Design Stream

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STREAM PAMELA GLANDER

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AM DESIGN IS AN IMPERFECT STREAM. It can begin random and tangled, but builds

with knowledge and understanding until the solution is clear.


SEARCH TABLE OF CONTENTS


MFA THESIS

TEACH DESIGN 101

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CLEAN HABITAT

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REI SKIN CARE

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CIRCLING BACK

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YONDER INTRO

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p. 8

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EXPLORE

SEEING GREEN

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OLDENBURG

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EDDIE BAUER

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PAPER RIOT

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p. 91

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Teach Design 101

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THESIS TEACH DESIGN 101

EXPLORE MORE: Teach Design 101 is a graphic design MFA thesis project created to help design educators bridge the gap between their professional work and the classroom. An in-depth view of my MFA thesis can be found both in my thesis process book and on my website: pamelaglander.design/thesis

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SUSTA CLEAN HABITAT

Class: Packaging Three

Instructor: Thomas McNulty

Project: 3M Brand Extension

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AIN OBJECTIVE: Design a new product line of 3M household ÂŽ

cleaning products. Clean Habitat is a non-toxic, all natural brand, packaged using sustainable materials. SOLUTION: A gender neutral, all-natural look that targets earth and health conscious individuals and families. The packaging utilizes recycled paper with water drop shapes and tapioca-based plastics to

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create an identity that is authentic and it evokes a feeling of sustainability. Identifying color groups and bold, sans serif typography helps the consumer match like products easily.

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PROT REI SKIN CARE

Class: Packaging Three

Instructor: Thomas McNulty

Project: REI Brand Extension

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TECT OBJECTIVE: Create a brand extension for REI based on skin care products, highlighting their commitment to sustainability while standing up to the rigors of outdoor adventure and activity. SOLUTION: Latin names are used to reflect the products purpose; Nativus, meaning native or natural while Contego, meaning to protect or shield. The visual system was created using triangles to complement the mountain range of the REI logo. Pliable containers withstand the rigors of being in a pack, and the tubes can roll down so campers can easily pack out.

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Nativus

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PERS CIRCLING BACK

Class: Integrated Communications Instructor: Marc English

Project: Film Festival Campaign

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SIST OBJECTIVE: Design the identity and marketing campaign for the Coen Brothers’ homecoming film festival, in St Louis Park, MN. SOLUTION: Highlight the Coen Brothers’ undefined genre where their characters always seem to be backtracking, trying to find answers. The magic eight ball represents a life based on chance. The warm tonal quality of the visual system reflects their early years using a super 8 camera, and their continued commitment to use film over digital.

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ENGA YONDER

Class: Motion Graphics

Instructor: Nikki Oettinger

Project: Yonder App Intro Video

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AGE OBJECTIVE: Produce a motion graphics video for Yonder that helps promote the app’s community and educates potential users on its benefits. SOLUTION: Vivid imagery depicts a variety of outdoor adventure and shows the connections we can have with people who enjoy the outdoors. There is motion that highlights the users interaction with the app. The typeface, Thirsty Rough, has a rugged, weathered feel and is paired with the company’s iconography. This creates a modern yet approachable visual system.

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EXPLO SEEING GREEN

Class: Experimental Typography Instructor: Lian Ng

Project: Green Exploration

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LORE OBJECTIVE: Depict the meaning of a chosen color using only experimental typography. SOLUTION: Create a series of posters that uses only handcrafted, photographed type to embody the spirit of the color green. Exploration is driven by sayings, poetry and words that reflect on the many facets of green. From lab-induced mold to homemade slime, these experiments visually encompass green’s hidden meaning through the marriage of type as image.

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SEEING GREEN

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PROT OLDENBURG

Class: Type Systems Instructor: Lian Ng

Project: Oldenburg Book Design

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TEST OBJECTIVE: Create a biographical adaptation based on the works of Claes Oldenburg. Highlight his commentary on society and consumerism as well as, some of his most iconic sculptures of the 20th century. SOLUTION: Explore a grid system that offers a vast amount of white space and an architectural structure to highlight the scale of the artist’s work. The thin weight and geometry of Avenir creates contrast and draws the reader’s attention without distracting from the imagery.

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EXPA EDDIE BAUER

Class: The Nature of Identity Instructor: Gordon Mortensen

Project: Eddie Bauer Rebrand

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AND OBJECTIVE: Rebrand Eddie Bauer to help increase their market share in the specialty clothing and outdoor gear retail space. SOLUTION: Expand the current audience to include the urban/suburban adventurer and increase their target market age range to 25–54. This goal is accomplished by emphasizing Eddie Bauer’s place in daily life, rather than being only for rugged outdoor use. The mountain range with city lights creates a logo that speaks to this new merging of world’s

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Before (left) and after (above) brand grids were creates to highlight how the brand would shift to appeal to a younger and more urban demographic. These were created with internet available images and are for concept only.

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REVIV PAPER RIOT

Client: Garven LLC

Brand Extension: Paper Riot Co. TM Role: Creative Director

Product Development: Jack Dalke

Designers: Tonya Redshaw, Ben Ross Melodie Hrabe, Carol Kortus

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VE OBJECTIVE: To diversify Garven LLC and create a line extension that utilizes their ability to design trend forward print and pattern. SOLUTION: Paper Riot Co.TM is a peel and stick line of dĂŠcor created for millennials and young families to help personalize their living spaces. Our team worked to create a new persona that reflects the simple and modern feel of the product. The clean black and white look stands out on the shelves and allows the imagery to speak first.

Š Garven LLC. All Rights Reserved

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Environmental photography with product digitally applied

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CREDITS THANK YOU

CREDITS: Design Stream is a MFA senior portfolio created at the Academy of Art University, School of Graphic Design MFA program. 70 New Montgomery, San Francisco, CA. 94105. academyart.edu BUILD: This 8x10 book was printed and bound by Blurb on 100# text, premium matte paper, hardbound and linen wrapped. blurb.com TYPOGRAPHY: ITC AVANT GARDE GOTHIC is a Geometric sans-serif designed by Herb Lubalin and Tom Carnase, 1970. COURIER NEW; A Monospaced, slab serif designed by Susan Nobrega, 1955

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TO MY WIFE: Words cannot express my gratitude and her willingness to take on this journey with me. I would have never have graduated without her unwavering and selfless support. TO MY INSTRUCTORS: Thank you for all of your time, coaching, mentoring and tough love along the way , A special thank you to Anitra Nottingham and Jeremy Stout for making me stretch beyond my limits. TO MY FRIENDS, CO-WORKERS AND FELLOW STUDENTS, you have inspired me to be better everyday. You are all a big part of achieving this goal. Cheers!

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SUSTAIN

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