Transactional Experiences: Retail Watermelon Music
Des 187 | Spring 2014 | Transactional Experiences: Retail | Panxin Yu + Jiayao Kong + Jingfen Liang
Project Summary
Project Overview The commercial environments could be retail spaces, tradeshows, corporate displays and restaurants; any spaces that is use for communicating a brand story and trying to sell you something.Retail project is specific to design a store window display for a Downtown Davis retailer.Watermelon Music is a true, "full-line" family-friendly store located in the heart of downtown Davis. The purpose of this project is to redesign the window display which can grab customer’s attention, and have a visual communication with the audiences. We have two challenges on this project, one is that we have the budget they provided to us(the budget maximum is 500 dollars). Another one is the display window of the Watermelon Music is already divided by 12 small windows. Goal of Watermelon Music is to greatly enhancing sales and to provide a impressive experience to customers.We include this concept in the design with a little boy grown into a big man but still being a valued customer of Watermelon.Excellent service and large variation of instruments make Watermelon music the best choice for all musicans in Davis.
Des 187 | Spring 2014 | Transactional Experiences: Retail | Panxin Yu + Jiayao Kong + Jingfen Liang
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Project Summary - Interview
Thomas Walden Thomas Walden is a shopkeeper of the Watermelon Music. Based on the interview, we know that the Watermelon Music offer a huge and diverse inventory of musical instruments and accessories; they also have instruments rental, repair, and musical classes. Their goal at Watermelon Music is to provide customers with personalized service with competitive pricing and attentive customer service is their priority.
Des 187 | Spring 2014 | Transactional Experiences: Retail | Panxin Yu + Jiayao Kong + Jingfen Liang
Nicholas A 10 year old boy who is taking violin class at Watermelon.Nicholas is planning to be a professional musican in the future. A potential customer.
Jeff A 33 year old man who lives in Davis. He is a street and bar music player, and frequently rent and repair instrument from Watermelon for his band.
Emma A muic major student who study at UC Davis. She is a 20 yeae old girl who plays piano. Buy a lot accessories from Watermelon.
Richard A 52 year old street music player who plays saxphone. Buy accessories and repair his saxphone at Watermelon. Richard is a valued customer has been shopping at Watermelon more than 30 years.
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Project Summary - Site Location
Watermelon Music
Watermelon Music is located on 207 E St Davis. It’s almost located in the center of downtown Davis.
Des 187 | Spring 2014 | Transactional Experiences: Retail | Panxin Yu + Jiayao Kong + Jingfen Liang
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Look Book - Content Analysis
Based on the existing construction,we have two challenges on this project, one is that we have the budget they provided to us(the budget maximum is 500 dollars). Another one is the display window of the Watermelon Music is already divided by 12 small windows.On the basis of budget they give us we have to use the existing window and creat a attractive display to grab more attentions from the audience for Watermelon. We intend to create a narrative display on some of the small windows and all of them could be connected together as a whole story line within 500 dollars.
Des 187 | Spring 2014 | Transactional Experiences: Retail | Panxin Yu + Jiayao Kong + Jingfen Liang
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Look Book - Explore/ Sketch
After a series of research of the musical window display. We designed a different story for interior and exterior window display. Most of the budget will be use on window cling and vinyl which can be see both interior and exterior. The exterior display will use real instruments they sell in store to satisfy the budget, and they can change the display any time if they have new instrument come in.
Des 187 | Spring 2014 | Transactional Experiences: Retail | Panxin Yu + Jiayao Kong + Jingfen Liang
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Site Plan
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There are variety types of stores around the Watermelon Music; such as sports supply store, jewelry store, and restaurants. It’s near a bus stop of A and O line of Unitrans. People can see the window display from North, South, and East.
Des 187 | Spring 2014 | Transactional Experiences: Retail | Panxin Yu + Jiayao Kong + Jingfen Liang
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Schematic Drawings -Exterior view 25 in
36 in
window
Accessories
Pro Audio
112 in
Rentals
Instruction
Sheet Music
Repairs
16 in
220 in Des 187 |Spring 2014 | Transactional Experiences : Retail \ Panxin Yu + Jiayao Kong + Jingfen Liang
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Schematic Drawings -Interior view
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30 in
Des 187 |Spring 2014 | Transactional Experiences : Retail \ Panxin Yu + Jiayao Kong + Jingfen Liang
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Schematic Drawings Materials and Details
wire
real musical instrument
Vinyl
Pv cling film
Des 187 |Spring 2014 | Transactional Experiences : Retail \ Panxin Yu + Jiayao Kong + Jingfen Liang
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