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J.L. Sirisuk, Contributor New York based writer and editor
Absolut Launches a Global Arts Movement for Change 10/03/2017 12:29 pm ET | Updated 1 day ago
ABSOLUT | #ANightForChange
In line with its legacy in artistic collaborations, Absolut will now inspire action through creativity as a force for positive change. Absolut has unveiled an inspiring project celebrating global unity through art. Traversing borders, cultures, and time zones, a collection of innovative artists from seven countries united over the course of one night to create a transformative mural as their vision for a better future and tomorrow through Absolut’s #ANightForChange. In Berlin, Brooklyn, Chengdu, Liverpool, Mumbai, Rio De Janeiro and Vancouver, the artists have joined in a global effort to inspire people to live in a more open and inclusive world. Each artist will also give back to their local community in the coming months through a series of workshops and summits. Renowned director Aaron Rose (who has collaborated with Shepard Fairey, Jeffrey Deitch, and inspired early creatives and filmmakers including Spike Jonze, Terry Richardson and Sofia Coppola) created an inspiring short film to launch the campaign. Working from sunset to sunrise, each artist created their ideals for change. Visualizing themes around sustainability, gender equality, global unity and freedom of expression, these artists are striving to shine a light on local communities. The diverse roster of artists includes powerful women lending their talents to bring awareness to women’s rights. From Brazil, Panmela Castro is using street art as a platform to bring attention to the widespread effects of gender inequality. She is known as the “graffiti queen” and has been noted as a Young Global Leader by the Word Economic Forum. Through her participation in #ANightForChange, her artwork depicts a vision of tomorrow where women are brought to power through unity.