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THE SYLLABUS
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meet PROF. MONTERO
GO FOR IT! Hello EVERYBODY!
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PROCESS works best when it is customized to your own personal preferences.
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GRDS 760 - Poster Design Professor Jorge Montero Spring 2011
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Project 1
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Inspiration
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SKETCHES
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SKETCHES WITH GLUE GUN
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FINAL POSTERS The intention of these print posters is to create an experience for the readers in discovering information. As a topic of interest, I chose water awareness and the research led to statistics and facts. I decided to use these in order to raise awareness on water scarcity to the public and to all of those that take this precious resource for granted. I was in shock when I found out that less than 1% of the water the Earth has, is safe to drink. The intention is to let others know! The material used for the posters was glue gun and Adobe software. Glue gun was used with the intention of creating an effect of clear, transparent, and clean water, so it can transmit the effect of clear and at the same time, scarce. We need to preserve this natural gift. For more information visit www.charitywater.org This organization provides access to clean water for those who lack it. This website has been an inspiration.
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ALTERNATE POSTERS The intention of these other posters is to raise awareness in preserving fresh drinking water as well. The Earth is made up mainly of water. Who could have though that less than 1% of all this water is safe to drink? I decided to take pictures of dirty water and to use them as a contrast for the clear 1% that is shown in the posters.
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Project 2
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Inspiration (or not)
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SKETCHES
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PHOTOGRAPHS USED
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POSTER FOR CRITIQUE The assignment for this poster was to watch the movie “Pan’s Labyrinth”, which I found extremely confusing. The idea behind the poster was to include elements like blood, grass, the name of the movie and a labyrinth or maze incorporated somehow in the design.
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FINAL POSTER This was the final outcome once the critique was made. I increased legibility on the name of the movie and created more contrast. The typeface is made up from the maze that was drawn and scanned in order to make the poster.
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Project 3
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Inspiration
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“THE OTHER 90%” “The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.” -Dr. Paul Polak, International Development Enterprises
f the world’s total population of 6.5 billion, 5.8 billion people, or 90%, have little or no access to most of the products and services many of us take for granted; in fact, nearly half do not have regular access to food and clean water, or shelter. Design for the Other 90% explores a growing movement among designers to design low-cost solutions for this “other 90%.” Through partnerships both local and global, individuals and organizations are finding unique ways to address the basic challenges of survival and progress faced by the world’s poor and marginalized. Designers, engineers, students and professors, architects, and social entrepreneurs from all over the globe are devising cost-effective ways to increase access to food and
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water, energy, education, healthcare, revenue-generating activities, and affordable transportation for those who most need them. And an increasing number of initiatives are providing solutions for underserved populations in developed countries such as the United States. This movement has its roots in the 1960s and 1970s, when economists and designers looked to find simple, low-cost solutions to combat poverty. More recently, designers are working directly with end users of their products, emphasizing co-creation to respond to their needs. Many of these projects employ market principles for income generation as a way out of poverty. Poor rural farmers become micro-entrepreneurs, while cottage industries emerge in more urban areas. Some designs are patented to control the quality of their important breakthroughs, while others are open source in nature to allow for easier dissemination and adaptation, locally and internationally. Encompassing a broad set of modern social and economic concerns, these design innovations often support responsible, sustainable economic policy. They help, rather than exploit, poorer economies; minimize environmental impact; increase social inclusion; improve healthcare at all levels; and advance the quality and accessibility of education. These designers’ voices are passionate, and their points of view range widely on how best to address these important issues. Each object on display tells a story, and provides a window through which we can observe this expanding field. Design for the Other 90% demonstrates how design can be a dynamic force in saving and transforming lives, at home and around the world.
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PHOTOGRAPH USED / DRAFTS
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POSTER FOR CRITIQUE The assignment for this poster was create an event of interest and design a series of three posters. The concept behind the poster was to depict “The Other 90%” in a different way, instead of showing sad faces of people in need. The poster is directed to any designer in the world, to engage in this “Design Revolution.” Most of the graphics were made with blockprinting and blockprinting paint as well.
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FINAL POSTERS The intention of these print posters is to create awareness on designers in designing for “The Other 90%.� Designers all over the world need to engage in this kind of design in order to make the world a better place. For more information visit www.other90.cooperhewitt.org This organization provides information on projects that have changed the lives of people all over the world. This website has been an inspiration.
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ALTERNATE POSTERS Being part of a community and really getting involved with it, is an important part of everyday living. This is where the idea comes from; the community. The event created is “Make a Wish”, so people can gather around to share wishes in an anonymous way. This way, people learn from others and give thanks for what they take for granted, by reading each other’s wishes. It is an event for a call of reflexion. The logo was made with blockprinting and the wishes selected were the ones I thought were more powerful and the ones that had an impact on me. They were collected throughout Savannah.
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FAVORITE RECOLLECTED WISHES
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ALTERNATE POSTERS The final posters were designed with photographs that had a nostalgic feeling, and my favorite recollected wishes.
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