etsmile Brand Standards Manual
animals. “ People help Animals help people. — Petsmile
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Contents
Letterform Logo
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Main Logo
06
Clear Space
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Minim Size
10
Alternative Logo
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Color Palette
13
Unauthorized uses
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Primary logo typeface
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Typographic Hierarchy
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Business System
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Applications
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Main Logo
The new logo represents the relationship between people and pets. The round-edged typeface and bright orange color represent warmth, friendliness, and happiness. The unique design of the initials letter “P� is inspired by the pet’s tail, which is closer to the new brand and more friendly and lovely.
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etsmile etsmile etsmile 05
Main Letterform Logo
The letterform logo is friendly. This idea is from the pet tail, and it is connected to the brand. Make sure the edges of the fonts smooth and match the selected typeface.
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Logo with the clear space
When using the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
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x
x
1/3x
x
etsmile
x
x
X= The interior width of letter “t�
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Minim Size
To ensure quality and clarity. Please follow this three different sizes in kinds of environments and devices.
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etsmile 0.5inch
Mobile devices
etsmile 1.5inch
Print materials
etsmile 2.75inch
Website on desktop & Laptop
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Alternative logo
The letter P to be the alternative, that is simple and easy to remember.
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13
Color palette
The bright orange to be the primary logo color, and it is good to show the smile and positive feeling. And two secondary color will be the background, that will help to display the logo more clear.
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Primary logo color
Secondary color
Typeface color
CMYK 0 38 85 0 PMS
#fcbf33
RGB
252 191 51
CMYK 0 82 90 0
CMYK 88 27 100 18
PMS
#e84924
PMS
RGB
232 73 36
RGB 8 116 51
#087433
CMYK 39 78 87 61 PMS
#5a2b15
RGB
90 43 21
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Unauthorized uses
Here is the wrong example to use petsmile. To ensure the uniqueness of the logo, the whole is beautiful. There should be no change and inappropriate placement environment.
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etsmile [1] Don’t change the logo color
etsmile [2] Don’t change the letter P position
etsmile [3] Don’t twisting the letterform
etsmile [4] Don’t use too light color
etsmile [5] Don’t change the typeface
etsmile [6] Don’t make the letter P too small
[7] Don’t use outline color
etsmile [8] Don’t put the logo on busy photographs
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Primary typeface
AG Book Rounded Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 AG Book Rounded Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 AG Book Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Typographic Hierarchy Use for all print applications: title, headline, body text
Clarendon Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Clarendon Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Clarendon Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Business System
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03
Applications
[1] Members’ T-shirt [2] Pet collars [3] Gift — Round pillow
[1]
[2]
[3]
Brand extension ideas
[1] Pet Hospital [2] Pet Insurance Company [3]Adoption Service
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Pet Hospital Pets are your family. We need to give them more care. In life, your pet will inevitably get sick. Sometimes your work is too busy, or your pets midnight sickness is very painful when you do not have to be at a loss. Our pet hospital will help you on the ďŹ rst time. We provide a full range of professional medical services for your pets 24 hours online and onsite. You only need to log in to our website and contact our customer service personnel. We will arrange an appointment for you to meet at the scene as soon as possible, or directly visit your home to give the medical service. We provide you with the most convenient and fast service.
Petsmile Brand Standards
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Pet insurance company
You just need to register on our website. We will provide your pet with appropriate medical insurance according to your credit score. Give your pet health insurance.
Are you worried about the high medical costs of your pet when it gets sick? Many times, because of the expansive medical costs of pets, many pet owners have to give up the treatment of their pets what a sad thing it is. Now you don’t need to worry. Our pet insurance company will provide medical insurance and accident insurance for pets, and give your pets health protection.
etsmile Our pet insurance
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About us
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For Customers
Rated Best Pet Insurance See rates for your pet:
Enter your pet’s name
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With Healthy Paws Pet Insurance & Foundation, you can give your pet the best medical care possible. Our top-rated pet insurance plan covers new accidents and illnesses including cancer, emergency care, genetic conditions, and alternative care. Get a Free Instant Quote! Dog Insurance Learn more about our pet insurance for dogs and puppies.
Cat Insurance Learn more about our pet insurance for cats and kittens.
Customer Center Visit the Customer Center to manage your policy, file a claim, view claim status, and more.
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Adoption Service Do you want to add a new member to your family? Adopting pets is a good choice. There are many lovely animals, homeless. They are eager to have a home of their own. They are waiting for you to take them home. Our pet adoption service to provide the most convenient pet adoption. You give pets home, and pets give you a happy life. We have pet adoption activities in various communities on a regular basis. You just have to go to the scene and pick your favorite pets. We provide three months of food and three free vaccines for your pets.
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Petsmile.co
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