Corporate Identity Manual
Table Of Content About The Organisation
The DPA Logo
Logo Introduction The Logo Logo Usage In Grid & Size Logo Usage In Grid (1) Logo Usage In Grid (2) Logo Usage In Grid (3) Logo (Clear Space) Logo Colour Variations Logo (Incorrect Usage) Corporate Colour Palette Typograhpy
Applications
Namecard Letterhead Envelope
Suggestions
Donation Card Fund Raising Folder Online Newsletter
About The Organisation
About The Disabled People Association (DPA) is a non-profit, crossdisability organization, officially registered in Singapore on 28th April 1986. We are an associate member of the National Council of Social Service and also are registered as an Institution of Public Character with approval to issue tax-exemption receipts to out donors.
Mission Statement Our mission is to be the voice of people with disabilities, helping them achieve full participation and equal status in the society through independent living.
Logo Introduction
The New Logo The new logo is a spiral-like design which conveys the meaning of converging as “One Voice”, which is also the tagline of the new identity. The 6 outer blue components of the new design represent the core values of Disabled People Association Singapore (DPA). These core values of DPA correlate with the organisation’s mission and vision. They are: Solidarity (Unity), Compassion, Advocacy, Confidence, Strength and Resilience. A new colour combination, blue and green, is used to add a refreshing contemporary touch to the logo design. At the same time, blue represents stability and confidence. It harmonises with green to symbolize self-respect and well-being.
The Logo DPA Logo
DPA Tagline
DPA Symbol
DPA Organisation Name
Horizontal Layout Symbol Colour Palette (CMYK) C93 M35 Y0 K15
C35 M0 Y100 K0
C0 M0 Y0 K100
Design Rationale The swirl of the outer blue component was intended to convey a sense of movement that signifies dynamism of the organisation. It also brings attention to the green circle in the centre, giving the notion of “voice’ weight as this is a key founding tenet of DPA. When put together, the symbol resembles the outline of sun - a visual element that is associated with positive characteristics. The overall design of the logo combining the symbol, organisation’s name and tagline are deliberated taking into consideration reading sequence and convention. The placement aims to capture audience interest first through the symbol while not overshadowing the attention to be given to the organisation’s name.
Logo Usage In Grid & Size Usage
Minimum Size
The DPA logo has to work in many different contexts, such as banners, booklets and website. For this reason, variations of the brandmark have been created.
To ensure legibility, the minimum reproduction size of the DPA logo must go according the measurement stated as followed. If space limitations dictate a smaller reproduction size, contact the DPA for approval. Observe the reproduction size requirements of the DPA brandmark to avoid poor quality or distortion.
Symbol Only Layout
Min. Size 10 mm The minimum reproduction size of the DPA (Symbol Only) logo is 10mm in height. Observe the reproduction size requirements of the DPA brandmark to avoid poor quality or distortion.
Horizontal Layout
Min. Size 10 mm The minimum reproduction size of the DPA (Horizontal Layout) logo is 10mm in height. Observe the reproduction size requirements of the DPA brandmark for readability and to avoid poor quality or distortion.
Vertical Layout
Min. Size
23 mm
The minimum reproduction size of the DPA (Vertical Layout) logo is 23 mm in height. Observe the reproduction size requirements of the DPA brandmark for readability and to avoid poor quality or distortion.
Logo Usage In Grid (1) Symbol Only Layout Usage When the full logo takes up predominant space over a format, the symbol only version can be used. E.g. Coporate gifts (pen & thumbdrive); flagday stickers.
Symbol Only Layout X = 1 Grid Unit. Size of the symbol is determined by the number of grid unit it occupies.
Aligned to the LEFT edge of the grid
X
Always aligned the TOP & BOTTOM ends of the symbol to the edge of the grid, depending on the size required.
Logo Usage In Grid (2) Horizontal Layout Usage The logo takes up the horizontal space over a format. Can be used on common applications like banner, collaterals & stationary sets.
Horizontal Layout X = 1 Grid Unit. Size of the each logo element is determined by the number of grid unit it occupies.
ONLY aligned to the RIGHT edge of the grid in a horizontal layout.
The tagline, ‘One Voice’, the bottom of the ‘V’ should always be aligned to the edge of the grid, on top of the organisation name. X
‘One’ should always be aligned at the LEFT with ‘Disabled’.
The organisation name should always be in the middle between ‘One Voice’ and ‘Singapore’, with equal spacing based on the height of ‘i’.
At all times, 1X spacing between the symbol and the headline text body.
The top of the ‘S’ of ‘Singapore’, should always be aligned to the edge of the grid below the organisation name. ‘Singapore’ should always be aligned at the RIGHT with ‘Association’.
Logo Usage In Grid (3) Vertical Layout Usage The logo takes up the vertical space over a format. Can be used on common applications like namecard, collaterals & website.
Vertical Layout X = 1 Grid Unit. Size of the each logo element is determined by the number of grid unit it occupies.
Aligned to the RIGHT edge of the grid in a vertical layout.
The top of the ‘l’ of ‘Disabled’, should always be aligned to the edge of the grid below the symbol.
The top of the ‘V’ of ‘Voice’, should always be aligned to the edge of the grid below the organisation name.
X
At all times, 1X spacing between the symbol and the headline text body.
In this layout, ‘Singapore’ is as of the same size as the organisation name, so to balance the size and proportion of the entire logo.
Logo (Clear Space) Clear Space
Perimeter Control
Refers to a space surrounding the DPA logo, that is free of copy or other graphic elements. The clear space requirement is essential as it ensures that the DPA logo is prominent and legible.
There should always be clear space around the DPA logo. This space should always be at least 1 ‘X’ – the height of the centre circle in the symbol.
Symbol Only Layout
Vertical Layout
Horizontal Layout
Logo Colour Variations The full colour of the DPA logo consists of: C93 M35 Y0 K15, C35 M0 Y100 K0 and C0 M0 Y0 K100. Where possible, use the full colour logo on a plain or white background. The logo can be used as 1 colour or black and white, depending on your printing process. Only use the black and white logo if absolutely necessary.
In the event that the logo has to be put on top of a colour background, only the following combinations may be used. No other colour combination should be used.
Full colour logo on white background.
Black logo on white background.
If grey is needed, the tone of grey should not be less than C0 M0 Y0 K50.
If the logo has to appear on a dark background or busy background, use reverse (white) on a C93 M35 Y0 K15 container for maximum legibility.
If the logo has to appear on a dark background or busy background, use reverse (white) on a C35 M0 Y100 K0 container for maximum legibility.
If the logo has to appear on a dark background, use reverse (white) on a black container for maximum legibility.
Logo (Incorrect Usage) It is important for the DPA logo to appear as it was intended. Do not try to re-create the DPA logo or alter the colour of the logo in any way. Below are examples of what to avoid.
DO NOT change colours.
DO NOT have a low-resolution logo.
DO NOT allow logo regardless of full colour, white or black, to merge with background colours.
DO NOT rotate logo.
DO NOT recreate the logo artwork. Always use the logo files supplied.
DO NOT apply gradient colour in the logo.
DO NOT drop shadow in the logo.
Corporate Colour Palette COLOUR provides a strong visual link to our brandmark across a wide range of applications. The primary colour palette consists of DPA blue, green and 100% black. These serve as the corporate colours for print, electronic and environmental applications, with the stated colour combination always the prominent colour. To ensure consistent representation of our brand identity, always use high-quality vendors and reproduction methods.
Main Corporate Colour Palette
C. 93
M. 35
Y. 0
K. 15
R.0
G.117 B.178
C. 35
M. 0
Y. 100
K. 0
R. 178
G. 210
B. 53
C. 0
M. 0
Y. 0
K. 100
R. 0
G. 0
B. 0
Typography THE FONT FAMILY All COPY must be set in TITILLIUM TEXT22L This font family was selected for its simplicity and clarity. It is a sans -serif font that is modern, clear and legible, reinforcing the confidence and professionalism of DPA as an organisation.
Headline Typeface
Body Typeface
Use TITILLIUM TEXT22L, Regular, for organisation name and tagline, and to highlight individual words or the introductory sentence on a page.
Use TITILLIUM TEXT22L, Light, for body copy.
TITILLIUM TEXT22L, Regular
TITILLIUM TEXT22L, Light
Disable People Association Disable People Association abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 1234567890 !@#$%^&*()_+[]\;’,./{}|:”<>?~` !@#$%^&*()_+[]\;’,./{}|:”<>?~` Secondary Headline Typeface In the event that a headline text needs to stand out from the logo, use TITILLIUM TEXT22L, Medium or Bold accordingly.
TITILLIUM TEXT22L, Medium
TITILLIUM TEXT22L, Bold
Disable People Association Disable People Association abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 1234567890 !@#$%^&*()_+[]\;’,./{}|:”<>?~` !@#$%^&*()_+[]\;’,./{}|:”<>?~`
Applications Corporate Stationary 1. Namecard 2. Letterhead 3. Envelope
Corporate Stationary Namecard
To maintain a consistent look across all DPA internal and external communications, we have created a distinct stationery system. These representative examples below correctly display the DPA logo on a variety of materials.
Vertical Layout 54 mm 21.4 mm 11.25 mm
21.4 mm
90 mm
43.5 mm
21.45 mm
35.24 mm
9pt 7pt
Namecard Front
7pt
7pt
Namecard Back
Corporate Stationary Namecard
Horizontal Layout 90 mm
19 mm
54 mm
73 mm
Namecard Front
19.85 mm
20.7 mm
9pt 7pt
7pt
7pt
Namecard Back
Corporate Stationary Letterhead
Letterhead Measurement - First Page 210 mm 94.15 mm
Patron Identity, 9pt, DPAâ&#x20AC;&#x2122;s corpoorate blue
23.73 mm 15 mm
15 mm
297 mm
Organisation Address, 7pt
Maximum area for boby-text at 9pt, TITILLIUM TEXT22L, Light.
30 mm clear space from the bottom
Corporate Stationary Letterhead
Letterhead Measurement - Subsequent Page 210 mm
297 mm
15 mm
15 mm
Maximum area for boby-text at 9pt, TITILLIUM TEXT22L, Light.
30 mm clear space from the bottom
Corporate Stationary Envelope
Envelope Measurement Glue Mark
Folding Line
259 mm Organisation Address, 7pt
19 mm
10 mm
19 mm
42.6 mm
15 mm
99 mm
255.6 mm
114 mm
73 mm
Corporate Stationary Envelope
Envelope Measurement - With Window Glue Mark
Folding Line
259 mm
100 mm 27.75 mm
99 mm
16.75 mm
10 mm
255.6 mm
15 mm
114 mm
10 mm
19 mm
42.6 mm
15 mm
Organisation Address, 9pt
Suggestions Donation Card Fund-Raising Folder Thank-You Card
Donation Card To maintain a consistent look across all DPA internal and external communications, we have created three distinct design for DPAâ&#x20AC;&#x2122;s online collateral and fund raising materials. These representative examples below correctly display the DPA logo on 3 materials, which include a Donation Card (also act as a direct mailer), Folder Design for fund raising purposes & a design template for Online Newsletter.
Horizontal Layout
Front Measurement: 359 mm (W) x 268.5 mm (L)
Back
Fund-Raising Folder A folder which the public can buy to help DPAâ&#x20AC;&#x2122;s fund raising efforts, at the same time design as such to allow the owner to become the designer of his/her folder, creating his/her unique folder design.
Horizontal Layout
Closed Measurement: 230 mm (W) x 320 mm (L)
Opened
Online Newsletter
1080 px
595 px