Portfolio in theGraphis
June - December 2012
Background The Graphis Co. Ltd. is a design company specialised in Corporate design, including informational design, finanical reports, event graphics, and promotional design. I work in the company from June to December 2012 as a senior graphic designer, which handle full set of design project, supervisor the art direction with designers and communication with Account executives and major clients.
Project 1 Client: Mandarin Oriental Hotel Group is the award winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world. The Group regularly receives international recognition and awards for quality management and legendary service hospitality. Ojectives: Every year, Mandarin Oriental Hotel Group will provide a year round calenda for clients and business partners in order to maintain the brand loyality and provide useful information for effective communications. Target Audiences: High income group customers and business partners Deliverables: Calenda Cover Sheet Envelope
References
Typography Testing
Design and Composition Testing
Design and Composition Final Testing
Cover Sheet Design Testing
Final outcome
Job: MOHK calendar cover Artwork: Ronnie Colour: 4C + hotstamping gold Date: 30 July 2012
CMYK Hot Stamping
Project 2 Client: Pacific Century Premium Developments Limited (“PCPD” or the “Group”, SEHK: 00432) is principally engaged in the development and management of premium property and infrastructure projects, as well as investment in premiumgrade buildings in the Asia-Pacific region. Ojectives: As a IPO company, a financial report is needed to distributed to shareholders (public) to disclose their financial status and company status through design elements. For 2012 Interim report, a CSR concept is applied on the design. Target Audiences: Shareholders Deliverables: Financial report
Cover Design Testing
Final outcome
Divder testing
Project 3 Client: Civil Engineering Department Ojectives: CED is going to revised a publication called 山崩土淹 which is about a history of Hillsides Collapse accident from 18th century to now, as a result, more content need to append in the new book and also design need to be modernised. Target Audiences: Public Deliverables: Book with hardcover
Design Testing
Covers
Index Page
Divider Page
Special insertion
Content Page
Project 4 Client: English School Foundation Ojectives: Every year,ESF will deliver a newsletter to alumni in order to keep updating the school information, which is maintain the loyality. In 2012, ESF is going to revise the newsletter in giving a new impression to alumni in a contemproary feeling which is stepping forward to future. Target Audiences: ESF alumni Deliverables: Newsletter
Design Testing 1
Design Testing 2
Design Testing 3
Content spread Testing
Project 5 Client: MTR Ojectives: MTR is going to provide an internal programm “safety month� to staff for giving different seminar and exhibition. It is a monthy event. Target Audiences: MTR staff and guest Deliverables: Event Poster Tent Card Display Board Backdrop
Design Testing
Tentcard
Backdrop
Project 6 Client: The Hong Kong Institute of Education Ojectives: Since HKIE is focusing on upgrade to university, different faculty are required to revise the direction, as well as provide a higher standard of education and more subjects to students. We are invited by the Faculty of Humanities for revised their identity, as well as the publications. Target Audiences: Public Deliverables: A faculty identity
Visual Research
Design Testing
Final design
Project 7 Client: Urban Renewal Authority Ojectives: With Facing more projects and staffs, URA is going to propose a training program for their staff about management skills. It is a widerange programe including videos, games and lectures. Target Audiences: URA staffs Deliverables: Icon Design Poster Video Graphics Powerpoint Template A Roadmap booklet Website Certificate
Design Development
Management Skill Training Series
Management Skill Training Series
Management Skill Training Series
Design Development
Layout Testing
Logo Testing
Management Skill Training Series
Management Skill Training Series
Management Skill Training Series
Management Skill Training Series Icon Testing
Final Outcomes
Project 8 Client: HKTDC - Eco Expo Asia 2013 Ojectives: Eco Expo is an international trading platform showcases the latest innovations in environmental protection industries from around the world. HKTDC is requesting an identity design of the coming event. Target Audiences: TDC members and potiential exhibitors Deliverables: Event Logo Banner Floorplan
Logo Testing
Final Outcome
Project 9 Client: Hong Kong International School Ojectives: Every year, HKIS will raise a donation campaign to students’ parents and business partners, HKIS is going to design a printed matter for announcement. Target Audiences: Parents and business partners Deliverables: Brochure
Design Testing
Design Outcome
Project 10 Client: Urban Renewal Authority Ojectives: URA invited IVE students to submit community art for Kwun Tong Construction Site. Total 6 sets of design have been selected and it will be displayed on Dec 2012. An awarded ceremony will be held at KT Resource Centre. Target Audiences: URA staffs, students and guest Deliverables: Character Design Backdrop Display Board Certificates
Character Design
Father
Design Testing
Grandfather
Mother
Daughter
Son
Pet
Design Outcome
Project 11 Client: Estate Agents Authority Ojectives: EAA is celebrating its 15th anniversity in November and a celebratory campaign will be launched to review its past regulatory effort and equipping for the challenges in future as a responsive and effective regulator. Target Audiences: For Estate Professionals Deliverables: Event logo Invitation card Supplement insertion Webpage
Design Testing
Design Outcome
Logo
Invitation Card
Supplement
Mainpage
Email Newsletter
Project 12 Client: HKIED - Faculty of Liberal Arts and Social Science Ojectives: Faculty of Liberal Arts and Social Science is going to revise their propectus in terms of content and design. In public’s point of view, the faculty is boring and old fashioned, however, faculty is going to revise the course outline in an interesting and dynamic context, as well as provide more courses. Target Audiences: Students Deliverables: Prospectus Brochure
Original Design
P.6
P.2
P.7
P.4
P.3
P.5
BACK COVER
P.11
FRONT COVER
P.12
Original Design