Pangs-a-Lot – Social Media Publicity Pack

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SOCIAL MEDIA PUBLICITY PACK


Having Fun while Raising Funds

A month-long fundraising experience. A multitude of advocates. A whole lot of fun! Pangs-a-Lot! is Pangdemonium's brand new fundraising initiative. It's our first-ever crowdfunding drive and we're giving the usual fundraising events quite a twist by encouraging people to be creative and have fun while raising funds! The inaugural edition of Pangs-a-Lot! is championed by enthusiastic advocates, consisting of our Pangdemonium family and friends from all walks of life. Our advocates are simply doing what they do best or even putting themselves up for a challenge.

PANGDEMONIUM SOCIAL MEDIA PUBLICITY PACK

From day-to-day activities like cycling or walking islandwide, hosting a dance class, showing off their secret talents, to an out-of-the-box challenge, keep your eyes peeled on our social media platforms to find out what they are up to. All in support of Pangdemonium. All proceeds given in support of our advocates' campaigns will go towards the work that Pangdemonium has been doing for 10 years – taking people on ass-kicking adventures in theatre. It is only with your support where words can be brought to life, to build a theatre that empowers, stimulates and inspires.


LOREM IPSUM

At a Glance, OUR GROWTH OVER THE PAST 10 YEARS

3.5K

27

SEASON TICKET HOLDERS

PRODUCTIONS STAGED

295K

WE ARE THE FIRST THEATRE COMPANY IN SINGAPORE TO SELL A SEASON TICKET

AUDIENCE ATTENDANCE

3

533

SINGAPORE COMMISSIONED WORKS

PERFORMANCES

OUR ACHIEVEMENTS

74

16

IN NUTURING THE COMMUNITY OF ARTS PRACTITIONERS WITH THE HELP OF YOUR GIFTS

YOUTHS AGED BETWEEN 13-19 HAVE GRADUATED FROM OUR TRIPLE THREATS WORKSHOP

STRAITS TIMES LIFE! THEATRE AWARDS, INCLUDING BEST PRODUCTION AND BEST ORIGINAL SCRIPT

24

858

ACTORS PROFESSIONAL STAGE DEBUT. E.G., NATHAN HARTONO, THOMAS PANG, VANESSA KEE

1 in 5

DIRECT EMPLOYMENT OF STAFF, CAST, CREW, CREATIVES, INTERNS

TRIPLE THREAT WORKSHOP ALUMNI ARE EITHER PURSUING ACTING IN DRAMA SCHOOLS ALL OVER THE WORLD OR HAVE MADE THEIR PROFESSIONAL DEBUT

OUR FUTURE

WHERE WE CONTINUEDÂ THE CONVERSATIONS BEYOND THE STAGE

8

PRODUCTION OUTREACH PROGRAMMES/ POST SHOW DIALOGUES SINCE 2016

PANGDEMONIUM SOCIAL MEDIA PUBLICITY PACK

339

VOLUNTEERS WHO HAVE GIVEN THEIR TIME AND EFFORT TO PANGDEMONIUM INCLUDING OUR FRONT-OF-HOUSE VOLUNTEERS, OUR FUNDRAISING PARTNERS AND BOARD MEMBERS

16.5K

FOLLOWERS AND LIKES ON OUR FACEBOOK PAGE (FB.COM/PANGDEMONIUM)

12K

FOLLOWERS ON OUR INSTAGRAM PAGE (@PANGDEMONIUMTHEATRE)


How to Go Social With Us for Your Page!

1

Shout about your campaign Once our Fundraising team has informed you that your campaign page is LIVE, you can share it with your tribe via text/email! The more, the merrier.

2

Blast it out

Share your campaign page on your Facebook, Instagram, Twitter or more to get the buzz going. We’ve even created fun GIF stickers (search: pangdemonium) on Instagram for you to spruce up your Insta-Stories (refer to Annexe A for a step-by-step guide). Just remember to mention us (FB: @pangdemonium / IG: @pangdemoniumtheatre) and add #pangsalot and #pangdemonium too so that we can see your stories and share them on our platforms too.

3

Join us in going viral Throughout the month-long campaign period, we will be posting lots of updates about the progress of Pangs-a-Lot! as well as featuring your campaign on our Facebook and Instagram pages. Simply join us in making this fundraiser go viral by reposting what we’ve shared.

PANGDEMONIUM SOCIAL MEDIA PUBLICITY PACK


Annexe A Your step-by-step guide to posting stories and adding Pangdemonium/Pangs-a-Lot! GIF stickers on Instagram

To begin Username

Username

Username

Username

username

1/10

Press this icon to enter Stories mode

Download the Instagram app via the Apple Store (for Apple users) or Google Play store (for Android users). Open the app and create an account if you do not have one.

Liked by yourfriend, yourfriend and 20 others

username

yourcaption here

Create your story

To create your Insta-Story, tap on ‘Your Story’ or the camera icon on the upper left-hand corner of the app to access the Stories screen. Take a photo or video directly, or upload an image from your phone’s gallery to post on your Story. Access your phone’s Gallery to view your images or video through this icon

PANGDEMONIUM SOCIAL MEDIA PUBLICITY PACK

Tap on this button to take a photo or video


Annexe A Adding gifs and stickers

After taking a photo or video or uploading an image from your phone’s gallery, tap on the square smiley icon from the menu on the top of your screen. A list of icons will appear. Tap on ’GIF’. Type ‘Pangdemonium’ or ‘Pangsalot’ in the search bar and a selection of stickers will appear. Choose the ones you like and get creative!

Type in “Pangedmonium” or “Pangslot” here to search for our GIF stickers

Post it!

Once your Insta-Story is all spruced up with our GIF stickers and the content you want, you can tap on ‘Send to’ to share it on Your Story. Your tribe can now view your Stories about your fundraising activity and drop you messages of support!

PANGDEMONIUM SOCIAL MEDIA PUBLICITY PACK



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