CBCOMMUNITYREALTORS.COM
We have some of the top agents in each market we serve.
How does our model bring results?
CULTURE
A collaborative, inclusive and supportive company environment is the backbone of our business model. Whether agents are seasoned or brand new, our agents understand the value of helping each other and recognize that the success of each agent enhances the success of the company.
Our industry and our world are both changing quickly and it's important to us that we don't get stuck in our ways. We evolved by constantly gathering agent feedback and monitoring industry trends to make the necessary changes to stay ahead of the curve.
Joining Coldwell Banker was a strategic move for our local agency, which was originally founded in 1988. Coldwell Banker not only carries a strong reputable name, but also provides an endless stream of relevant, up-to-date resources for our agents. We consider that a win-win.
We invite you to join a company built in the communities we serve. Is there really a difference in real estate companies? The answer is a resounding YES.
Brian Megliola Owner
Our company is designed differently than any other in our market. Where most companies are designed around the organization, we've made it a priority to make sure our company is designed around you as an individual. We value the contribution of every agent and employee. We are dedicated to helping you perfect your talent and rise to the very top of our industry. By focusing on you, we are able to develop a career experience unlike any other, creating growth opportunities and enabling you to tailor an executable program that makes sense to you personally. My philosophy is simple: if we do everything we can to help our agents succeed, foster a culture of kinship and social responsibility, and provide a work environment that agents want to be in, they will thrive. If our agents are successful, we are successful. Our affiliation with Coldwell Banker is another distinct difference. It provides us with a layer of recognition, tools, systems, and a network that you just can't get with an independent company. It's important to also point out the difference between a franchise like ours, and Coldwell Banker Realty. My company is owned and operated solely by me not by a big corporate office somewhere else. We have the very best of both worlds, we operate independently, but we have the most respected brand in real estate behind us. I think we are the most exciting real estate company in our market today and I welcome you to learn more about what makes us so special.
Brian
THE HEART OF OUR CULTURE
We participate in local events and volunteer opportunities and also make time to connect both professionally and socially. We exchange ideas at team meetings and enjoy spending time as a group off the clock.
Our four office locations and our commercial office help you efficiently and conveniently do business in Franklin and Hampshire counties, and our agents are proud members of communities across the Valley. Our growth model aims to be both smart and strategic, paying close attention to areas we serve and giving our agents the opportunity to claim ownership of their individual spheres of influence. A diverse group of agents from different neighborhoods with different backgrounds fosters collaboration without much competition.
your support TEAM Brian Megliola, owner I direct the company as a whole and keep an eye on innovation and the future of our industry.
christine aubrey, Broker I oversee our agents and make sure they have everything they need to bring their clients to a successful closing.
leigh shippee, Operations Director I make sure our daily operations run smoothly and assist agents with their technology needs.
deanna lively, finance director I handle the financial aspects of the company, recording and maintaining an accurate accounting of all closings and financial transactions.
PAM SCLAFANI, Marketing Director I handle the marketing of our listings, our agents, our brand and our company, and I oversee the marketing department.
Kristie Hammer, Marketing Manager
THE RIGHT PEOPLE IN THE RIGHT ROLES
YOU are our client. Our team is in place to help you customize and grow your business. Your buyers and sellers are yours to serve, and we in turn work to support you with one-on-one attention to your needs.
I manage our social media channels and community events. I write the weekly blog for our website, and I am the company videographer.
Deb fisk, our veteran real estate guru I create Facebook ads, work with onboarding new agents, assist with the management of our Commercial Division and handle their transactions.
samantha stafford, mellissa lafond & scott haag Transaction Managers Sam, Mellissa and Scott make sure all of our buyer and seller transactions run smoothly from start to finish. In addition, Scott is the admin for our Zillow Flex program.
Our CDO (Chief Dog Officer) Sprocket
SUPPORT AND TOOLS In today's world of technology and constant advertising, we filter out the noise and help you identify the best tools to make you successful and assist you in the way you want to run and do business. Our customized approach and in-house development program help you build a prosperous and sustainable career in real estate. TECHNOLOGY Technology offers us the opportunity to be more environmentally friendly, but also gives us unparalleled tools for efficiency and marketing. Our Tools: ListHub Social Ad Engine Prospect Square BrandSrv Xpressdocs CBx + Moxi Present Lead Router E-Sign Assistance Cloud Document Storage
SUPPORT Our agents aren't expected to figure everything out on their own. We support our agents and help to manage a lot of the behind-the-scenes tasks so they can focus their time on working with people they serve. Our support includes: Professional Marketing Team Lead Generation Transaction Management Financial Management On-Boarding Service
EDUCATION With an ever-changing landscape in real estate, there's always something new to learn. We provide training, coaching, and mentoring in several categories, including: Business Planning Marketing & Advertising Lead Generation Market Area Development Personal Promotion within Your Sphere Business and Personal Life Balance Financial and Transaction Management Effective Use of Technology
Additional Departments to Serve Your Needs:
Full Luxury Franchise focused website and luxury marketing materials, which includes advertising in Robb Report, NY Times and other major luxury branded media outlets.
Full Commercial Franchise with significant resources and tools.
marketing with intent
For us, advertising homes for sale is the tip of the iceberg. We can almost guarantee that no other real estate agency in this area has a marketing department and as substantial a marketing budget. Our comprehensive approach combines brand recognition and visibility, individual agent promotion, and demographically targeted advertising through a wide variety of media outlets. Targeted use of marketing dollars means more value and quicker results.
Take it from us. Our agents listed the top five things they feel separate us from the competition: 1. Marketing Department 2. Technology 3. Training and Coaching 4. Local/National/Globally Recognized Brand 5. Support Team & Office Locations
power of the brand
We invite you to join a company with a clear vision for the future. We aren't afraid to evolve and we are focused on responding to the changes our clients demand from us. We understand that the role of a real estate agent has changed and we recognize the need to work with a team of focused professionals to better serve our clients in the difficult world of marketing and advertising. We strive to be better, more educated, more interactive and centered in our community. Our newest office in a historic building on Main Street in Northampton is a perfect example of how we listen to the consumers to deliver what they were asking for. Clients today want a highly educated and tech savvy agent who understands the real estate process inside and out, as well as in depth knowledge of the towns and communities they serve. Our training center is a designated space in the Northampton office that will help develop our agents into top producers. It will also create a stronger connection with our community as a public education and event space. Our new office fosters interaction with our community on a daily basis, and our walls not only showcase new properties on the market, but also the work of local artists.
seamless onboarding If you are not currently licensed, if you are an experienced agent, if you are an industryleading top producing agent or if you fall somewhere in between, Coldwell Banker Community Realtors has the tools, training, strategy, national brand recognition and the state of the art technology to elevate you to the highest possible level in your career. Plus, we make coming on board easy and stress free.
NEW AGENTS
EXPERIENCED AGENTS
Our comprehensive on-boarding program will take you through every step of becoming a licensed, active realtor, including in depth training.
Changing to a new company can feel daunting, but we have a structured system in place with onstaff support to handle all necessary paperwork and details for a seamless transition period. We will help you with everything you need to come on board. You won't believe how easy it is.
Press Release Photo Session & Business Cards Announcement Cards to Friends/Family/Sphere of Influence Signs and Name Riders Online Profile Setup ...and more
Join Us! Contact Brian Megliola 413-575-3932 Brian.Megliola@CBCRmail.com
Welcome Home
MAKE CBCR YOUR NEW HOME! CONTACT: BRIAN MEGLIOLA 413-575-3932 BRIAN.MEGLIOLA@CBCRMAIL.COM
Amherst
cbCommunityRealtors.com Northampton Shelburne Falls
South Deerfield