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WASTEONOMY Prototype testing UX Report

PANKHUDI KANWAR

Independant Studio Project . 2017

First Step

SURVEY In order to start the prototyping, I built an online survey using google forms which helped me get few answers and paved my path to building the prototype

S

Objective The objective of this exercise was to learn the incentives people have in order to make decisions in companies along with their knowledge and enthusiasm for sustainability initiatives.

Particpants Individuals working in a variety of industries from product to consulting

Responses Almost all agreed to trying the prototype

Learning There were a variety of users that filled the survey and most of them were open to testing the prototype that followed. Most of these people didn’t think a sustainability report was relevant to the services of the company. the ones that did had either already had a sustainability report developed in the past or didnt know where to start from.

The survey was sent to companies across consulting, energy to consumer goods to see the variety of answers and if they change according to the service provided by the particular company.

Financial Growth Positive Brand Image International standing Environmental sustainability Positive internal company culture Working towrds social justivce Other - Good for your ingredients refer to appendix to see all the answers laid oout on spreadsheet to see relevant company answers

Company’s ongoing Financial growth Corporate Social Responsibility Activities Reducing carbon footprints Customer’s opinion of company Other

Financial Standing Social practices Sustainability initiatives Client / customer number Client / custoemr quality other

Primarily used as questions to define the people I would want to test and how it is different in terms of approach. These answers built the precedents for the prototype

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Or

Size of investment Even if the investment is heavy, it is good for the brand The new product/service reduces carbon footprints The new product / service is a shift towards a sustainable direction

Most of these companies have an overarching view about practices. Great with financials and internaiton standing but at the same time, sustainable companies and work towards practices that are sustainable with responsible measures.

This is what led to the first round of prototype testing

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Survey report Google Forms Created on: April 3rd, 2017 Location: Google drive > Semester IV > independant studio > Protptype testing plan > Company owners - wasteonomy Link: https://docs.google.com/forms/d/e/1FAIpQLSeGMrwA2OD9uJpSS3Bk5bnNf179jXWDse1bFKoWI24ki2VFIA/viewform?usp=sf_link

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Second Step

PROTOTYPE_V1 Digital interface built out in the form of slides to run through the participants

1

Objective The objective of this prototype was to test with people how they would want to make sustainable changes. What choices will they make and where are they getting stuck in the process.

Particpants Tech consultant & Sales representative

Learning The process is too linear and this proces doesnt give the flexibility for moving around a lot Not quite sure about the actionable words and need to be more intuitive What is anyone gaining from this particular exercise? Some of the pieces seem missing Will definitely need to to help them go through the product and explain the service offering

Third Step

PROTOTYPE_V2 Digital interface built out in the from of slides that would need me to help them go through the flow of the prototype and explain a few slides

2

Objective The objective of this exercise was to see how people would walk through the sustainability funnel and if they are able to input the information needed.

Learning The impact tracer turned out to be very overwhelming. Most of the information is simple and goes in a set-by step direction but all of a sudden the impact tracker gets confusing. Some of the information, like the assumptions and the over all direction weren’t as intuitive. The over all reason why this is happening needs to be focused on more The idea is nice, but it needs a person to help them walk through it.

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Fourth Step

PROTOTYPE_V3 Digital interface developed from the previous version, still in the form of a pdf file that a person can go through. The idea was for it to be interactive but I chose to speak to the participants while doing it instead

3

Objective Developed as a newer version of the previous product and made relevant changes

Learning What will be the go to market strategies? How do I see this being able to snap to different types of companies, would I need to customise it or give enough directions so that a company could customise it to its own framework.

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Fifth Step

PROTOTYPE_V4: WORKSHOP Created files to be used in a workshop around brainstorming sustainable ideas within a corporation

4

Objective How fo people respond to idea generation with the given directions. What are the incentives and what are the points of confusion

Learning People really liked the idea and direction but there were some hiccups. It needs to be tested out in companies to see how corporations would respond to it. Looks great but confusing at places, could do with colour coding and reducing the amount of instructions given. Its good to translate information in numbers because companies use that language but at the same time the numbers need to be more understandable.

Workshop steps 1 Organize workshop

5 They can choose to define the direction they are talking about

2 Present a company case and define roles that each person is meant to play

6 Start defining the departments that it will affect.

3 Present the overall direction the company would want to move towards

7 You can consider other directions while plotting out your departments

4 Ask them to choose a direction they would want to talk which is plotted along the sheet

8 For each department give a financial and brand valur on a scale of -5 - +5 where _5 = heavy investment bad brand image 0 = middle ground +5 = great brand value barely needs any extra funding

NPr

DPr

IPr

If you want, you can define the new product

If you want, you can define the product you want to discard

If you want, you can define the product you are improving

NS

DS

IS

If you want, you can define the new service

If you want, you can define the service you want to discard

If you want, you can define the service you are improving

NPa

DPa

IPa

If you want, you can define the new parthership

If you want, you can define the parthership you want to discard

If you want, you can define the partnership you are improving

HELLO

HELLO

IKEA the furniture retailer company is trying to shift towards a zero waste direction.

IKEA the furniture retailer company is trying to shift towards reducing the waste created.

As the Chief Financial Officer how would you make that change?

As the Lead Product Designer in the how would you make that change?

eg. IKEA wants to shift from using locally grown wood as opposed to it being shipped, resulting in lower transport costs, improving local jobs, but will need to increase manufacturing units.

eg. IKEA wants to shift from using locally grown wood as opposed to it being shipped, resulting in lower transport costs, improving local jobs, but will need to increase manufacturing units.

HELLO IKEA the furniture retailer company is trying to shift towards a zero waste direction.

HELLO IKEA the furniture retailer company is trying to shift towards reducing its carbon footprints.

As the International Relations Manager how would you make that change?

As the Business Development Official how would you make that change?

eg. IKEA wants to shift from using locally grown wood as opposed to it being shipped, resulting in lower transport costs, improving local jobs, but will need to increase manufacturing units.

eg. IKEA wants to shift from using locally grown wood as opposed to it being shipped, resulting in lower transport costs, improving local jobs, but will need to increase manufacturing units.

PICK A DIRECTION Which direction would you want your company to move towards? Choose one.

OPERATION

PRODUCT

SERVICE

PARTNERSHIP

(internal process oriented)

(internal process oriented)

(internal process oriented)

(internal process oriented)

NO

NPr

NS

NPa

IO

IPr

IS

IPa

DO

DPr

DS

DPa

NEW

If you want, you can define the operation you are improving

(building a new one direction)

If you want, you can define the operation you want to discard

IMPROVING

If you want, you can define the new operation

(working on an existing direction)

IO

DISCARDING

DO

(removing an existing direction)

NO

MARKETING PRACTICES

PROFESSIONAL RELATIONS

SUPPLY CHAIN

TRANSPORT DEPT.

MATERIAL PROCUREMENT

QUALITY CONTROL

CLIENT LIST

DATA ANALYTICS

DESIGN

ENERGY DEPARTMENT

MAINTENANCE

MEDIA CONTENT

Pear Nerngchamnong

Carolina De Urquijo

Valentina Beltran Garcia

Smedes R. Scovil

Maprang M Aroonrut

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USER EXPERIENCE REPORT: WASTEONOMY Pankhudi Kanwar March - May 2017

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