1-YEAR MARKETING ACTION PLAN FOR NEW AGENTS
MONTH 1 Attend Marketing On-Boarding 1.
Your marketing onboarding will include setting up your website, social media accounts, your presence on the top real estate websites, and so much more! We will send out a press release announcing your affiliation with CBCR. We will welcome you to CBCR on our social channels and boost the post to zip codes of your choosing. We run an Adwerx ad promoting you, across the internet.
Develop Your Sphere 2.
Gather mailing addresses, email addresses and phone numbers of everyone you know (friends, family, acquaintances, church members, neighbors, connections on Facebook and Linked in, and more.
3.
Organize Your Contacts Create a spreadsheet to organize your sphere.
Reach Out to Your Sphere 4.
CBCR will create and mail out a postcard to everyone in your sphere to let them know you've made a move, you're licensed, you'd like them to think of your for their real estate needs, and that you welcome their referrals. Nuture relationships - reach out to influencers within your sphere (people who seem to know everyone!). Take them to lunch or coffee. Ask them to keep you in mind for referrals.
MONTH 2 Continue Adding to Your List 1.
Your ideal pipeline should have 1000 prospects to market to. Attend networking opportunities. Do these things to grow that list... Spend Time on Social - post, comment, like, etc. Ask CBCR agents if you can hold an open house at one of their listings. You'll meet new people and grow your base. Advertise your services online. Not sure where to start? Email pam.sclafani@cbCommunityRealtors.com
Blogging and Social Presence 2.
Keep your website up to date by way of blogs.Twice-monthly blog posts can help highlight your market expertise. Become the expert on your neighborhood, talk about restaurants, hiking trails, farmer's markets. Post on social consistently. Be consistent with logo, colors, and images.
Create a Schedule for Social Media 3.
Facebook - 1-2X per day Instagram - 1-2X per day Twitter - 1-2X per day, retweet 5-10x per day
Learn, Learn, Learn 4.
To have a successful business, be willing to learn the following: The market The contracts How to negotiate/think of solutions How to prospect/find clients The technology Marketing & Social Media Pricing
MONTHS 3-6 Hone Your Brand 1.
Position yourself within your market - join Facebook groups and comment and post in those groups.
Communicate With Your Audience 2.
Generate interest via digital marketing, mailers, advertising, etc. Share meaningful, valuable information with your audience. Come from a place of service rather than a place of sales. What's In It For Your Client How can You Add Value? Include the WOW factor when you figure out what you do that no one else does.
5 Key Groups - Your Target Audience 3.
Start segmenting your database against these five key audiences and deliver content that's relevant to each group. 1. (Past) Clients - these people know, like, and trust you 2. Pipeline -Add new prospects to your pipeling on a consistent basis. 3. Colleagues - How about a referral partner in another part of the country or even your state? 4. Vendors - Share opportunities, testimonials, and referrals with your vendors (lenders, inspectors, title company, lawyers). 5. Friends and Family - Your biggest fans! Deliver content to this group that supports their claim that you're the best. Have them do testimonials. Ask them to share your posts. Thank them for their support.
MONTHS 7-12 Determine Your Ideal Client 1.
Once you know who your ideal client is, refine your online and social media marketing to better appeal to that ideal client. Determine demographic info like gender, age, and potential price range.
2.
Create Video Content Develope video content as your primary way of communicating your services and expertise. Grab your phone and film yourself!
Focus on Personalized Communication 3.
To stay top of mind with your sphere, you need at least 7 marketing touches per year. Some suggestions... Send out market snapshots (through Prospect Square on myCBdesk.com), etc. Send out a quarterly postcard. Send out a monthly email newsletter. Adwerx sphere campaign (must have a minimum of 300 email addresses) Your marketing department can help you with all of these things. Just reach out to Pam.Sclafani@cbCommunityRealtors.com
Source: Inman