Restaurant Graphics

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Design answers me who am I, what am I, where am I and Why am I here.

Leung Chun Man, Roy BA (Hons) in Design | Visual Communications Hong Kong Polytechnic University | School of Design + Contact Tel: (852) 9626-1682 Email: pandaroy@gmail.com

Table of content From 10.2007 to 12.2008 Restaurant Graphics Design

- The Big Dog

- Caffe Vergnano 1882

- Nuke’em Wings

- Duke’s Deli

- Duke’s Burger Branding & Corporate identity Design

- Duke’s Group

- Red Concept Ltd.

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The Big Dog The Authentic US hot dog in Town!

Client: The Big dog from Duke’s Group Background: The Big Dog, opens in Lan Kwai Fong, offering an authentic American hotdog experience on-the-go.

Perfect for a quick lunch, a Friday night stop to refuel before hitting the dance floor or a satisfying cure for the midnight munchies, the Big Dog serves traditional beef frankfurters made to an exclusive secret recipe by a renowned German sausage meister and then cooked to perfection on an open, flat-top grill. The frankfurter is served in a lightly toasted hotdog bun and piled high with your choice of condiments (ketchup, American mustard and relish) and toppings (sauerkraut and red onions).

Aims and Objectives: - The help client create a clear identity which can transmit the core value of the business - Design the identity application for communications - A complete graphic system to facilitate the restaurant operations - Promotional campaign to create public awareness - Website for online experiences Deliverables: - Mood-board and Logo - Shop-card and Letterheads - Hoarding and packaging - Menu light-box - Uniforms - Poster and Website - Food and interior Photography

Deftone stylus

A B C D E F G HI J KLMNOPQRSTUVWXYZ abcdef ghi jkl mno pqrstuvwxyz 1 234 56 78 9 0 ~! @ #$ %&*( ) _+ `

Pantone 185C Pantone 1495C

Logo Design: From Design brief, The Big Dog is a authetic US restaurant, it is a kind of fast-food business. The target customer should be mass public and love US fast-food. So, the logo should convey a US culture, which is “bold, Playful and Popular” of tone and manner.

In design concept, the logo is using a logo type format to present, it is because this is the best way to introduce the whole new brand to public and keep it easy to remember, the customer can directly recognize the big dog without any uncessary symbolic graphics.

Based on the design conept, the typeface is chosen to present US feeling, finally is chosen “Deftone stylus”, which is an italic typeface with boldness. It is suitable to covey the core value of the restaurant.

In colors, simple and direct color is chosen, Red and Orange, since these two color is a food color which can motivate customers.

Mood Board:

“bold, Playful and Popular”

Logo Process:

Stage 1: Different types of logo is sketching and try which is the appropriate directions

Stage 2: Logo type is confirmed

Stage 3: A hot-dog symbol is added for the feedback and the logotype is confirmed

Stage 4: Color testing

pantone 1495

pantone 3035

pantone 1495

pantone 185c

100k 80k

Hoarding:

Hoarding Design: A hoarding is designed for pre open the restaurant, the aims is to get publics and press attention. Using blue background to make a contrast of the other shop “Nuke’em Wings�

Red. A half tone graphic treatment is used to create US popular art and vintage feeling. Logo is centralised to let customer easy to read what is the new restaurant coming.

Interior Sketch:

The big dog, the interior design is a totally simulate Local US hot dog fast food restaurant, it is simple, raw and not fancy. Customer is easy to get their items. Material is using wood and stainness stell.

Identity Applications

Letter head and Shop Card

Applications: Portion 1C of Unit No. 1A, Ground Floor, Tak Woo House, 17-19 D’Aguilar Street, No. 1-3 Wo On Lane, Hong Kong Tel. 2523 6281 www.thebigdog.hk

The letterhead is designed for daily operations with press and operations.

As a result, it should be convey the US fastfood feeling, no fancy paper is used to create a simple touch. The half tone is used to keep consistency at bottom. The other typeface called SF comic style is used for address and contact no. It is a kind of typeface which is look like US super hero comic diagolue. It is a good assoication with customer to visualise it is a US fastfood restaurant.

Moreover, shopcard is designed for distribute to public to aware the location of our shop. It is designed look like an metal format with totally emboss effect with the text.

All the text is designed to be bigger to create a simple structure, as well as the emboss effect is also good as decorative. At the back, a typical US comic is designed to convery same core value.

Identity Applications

Identity Applications - packaging Packaging is design for the big dog, it is simple and easy, no cover is designed because we really need the public to know what food we are going sell, two colors is designed, blue and orange. For information, website and tel. no. is added for CRM purpose.

Identity Applications - Plastic cup for slushee

As to reduce cost with client, no cup is designed, changed to design a sticker for the ready-made plastic cup.

pantone 1495c

c0, m33, y67, k0

pantone 185c

c0, m91, y76, k0

plastic cup sticker 6 cm diameter (Spot Color)

plastic cup sticker 6 cm diameter (CMYK Color)

Circle dye-cut

Logo-shape dye-cut

Identity Applications - Shop front light box and menu lightbox

Hot Dog

Dr $

s s s

15 28 80 160

Slushe

Your choice of toppings

Hot Dog

Dr $

s s s

Slushe

15 28 80 160

Your choice of toppings

www.thebigdog.hk

Bonaqu Coke Coke Ze Sprite Sprite Lemon Fanta O Heinek Budwe Calsber Corona

This is the first stage of the menu light box for the big dog. As items cannot fill up the all 3 boxes. So, a logo is put in the middle to build up customer royalty.

rinks

ee

rinks

ee

ua 500ml

Zero

Zero n Coke Light Orange ken eiser rg a

regular $ large $

13

15

www.thebigdog.hk

regular $ large $

13 10 8 8 8 8 8 8 20 20 20 20

15

This is the revised one with all drinks need to added on the drink section.

And given the feedback from customer, the centralised logo cannot not let customer know what shop we are. A hot dog photo is then put in the middle to maximize the shop’s image.

The big dog light box

Identity Applications - Shop front light box and menu lightbox

A simple light box is used for the big dog, a big logo is placing in central with half tone background. It makes a good contrast to let customer easy to read it.

Identity Applications - Grand opening poster

Check all

the trimmings!

Identity Applications - Sign and price Tag

Cash and Octopus only.

We apologize for any inconvenience caused.

Payment method sign

Lan KWai Fong

Poster a designed to communicate with customer for opening, a map is added to easy to read.

Slushee types sign

Identity Applications - Staff Uniform

Uniform is designed within a low budget, a simple napkin with a intersting pocket. All the logo is embroidery to create a strong touch as well as hat. A baseball hat and tee is chosen to create a tradition US feeling.

Buying hot dog in baseball stadium watching game.

Staff with uniform

Photography

CAFFE VERGNANO 1882

The true italian taste is seducing in Hong Kong Client: Italian franchise brand to HK from Dukes Group Background: Caffe Vergnano 1882 presents rustic Italian cuisine, such as hearty pastas, fresh salads, homemade soups, gourmet paninis, pastries, and desserts that are all made on-site. The first Caffe Vergnano 1882 in Asia opened in IFC mall, Hong Kong, in January 2007.

Aims and Objectives: - A complete graphic system to facilitate the restaurant operations - Outdoor advertising & Promotional campaign to create public awareness - Website for online experiences Deliver ables: - Shop-card - Menu and Packaging - Print Ad, poster and Website - Food and interior Photography

Primary logo

Secondary logo

Since Caffe Vergnano has long history, the logo has been developed in a matual stage.

As a result, we just need to adapt the logo in to different applications carefully, designer also need to determine the primary and secondary logo into different applications to make it consistency and comfortable.

Logo Adaptation

Concept broard for different outlets Since Caffe Vergnano has long history, the logo has been developed in a matual stage.

As a result, we just need to adapt the logo in to different applications carefully, designer also need to determine the primary and secondary logo into different applications to make it consistency and comfortable.

Shop Card for Communications

In identity communications, only shop card and name card is needed, in both card cover, a computer graphics coffee cup is used, it presents an elegant and stylish tone and manner which is presenting our customer profile.

Loyalty Card

To manage customer royality and relationship management, a loyalty card is designed for customer for collect stamp to get free coffee.

Inviting by italy headquarters, expresso cup is designed for celebrate hk outlets, it is special for new years eve in 2007, Cup are designed into 2 themes, first is relaxation, white color background with different color strips and playful graphics, it presents like music and rhythum. it is an association of relax and joyful.

The second theme of espresso cup is presenting elegant and stylish, it is in brown color and gold color strips, which is simple, sincere and trustworthy.

Expresso Cup Design

Paper Bag

Pizza Box

A paper bag for take-away food is designed, it is designed in bright red color in order to get attractions, a gold color is also used to increase the elegant feeling

For original design of pizza box in italy, the production cost is very high and difficult to pass food grade printing in Hong Kong. As a result, a complete new pizza box need to design in order to reduce the cost but sustain the brand personality.

Caffe Vergnano 1882 Paper Bag Type B 178 x 334 x 112mm

1795u and one suggested 871U Black Color Suggested by the printer

www.caffevergnano.hk

Every Ord is Fres er h

Takeaway_sand_bag_B/All/032008

Menu and Menu board design Menu is designed for communication with customer and introduce our food and beverage. It is the most important part, From stitch book to card, designer need consider carefully which formati is the best, what lighting should appropriate to use that kind of menu, every typeface, tableing, size and physical touch.

274mm 40mm

40mm

254mm

Transprancy plastic

fleux leather

Water Coffee

443mm

22

28

coffee

28

Con Panna 3. Espresso cream & whipped coffee

4. American

28

San Pellegrin

33

Large 45 45 45

o

33

Juices

33

33

o

black coffee

36

ino powder 5. Cappucc milk & chocolate coffee,

36

ino Viennese 6. Cappuccwith whipped cream cappuccino

Macchia 7. Latte espresso

36

espresso,

ino Bicolore chocolate 9. Marocch with white & black marocchino

ino Speciale 10. Marocch with chocolate cream marocchino

18

Coke

18

Coke light

18

Wine

Glass

coffee & double

65

Wine Sparkling Astoria

39

43

House White Chiopris Villa DOC 2005

68

Pinot Grigio

38

cream

House Red TommasiClassico Superiore DOC

38

70

300

280

320

Valpolicella

43

coffee

syrup Cafe & white chocolate 15. Frozen cubes, chocolate coffee ice

39

Shakerato& sugar 16. Caffe coffee

39

Latte froth Spuma Di cold milk 17. Con caffe shakerato,

39

Beer

40 40

Moretti

cold shakered

chocolate,

o milk 18. Bananin banana &

39

Chocolate 19. Frozen & milk chocolate

39

ino coffee 20. Choccolgelato, ice, milk &

39

milk & coffee 21. Vanillino gelato, ice,

39

cream & whipped Choco-Latte 22. Ice chocolate, milk, cinnamon

39

cubes 23. Mentino coffee & ice

36

coffee,

iced

chocolate

vanilla

coffee,

mint,

Bottle

38

Caffe Gianduja & whipped cream hot chocolate,

25

apple

39

38

36

hot chocolate

hot chocolate,

mango

25

Lounge Classic

rich hot

ta Con Panna 12. Cioccola with whipped cream 13. 1882

25

Sprite

34

ta 11. Cioccola chocolate

grapefruit

ks Soft Drin

39

33

ino powder & chocolate 8. Marocch milk froth

25

orange

39

to

milk &

14.

Acqua Panna

regular

28

Evian

coffee

423mm

large

Regular 33

Cold

Hot regular

1. Espresso Macchiato 2. Espresso & milk

Peroni Nastro

ano is Caffe Vergn Their name are the ambassathey 1882 and ssoculture italian espre dors of the ed and world, refin thing all over the s where every a, elegant shop e, its arom coffe d revolves aroun colors. its scent and

33

cino Coffee kick 24. Peperon with a chili

43

espresso

Shake coffee & caramel pieces 25. Caramel cream, shaked

43

caramel

Shake nutella 26. Nutella chocolate topping &

254mm

skim milk,

Extra Add $10 for

Shot

level IFC Mall - 2098, podium Shop 2097 T. 2234 7676

2, Central

m Plaza Two Chinache Road, Central 135 Des Voeux T. 2544 7587

Private events

vertical insert to the menu cover

423mm

Water Coffee 22

28

coffee

28

Con Panna 3. Espresso cream & whipped coffee

28

San Pellegrin

33

Large 45 45 45

o

33

Juices

33

33

o

black coffee

36

ino powder 5. Cappucc milk & chocolate coffee,

36

ino Viennese 6. Cappuccwith whipped cream cappuccino

Macchia 7. Latte espresso

36

espresso,

ino Bicolore chocolate 9. Marocch with white & black marocchino

marocchino

18

Coke

18

Coke light

18

Wine

Glass

coffee & double

65

Wine Sparkling Astoria

39

43

House White Chiopris Villa DOC 2005

68

Pinot Grigio

38

cream

House Red TommasiClassico Superiore DOC

38

70

300

280

320

Valpolicella

43

coffee

syrup Cafe & white chocolate 15. Frozen cubes, chocolate coffee ice

39

Shakerato& sugar 16. Caffe coffee

39

Latte froth Spuma Di cold milk 17. Con caffe shakerato,

39

cold shakered

chocolate,

39

Chocolate 19. Frozen & milk chocolate

39

ino coffee 20. Choccolgelato, ice, milk &

39

milk & coffee 21. Vanillino gelato, ice,

39

cream & whipped Choco-Latte 22. Ice chocolate, milk, cinnamon

39

cubes 23. Mentino coffee & ice

36

coffee,

iced

chocolate

vanilla

coffee,

Beer

40

Peroni Nastro

ano is Caffe Vergn ssaamba they are the 1882 and ssoculture italian espre dors of the ed and world, refin thing all over the s where every a, elegant shop e, its arom coffe d revolves aroun colors. its scent and

Their name

33

cino Coffee kick 24. Peperon with a chili

40

Moretti

o milk 18. Bananin banana &

mint,

Bottle

38

Caffe Gianduja & whipped cream hot chocolate,

25

apple

39

38

36

hot chocolate

hot chocolate,

25

Lounge Classic

rich hot

ta Con Panna 12. Cioccola with whipped cream 13. 1882

25

mango

Sprite

34

ta 11. Cioccola chocolate

grapefruit

ks Soft Drin

39

33

ino Speciale 10. Marocch with chocolate cream

25

orange

39

to

milk &

ino powder & chocolate 8. Marocch milk froth

14.

Acqua Panna

regular

28

Evian

coffee

Macchiato 2. Espresso & milk

4. American

large

Regular 33

Cold

Hot regular

1. Espresso

43

espresso

Shake coffee & caramel pieces 25. Caramel cream, shaked caramel

43

Shake nutella 26. Nutella chocolate topping & skim milk,

Extra Add $10 for

Shot

level IFC Mall - 2098, podium Shop 2097 T. 2234 7676

2, Central

Private

m Plaza Two Chinache Road, Central 135 Des Voeux T. 2544 7587

events available

for booking,

Tsui Mall Tsim Sha Elements podium 1, Shop 1021A, T. 2196 8340

please contact

us for more

The Lee Gardens y Bay Causewa Shop 108, T. 2907 3817

Double sided menu with transprancy plastic cover

on.

informati

back Front Coffee

Water Hot

Cold

regular

large

1. Espresso

22

28

2. Espresso Macchiato

28

33

3. Espresso Con Panna

28

33

28

33

5. Cappuccino

36

39

6. Cappuccino Viennese

36

39

7. Latte Macchiato

36

39

8. Marocchino

33

9. Marocchino Bicolore

38

33

45

San Pellegrino

33

45 45

Juices

coffee & whipped cream

black coffee

coffee, milk & chocolate powder

cappuccino with whipped cream

grapefruit

25

mango

25

orange

25

apple

25

Soft Drinks

milk & espresso

Coke

espresso, milk froth & chocolate powder

18

Coke light Sprite

marocchino with white & black chocolate

10. Marocchino Speciale

38

11. Cioccolata

34

39

12. Cioccolata Con Panna

36

43

Large

Acqua Panna

Evian

coffee & milk

4. Americano

Regular

regular

coffee

18 18

Wine

marocchino with chocolate cream

Glass

rich hot chocolate

hot chocolate with whipped cream

Bottle

Sparkling Wine Astoria

65

300

House White Villa Chiopris

68

280

House Red Tommasi

70

320

Lounge Classic

13. 1882

38

14. Caffe Gianduja

38

hot chocolate, coffee & double cream

Pinot Grigio DOC 2005

hot chocolate, coffee & whipped cream

15. Frozen Cafe

43

16. Caffe Shakerato

39

17. Con Spuma Di Latte

39

18. Bananino

39

19. Frozen Chocolate

39

20. Choccolino

39

Valpolicella Classico Superiore DOC

coffee ice cubes, chocolate & white chocolate syrup

cold shakered coffee & sugar

chocolate, caffe shakerato, cold milk froth

Beer Moretti

40

Peroni Nastro

40

coffee, banana & milk

iced chocolate & milk

chocolate gelato, ice, milk & coffee

21. Vanillino

39

22. Ice Choco-Latte

39

23. Mentino

39

vanilla gelato, ice, milk & coffee

coffee, chocolate, milk, cinnamon & whipped cream

mint, coffee & ice cubes

24. Peperoncino Coffee

33

36

espresso with a chili kick

25. Caramel Shake

43

Their name is Caffe Vergnano 1882 and they are the ambassadors of the italian espressoculture all over the world, refined and elegant shops where everything revolves around coffee, its aroma, its scent and colors.

caramel cream, shaked coffee & caramel pieces

26. Nutella Shake

43

skim milk, chocolate topping & nutella

Add $10 for Extra Shot

Two Chinachem Plaza 135 Des Voeux Road, Central T. 2544 7587

Elements Mall Shop 1021A, podium 1, Tsim Sha Tsui T. 2196 8340

Private events available for booking, please contact us for more information.

Front

Menu borad design processn

back

The Lee Gardens Shop 108, Causeway Bay T. 2907 3817 Menu/IFC/2008

IFC Mall Shop 2097 - 2098, podium level 2, Central T. 2234 7676

available

for booking,

Tsui Mall Tsim Sha Elements podium 1, Shop 1021A, T. 2196 8340

please contact

us for more

on.

informati

The Lee Gardens y Bay Causewa Shop 108, T. 2907 3817

A la carte menu

In October, 2010, new a la carte menu is developed to convey a stylish and more sophisificated manner to our customers. Drinks and Food menu are combine together which factilities customer to save more time as well as our operation staffs.

A la carte menu (cont)

Drink List Menun Since caffe vergnano 1882 is an high-ended coffee caffe, so coffee is the most important asset to company and customer, which is the bridge between it. So drink list menu is carefully designed, which should be present in effective way, creative and easy to read and allocate all the information, such as price, cold or hot, favours, etc.

A pantone color book like format is finally designed which customer can easy to read, easy to identify each coffee information and in pocket size which let customer to identify from different caffee.

Tall Card

The tall card is being used for the early opening of the Caffe Vergnano 1882, an elegant food photo is used to express the brand’s value.

At the back, a map is used for given useful information, so it is for funtional use rather than decorative purpose

Website For caffe vergnano website, it is designed as a clean and easy to manage table format, black color as the main theme color, and different images are used for different cell for promotions, this is design is for non IT staff easy to update.

Besides, an flash horizontal banner is in the middle, it is in the centre part and make customer easy to focus, it is mainly for our online advertising. www.caffevergnano.hk

Print Advertising and outdoor advertising

For advertising, a print ad is designed to use our expresso cup with “1882� photo, a extregrated jewellery is used for create a elegant feeling, the moody light is created for the photo to line-up all the information we want to express.

In outdoor advertising for Lee Gardens Outlet, a model is chosen to pick up the expresso cup as to create an seductive expression, and the mouth is create an enjoy feeling for our coffee.

Photography

Interior

Coffee Menu Board

Besides Menu, drinks menu board in Elements Outlet also revised, cos we find the original version from italy seems not fit in HK’s outlet. As a result, we modify it and testing with different distance, eye levels with font style, size and lending to develop an apporiate message to our valued customers.

Promotions

Joint promotion with Baileys special drink

Christmas Special 3-course dinner

Grab and Go - Take-away promotions This is a promotion which offer special discount for take-away customers.

A tiny red sticker with 15% off to draw attention, with interesting symbol with running pose and shopping bag to make people easy understand this is specific for people in rush, no matter for working or shopping.

Grand-opening poster As high-ended coffee brand, which is using single object to present the core message, a luxurious coffee cup with light reflections to present its core value.

Easter Promotions Using photo art direction to present easter happiness, a wood rabbit, reb ribbon and egg symbol as core symbol to draw customer attentions.

Duke’s Group

Providing customers innovative concepts and dining experiences Client: Duke’s Group Background: Duke’s Group was established in 2008 to offer Hong Kong and our customers a new type of dining experience.

Aims and Objectives: - The help client create a clear identity which can transmit the core value of the business - Design the identity application for communications - Promotional campaign to create public awareness Deliver ables: - Logo - Name-card and Letterheads - Coupons and Website

Dukes Group Identity Applications

Folder & Namecard For PR event, Duke’s Group (Client) need a folder to put all their promotional material, so a paper folder is designed to give a first impression to different press editor.

In design progress, as short time period and concerning the production days, a simple but very elegant fold is designed, a emboss effect with the text and pantone gold color is used. In paper selection, we decided to find a high quality paper with 2 background colors.

Letter head & envelope For letterhead and envelope, they presenting an simple, wisper but elegant feeling, the gold color is well balance and presented, the text is presenting in 2 level with a simple symbol.

Corporate brochure This is the brochure to press editor to introduce our outlets and brands, each section has its own identity to presenting its own character, however, in paginations, it keeps consistent which they belongs to dukes group.

Duke’s Deli

A taste of real new york to Hong Kong Client:

The Duke’s Deli from Duke’s Group

Background:

For Americans craving a taste of home, their favorite New York deli staples are no longer a transatlantic flight away. Newly opened Duke’s Deli offers an authentic bite of the New York deli experience in Hong Kong that’s the next best thing to being in the Big Apple.

Aims and Objectives:

- The help client create a clear identity which can transmit the core value of the business - Design the identity application for communications - A complete graphic system to facilitate the restaurant operations - Promotional campaign to create public awareness

Deliverables:

- Mood-board and Logo - Shop-card and Letterheads - Hoarding and packaging - Uniforms - Poster - Food and interior Photography

Moodboard

Interior Concept Sketch

The interior is based on the traditional American Deli style, the floor and wall is covered with tiles. Susage are hanging on the entrance window to create an home-town US feeling for customers

Identity

DG du k e’ s grou p

D

DG du k e’ s g r o u p

D

dg

UK

UK

E’S GROUP

DG

DUKE’S BURGER

DUKE’S BURGER

DUKE’S BURGER

DUKE’S DELI

DUKE’S CAFÉ

n.y.c.

DUKE’S DELI n.y.c.

DUKE’S CAFÉ

E’S GROUP

DUKE’S BURGER

DUKE’S DELI n.y.c.

DUKE’S CAFÉ

DUKE’S CLUB

duke’sgroup

duke’s group DUKE’S BURGER

DUKE’S DELI

DUKE’S CAFÉ

Duke’s Club

NEW YORK

DUKE’S DELI

Duke’s group

Duke’s group

Duke’s group

duke’s group duke’sgroup

duke’sgroup

duke’sgroup duke’sgroup

Duke’s Deli

E’S GROUP

d

UK

E’S GROUP D

UK

D

D

Duke’s group

UK

Duke’s group

Duke’s group

E’S GROUP

DG

D

d uk e ’s g ro up

Dg

d According to the client, dukes deli belongs to dukes group. So A D is good symbol to create customer impression about our D shape, so different D is sketched with compliment graphic.

UK

E’S GROUP

D

D

UK

E’S GROU

P

Final logo is choosen to stand for Duke’s Deli, it combine with a New York Boardway sign style, full of neon, light buld and sharp color

Identity Applications

Shop Card as a tin sign concept with emboss effect

A tile pattern in letterhead to let customer easy to remember our shop

Environment graphics

Different floor pattern was tested with interior space, material is choose an raw tiles, and different graphics is tested, such as radiation, light color.

Finally, a D symbol is slightly rotate to let customer easy to recognise and compliment with the spacing.

Interior

Interior (cont)

The other interior is also based on traditional Deli Style.

Menu

Promotions

Leaflet

Poster

Order-form

All You Can Eat Promotion June 2010

Lucky Draw Card

Poster

Eat and Travel Lucky Draw Joint Promotions June 2010

am730 horizontal print ad.

am730 vertical print ad.

am730 print ad.

August 2010

Hebrew National Hot Dog Poster - Hebrew National is very famous hot dog brand in US, now this is first time imported by Duke’s Deli, with original receipe, so using a hot dog photo with interesting character treatment as a sign for the dogs. A NY City silhouette is using to enhance this is US imported!

Halloween Poster - We try to take away all halloween symbos - pumpkins, bat, with using a psyco-killer American style illustration with heavy facial expression but also in humorious manner, all they are picking our american hot dog! Using simple red color to minimize all the disattractions. Finally, the outcome looks like a movie poster.

Kid’s Cooking Party Leaflet

Kid’s Cooking Party Poster

Kids’ Cooking Party An attractive gradient color is using in this poster to present magical color to children, and using balloon, flying man with star in cartoon style to enhance the party mood, besides, an american hat is drawn to remind a american style.

Mother’s Day Poster

Thanks Giving Poster

Homemade summer recipe with Yogurt Poster An american comic impliments in the poster. We decide to bring the home-made yogurt to life to enhance the home-made element. Different character with surprise expressions to present how delicious of the food by yogurt receipe. Finally, it is colorful, active and passion.

Party Catering Order Form

Catering Poster

Xmas Dinner Poster

Xmas Cooking Class Poster

Xmas Cooking Class Poster