CBCR Recruitment Guide 2023

We have some of the top agents in each market we serve.

How does our model bring results?

CULTURE

A collaborative, inclusive and supportive company environment is the backbone of our business model. Whether agents are seasoned or brand new, our agents understand the value of helping each other and recognize that the success of each agent enhances the success of the company.

Our industry and our world are both changing quickly and it's important to us that we don't get stuck in our ways. We evolved by constantly gathering agent feedback and monitoring industry trends to make the necessary changes to stay ahead of the curve.

Joining Coldwell Banker was a strategic move for our local agency, which was originally founded in 1988. Coldwell Banker not only carries a strong reputable name, but also provides an endless stream of relevant, up-to-date resources for our agents. We consider that a win-win.

We invite you to join a company built in the communities we serve.

Is there really a difference in real estate companies? The answer is a resounding YES.

Our company is designed differently than any other in our market. Where most companies are designed around the organization, we've made it a priority to make sure our company is designed around you as an individual. We value the contribution of every agent and employee. We are dedicated to helping you perfect your talent and rise to the very top of our industry. By focusing on you, we are able to develop a career experience unlike any other, creating growth opportunities and enabling you to tailor an executable program that makes sense to you personally. My philosophy is simple: if we do everything we can to help our agents succeed, foster a culture of kinship and social responsibility, and provide a work environment that agents want to be in, they will thrive. If our agents are successful, we are successful.

Our affiliation with Coldwell Banker is another distinct difference. It provides us with a layer of recognition, tools, systems, and a network that you just can't get with an independent company. It's important to also point out the difference between a franchise like ours, and Coldwell Banker Realty. My company is owned and operated solely by me not by a big corporate office somewhere else. We have the very best of both worlds, we operate independently, but we have the most respected brand in real estate behind us.

I think we are the most exciting real estate company in our market today and I welcome you to learn more about what makes us so special.

Brian Megliola Owner

THE HEART OF OUR CULTURE

We participate in local events and volunteer opportunities and also make time to connect both professionally and socially. We exchange ideas at team meetings and enjoy spending time as a group off the clock.

Our four office locations and our commercial office help you efficiently and conveniently do business in Franklin and Hampshire counties, and our agents are proud members of communities across the Valley.

Our growth model aims to be both smart and strategic, paying close attention to areas we serve and giving our agents the opportunity to claim ownership of their individual spheres of influence. A diverse group of agents from different neighborhoods with different backgrounds fosters collaboration without much competition

your support TEAM

Not only do we give you the tools to competently and confidently assist home buyers and sellers, we give you a support staff to help you get the job done efficiently so your time is spent assisting your clients in fulfilling their dreams.

Brian Megliola, PRESIDENT

I direct the company as a whole and keep an eye on innovation and the future of our industry.

christine aubrey, Broker

I oversee our agents and make sure they have everything they need to bring their clients to a successful closing

deanna lively, VP finance

I handle the financial aspects of the company, recording and maintaining an accurate accounting of all closings and financial transactions

leigh shippee, VP Operations

I make sure our daily operations run smoothly and assist agents with their technology needs.

PAM SCLAFANI, VP Marketing

I manage the marketing of our listings, our agents, our brand and our company.

Sasha toledo, marketing coordinator

I write our weekly blog, manage our social media channels and oversee our involvement in the communities we serve

mellissa lafond, transaction manager

I make sure all of our buyer and seller transactions run smoothly from start to finish.

Deb fisk, veteran real estate guru

I create Facebook ads, work with onboarding new agents, assist with the management of our Commercial Division and handle their transactions

THE RIGHT PEOPLE IN THE RIGHT ROLES

YOU are our client Our team is in place to help you customize and grow your business Your buyers and sellers are yours to serve, and we in turn work to support you with one-on-one attention to your needs

Our CDO (Chief Dog Officer) Sprocket

SUPPORT AND TOOLS

In today's world of technology and constant advertising, we filter out the noise and help you identify the best tools to make you successful and assist you in the way you want to run and do business. Our customized approach and in-house development program help you build a prosperous and sustainable career in real estate.

TECHNOLOGY

Technology offers us the opportunity to be more environmentally friendly, but also gives us unparalleled tools for efficiency and marketing.

Our Tools:

ListHub

Boost

Prospect Square

BrandSrv

Xpressdocs

MoxiWorks

E-Sign Assistance

Cloud Document Storage

Coldwell Banker University

Listing Concierge

Marketing Center

SUPPORT

Our agents aren't expected to figure everything out on their own. We support our agents and help to manage a lot of the behind-the-scenes tasks so they can focus their time on working with people they serve.

Our support includes:

In-depth Agent Training

One-on-one Coaching

Professional Marketing Team

Lead Generation

Transaction Management

Financial Management

On-Boarding Service

Our Family of Companies

EDUCATION

With an ever-changing landscape in real estate, there's always something new to learn. We provide training, coaching, and mentoring in many categories, including:

Business Planning

Marketing & Advertising

Lead Generation

Market Area Development

Personal Promotion within Your Sphere

Business and Personal Life

Balance

Financial and Transaction Management

Effective Use of Technology

In addition to our residential real estate company, Coldwell Banker Community Realtors, our agents and their clients can rely on us to be their trusted partners with our entire family of companies. Whether you're listing a luxury property, looking for a property management company and/or property maintenance company, or navigating the commercial real estate landscape, we are committed to delivering excellence and exceeding expectations at every step.

marketing with intent

For us, advertising homes for sale is the tip of the iceberg. We can almost guarantee that no other real estate agency in this area has a marketing department and as substantial a marketing budget. Our comprehensive approach combines brand recognition and visibility, individual agent promotion, and demographically targeted advertising through a wide variety of media outlets.

Targeted use of marketing dollars means more value and quicker results.

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Our agents listed the top five things they feel separate us from the competition:

Marketing Department Technology

Training and Coaching

Local/National/Globally Recognized Brand Support Team & Office Locations

power of the brand

We invite you to join a company with a clear vision for the future.

We aren't afraid to evolve and we are focused on responding to the changes our clients demand from us. We understand that the role of a real estate agent has changed and we recognize the need to work with a team of focused professionals to better serve our clients in the difficult world of marketing and advertising. We strive to be better, more educated, more interactive and centered in our community.

Our newest office in a historic building on Main Street in Northampton is a perfect example of how we listen to the consumers to deliver what they were asking for. Clients today want a highly educated and tech savvy agent who understands the real estate process inside and out, as well as in depth knowledge of the towns and communities they serve.

Our training center is a designated space in the Northampton office that will help develop our agents into top producers. It will also create a stronger connection with our community as a public education and event space Our new office fosters interaction with our community on a daily basis, and our walls not only showcase new properties on the market, but also the work of local artists.

If you are not currently licensed, if you are an experienced agent, if you are an industryleading top producing agent or if you fall somewhere in between, Coldwell Banker Community Realtors has the tools, training, strategy, national brand recognition and the state of the art technology to elevate you to the highest possible level in your career. Plus, we make coming on board easy and stress free.

Our comprehensive on-boarding program will take you through every step of becoming

in depth training.

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