The Wise Choice

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Pankhuri Kanwar Pankhuri is currently a graduate student in Strategic Design & Management at Parsons. Prior to arriving in New York, she completed her undergraduate degree in Fashion and Lifestyle Accessories at National Institute of Fashion Technology (NIFT), Bengaluru. Following her time at NIFT she has been an awarded and published innovator. Skilled strategist with professional experience in conceptualising and developing products, she lays great emphasis on designing to enhance the human experience. Pankhuri’s borderline obsessive-compulsive disorder has resulted in her being a perfectionist in professional as well as personal life.

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30%

Parents said they have a hard time bringing it up in conversation

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74%

Responded from their smartphones

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Scanned by CamScanner

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Scanned by CamScanner

Scanned by CamScanner

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Scanned by CamScanner

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Revenue New users Total users People paying the App Total cost of the App (once)

App Development Costs* Email Login Social Media Login Rating System Camera/Photos User Profile Messaging Search Social media sharing User Privacy Settings

2018

2019

1000 1000 100 $ 6.00 $ 600

5000 6000 600 $ 6.00 $ 3,600

7000 13000 1050 $ 6.00 $ 6,300

$ 4,600 $ 9,200 -

$ 9,200 $ 4,600 $ 9,200 $ 13,380 $ 13,380

$ 4,600 $ 7,000

TOTAL

$ 47,980

$ 22,580

$ 4,600

$ 15,000 $ 22,000 $ 10,000

17000 25000 $ 7,500 $ 10,000

19000 27000 $ 7,500 $ 10,000

TOTAL

$ 47,000

59500

63500

TOTAL COSTS

$ 94,980

$ 82,080

$ 68,100

$ 94,380

$ 78,480

$ 61,800

Operating Expenses Marketing Incentives Health Care Educators App/Web maintainance and hosting Administrative & Other

Net Assets

2017

-

Note: the costs have been calculated to create and App that will work on Apple, Google and Windows platforms + a website. *http://blog.projectionhub.com/projecting-startup-costs-for-a-mobile-app/

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