SPRING SUMMER 2018
PAPER MAGAZINE NEW ERA, VOLUME III
Paper Magazine by Massimo Dutti invites you to continue the ADVENTURE of the modern era.
SPRING SUMMER 2018
PAPER MAGAZINE NEW ERA, VOLUME III
The magic of the catwalks. Palais de Tokyo. Paris. 11 am. Where only certain "chosen pieces" leave their hangers to be worn in a setting where every detail evokes the symbols of devotion to the Massimo Dutti cult of elegance. Space and light combine to create an intimate atmosphere that soothes the soul and takes us faraway, to a different setting, a different sense of the world. A sense of infinite exclusivity. Spontaneous shows of admiration from an audience devoted to the culture of the sublime and the desire to possess what they love. They picture themselves with this suit, as if it has been designed for them. A desire to join an exclusive world. Boys. The audience. Absolute rulers of harmony, good taste and loyalty to the new mantra that crowns fashion today: see-now-buy-now.
Marta R. Hidalgo
The Campaign Spring Summer 2018
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BY BOO GEORGE PAGE. 78
LES VOYAGEURS
Personal Tailoring The New BEHAVIOUR
NEW WAVE
BY KARIM SADLI PAGE. 44
BY GONZALO MACHADO PAGE. 58
Du bleu et du noir
PALAIS DE TOKYO
FW18REPORT Runway WOMEN & MEN collection
BY GREGORY HARRIS PAGE. 26
PALAIS DE TOKYO PAGE. 16
RUNWAY REPORT PAGE. 08
MASSIMO DUTTI CONTENTS
OPENING STORES PAGE. 150
PEOPLE PAGE. 148
JOIN LIFE PROJECT PAGE. 146
BY FRANCK MALTHIERY PAGE. 138
BY GONZALO MACHADO PAGE. 124
BY SEAN THOMAS PAGE. 102
© Massimo Dutti. All rights reserved. Edited by Massimo Dutti. Partial or total reproduction is forbidden in any language and on any platform without prior written authorisation from Massimo Dutti, even when quoting the source.
BARCELONA ATHENS STOCKHOLM TURKEY
PEOPLE
THE PROJECT
BOYS & GIRLS
EQUESTRIAN THE STORY
An insight into model mothers
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The Campaign Spring Summer 2018
JESSIE BLOEMENDAAL
JOSEPHINE LE TUTOUR LOUISE BRIAND
HAYETT MCCARTHY
NATALIE WESTLING
LILY JEAN HARVEY SIJIA KANG
MASSIMO DUTTI
BETTE FRANKE BLANCA PADILLA TONI BAGLEY AYA JONES
RUTH BELL
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Massimo Dutti's fashion show represented the sunrise over a desert of sand from which ULTRA FEMININE CHILDREN'S looks emerged, with some wholly original and natural incarnations.
JESSIE BLOEMENDAAL
LENA HARDT
OLYMPIA CAMPBELL
FW18REPORT Runway
RUNWAY REPORT
JOSEPHINE LE TUTOUR MYRTHE BOLT NEW ERA, VOLUME 3
LILY JEAN HARVE SOFIE HEMME CAROL PAES BETTE FRANKE
RUTH BELL DORIT REVELIS
MICHELLE GUTKNECHT
AMBER WITCOMB
AYA JONES PAPER MAGAZINE
Beyond the long palazzo trousers, the MONOCHROME suit, the dresses and straight-cut jumpsuits are attractive alternatives that will add points.
NATALIE WESTLING
OLA DUTKA
ESTELLE NEHRING
WOMEN collection
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MATHIAS LAURIDSEN
KIT BUTLER
HUGO SAUZAY
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ORIOL ELCACHO JEGOR VENNED
ROBERTO SIPOS JORDY BAAN
ALAIN FABIEN DELON
HAO YUN XIANG
Inhospitable places like the DESERT and the look that is unique to it serve as the starting point for Massimo Dutti's new Men S/S 18 collection.
JEREMY DUFOUR
ARTHUR GOSSE
FERNANDO CABRAL
FW18REPORT Runway
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OLIVER SONNE ALEX BRULLAS ADRIEN SAHORES HUGO SAUZAY
VICTOR NYLANDER ALEX CUNHA XAVIER BUESTEL
SVEN DE VRIES PHILIP HUANG PAPER MAGAZINE
Materials such as linen, leather and knitwear blend with the RUGGED NATURE of the landscape reaching unusual levels of style.
TARUN NIJJER
CLEMENT CHABERNAU FEDERICO NOVELLO
MEN collection
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THE PASTEL TONES SWEETEN THE DAILY WEAR PROPOSALS IN THE WOMEN COLLECTION.
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THE NATURAL COLOURS OF THE EARTH WERE THE PROTAGONISTS OF MEN’S COLLECTION AND PLAYED WITH THE CONTRAST OF OTHER MORE POWERFUL TONES.
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Massimo Dutti presented its Limited Edition Women & Men collections at the Palais de Tokyo in Paris. This is the fourth fashion show that the brand has organised and for this occasion, it chose a leading city in the fashion world where the most important names in fashion are to be found.
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MASSIMO DUTTI'S WOMEN COLLECTION MADE A SPLASH IN THE HEART OF PARIS. IN A SETTING WITH A DESERT AES-THETIC, THE BRAND HAS CREATED A SEASON BASED ON THE COORDINATES OF A ROAD TRIP. AMONG THE PIECES WERE KEY TRENDS FOR THE NEW SEASON.
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THE MASSIMO DUTTI MEN COLLECTION IS DESIGNED FOR A MAN WHO SLOTS PERFECTLY INTO THE DAILY WEAR AESTHETIC, WITHOUT PRETENCE OR ARTIFICE. A FRESH AND DIFFERENT COMBINATION OF THE SUMMER OUTFIT ARRIVES IN ITS MOST RELAXED ÇAND CLEARLY AVANTGARDE VERSION. A VERSATILE MIX, PERFECT FOR ANY TIME OF THE DAY.
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The Palais de Tokyo building is one of the largest centres of creation and contemporary art in Europe. 22
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Massimo Dutti presented its collections on a catwalk covered in SAND, to EVOKE THE DESERT.
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The new Massimo Dutti Spring/ Summer collection presented at the Palais de Tokyo in Paris revealed a look that makes a connection between minimalism and what is native, unique to the setting that serves as the background and heart of the campaign: a city in the middle of an arid and inhospitable desert. Intellectuality and fashion blend together in this space in which each image is delicately in step with a polyphonic sequence of local voices with never-before-heard narrations about their adopted home or place of origin. The organisation of this event represents another step on the path set by the brand, a path that includes the organisation of fashion shows, always standing out for their creativity and use of the latest technology. All the project was based on a carefully defined art concept that represented the physical space conceived as a great inhospitable and remote place loaded with symbolism. With the catwalk as the luxurious setting and the city of Paris as a witness, the presentation of Massimo Dutti's new Spring/Summer 18 collections was a display of creativity and innovation that caused a stir among the brand’s loyal followers. A sequence of impactful looks where there was no lack of the concepts inherent to the core of the brand such as quality, exclusivity and progress, particularly in the outline of silhouettes, combination of colours,
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An exclusive event that caused a sensation. PALAIS DE TOKYO
and study of materials and textures, always seeking maximum quality and comfort. Her. Woman. Her long silhouette merges with the street. Discrete chromatic combinations, extreme softness and refined lines. Massimo Dutti dresses a woman who breathes unpretentious elegance with a demeanour that shows a profound way of being: completely unique. Tailored suits, palazzo trousers, dresses that play with geometry, blouses made of light, almost volatile fabrics, and very structured lines. Sobriety rises up with power in a season where elegance has a vocation for comfort; and femininity, with male echoes. Him. Man. Simple. Pure. Day-to-day pieces are slotted in naturally, without artifice. A fresh and different combination of the summer outfit arrives in its most relaxed and clearly avant-garde version. A versatile mix, perfect for any time of the day. Tone-ontone, fresh and easy fabrics and cuts with a subtle lightness taken to their maximum expression. The casual aesthetic floods the street with its relaxed shapes, a natural and discreet palette, and construction with materials of exquisite quality and tactile feel. Thus day-to-day pieces are slotted in naturally, with a casual style redefined on the basis of new values that do without anything that is not natural beauty.
A SOLID AESTHETIC NARRATIVE developed on a catwalk and a LARGE AUDIOVISUAL SCREEN.
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STAGING BASED ON A THOROUGH STUDY OF THE SPACE AND SYMMETRY.
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ARCHITECTURE AND NATURE JOINED TOGETHER THROUGH MATERIALS SUCH AS STONE, WOOD AND SAND.
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GIEDRE DUKAUSKAITE
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THE WOMEN COLLECTION IS AN ODE TO ELEGANCE WITH COMFORT AT ITS HEART.
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KNITWEAR, NATURAL LINEN AND FOOTWEAR WITH A RELAXED FEEL ARE THE ABSOLUTE MUST-HAVES.
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NEW WAVE
by Karim Sadli STORY
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Edie Campbell
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THE INCREASING SUCCESS OF MASSIMO DUTTI’S MEN’S COLLECTION HAS LED TO THE ENLARGEMENT OF ITS RENOWNED FORMAL LINE, WHICH TODAY HAS FOUR INDEPENDENT LINES, INCLUDING ITS FAMOUS PERSONAL TAILORING SERVICE.
Massimo Dutti has revealed a new way of understanding taste and the pleasure of dressing well through its FORMAL line, which, as part of its MEN collection, offers four different options to ensure that each client can find the one that best meets his needs and taste. 60
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PERSONAL TAILORING
Formal tailoring An extensive prêt-à-porter collection made up of a selected number of contemporary, striking pieces which encapsulate Massimo Dutti's essence and philosophy, exactitude and excellence, giving life to high-class luxury, a fine balance and those unexpected details that make all the difference. In terms of suits, this collection introduces two tuxedo models as a more formal alternative.
The tuxedo is key piece in men’s formal wear that will be available in black or navy blue, for which a three-button waistcoat has been created. Furthermore, Massimo Dutti's proposal for trousers offers two choices of models in black, one with silk trim down the side. The Formal Tailoring Collection is available in 71 shops.
Personal Tailoring An à la carte service which allows clients to enjoy a bespoke luxury experience. Personalising a Massimo Dutti suit was previously centred on more general aspects, but now more specific details can be changed. Unprecedented suits cut from the most exclusive fabrics in exquisite cuts,
with original accessories and the utmost care in the details. This service is available in 33 shops, and it has a space of its own in Madrid, where each order is created and personalised in an atmosphere of the utmost comfort.
Limited Edition In its quest to bring together the latest trends with the reality of current times, Massimo Dutti has created the Personal Tailoring Limited Edition
collections. These are exclusive, up to the minute carry-over collections, limited editions that are available in 71 selected stores.
Made in Italy The Made in Italy line offers a select number of pieces that showcase high quality as the most sought-after prize. And this quality is guaranteed by the excellence of such exclusive suppliers as Vitale Barberis Canonico and Albini, not to
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mention the infinite details of traditional tailoring that have earned a reputation for excellence that extends beyond fashion and trends. The Made in Italy collection is available in 14 stores.
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The New BEHAVIOUR by Gonzalo Machado
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Full canvas
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Made in Italy
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THE SUCCESS OF MONOCHROME WITH A CLEAR NOD TO SOBRIETY WHILE REMAINING FEMININE
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TRENCH FOREVER IS THE MOTTO OF A PIECE THAT HAS SURVIVED THE SEASONS AND CHANGING FASHIONS
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GEURS STORY BY BOO GEORGE
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FACE FREDERIKKE SOFIE
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An insight into model mothers Claire Thomson Jonville and her daughter Georgia BY SEAN THOMAS 104
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AN INSIGHT INTO MODEL MOTHERS
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Born in Scotland and now living in Paris, Claire ThomsonJonville is a well-known editor and fashion consultant. She is this issue’s special guest editor as she shares some of the aspects that define her day-to-day personal and professional life.
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Claire Thomson-Jonville shares various moments from her dayto-day life with her daughter in one of the most inspiring cities: Paris.
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Claire has a natural elegance that has made her one of the most influential figures on the current fashion scene.
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Claire and Georgia share a story of love and fun that they both enjoy.Â
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A RANGE OF TEXTURES AND NEW COMBINATIONS LIKE CHECKS AND ANIMAL PRINTS.
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A RELAXED AESTHETIC, A NATURAL COLOUR SCHEME, QUALITY MATERIALS AND A SUPERB TACTILE FEEL.
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THE STORY 126
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EQUESTRIAN
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Someren (Holland)
Maikel van der Vleuten, the first show jumper to be sponsored by Massimo Dutti, and his father, Eric van der Vleuten, the renowned jumping trainer, welcome us at their private estate in Someren, offering optimal conditions for practising and enjoying equestrian sports. When asked about the responsibility that goes with the van der Vleuten name, Maikel is clear: “When I was little, people expected me to be a reflection of my father, but I think I have managed to develop my own system thanks to everything I learned from him�. Maikel van der Vleuten is part of the generation of young riders leading world equestrian sports. He is an undisputed member of the Dutch national team which has triumphed in the main international competitions over the last decade.
Someren is a town in the south of Holland, with around 20,000 inhabitants. Eric, his wife and children were all born here and have lived their whole lives in the surrounding area. Not only are they from here, but they have made it the nerve centre of their equestrian activities.
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"The leading young rider in the world".
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THE STORY
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"My whole life has been about horses"
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THE STORY
Eric van der Vleuten has been working with horses his whole life. He has been a trade rider, competition rider, trainer, coach and dealer. A success story that has allowed Eric to build magnificent facilities in Someren (Holland), where he has been living with his family and, of course, with his horses for years. His aim this season is to ensure that the Madrid in Motion team, made up of renowned riders Maikel van der Vleuten, Marc Houtzager, Eduardo à lvarez Aznar and Michael G. Duffy and sponsored Massimo Dutti, gets the best results.
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STORY BY GONZALO MACHADO
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"A good horse can make an average rider a great rider, and the other way around"
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PIECES ROOTED IN GEOMETRY AND IN COLOURS DIRECTLY INSPIRED BY THE NATURAL WORLD.
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THE TAILORED SUIT AND THE BIKER JACKET ARE UPDATED TO CREATE CUTTING-EDGE NEW VERSIONS.
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BOYS 140
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BOYS & GIRLS
& GIRLS PAPER MAGAZINE
STORY BY FRANCK MALTHIERY
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BOYS & GIRLS
Indomitable places and the yearning for freedom to enjoy the new season. The location has a great impact on the presentation of Massimo Dutti's new SS18 Boys & Girls collection. The colours and textures of a fascinating and beautiful natural setting blend, thanks to the ability of photographer Franck Malthiery, into a spontaneous succession of sequences defined by great artistic beauty.
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The essence of the spirit of adventure embarks on an aesthetic journey in search of unexplored territories, to conquer strong fabrics, such as denim, linen and cotton. Chalky, pastel and neutral colours feature on monochrome pieces or design different geometrical prints which mix fearlessly.
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THE PROJECT The Inditex group implements its Inditex Right to Wear model at Massimo Dutti through the Massimo Dutti Join Life project. An initiative to describe the company's commitment to making all its products sustainable at all points of the product life-cycle.
Massimo Dutti launched the Join Life project as part of its commitment to manufacturing and selling safe products that use the most sustainable raw materials in adequate social and environmental conditions. These products are then sold by staff who undergo continuous professional development and who are aware of their responsibility to the community.
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JOIN LIFE PROJECT
REQUIREMENTS FOR THE JOIN LIFE LABEL All factories producing the product's main fabric must be evaluated under the Green to Wear Environmental Sustainability Standard and have obtained Green to Wear classification of either A-Best in class or B-Good performance or have a continuous improvement plan with ambitious targets in place. The product must be manufactured using one of the best Green to Wear technologies or be made from a raw material that is classified as BETTER, such as including at least 50% Better Cotton or a minimum of 30% Lenzing Modal, a very flexible fabric which makes clothes twice as soft as pure cotton. In addition, our suppliers must comply with strict quality standards or implement a continuous improvement plan with ambitious targets for their social audit. The Right to Wear + standard is continually updated, to comply with ever stricter criteria to ensure that we continue to make advances in the sustainability of our products.
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ANDRÉS CHRISTINA MADSEN VOGUE UK
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PEOPLE
ANDREA LÓPEZ
ANGELA LLORET
JOANA DE LA FUENTE
YOLANDA SACRISTÁN
AURÉLIE BIDERMANN
MÓNICA FERREIRA INDITEX PORTUGAL
ALEXANDER DE BETAK
GIOVANNI LAUDICINA
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An eco-efficient store on one of the city's busiest shopping streets. Here you'll find the Women, Men, Limited Edition collections.
Athens
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A store that complies with the most advanced standards of eco-efficiency, 1300 m2 dedicated to the Men and Women collections.
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Over 555 m2 with Women, Men and Limited Edition collections. Eco-efficient store with magic mirrors and interactive changing rooms as well as other technological solutions. NEW ERA, VOLUME 3
Turkey
ISTINYE PARK SHOPPING MALL KATAR CAD. NO: 73 SARIYER STUREGALLERIANSTUREPLAN, 4
Stockholm PAPER MAGAZINE
In premises on a street in the centre of the city's fashion district: Sturegallerian. Eco-efficient store selling the Women, Men and Limited Edition collections.
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The Campaign Spring Summer 2018
MASSIMO DUTTI – Paper Magazine is a project published by Massimo Dutti Editor-in-Chief: MARTA R. HIDALGO / Artistic and Graphic Design Director: ANA MIRATS STUDIO Contributors - Styling: MASSIMO DUTTI TEAM / GERALDINE SAGLIO / MARINA GALLO Photographers: TOMMY TON / GREGORY HARRIS / KARIM SADLI / GONZALO MACHADO BOO GEORGE / SEAN THOMAS / FRANCK MALTHIERY SS18 Campaign Photographed by JOSH OLINS / Creative Direction by JOSH OLINS & ANDREW WREN / Styled by MARINA GALLO / Make-Up by MAKI RYOKE / Hair by TOMO JIDAI
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