The Collective Rising
WHO WE ARE The Collective Rising is an invitation-only, digital community that brings together female thought leaders, change makers, industry pioneers and women-to-watch across a myriad of industries. We are the first digital community designed to empower the individual.
WHY WE’RE DOING IT The Collective Rising knows that women today are tired of being overlooked. In today’s world, your online presence is not just an extension of who you are, but rather who the world perceives you to be. Your online presence determines your credibility and a lack of a positive and notable one raises questions regarding your experience, level of commitment and expertise.
WHAT WE’RE DOING The Collective Rising harnesses digital and social media’s prowess to propel women forward in their careers by enabling them to establish and strengthen an authentic and discoverable personal brand online.
HOW WE’RE DOING IT The Collective Rising makes establishing a meaningful, authentic, and visible personal brand hassle-free and cost-effective. Upon acceptance to the community, each member is prompted to complete a comprehensive profile where she controls and inputs the volume and type of information she wants to share. Our innovative digital platform is optimized to best help members articulate their passions, capabilities and objectives.
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YOUR PERSONAL BRAND Is how you present yourself to the world both on and offline. Your online presence can be your strongest asset or it can become your biggest liability. Prospective clients and future employers are looking to have a thorough understanding of who you are before deciding to work with or employ you. Your personal brand exists whether or not you take a proactive approach towards shaping it. Your personality, interests, passion, experience and commitment need to be visible online.
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WHY WE’RE TALKING ACTION
1billion names are Googled everyday.
90% of people Google someone before they meet them for the first time.
75% Of people say they have no positive content on the first page of Google search results.
93%
of companies strongly consider a candidate’s digital presence during the recruitment and hiring process.
TODAY’S DIGITAL LANDSCAP
Today’s trends and industries are being shaped by people of influence, but the definition of influence has changed. Influence is no longer marked by years of experience, an important job title or even one’s level of education. Today, influence is measured by one’s ability to convey who they are, what they stand for, what they’ve done, and where they are going across digital and social media platforms and have people care and take note.
THE PROBLEMS WE AIM TO SOLVE
Lack of education on personal branding. Over saturation preventing discovery in today’s digital & social landscape. Stigma attached to discussing ones’ career and achievements online. Limited time & financial restraints prohibiting individuals from establishing a discoverable personal brand.
4 TARGET DEMOGRAPHIC The Collective Rising’s target demographic is women age 20-54, who are at all different stages in their career, work across a myriad of industries and come from diverse backgrounds. More information on our member: Our member is ambitious, passionate and hard working. Our member is educated, successful and has proven herself as a leader. Our member possesses a desire to make a mark on the world and is looking to connect with a community of like-minded women. The most popular cities our members reside in are Los Angeles, New York City, London, Melbourne, Toronto, Chicago and Miami. Our members are primarily based in The United States, Canada, The United Kingdom and Australia.
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OUR MISSION The Collective Rising is committed to encouraging its members to speak confidently about themselves, their capabilities and their career in order to pave the way for a more diverse, inclusive and visible future for all women.
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To facilitate exposure, discovery,
To eradicate the negative stigma
recognition and advancement for
attached to discussing one’s self, one’s
women globally.
achievements, one’s goals and one’s career on digital and social media.
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1 To motivate, educate, support and
To empower women to legitimize their
celebrate women throughout their
own voice and take a proactive approach
career journeys.
towards establishing and strengthening their personal brand by providing them with the necessary tools and resources.
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To create opportunities for women to have
To encourage our members to foster
conversations about their accomplishments
meaningful connections both online and
in a way that they can be proud of and
in-real-life with other members and
that is perceived as authentic and genuine,
between brands and companies that have
rather than narcissistic and egocentric.
demonstrated their commitment to the advancement of women.
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MEMBERS
MEMBERSHIP PERKS
EXPOSURE
COMMUNITY
RESOURCES
Establish an authentic and visible personal brand hassle-free, in your own words and on your own terms.
Connect and collaborate with a curated community of ambitious women who are committed to supporting your growth and success.
Discover the tools and resources you need to level-up and get recognized.
TIER I MEMBERSHIP The Collective Rising’s Tier I membership targets accomplished career women who are seeking additional digital visibility. Tier I members must first request an invitation and be approved by our membership team before gaining access to TCR’s community.
SHIP OFFERINGS
Tier I members have the option to select a monthly, biannual or annual membership plan. Tier I members are offered exclusive, discounted rates to list their business in our directory or create an event posting that will be shared with all TCR members in our community-wide calendar.
TIER II MEMBERSHIP Tier II Membership targets companies and brands looking to establish meaningful connections with The Collective Rising’s vibrant and ambitious female community. Tier II members (which we refer to as our Company Members) are not charged a membership fee, but instead are charged premium rates to be listed in our directory and share events.
SUPPORT
EVENTS
Gain valuable insight, guidance and advice from women who have stood in your shoes.
Access a bustling social calendar, receive discounted rates to today’s leading conferences and summits, and even share your own events with our vibrant female community.
DIRECTORY List your business and score exclusive access to top female-owned and female-friendly businesses around the world.
EMPOWERMENT: a place of opportunity, visibility and choice.
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At The Collective Rising, we believe a woman’s worth, credibility and influence isn’t determined by the amount of followers she has or the number of likes she gets on an Instagram post or Linkedin article. We’re spearheading the quality-over-quantity approach towards establishing a meaningful and discoverable personal brand online, and as a result, are spotlighting a previously overlooked cohort of brilliant and successful women.
HOW WE EMPOWER OUR MEMBERS At The Collective Rising, we empower our members to take control of their digital narrative and establish a meaningful personal brand. Our members have things to say and we help them be heard by optimizing the seo and meta-tags on the back end of our portal, enabling a member’s profile on The Collective Rising to show up in a search engine’s top results whenever anyone types in their name.
WHY THE COLLECTIVE RISIN
We’re the first women-only, digital community designed to empower the individual. We care about our members’ individual successes aside from the success of our community. We’re disrupting the pseudo-influencer dominant landscape. We believe that when women are seen, heard, and are empowered to tell their own story in their own words, we leap closer to having actionable and impactful conversations regarding pay parity and gender equality. The Collective Rising is not politicized movement. We’re not a trend or a phase. The issue were tackling isn’t a men versus women issue, but rather an issue of visibility and opportunity. The Collective Rising is committed to the universal elevation of today’s tastemakers. We seek to re-define influence and highlight those who are changing the game.
ORIGIN STORY/ABOUT THE FO The Collective Rising emerged from the flames ignited by This Girl Can Run The World. This Girl Can Run The World, which began as an opt-in editorial platform designed to celebrate women throughout their career journeys, took off instantaneously after it’s soft-launch in October of 2018. 9 weeks and 6500+ submissions later, This Girl Can Run The World’s founder, Kitty Schur, realized there was a demand for something far bigger than the company’s current offerings. This Girl Can Run The World quickly captured the attention of an ambitious, dedicated and loyal fanbase of career-oriented women. These women were not stereotypical “influencers” in the digital realm, but rather were leaders, business women, entrepreneurs, and creative. Make no mistake - this wasn’t a homogenous group. These women worked across a myriad of industries, came from diverse backgrounds, lived around the globe, and spanned in age from their early twenties throughout their late fifties.
UNDER Despite the audience’s diversity, it became clear that all these women wanted the same things. They wanted to feel seen, be heard and share their accomplishments and achivements online, with ease and without the fear of judgement. While Kitty debated on boarding a team to assist with executing her initial business plan of profiling and creating content of and for this expansive community of women, her email’s inbox morphed into an auction house. These women became insistent. Some even starting offering hundreds of dollars to have their interview published on the site. Kitty quickly became aware that these women were willing to front capital for publicity, because they were desperate to establish their personal brand and build up their online presence. Why you may ask? So that they could have a better chance at being discovered, getting recognized, and advancing in their careers.
Realizing that she had a strong hold on a powerful and influential demographic that were clearly communicating their needs to her, Kitty decided to pause, switch and build out what has become The Collective Rising, a community designed to empower individuals to legitimize their own voice, in their own words and on their own terms. Kitty has a thorough background in creative development, brand and content strategy, and digital media, specifically pertaining to social activism and women’s issues. After graduating top of her class from The University of Southern California, where she double majored in Film and Public Relations, Kitty went on to work with a number of the decade’s most notable female empowerment initiatives. Kitty is passionate about amplifying the voices of our generations true tastemakers and is commited to spearheading a new wave of empowerment.