Virtual tours have been proven to significantly increase the bottom line for many businesses. For example, hotels that use virtual tours see an average 16% increase in bookings, with a four-week return on investment. It really can be the most cost effective marketing investment a business makes.
The web’s most powerful feature is interactivity, and the 360 degree image is, by its very nature, a highly interactive medium. That means 360VR can be an extremely powerful selling tool for any application that involves place, space, context or experience.
A Omni Hotels found that online visitors who were offered 360VR tours were 67% more likely to book a room online. And the richer the media (adding video, music, voiceover, animation, etc.) the higher the conversion rates, more than doubling “look to book” ratios. Bottom line, research indicates that 360° virtual tours results in 16% more bookings overall. (TIG Global)
