Cheng’s Brother Holdings Ltd. Cheng’s Brother Holdings Ltd. proudly brings the coffee tradition and history of Caffé Vergnano 1882 to Hong Kong that stays true to the Italian coffee bar never before seen in the city. We at Cheng’s Brother believe and edify three ideals to our customers in all our Caffé Vergnano 1882 outlets: · · ·
Authentic Italian Coffee Genuine Passion for Coffee Professional Service and Experience
With three current cafes, located in IFC Mall, Lee Gardens & Elements Mall, Cheng’s Brother continues to strive and expand our love for coffee throughout Hong Kong with further expansions in the future.
Our Br and & History For over four generations at Caffé Vergnano, coffee has meant Art, Culture, and Devotion… Caffé Vergnano is a company with a long and prestigious history. Founded in 1882, when Domenico Vergnano, forefather of the present family, established his business opening a small grocery in the medieval city of chieri situated at the foot of the hills surrounding Turin. The shop soon started to specialise in the roasing and sale of coffee, defining the Vergnano family’s true vocation. A vocation nourished by courageous decisions, such as the purchase in the 30’s of a coffee plantation in Kenya, while in Italy business grew rapidly with the establishment of the first three warehouses in Turin, Alba and Chieri. In the meantime, the company had the capacity of transforming itself into one of the most reputable coffee producers in Italy: a success which gives its thanks to the continual search for quality, a quality much appreciated by the real coffee connoisseur that has recognised Caffé Vergnano for more than a century.
In 1986, a significant accomplishment in company’s growth was recorded, through the merger with Casa del Caffé di Torino: the leader in quality for Piedmont in bar channels, which currently serves more than 2000 of the most important clients of the region. Today, with an 8000 square meters plant and 9 automated production lines, the company faces the future confidently, aiming at international development with its own chain of coffee-shops under the Caffé Vergnano 1882 brand name. There are alredy 18 shops located in Turin, Milan, Nice, Dusseldorf, London, Riga and Paris.
Positioning · Caffé Vergnano 1882 has been well positioned as a classic Italian café and restaurant chain offering a clean and healthy lifestyle in dining with a wide range of wholesome coffee and product choices (afternoon tea or refreshments). · Perched on the 37th floor of the One Island East with stunning views over the Harbour and Hong Kong’s skyline, the stylish Caffé Vergnano 1882 has firmly established itself as one of the city’s favourite all-day destinations. · A delicious café stop for coffee lovers or business partners to interact, host business meeting and enjoy delicious, reasonably priced meals.
Target Customers · To segment the homogeneous coffee market with a brand for expatriate and local office workers during weekdays. · Neighborhood residents and young working class adults (from Taikoo Shing, Kornhill etc) to enjoy brunch or participate workshops during weekends in a sensuous space with sensational views.
Oper ation Mode A delicious cafĂŠ corner concept refers to a useable floor area not more than 30 square meters and specializing in a wide range of take-away coffee drinks, which may have a limited number or seats (approximately 38 seats) but no kitchen, and as such apart from beverages, we also serve breakfast, set lunches, snacks and/or tea sets.
Products Our Coffee CoffeeTime, the world of coffee from Vergnano’s point of view... What’s more pleasant than a break tasting a good cup of coffee? Maybe being comfortably sitting in a warm and cosy environment such as that of Vergnano Coffee Bars. An even more pleasant moment enlightens this break from today because together with the rich flavour of the blends one may “flavour” the pages of a newsletter that talks not only about coffee and unveils what this product represents for a company that has been successful for over one hundred years.
Coffee Time is its name. The world of coffee following Vergnano’s point of view; this is its purpose. A world made of both history and tradition, of a rigorous selection of raw materials, of technological research, of care for their clients’ needs, of attention paid to every details, of continuous innovation.
Espresso coffee
Cappuccino
coffee, milk & chocolate powd
Americano black coffee
Caffe Shakerato cold shakered coffee & sugar
der
Latte Macchiato milk & espresso
1882 hot chocolate, coffee & double cream
Dello Chef
Panino Ai Gamberetti
Penne Alla Puttanesca Con Capesante
Cesare
Torta Della Frutta
Zabaglione With Mixed Berries
Our Menu Caffé Vergnano 1882 offers inspired sandwiches, tempting pastas, to a freshly homemade pizza which is crispy on the outside and chewy inside, freshly baked in an open pizza oven. Tiramisu, Expresso Crème Brulee and Panna Cotta are just a few to name among Vergnano’s most popular desserts. New specialty coffee is also added to its drink menu. Be sure to try out the new Pepperonccino, a chili shot glass of espresso consisting of cream and chili powder, which is sure to wake you up on any early morning.
Shop Design - Coffee Bar Concept A network of Italian-style coffee-bars. This is the CaffĂŠ Vergnano 1882 Project. Refined and elegant coffee-bars where top quality products are offered, where the coffee lovers may savour and buy find blends, so that they can take home the pleasure of a coffee-bar. The elegant wooden front, with a single block structure, typical of historical coffee-bars, gives great visibility to the premises. The dark colour tones reflect a distinctive character and unique personality of the coffee bar.
CaffĂŠ vergnano 1882 in Hong Kong - Element
CaffĂŠ vergnano 1882 in Hong Kong - IFC
CaffĂŠ vergnano 1882 around the world
Interior (cont.)
at the front
at the end
Price R ange · Menu will be separated into five categories: breakfast, lunch, afternoon tea, delivery and or weekend brunch etc. · Menu will be revised every month based on the feedback and popularity of food items from promotions and regular menus. Breakfast Lunch/Set Lunch Tea Set Delivery Weekend Brunch
$38 - $50 $65 - $85 $58 - $75 $300 (min order) TBC
Service-mode We will provide stress free self-service. After each customer’s food and drinks order, our friendly staff will deliver the ordered items to the customers’ seated table.
elegant pack aging design
T! HO
E
ARE AD WE LY M H ES
T! HO
E AR ADE WE LY M H ES
FR
Pack aging design for take away customers
FR
www.caffevergnano.hk
Caffé Vergnano 1882 Hong Kong is managed by Cheng’s Brother Holdings Ltd.