Marvel NIFT BAD402GP : GRADUATION PROJECT by Pankhuri Kanwar 061074500017 Accessory Design Department (2010-2014)
Project work carried out at
Studio Abd, Bangalore
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BANGALORE May 2014
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Marvel NIFT BAD402GP : GRADUATION PROJECT by Pankhuri Kanwar 061074500017 Accessory Design Department (2010-2014)
Project work carried out at
Studio Abd, Bangalore Submitted in partial fulfillment of Bachelor of Design (Accessory Design) degree programme
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BANGALORE May 2014
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Mentor certificate This is to certify that the Project Work entitled ‘Marvel’ and submitted by Pankhuri Kanwar having Roll No. 061074500017 for the partial fulfillment of the requirements of Bachelor of Design (Accessory Design) degree of NIFT, embodies the bonafide work done by her under my supervision.
______________________________ Signature of the Faculty Mentor
Place : ____________________
Date : ____________________
_____________________________________________ Name, Designation & Organization & Location
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Jury certificate This to certify that Pankhuri Kanwar is a bonafide student of Accessory Design Department of National Institute of Fashion Technology, Bangalore and that she has the final Graduation Project and has been conferred the professional degree for successfully fulfilling the academic requirements and accomplishing the professional tasks entrusted by the Industry sponsor.
The Evaluation Jury NAME & DESIGNATION
Signature
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Center Coordinator Accessory Design Department National Institute of Fashion Technology, Bangalore Date:
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Preface Indian design has been modulated over the years following the zeitgeist and morphing itself with the changing eras. A blend of opulence, ostentation and
simplicity in design. The Indian design definition is building up keeping pace with the fast world that seems to merge borders making us more cosmopolitan than ever. As a part of the curriculum, all final year students at NIFT are required to undertake a Graduation Project with the industry. My academic learning at NIFT helped turn my passion into design skill which equipped me to deal with the challenging environment of the workplace. It was crucial to understand the materials, the nature of the products and the working and functions of the company in order to provide them the desired design solutions. It was important to understand their present product development strategy, product line and categories to present them with the required design counterparts. Studio Abd, a service design studio is keeping pace with the new market requirements. Understanding the importance of Indian design, Studio Abd caters to create solutions keeping the customer in mind. So it was decided for me to do a range of corporate trophies and collectible or gifting items.
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Index iii ……. Graduation project completion certificate iv ……. Mentor certificate v ……. Jury certificate vi ……. Preface
Project I Torphy design (major) ……. 27 Existing trophies by studio Abd ……. 28 Surfin Gifts & Premiums trophy catalog …….30 Trend study for trophies ....... 32
14 ....... National Institute of Fashion Technology 15 ……. Graduation Project 17 ……. Studio Abd 19 ……. Abhijit Bansod & Amrita Bansod 20 ……. Work Hierarchy 21 ……. The team’s magic difference 22 …….. Design process 24 ……. Existing products by studio Abd
Mood board and design brief …….34
Concepts ……. 36 Acute – Trophy I ……. 42 Swoosh – trophy II …….44 Lean – Trophy III …….46 Harmony – Trophy IV …….48 Grace – Trophy V …….50 (minor) Plaque ……. 52
Project II Paper cities (major) ……. 57 Varanasi ……. 59 Inspiration and brief ……. 60 Concept I …….62 Concept II …….64 Glitterati …….71 Abracadabra …….73 Project III Graphics (minor) ……. 75 Vitame ……. 77 Morph ……. 79
Acknowledgment There were many people who helped and guided me in this endeavor and I would like to show my gratitude towards their support. I would like to express my heartfelt gratitude towards the National Institute of Fashion Technology, Bangalore for giving me the opportunity to complete my Graduation Project and my mentor Mr. Yathidra L., Associate Professor, Faculty of F&LA Design for his guidance, encouragement and invaluable insights. Ms. Shipra Roy, Associate Professor, Coordinator of F&LA Design for being the greatest source of guidance and motivation throughout my course at NIFT. I would like to take this opportunity to thank Mr. Abhijit Bansod and Ms. Amrita Bansod, creative heads at Studio Abd for giving me the opportunity to pursue my Graduation Project at Studio Abd and also for their constant encouragement and without whose time, cooperation and effort this Graduation Project would not have been possible. I would like to extent my thanks to Mr. Shoubhik Dutta Roy, Mr, Sajan Rajagopalan and Rajashree, members of the Studio Abd design team for their constant support and encouragement. Adding on, Maddy, Indrani, Anoop and Badruddin for guiding me through the steps of product planning and also for the unlimited amount of fun and entertainment. Last but not the least I would like to thank my parents, my brother Palash for their unconditional love and their strong belief in me that always guided me in the right direction. And my friends Aparajita, Natasha, Agrani, Indraneel, and Uttara for listening to me and being supportive through all my ups and downs during this journey and guiding me through it.
National Institute of Fashion Technology National Institute of Fashion Technology was set up in
business education in the country through a network of
1986 under the aegis of the Ministry of Textiles,
fifteen professionally managed domestic centers at
Government of India. It has emerged as the premier
Bangalore,
Institute of Design, Management and Technology,
Gandhinagar, Hyderabad, Jodhpur, Kangra, Kannur,
developing professionals for taking up leadership
Kolkata, Mumbai, New Delhi, Patna, Raebareli and
positions in fashion business in the emerging global
Shillong.
scenario.
Bhopal,
Bhubaneswar,
Chennai,
NIFT has set academic standards and excelled in
NIFT has been granted statutory status under the act of
thought leadership by providing a pool of creative
Parliament of India in 2006, empowering the Institute to
genius and technically competent professionals. The
award degrees and other academic distinctions. The
Institute provides a common platform for fashion
Institute is a pioneer in envisioning and evolving fashion
education, research and training.
Graduation Project As a part of the VIIIth Semester in National Institute of
exposure allows the student to grow in confidence and
Fashion Technology, students are required to do a
utilize all that has been taught in terms of practical
Graduation Project in an Industry or design studio. The
application, understanding, client brief, production
intended purpose of the graduation project is to get
constraints, cost considerations, market trends and
an on field experience of design.
buyers psychology.
The project is for a duration of 18 weeks where the
This industry exposure bucks up the students to venture
students are expected to have an exposure to real life
out and aim for their desires understanding the
situations in the industry with evident constraints, time
shortcomings, meeting deadlines and working in a
frames and methodology. We are required to exhibit
professional environment while utilizing
all that has
our skills, implement our education in the best way
been
application,
possible as a design professional in the industry. This
understanding market trends and buyers psychology.
taught
in
terms
of
practical
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Emotion underlines the products, giving them poetic and inspired meaning. They connect deeply with the user by telling vivid stories, by overlaying the familiar with the new and surprising. Studio Abd believe in celebrating creativity that combines fragments of Indian tradition with cutting-edge technology, and fuse cultural motifs with new age thinking. This conjures up sophisticated products that resonate with India’s rich past. Propelled by humor, craft, rituals, people, situations and Indian heritage, they create products that speak a unique language - an Indian design vocabulary.
Studio Abd design from our heart It began in 2008 as Abhijit designs moving onto being a
As Creative Venture Capitalist or CVC, Studio Abd
corporate entity as Studio Abd in 2012. It is a corporate
helps to fund start-ups or small-scale organizations with
service
design and brand requirements.
design
businesses
to
company co-create
which tangible
partners designs
with which
Studio
seamlessly combine brand values, user’s cultural
ABD,
shares
its
design experience with the
influences and a sense of progressiveness (material,
society through the brand
form and technology). Studio Abd goes beyond just
name
profits and create wealth for their clients in terms of
medium
adding to the brand value and experience.
‘Mubhi’. used
It’s to
a raise
awareness on good quality
Along with big business partners, Studio Abd has
of life through good design.
special programs for small and medium enterprises so
The regional characters are strongly developed which
that they too can use power of design to make their
shares
businesses more competitive, and thus move from
constantly tapped to create new and relevant
being suppliers to brands.
contemporary products.
unique
experiences.
The
craft
sector
is
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Amrita Bansod
Abhijit Bansod
Amrita’s work experiments with forms, extending into
Abhijit Bansod, a NID postgraduate, has been part of
visual poetry in the pursuit of a visionary aesthetics
the new age design movement in India. After decade
that encompasses varied product areas like watches,
long experience with Titan Design Studio, he founded
jewelry,
Studio Abd in 2008 to create an open platform to
sunglasses,
furniture,
trophies,
lifestyle
products and even caricatures.
discover new facets of contemporary Indian design.
Her unique eye for detail and passion for her work is
Emotion underlines his products, giving them poetic and
reflected in her uncompromising work style. Each
inspired meaning. His designs connect deeply with the
product comes alive through her hand and possesses
user by telling vivid stories, by overlaying the familiar with
unique identity and character, with flawless lines and
the new and surprising.
harmonious proportions. Being a caricaturist she looks at products very differently.
His work has won many national and international design awards and his story has features in many books
Her understanding of Indian women has resulted into
and publications. He was on the panel of the
award winning design work for our clients.
international jury for many design awards including Cannes Lions Design in 2012.
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Work Hierarchy Directors + Principal Designers + Creative Heads
Abhijit Bansod + Amrita Bansod
Graphic Design Team
Business Development
Accounts + HR
Strategies used for marketing along with getting newer customers and projects
All the photographs, the packaging projects and the movies are handeled by the graphic design team
Shipra Bhargava
Senior Graphic Designer
* On contract basis
Design Team
Innovation of newer products following the brief given
Shoubhik Dutt Roy Design Manager
Indrani Nandi Executive Head
Ajith Jose
New Product Development Team
Looks into the technical practicality and suggests engineering betterment for the product
Sajan Rajagopal
New Product Develpoment Manager
Rajashree Iyer Junior Designer
Madan K.
Assistant Manager + Administrator
Pankhuri Kanwar Design Intern
Badruddin Bedagotta Design engineer
The Team’s Magic Difference At ABD, the team combines tradition, trends and technology in design process to create truly outstanding and innovative designs for their clients.
Technology It impacts all of us in more and more ways in our
Tradition
everyday lives. This makes it essential for us to
In order to truly be able to connect to the audience, it is
understand and align ourselves with technological
essential and equally important to understand where
advancements in different fields so as to deliver the best
they come from - their history, cultural background,
possible experience for the customers. They dive deep
belief systems and tradition (as a whole). For a country
into understanding and using material, process, tooling
like India, this becomes all the more imperative as
and integration technologies in the most optimal and
cultural influences play an important role in everyday
cost-effective ways possible.
lives.
The Magic Difference
Trends At ABD, they keep in mind the international trend
forecasting agencies apart from indulging in frequent trend-spotting exercises themselves. It is important to understand trends like material culture, fashion, movies, lifestyle, etc. and also larger socio-economic trends to be truly be able to make the most effective industrial design/communication decisions.
Although they follow the processes quite rigorously, The Magic Difference or Delta that creates the spark is something in-explainable. This comes from years of understanding materials, technology and design apart from
the
internalization
of
numerous
different
experiences along the way. In short Delta is their secret sauce.
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Design Design Brief Project Understanding
Design Reference Book
Design Recipe
•
Brainstorming
•
Telecom with client
•
Consumer
•
Idea generation / innovation
•
Articulate brief, with clear
•
Tradition
•
Concept design – quick ideation
•
deliverables
•
Technology
•
Share internally and with client
•
Trends
•
Add to open book ppt
•
Get signoff from client on scope
•
Color finish
•
3D modeling
•
of work
•
Material
•
Check 1:1
•
Get project go ahead
•
Manufacturing processes
•
Check basic manufacturability
•
Give project code and add to
•
Competition
•
3D rendering
•
dash board
•
Product analysis
•
Close up of special features
•
Add brief to open book ppt
•
Cost/MOQ
•
Comparison of concepts
•
Inspiration story / mold board
•
Comparison with competition
•
List of possible names for
•
Concept penetration
concepts
•
Add to open book ppt
Share design ref book with team
•
Concept approval sheet
•
Get approval sheet
•
Print and file concept approval
•
/ 2D concepts
sheet
Process Design Detailing
Final Tech Submission
Design Development
•
Integrate internal components
•
Design review
•
Detail out of manufacturing
•
Technical brief understanding
•
Check 1:1 or foam block
•
Render revised design
•
Add to open book ppt
•
Spec sheets
•
•
Discussion with client and manufacturer
from client
•
Final 3D / 2D drawings
3D development A surfaces –
•
Print final 2D drawings
prototype
•
Update spec sheet
•
Prototype drawings release
•
Add to open book ppt
Signature of creator and checker
•
Proto spec sheet
•
Final design approval sheet
•
Get approval from client
•
Get approval from client
•
Get approved from client
•
Print and file spec sheet
•
Print and file proto spec sheet
•
Print and file final design approval
•
Upload spec sheet on Google
•
Proto QC check
Drive
•
Proto photography
•
Update project dashboard
•
Proto feedback sheet
•
Review closure meeting
•
Get approval / comments from
•
Project learning – design
client
•
Project learning – tech
Print and file proto feedback
•
Add to open book ppt
sheet
•
Upload open book ppt on Google
•
• •
Add to open book ppt
sheet
Drive
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Existing Products by Studio Abd
At Studio ABD, each product has a story to tell because
mainly for an additional aesthetic appeal in the home
they believe that visual stories are remembered the
and hence are home accessories that complete a
most. All the products try to incorporate traditional
household. Strong colours and textures are used in order
Indian craft in a contemporary form such that it sits
to enhance the forms and lines.
perfectly well in any Indian home. The products are
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Project I ( major)
Trophy Design ( minor ) Plaque Design
Existing trophies by Studio Abd Studio ABD has been working on trophy designs for
different angles.
over a decade, creating many iconic trophies for
Studio Abd had varied clients for trophies and they do
various important events. The studio specializes in
justice to the requirement from the client by giving
designing trophies (event identity) for various events
them beautifully crafted trophies.
from corporate, film to sports events. They support the clients from concept to manufacturing the trophies.
Surfin Gifts and Premiums with the help of Studio Abd has taken an active part in trying to redefine trophies
The trophies designed by Studio Abd are strong in
for the masses. It is a retailer and a distributor of mostly
concepts which are picked up after a thorough study
generic trophies such that they can be customized
of the story involved in the award ceremony. Each
according to the requirements of the client. They have
trophy is unique for its intended purpose and marks
an interesting catalogue of generic trophies that have
great taste from the selection of material till the look
variations in shapes and addition of external elements
and feel of the final product when light falls on it from
that act as the highlight of the trophy.
Surfin Gifts & Premiums Trophy Catalog My project was to work with Surfin Gifts and Premiums
These trophies have a wide variety of material usage:
in order to recreate their product catalog, by both
•
Aluminium
redesigning existing trophies and introducing newer
•
Birch Wood
designs that can serve any corporate occasion,
•
Acrylic
function or event.
•
Glass
•
Crystal
These are images of the existing trophies at Surfin Gifts
•
Brass
and Premiums which were a part of the catalogue. I
•
Stainless Steel
had to understand and study the forms and elements so that I could build the catalogue to the next step
I had to experiment with the existing materials put
and have some design intervention in the direction of
across in different combinations as the machining units
generic corporate trophies.
were the same.
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Trend Study for trophies These trophies were used as the first medium to derive certain basic elements that are required in trophies such that they can be used as generic corporate trophies across various departments.
Basic Elements used in corporate trophies Star
•
Framed outlines
Feather
•
Abstract crown
Olive branches
•
Waves
Map/globe
•
Scroll
Crystal ball
•
Curtain drapes
Watch
•
Embellished cups
Diamonds / Facets
•
Shooting star
Ribbon (metallic)
•
Upward directed
Peak/ pyramid
structures
Lapels
•
Accent colors
Gold carat signage
•
Geometric structures:
Bird/ wings
Mobius strip
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Mo od board & Design brief Design Brief given by client
The mood board is kept completely form oriented after a brain storming session on trophies and its implications. With a strict design brief considering that the trophies had to be generic, there couldn’t be too much of ostentation. Forms speak for the simplicity of design and a certain directions used.
To
create
a
collection
of
generic
corporate trophies which can fit into any specific
award
ceremony
with
an
addition of elements and/or text. The mood board is a collection of images that are a stylized version of the elements specified earlier. The facets of the
Keywords:
sphere denote a crystal, whereas the curves of a ballerina
Facets
dancer signify a feather. Similarly, the waves denote a outwardly motion that signifies dynamism such as shooting stars leaving a trail behind and the curved wooden planks signify
Growth Continuous
stars. The glass blown bottle denotes an upwardly motion and
Threshold
also somewhat like that of a ribbon when left loose.
Precision
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Concepts Scoop out a certain edge and try metallic finishes
Bending single metal sheets in curves so that it can stand on its own and create nice curves
Try giving a feeling of changing the shapes. Molding one form into another
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Certain directions for concepts Usage of hand gestures Dominoes philosophy: customization within a given set of choices Experiment with crystal cuts : wedge, olive, copper wheel Follow the forecast for the metallic colors in trend; such as rose gold Incorporate infinite geometric structures; such as Mobius strip Working with various outlines for the side view Transformation of form that denotes dynamic changes
Work with outlines to be imitated by metal sheets Using two sheets to add another dimension to the form
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Sketches of the final trophies to be done
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Acute – Trophy I 1. Render with a satin finish front and an anodized back with polished edges 2. Render with complete anodized both but polished edges 3. Front and side view of the trophy
1
4. Various Perspective views
5. Attached technical spec sheet for the trophy The trophy tries to imitate a blunt U curve that shows growth. The edges when looked from the front look like a fish eye with a crystal in the centre that signified vision and an ability to foresee growth.
2
3
4
5
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Swo osh – Trophy II 1. Render with a satin finish front and back with a golden pin over which the crystal is placed 2. Perspective view showing the back look of the trophy 3. Render with a satin finish body, a bluish crystal and a silver pin 4. Render with a satin body, a clear crystal and a silver pin 5. Render with a clear crystal and a golden pin 6. Attached technical spec sheet for the trophy
1 The trophy is like a swoosh if a line from the side that denotes a climb to a peak. The crystal is an additional element that signifies grandeur .
2
3
4
5
6
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Lean– Trophy III 1. Render with a satin finish back, a polished front and a gold coin 2. Render with a polished back, acrylic front and a coin in the middle 3. Side and front view of the trophy 4. Render with both front and back plate in satin finish 5. Attached technical spec sheet for the trophy This trophy is directed to new comers in the corporate sector, because it denotes growth with the help of a
1
senior. The gold plate emphasizes the award along with the centre cut lines that signifies that it is a long climb !
2
3
4
5
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Harmony – Trophy IV 1. Perspective view to show the side profile 2. Perspective view to show the other side profile 3. Forms that played a role in the inspiration story 4. Render with anodized black plate and a rose gold metal element 5. Render with anodized black plate and a gold metal
1
element 6. Render with anodized black plate and a silver metal element 7. Attached technical spec sheet for the trophy This trophy is a stylized form of a curve. It denotes solidarity with precision.
2
3
4
5
6
7
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Grace – Trophy V 1. Render in a black acrylic block with golden ribbon 2. Render in a clear acrylic with golden ribbon 3. Image that played a role in the inspiration story 4. Side view that says that the ribbon helps the trophy to stand 5. Back view 6. Front view with a silver coin
1
7. This could not get manufactured due to the joineries being a tedious process This trophy signifies a multifaceted growth that can also be seen with a direct depiction from the acrylic cut structure. A single accent ribbon adds as a feather on the hat.
3
2
4
5
6
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( minor )
Plaque Design Certificates have an age old thing that need to be protected and laminated or framed. They undergo wear and tear and the paper gets yellow over the years. Along a general discussion on certificates we came up with an idea to create certificates made out of stronger material that have can stay longer and also look great. The conversation with the client made us realize if we could help in reducing the time taken in manufacturing these certificates. The materials discussed were, acrylic and Aluminium and we fixed with Aluminium, as the weight gives a feeling of strength and ownership. The finishes were to do with colors that can be anodized on Aluminium such as darker shades of green, blue and red. The manufacturing detailing was attained after a little brainstorming with respect to the mounting of the certificates on the wall and we came up with demarcations that can be engraved on the back side of the Aluminium plate such that it can be hung both horizontally as well as vertically after attaching hooks and rubber washers.
Brainstorming with what to be done for the mounting for a universal
manufacturing
for
both vertical and horizontal. It ended up being plus sighs across the back that act as guiding
signs
for
anyone
mounting it and also looks attractive even if left empty.
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Plaque 1. Perspective view of anodized black plate with a polished edge to make it look like a frame 2. Side view to show the thinness
1
3. Perspective back view to show the engraved plus sighs as markers 4. Perspective back view with a keyhole as well as rubber washers to show the mounting technique 5. Attached technical spec sheet for the trophy
2
3
4
5
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Project II ( major)
Paper Cities 57
Varanasi Varanasi, or Benaras, (also known as Kashi) is one of
To be in Varanasi is an experience in itself an
the
world. Varanasi`s
experience in self–discover an eternal oneness of the
Prominence in Hindu mythology is virtually unrevealed.
body and soul. To every visitor; Varanasi offers a
Mark Twain, the English author and literature, who was
breathtaking experience. The rays of the dawn
enthralled by the legend and sanctity of Benaras,
shimmering across the Ganges, the high-banks, the
once wrote : "Benaras is older than history, older than
temples and shrines along the banks bathed in a
tradition, older even than legend and looks twice as
golden hue soul stirring hymns and mantras alongwith
old as all of them put together" . The point where the
the fragrance of incense filling the air and the
Varuna and the Assi rivers join into the Ganges is
refreshing dip in the holy waters gently splashing at the
believed to be ‘Varanasi’, the holiest of all pilgrimages.
Ghats. Varanasi – the land where experience and
The word ‘Kashi’ originated from the word ‘Kas’ which
discovery reach the ultimate bliss. Varanasi is also
means to shine. Steeped in tradition and mythological
renowned for its rich tapestry of music, arts, crafts and
legacy, Kashi is the ‘original ground ‘ created by Shiva
education. Some of the world renowned exponents
and Parvati, upon which they stood at the beginning
India has produced in these fields were schooled in
of time. Varanasi is the microcosm of Hinduism, a city
Varanasi’s cultural ethos. Luminaries apart, Varanasi
of traditional classical culture, glorified by myth and
abounds in the art of silk weaving, an exotic work of art
legend and sanctified by religion , it has always
which manifests itself in precious Banarasi Silk Sarees
attracted a large number of pilgrims and worshippers
and Silk brocades which are cherished as collector’s
from time immemorial.
items across the world today.
oldest
living
cities in
the
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Inspiration and Brief Capture the essence of Varanasi as an Indian city by using paper as a basic medium. It is supposed to be either a collectible item or a home accessory which is a souvenir of the city, trying to give a feel of the place even at home. Varanasi is one of the most beautiful cities one can capture. It gives a pious feeling even thinking of the place. With the perfect concoction of aartis, ghats, sadhus and boats, the city stands apart. The brief led me to do a lot of experimentation with different concepts trying to understand the most viable process which is convenient for the user, keeping in mind the size and detailing that had to be offered in order to create the same feeling as the city. The forthcoming pages have descriptions and images for my concepts and experimentations.
This collection done by studio Abd that is a set of
capture the most beautiful experiences in cities,
collectibles of Indian monuments made by paper
places, monuments and holy voyages.
layering. It was the starting point of the project.
Varanasi was decided considering its rich cultural heritage and one of the holiest places in India with a
This collection inspired us to take the thought of
defined cityscape of temples, ghats, diyas, sadhus and
creating collectibles for the Indian market trying to
many visitors.
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Concept I ‘Pious Solitaire’
Sadhus
are
the
essence
of
Varanasi. They depict the pious journey that we all embark upon. They are used as an element to depict strength and conviction. The idea is that how a flat piece with a cut out of the sadhu and the water falling can fold into a 3 dimensional
view
of
a
sadhu
pouring water
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Concept II ‘How the city comes to life in the night’
Use light as a major source to bring
tried and tested to attain the final
the final output. Create a space
product.
within a lampshade where the light
Creating a lampshade with paper
brings out the beauty of the city in
folding such that it is easier even for
the night. This is attained by using
packaging purposes.
paper layers and different things are
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One of the first things tried were getting a back to back printing done on a bond paper such that when there is light on the back you can see the design. The back to back printing was too faint and the colored image on the front was getting overlapped which did not give a very good effect
The other thing tried was using two layers instead of one such that the back layer was printed a complete black except for where the light needed to pass. It was too dark to see the front face after the backlight.
67
The next thing tried was to have an image on the front with a laser cut sheet on the back such that when the sheet is lit from the back, the laser cutout will light up well and the remaining paper will be duller. This experiment suited perfectly with the needs and was took up.
Another thing tried was to give a feeling of depth. This was attained by using multiple laser cut sheets such that the thing that was to be the nearest in the perspective was kept cut throughout and the one that was further in perspective was made to cut through a few back sheet but not the front most. This effect was also interesting but too many papers made the light really faint.
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Glitterati Panel paintings are a common sight‌ here's a lampshade to give an even better feel An indoor lampshade made with paper that has two layers. The outside with a printed image of
Varanasi and the inside with a laser cut image of the lights to be used. The sheets are stuck together and a light source is used to create the effect of the city in the night. The wooden base has cutouts in order to sustain the lampshade as well as the candles so that it is easier for the user.
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Abracadabra A mini side table projector that gives an imprint of the stencil on the wall. To create an ambience of the city within the house. The box is made in wood with a slit on the top face so that the stencil can be easily inserted. Comes in a set with three stencils.
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Project III ( minor)
Graphics 75
Vitame Vitamin as a verb, a noun, and also as an adjective
The image on the top left is a client study In order to
has been looked through. Its like a vision through a
depict the story well. The graphic is meant for an
kaleidoscope with overlapping images and colors to
active
imply the importance of each element and how they
throughout the day. There are many colors depicted.
and
vibrant
usage
that’s
remains
alive
create a whole. The graphic design is to be done for a vitamin water
The few ideas created were more to do with interesting
called ‘vitame’. The project was meant to be taken
lines that also give a feeling of motion and activity with
only till the conceptual stage with inspirational images.
repetitions in an active format.
I was required to relate to images using the word given
The project was taken forward by the senior graphic
and exploit the freedom.
designer.
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Morph Morph signifies dynamism within forms. Continuous lines
The elements on the bottle depict motion. It signifies
that are mostly like rays. All the images have a
the motion of water and how its dynamic in itself. The
repetitive characteristic in order to denote motion of
water in the bottles is coloured which is why the print
the same element. The idea for both are on similar lines
needs to be such that the colour enhances the
with respect to repetition but it’s the elements that
graphic. Vacant space is required to be left along with
differ which is what defines each of the two main
the graphic for a better visual appeal.
heads.
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Studio Abd left me much more aware about good design and its implications. It was a great time working with a humble team where everybody helped out one another with concepts. The multidisciplinary approach of the studio was much appreciated with an all round development of products. The design process followed by the studio was really strong in its application and I shall implement it in my future prospective projects.
Bibliography •
https://www.google.co.in/search?q=varanasi&oq=varanasi&aqs=chrome..69i57j69i59l2j0l3.1867j0j8&sourceid=chr ome&es_sm=93&ie=UTF-8#q=varanasi+inspired+products •
http://fineartamerica.com/featured/varanasi-sunset-sarah-joseph.html •
•
http://www.boredpanda.com/holy-men-indian-sadhus-joey-l/
http://www.crownawards.com/StoreFront/PTR.Custom_Logo_Trophies.cat • •
http://www.noveltytrophies.com/store/funnytrophies.php • •
http://www.trophies2go.com/acrylic-awards
http://www.pinterest.com/search/pins/?q=morph •
http://sunshinetrophy.com/crystal_trophy.html •
•
http://www.titantrophy.com/
http://www.oscars.org/awards/academyawards/about/awards/oscar.html •
http://www.varanasicity.com/ •
http://varanasi.nic.in/
https://www.youtube.com/watch?v=gttdbqX4SWA
• •
http://studioabd.in/
http://twistedsifter.com/videos/mind-melting-paper-sculptures-of-li-hongbo/ •
https://www.youtube.com/watch?v=fRuj4wChPtA
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