10 fonts
UT! O
MISSING
YO U ’ R E
“Your life could have been better if you know this sooner.”
X T Y P E FA C E S THE WORLD IS MISSING OUT
01.
No . 05
Pack my box with five dozen liquor jugs.
AFGA ROTIS SANS
Developed in 1988 by OTL Aicher, a German graphic designer and typographer. It is used for the street signs in Singapore. Aicher tried to create to maximum legibility face with a high x-height. Rotis has enough detail to show at large points, with good readability from a distance.
Although Kinokuniya use Rotis, some people does not
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like it probably due to the
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misusage of its kerning.
Designed by Gerr y Barney and his team at Sedley Place in 1979.
A geometric sans-serif type face that was designed as a corporate typographic voice for the Volkswagen AG motor manufacturer. VW ended its usage of the VAG Rounded family in the early 1990s.
No one realizes where it is used, especially for designers that used Mac. Apple used this font on their keyboard, iBooks, and Power Books.
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VAG ROUND
02. The quick brown fox jumps over a lazy dog.
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03.
No . 09
How quickly daft jumping zebras vex.
The font is masculine, new, and fresh. It also communicates a straightfor ward, non-negotiable message. This font gained attention when Barack Obama used it in his 2008 presidential campaign, and especially when it made a huge success for his win. Little did we know, that this same successful font has also been used in the milestone celebration of Singapore’s jubilee, the SG50 campaign.
GOTHAM
Gotham is a sans serif digital typeface designed by American designer Tobias Frere -Jones in 2000.
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This font is known for being the credits at the bottom of movie posters. We’ve missed the usage of this font in its super condensed and thin style, whose rectangular shape compliments the poster ’s long ver tical side, obtaining the most effective use of space available.
Univers is a sans-serif typeface designed by Adrian Frutiger in 1954.
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UNIVERS LTD
04.
No . 12
Grumpy wizards make toxic brew for the evil Queen and Jack.
05.
No . 13
Waltz, nymph, for quick jigs vex bud.
African was used in on of the most famous box office movie, Jurassic Park. This font is used since the first Jurassic Park movie until this year ’s (2015) Jurassic World.
They used different kinds of effect, yet it still maintin the jungle, adventurous feel. It ’s boxy and strong look is one of the impor tant element to give an impression of wilderness which gave dramatic impression toward these movies.
AFRICAN
No . 14
BOOTLE
Who does not know The Beatles? Founded in 1960, this English rock band logo became an inspiration for Bootle typeface. It is an extremely clear and uses the best samples from their album cover and posters.
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You can’t look at the typeface and not know where it came from. It is strong for its nostalgic and tributar y look.
06.
No . 16
Quick z e p h y rs b l o w, vexing da f t Jim
07.
No . 17
Jump by vow of quick, lazy strength in Oxford
PICO
Pico Alphabet was created by Maniackers Design.
Before today, there are some fuss among designers about what typeface is used for this popular social media platform, Twitter. Turns out, it ’s Pico Alphabet, and it was used with modifications to the “e” and “t ” characters. Never theless, this is a playful font whose rounded corners make us think of character from a japanese car toon.
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MOTTER TEKTURA
This font was created in 1975 by Austrian designer Othmar Motter.
This font was the face of Reebok since 1976 till 2002 but was revised for the Reebok Classic Collection and has maintained it until now. This font is also used for Apple and Trapper Keeper. This font has been influential in creating lasting logos that become the hallmark of the brands. No . 19
08.
No . 20
Blowzy nightfrumps vex’d Jack Q.
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09. Sphinx of black quartz: judge my vow.
This font was designed by Carol Twombly and
The font is used by Pixar company. Despite its spiky serifs, Charlemagne retains clean lines and propor tion. The new font in the logo first premiered in Toy Stor y. The font offered a more cleaned up version of the font used in their old logo.
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CHARLEMAGNE
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FUTURA BLACK
Futura typeface was designed in 1927 by Paul Renner. While Futura Black was released in 1936, it uses stencil letterforms, and it ’s a ver y thick typeface that can represent the blocks of Tetris. Although both of them is Futura, Futura and Futura Black looks ver y different. The positive space make it looks strong and competitive.
People won’t expect that the No . 23
famous original Tetris game used this font as their logo.
10.
No . 24
Big Fuji waves pitch enzymed kex liquor.
D R A K R U F H T C R L T W H G R I K J N B K G W L
Mardhika
I F E I T H F I Z Y U U S H N Q V Q W Y W E H K I P V
U Z I N C P C U Y A X N Y C B S I X Y G Y G R K M F S J O V K G X B O Y V X F O Y E X V I B L D N G S X O N
F P Q I K G W C I Z O R M V M E T T X X V E O D X A L
Panji
Y U Z M N O H Y B R Q W H D C L J I T R R Q G Y J V Y
I F E I T H F I Z Y U U S H N Q V Q W Y W E H K I P V D E A K R U F H T C R L T W H G R I K J N B K G W L
J O V K G X B O Y V X F O Y E X V I B L D N G S X O N
•
U Z I N C P C U Y A X N Y C B S I X Y G Y G R K M F S
Y U Z M N O H Y B R Q W H D C L J I T R R Q G Y J V Y
J C C U L P R V Z J Y R I M W S V J X G Y O N E O V K
Te e
F P Q I K G W R I Z O R M V M E T T X X V E O D X A L
S P M Y B X N V G Q P G Q P Q N Z Y D A X H N E R K
J O V K G X B O Y V X F O Y E X V I B L D N G S X O N Y U Z M N O H Y B R Q W H D C L J I T R R Q G Y J V Y
Lydia
U Z I N C P C U Y A X N Y C B S I X Y G Y G R K M F S
F P Q I K G W R I Z O R M V M E T T X X V E O D X A L I F E I T H F I Z Y U U S H N Q V Q W Y W E H K I P V •
D R A K R U F H T C R L T W H G R I K J N B K G W L E L W Q B P Z G R N A Z C B W G A E G V T O E V H R J O V K G X B O Y V X F O Y E X V I B L D N G S X O N
F P Q I K G W R I Z O R M V M E T T X X V E O D X A L I F E I T H F I Z Y U U S H N Q V Q W Y W E H K I P V
Ta n j a y a
Y U Z M N O H Y B R Q W H D C L J I T R R Q G Y J V Y
U Y I Q A C Z L E H L M X P T H O L B F E E Q P G E E
U D E O G M E Q D U I D Y K R C L M C I G N S W C F I O N H J N L J C X X V U B B D T I O R Q D W Q H 1 0
Felicia
U Z I N C P C U Y A X N Y C B S I X Y G Y G R K M F S
X T Y P E FA C E S THE WORLD CAN’T DO WITHOUT
Jackdaws love my sphinx of black quartz.
01.
Designed by Vincent Connare in 1994 by Microsoft Corporation. It was created based on the lettering style of comic books in his office, and it is targeted for young users because its casual and fun looks.
COMIC SANS
D e s pi te a l l i t ’s i n f amy, we c an’t do wit ho ut t hi s fo nt. Fo r s o m e, i t s ex istence i n co m i c s shap ed o u r ch i l d h o o d, for o t her s, i t m ade sc ho o l re po r ts m o re l i ve ly and b earab le fo r us to do. I f n o t fo r th e m i s use i n inap p ro p r iate co ntex t s, th i s fo nt s ti l l h o lds it s c har m .
No . Thi s fo nt wo u l d m o s t a pp ro p r i ate l y
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b e use d i n s i tu ati o n s s u ch a s a c t ua l co m i cs l i k e Th e D a r k K n i g ht R i se s a n d Watch m a n . An ex a m p l e of f i c i a l l e tte rs, n o ti ce s, a n d re p o r ts.
COMIC SANS
of i na p p ro p r i ate u s e wo u l d be o n
Developed in 1957 by Swiss typeface designer Max Miedinger with input from Edvard Hoffman. Helvetica gained worldwide popularity for its neutrality ; it was a response from all the decorative fonts with its sleek lines and modern look.
HELVETICA
After taking the design world by storm, this safe and conser vative font has become an indispensable one in various areas in its application. It continues to be relevant to its audiences, fitting into multiple contexts: elegant, classic, and even relaxed.
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Notable uses of Helvetica include brands such as Post-It, 3M, Toyota, Crate & Barrel and American Apparel. As shown, its multiple applications
H E LV E T I C A
cross over different industries.
The five boxing wizards jumped quickly.
02.
Five big quacking zephyrs jolt my wax bed.
03.
Released in 1992, this font was designed by Rober t Slimbach and Carol Twomby for Adobe Systems. Since 2002, Apple Inc. used this font to replace the existing Apple Corporate font. Known for its good readability because of the letter propor tions and design details. The clean open shapes and precise letter fit as well as its extensive kerning contributes to the success of this font for its use on body copies.
Notable brand uses of Myriad is Rolls-Royce, Walmar t, and of course has shaped the modern marketing of Apple. Myriad has also been used Wells Fargo Bank, and LinkedIn. Myriad is an official standard font of the University of Virginia and Loyola University Chicago as well as one of the two official standard fonts of Cambridge University and the primar y typeface for University of Nevada, Reno and the University of Ottawa
Myriad Pro now contains 40 fonts in an array of different variation of weights and widths. This gives the typographer more choice of the basic
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MYRIAD PRO
MYRIAD PRO
typeface to reate design.
This font was made popular as it made good headlines: office handouts, mailers, signboards, etc. It was easy to read, rather striking and great for getting attention due to its thick width and tall x-height. It was also good due to its legibility when laid over pictures. It was still legible even without putting a border around the letters.
At the current time, Impact has continued to influence design in a surprising way. With the internet age, impact has gained popularity as people have used its proper ties of overlaying on images to create the visual identity of the internet meme. It is characterized usually by white text and thin black border, although even without the border was still equally legible. By transcending from metal typesetting to the digital age, Impact has become a font that we cannot do without.
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Designed by Geoffrey Lee in 1965 and released by the Ste phenson Blake Foundr y. This font was designed towards the end of the era of metal typesetting. As such, the design goal of this font at the time was to “get as much ink on paper as
I M PA C T
possible in a given size with the maximum possible x-height.�
IMPACT
Six big devils from Japan quickly forgot how to waltz.
04.
Five or six big jet planes zoomed quickly by the tower. 05.
TIMES NEW ROMAN
A serif typeface commissioned by British newspaper The Time in 1931 created by Victor Lardent. It was a default font for Microsoft office before it is changed in 2007 to Calibri.
Since it was designed for a newspaper, it is a bit narrower than most text fonts However, it is widely used for body copy, and has even extended its uses from print and also makes a great on screen font. As such, it is de scribed as one of the most successful typefaces in the world.
It is a font we cannot do without, as it is a staple in the categor y of serif fonts, and remains classic and more. It is still applicable for giving a classic clean yet modern look for logotypes, such as HSBC bank, and also Time Magazine.
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TIMES NEW ROMAN
for uses to set books, periodicals, annual repor ts
Calibri is a humanist san serif typeface family designed by Lucas De Groot. In 2007, it was used to replace the existing default font, Times New Romans, from Microsoft Office 2007 onwards.
Calibri was employed as the sans serif is a better screen font rather than serif fonts. At the same time, Microsoft believed that with increasing digitization that less documents would get printed out. To adapt to this change, they decided to adopt Calibri in their systems.
Calibri is a web font and includes characters from Latin, Latin extended, and Greek Cyrillic script. As the default font, the font is appropriate for most official documents, essays and even
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emails, and has eased into our life as the easy option for our typed docu-
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ments and great for sharing compatibility when sending our documents
CALIBRI
between colleagues and friends.
CALIBRI
Quick wafting zephyrs vex bold Jim.
06.
Playing jazz vibe chords quickly excites my wife. 07.
Bitmap fonts consist of a matrix of dots or pixels representing the image of each glyph in each face and size. They are faster and easier to use in computer code but non-scalable requiring a separate font for each size. It is one of the first computer font before all the recent types of fonts came out.
(Pixelicious)
BITMAP
Pixelicious is a computer font copyright of T.Foster in 2006.
The world cannot do without pixel fonts as it is still the best font that is easy to read when a small scale is required. This is compared to the modern font formats, when scaled down, tend to look distor ted. A relatable application for pixel fonts would have been from old games, which were good as they had a cleaner sharper look especially for flash websites. Moreover, the pixel fonts hold an aspect of retro
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charm to them that makes them impressionable and
BITMAP
one that we cannot do without.
Monaco is a monospaced sans-serif typeface design by Susan Kare and Kris Holmes, from Apple Inc. It is the default programming font for Mac OS. It is used mostly for programming such as in software like Adobe Dreamweaver, for the HTML and CSS.
With the proper kerning, the space being created between the letter makes it clearer to read when doing programming that usually, consists of large bodies of text and codes. The width of the strokes are also not too thin nor condensed.
MONACO
Since our life now depends on the internet, and websites, etc. Web designers and programmers rely on this font for their daily work. No .
Monaco shines for legibility at non-antialiased small sizes, when
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at small sizes at 9 or 10 point. With the digital age, the world can-
you really want to maximize on screen code. This font looks great
MONACO
not do without a great web programming font such as Monaco.
Puzzled women bequeath jerks very exotic gifts. 08.
Playing jazz vibe chords quickly excites my wife. 09.
The blackletter is easy to read in headings, logos, posters and signs, and even cer tificates, but not easy to read in body text. Blackletter writing can be pretty flourished, but also simplified such as the Lucida Blackletter featured here. Blackletter, despite its long histor y, still can be seen in modern contexts, such as The New York Times and several other newspaper nameplates preser ving its use of the blackletter, where it lends gravitas to the publications.
Lucida Blackletter
Lucida is an extended family of related typefaces designed by Charles Bigelow and Kris Holmes in 1985. The Lucida blackletter font was released in 1992.
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Other notable brands using blackletter are: in their I am what I am campaign.
LUCIDA BLACKLE T TER
Corona Beer, Juicy Couture, and also Reebok
Created in 1974 by Joel Kaden and Tony Stan for international typeface corporations. It is based on the form and monospaced feature of the early Shole’s patent of the typewriter.
There was a time when American Typewriter was the height of sophistication, a way of saying both “Intellectual” and “Pop”. This font is superbly clear, none of the detailing is lost when you use this font at a larger size,making it ideal for things such as retro posters or stencils.
The font was made popular when Milton Glaser used it in his campaign for branding New York City in the form of the I Love (Hear t) logo. It carries across the smar t, warm and historical tone of New York state.Thereafter, other countries also wanted to adopt the format of this campaign logo, such as I Love HK, and I Love SG. The No .
AMERICAN TYPEWRITER
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font is now used to show admiration towards something in the same format, and is also commonly seen on T-shir ts and souvenirs. With it being recognised for the icon of tourism in various countries, it makes it one that the world cannot do without.
AMERICAN T YPEWRITER
Six crazy kings vowed to abolish my quite pitiful jousts. 10.
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B , C , F, G , H , I , J , K,
M,
O,
V,
W,
X,
P, Y,
are letters.
Q,
U,
and
Z