alternative to hard currency, providing a way to finance point-of-purchase transactions. If paid off monthly, credit cards are simply a charge card, a convenient way to charge many payments within the month and consolidate those purchases with one billing entity (that being the company issuing the credit card) and then pay that company, the balance each month. So in essence the next proceeding month you start with a net zero balance. This type of usage though lesser practiced is more highly efficient. When credit cards are not paid off monthly, the payback becomes more like a loan. The issuer adding double digit finance charges,

known as the interest, compounding daily, a payment schedule and minimum payment amounts. Some base your minimum monthly payment on a loan term and if the minimum payment is made consistently, could keep you in debt for 40 years or more. Remember: Credit extended is debt incurred. Think ALL the Costs of Credit when selecting, or keeping, a credit card, make sure you know and understand all the costs, rates, and fees involved. One familiar and fast-growing alternative to credit cards is the “debit card.” It extends card-based access to your bank savings or checking account. A debit card also provides convenience of not carrying cash, or checks, but you must be mindful that when used your purchases are being deducted directly from your existing account. The Moebs Services research shows 35% of all financial institutions allow consumers to overdraw their accounts at an ATM or with a debit card for which

overdraft charges between $25.00-$36.00 per transaction are assessed. How you use credit says a great deal about your style of money management. If you visualize credit payments as the means of creating an income for your creditors and lenders and depleting you of income that can produce your own wealth, then you may contact me, so that I can demonstrate how you can become your own creditor, your own bank to reduce your dependence on credit and interest payments. I would like to assist you to eliminate your current debts and redirect your money to accumulate personal wealth strategies for savings, investments, college funds, or retirement. P For More Information, Contact: Kevin at 937-408-1663, or khawesy@yahoo.com.

Palacio Charleston

Promotional Issue 2009

IHOP to Bail Out Hungry Consumers The return of “All You Can Eat” Pancakes Stimulates Economy

As the 24/7 news cycle continues to broadcast stories of economic despair, IHOP offers consumers a reprieve from all the doom and gloom with the announcement of its 2009 Hungry Consumer Relief Plan. At the heart of the plan is IHOP’s desire to remind guests of the great value and good times they’ve enjoyed over a stack of America’s favorite, golden buttermilk pancakes. IHOP invites guests to enjoy their ll of All You Can Eat Pancakes, with minimal economic impact, any time of day. Guests can choose to complement their pancakes with a Never-Empty Pot of IHOP’s International House Roast coffee, a rich blend of premium beans selected, harvested and roasted exclusively for IHOP. “Our guests know they can count on IHOP to always deliver a good value and delicious golden pancakes,” said Carolyn O’Keefe, IHOP’s senior vice president, marketing. “We believe that unlimited buttermilk pancakes and cups of fresh coffee can help provide the ‘stimulus’ our economy needs in the New Year.” Available for a limited time at participating locations, IHOP’s All You Can Eat Pancakes offer starts at $4.99 and

is available a la carte or as part of a combo, which includes two, uffy buttermilk pancakes, eggs any style, crispy hash browns, and a choice of pork sausage links, crisp bacon or ham. Pancakes are served fresh three at a time until the guest is satised. Price may vary by location. International House Roast coffee is available any time of day and is served tableside in IHOP’s iconic Never-Empty copper-colored coffee pots. ABOUT IHOP For 50 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The rst IHOP opened in Toluca Lake, Calif. in 1958, and as of September 30, 2008, there were 1,375 IHOPs in 49 states, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.based IHOP, a subsidiary of DineEquity Inc. (NYSE: DIN).

Your Community

Ways to Successfully Sell

to Women Online By Tiffany Jonas

omen wield enormous purchasing power. Today, they’re responsible for 85% of all consumer purchases. Many are affluent; in March 2009, the Marketing to Women Datafile reported one in five women earn more than twice their significant other’s salary, and in 2005 Gallup reported that one quarter of U.S. women now live in a household earning more than $75,000 per year. Combined with the fact that 63% of web users use the internet to research a product or service before buying a product or service (source: eMarketer), these statistics demonstrate the need to effectively appeal to the profitable female market online. Here are five ways you can do just that: Acknowledge that many women are busy with multiple responsibilities. This means keeping your website’s navigation intuitive and simple—most women don’t have the time or inclination to decipher mysteriously phrased links or wade through nine web pages to find the product they’re seeking. It also means creating a clean, simple design; visual clutter can overwhelm busy visitors,

driving them away. Appreciate that women are individuals. Throw away the stereotypes! We know a successful business-woman whose dream home includes a mahogany-paneled library with sleek club chairs; she could care less about the kitchen. Lavender and pink are the last colors she would choose for any purpose... and she’s not alone. If you believe a flowery, frilly website is a surefire way to snag women, you might want to reconsider. Benefit from the value many women place on authenticity. Women over 50 especially appreciate this; the National Federation of Independent Business notes that baby boomer women pay close attention to a firm’s practices, especially in terms of giving back to the community, social responsibility, and how respectful and understanding it has been to her in the past. Feature your positive track record and values on your site. Understand that affluent women often expect more. In a Luxury Website Effectiveness Index survey, consumers with an average income of $305,000 said they’ve been

turned off by websites that were “sloppy and disorganized.” Instead, on websites created to appeal to affluent women, you’ll see clean, high-end design; for instance, the use of images on the Vera Wang on Weddings website approaches the level of art. Recognize that women appreciate visual design. You’re more likely to increase sales to women if you present information in a visually pleasing way. “Women are taking it all in—much more so than men,” say the authors of Don’t Think Pink: What Really Makes Women Buy. “They’re noticing the palette of your website, and they’re getting a feeling of your brand by reading your site’s copy.” Don’t scrape by here; invest wisely. P

Aio Design founder Tiffany Jonas specializes in marketing to women online and in print. For more information on marketing to women online, visit www.web-design-for-women.com.

Palacio Charleston

Promotional Issue 2009

Your Community

ESPECIALES LOS FINES DE SEMANA CERVEZA DOMESTICA E IMPORTADAS

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CERVEZA

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Palacio Charleston

Community

Palacio Charleston

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CEM Communications LLC Interpretation and Translation Services Charleston, SC

• • •

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CEM Communications a leader in Technical, Medical and Legal Translations and Interpretations. The professionals at CEM Communications act as your cultural bridge and offer services based on quality, punctuality and reasonable pricing. CEM Communications is set apart from other language services that merely provide “Someone who speaks the language”, our professionals are well-versed in the correct use of business and professional terminology. Our team has a profound understanding of Latin American, European and American culture which lends to the highest level of quality and presentation. Availability: 24 hours a day and 7 days a week.

Ph (843) 343 9995

Office: P.O. Box 80268 Charleston, SC 29416

www.interpreterscem.com

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Palacio Charleston

Fax (843) 571 2049

e-mail: qualityinterpre@aol.com

Business

Sustaining Confidence ...

In a Down Economy

re you wrestling with employment confidence, stemming from job loss, underemployment, or the economic slump in general? When I use the word confidence, I am not referring to false, feigned or propped up thinking, but the absolution that your knowledge, skills, experiences and your condition of mind will sustain your employability. If you employed your services directly (not thru another company), would it provide a better service than another’s service? If you can say “yes” to this, you may already have a service for you own self-employment. Thinking as an entrepreneur, someone in business for themselves, may be an income stream for you. If you rate your individual performance highly, but are lacking confidence in your current position, the company, or the economy at large, you may want to exercise the idea of working for yourself. Instead of looking for economic relief, from the economy as a whole, reflect a moment inwardly upon your experiences, abilities and your individual performance and identify what services you could provide, if you started your own small business! Do this exercise mentally, or put it down on paper:

Is there work activity that I can peform, that another would pay, for my services? yes - or -no?

1b If so, what? 1c Can others benefit from my additional knowledge, skills, experiences, as it pertains

to my work activity?

2a If so, who? 2b What is the benefit? 3 Can I crossover my skillsets, experiences and knowledge from one job to another with

similar requirements? If your answers consist of more than “no”, Congratulations! You have identified the confidence you need to start in a new position or even your own self employment. One of the most important considerations to being self employed is to elect a low start up cost, to minimize risk and loss. Then, know how to sell your services to others. IF you can sell your services, these accounts will get you started with a stream of income. Continue to sell accounts and grow a business! Another way to sustain your confidence, is to have additional income streams. More than one source of income, will be its own reward! Keep eyeing the income opportunities you may come across, even if small. Each opportunity or account must break even or generate profit, in order for you continue the activity. Remember to rely on the advice of family and social support systems, before you

jump in on any opportunity. Do your due diligence and fact find, then ask yourself, “what does my confidence suggest I do?” Have you considered a home based business that can be worked part time? Can risk be minimized and can it provide an income stream with a low start up cost? I discovered such a business model, operating here in the Charleston metro area. The best part is, you have real person support, training and are on a team. Jerry Ball is the face behind this opportunity and has been searching for ways to operate a small business from home since 1968! He finally connected all the dots, with a model of business, that provides a steady monthly income stream, (he is on track again this year to make six figure income), that he can work from home (think of all the benefits if you could stay home to earn additional money). Jerry’s products are socially and environmentally responsible. If you feel you are yearning, for an additional income stream, or would like a home based business opportunity, then Jerry invites you to inquire within. Call 877-712-0095 (then enter extension number 24), or view his story online at: www.stayhomeearnnow. com. P Editors note: If you would like to feature a legitimate, legal business opportunity here, send ideas to: brent.hawes@palacio.com.

Palacio Charleston

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Advertising Space Available

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Palacio Charleston

Community

Palacio Charleston

Promotional Issue 2009

Palacio Charleston