AUTUMM WINTER 2018
PAPER MAGAZINE NEW ERA, VOLUME IV
Paper Magazine by Massimo Dutti invites you to continue the ADVENTURE of the modern era.
stunder Mikael Jansson FĂĽrĂś Gotland Sweden fw18 watch the film at massimodutti.com
MASSIMO DUTTI
AUTUMM WINTER 2018
PAPER MAGAZINE NEW ERA, VOLUME IV
December 2018 The end of the year and time to take stock of a project that represents the closing of a circle. A circle that as it took shape, promised great things. Today, 12 months on, Massimo Dutti puts the finishing touches to many days’ work and many stories that were all we could hope for, and indeed exceeded our wildest dreams. Targets met. Trends reinterpreted. Identities created. A compendium of talent, which we honour and celebrate on these pages, and the path we have travelled together. A barometer of its time and faithful to its principles, today the brand continues in its desire to satisfy wants and needs, with a vocation to endure. Always with the ability to subtly reference the magic that makes the seemingly impossible become possible. Happy 2019.
Marta R. Hidalgo
stunder Mikael Jansson FĂĽrĂś Gotland Sweden fw18 watch the film at massimodutti.com
MASSIMO DUTTI
CONTENTS
SHANGHAI AW18 SHOW PAGE.14
LIMITED EDITION FW18 RUNWAY COLLECTION PAGE.30
ROOM 48 PAGE.56
AUTUMN’S CHECKLIST AW18 WOMEN’S MEN’S COLLECTION PAGE.66
THE SECRET OF SCENT PERFUMES COLLECTION PAGE.94
WINTER HORIZONS AW18 CAPSULE COLLECTION PAGE.110
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NEW CONCEPT STORE LISBOA PAGE.132
THE TRAVELER AW18 CAPSULE COLLECTION PAGE.148
MANHATTAN LIGHTS AW18 CAPSULE COLLECTION PAGE.164
CSIO BARCELONA PAGE.192
BOYS & GIRLS COLLECTION PAGE.200
STORES PAGE.210
© Massimo Dutti. All rights reserved. Edited by Massimo Dutti. Partial or total reproduction is forbidden in any language and on any platform without prior written authorisation from Massimo Dutti, even when quoting the source.
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SHANGHAI
Massimo Dutti surprised its guests once again with a unique fashion and technology event. The Bund -an old industrial zone in the centre of Shanghai converted into an artistic avant-garde area- was the chosen setting to present the collection ‘The Art of Reflections’. It became a microcosm illustrating the new concept driving the brand. Inspired by the desire to excel and the search for excellence, Massimo Dutti created a solid aesthetic narrative developed using the effects of studied patterns of light and shadow in a conceptual and unique show. Based on this play of light and shadow, from the inside of a cubicle with translucent walls, silhouettes appear of the models walking round a circular catwalk that emerges from a watery background.
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A revolutionary exercise in architecture and fashion, very much in line with what the brand has shown in its recent fashion shows.
From the inside of a hanging cubicle with translucent walls, silhouettes of the models walking a circular catwalk emerging from a watery background appeared.
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WOMEN COLLECTION - In its Limited Edition Women AW 18-19collection, Massimo Dutti presents proposals under a philosophy that proclaims that the mix of art, nature, history and architecture leads to more harmonious progress, in fashion as well as in life. An aesthetic that is both well-made and displays exquisite taste in pieces and accessories that promise to be highly sought-after.
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RUONAN HAN YUE
ZHENG YINI QIN LEI
JULIA MEYER
CHU YITIAN KRIS
GRACE GUOZHI JIANG LUAYAO
LULULEIKA RAVN IRINA K
JESSIE BLOEMENDAAL
WOMEN collection
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JEREMY DUFOUR JEREMY DUFOUR
JEREMY DUFOUR JEREMY DUFOUR
JEREMY DUFOUR
JEREMY DUFOUR
LIYI HANG
GEORGIANA ZLOTEANU
WANG JING
WU YI
HE XIN YUN
SU YUELING
MEN COLLECTION _ The catwalk show for Massimo Dutti’s new Limited Edition Men AW2018 collection has a geography with a discreet, exquisite aesthetic. On the one hand, a reinterpretation of the canons dictated by tailoring, while also taking from the key looks of the most effortless avant-garde urban style. The purest colour is not exclusive to summer, as demonstrated by the total look proposals in white.
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PANAGIOTIS
LI YING HOA
ERYK
KIT BUTLER
YUAN BO
BRUNO
MICHAL
SUN ZHI YUAN
PARKER VAN NOORD
WANG HE
CHEN ZHI
JEREMY DUFOUR
ROBERTO SIPOS
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THE BRAND’S CREATORS UNVEILED THEIR LOOKS, ENCAPSULATING TODAY’S TRENDS THROUGH THEIR LIMITED EDITION MEN & WOMEN COLLECTIONS. ACCESSORIES, PRINTS, COLOURS, SILHOUETTES, FABRICS....AND MUCH MORE.
Once again, the Massimo Dutti fashion show has become influencers such as Eleonora Carisi, Paolo Stella, They all wore representative pieces of the Men, already available in stores and shop
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MODELS BEFORE GOING ONSTAGE TO FEATURE IN A SHOW TITLED ‘THE ART OF REFLECTIONS’, IN WHICH THE BRAND PRESENTED ITS LOOKS IN AN EVENT WHOSE CONCEPT WAS BASED ON A UNIQUE PATTERN OF LIGHT AND SHADOWS.
a meeting point for specialized press and recognized Mathew Zorpas or Asians Gofrey Gao or Ning Chang. AW2018 Limited Edition Collection Women & online massimodutti.com
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Photographer: Gregory Harris Creative Director: Ben Kelway Talents: Hyun Ji Shin & Sasha Pivovarova Stylist: Marina Gallo Hair: Vi Sapyyapy Make-up: Adrien Pinault Production: Mamma Team
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ROOM 48 __ Massimo Dutti launches an exclusive space in the centre of Madrid
Massimo Dutti launches an exclusive space in the centre of Madrid representing a new commercial challenge for the brand. Room 48 will host private and experimental sales of its most exclusive collections, as well as various cultural initiatives with re-
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THE MASSIMO DUTTI AW2018 LIMITED EDITION WOMEN COLLECTION WAS DISPLAYED IN THE ROOM 48 SPACE, A COLLECTION WITH PROPOSALS WHERE THE MIX OF ART, NATURE, HISTORY AND ARCHITECTURE LEADS TO MORE HARMONIOUS PROGRESS, IN FASHION AS WELL AS IN LIFE.
which will present and sell its most exclusive collections.
nowned artists. For the launch, the brand organised a private sale of its new Limited Edition AW19 collection where everything displayed was for sale.
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ROOM 48 __ With the opening of the new ROOM 48 space, Massimo Dutti was
Massimo Dutti’s goal with this space is for the customer to be inspired by the pieces they choose and purchase. That’s where Room 48 offers value, by offering the experimental sale of the brand’s most exclusive collections. The new space will also
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MASSIMO DUTTI’S AW2018 LIMITED EDITION MEN COLLECTION WAS DISPLAYED IN THE NEW ROOM 48 SPACE. A REINTERPRETATION OF THE CANONS DICTATED BY TAILORING, WHILE ALSO TAKING FROM THE KEY LOOKS OF THE MOST EFFORTLESS AVANT-GARDE URBAN STYLE.
able to transform the shopping experience into something more.
host various collaborations with renowned contemporary artists in a clear showing of Massimo Dutti’s support for, and investment in, contemporary art.
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All the interior design details of Room 48 come together to consolidate the brand’s identity
The main room of the new space is a model of great architectural simplicity with the sporadic placement of plants and a black and white pairing that serves as the chromatic common thread. A setting that adheres to the aesthetic that the brand has
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ONE OF MASSIMO DUTTI’S OBJECTIVES WITH THE ROOM 48 CONCEPT HAS BEEN TO CREATE A COSY SPACE WITH HIGH-QUALITY, WARM MATERIALS AND SOFT TONES THAT HELP TO CREATE AN INVITING ATMOSPHERE.
and the lifestyle that characterises the Massimo Dutti universe.
been using in its brick and mortar stores in recent seasons. All the products displayed at the presentations that Massimo Dutti organises in its new showroom are strategically placed according to product lines.
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WOMEN’S COLLECTION Photograpeher: Lucas Garrido Talent: Julie Trichot Stylist: Marina Gallo Make-up & Hair: Victor Álvarez
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MEN’S COLLECTION Photograpeher: Lucas Garrido Talent: Julie Trichot Stylist: Marina Gallo Make-up & Hair: Victor Álvarez
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THE OF
SECRET SCENT A map of six fragrances that refer back to the spirit of each of the aromatic destinations chosen by the brand, which thanks to the evocative power of smell to transport us to any place and moment in time with absolute precision.
Massimo Dutti takes a new step forward with the creation of a perfume collection of six pure, high-quality fragrances inspired by the art of travel.
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Creative director: Franck Durand Photographer: Anne Marieke Van Drimmelen Stylist: Marina Gallo Talent: Adrienne Jueliger Set designer: Cristina Ramos Make-up Artist: Christelle Cocquet Hair artist: Damien Boissinot Film director: Bérénice Rapegno Production: Búzio Saraiva Illustrations by Frederic Forest
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MANHATTAN LIGHT BY OLIVIER CRESP
It reflects the cosmopolitan, elegant and lively spirit of the city of dreams, challenges and illusions. Olivier Cresp is the prestigious master perfumer who creates this unique fragrance. His unique olfactory talents help him to create an exquisite and evocative formula for each note. EVENING WHISPERS BY AMANDINE CLERC
An enveloping aroma, with its unique alchemy charismatic and unmistakable notes that leave a fresh, vibrant trace and make an instant impact. Clerc’s artistic and creative approach makes her a very visual person, motivated by movement, colours, shapes and travelling in search of the new ideas. SOUFFLE MARAIS BY HONORINE BLANC
A French touch, powerful and powdery with transparent, ethereal notes that evoke an authentically natural fragrance. Blanc is a world-renowned perfumer and a perfectionist who aims to create addictive perfumes that are full of new ideas, tensions and feelings.
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ISLAND ACCORD BY CHRISTOPHE RAYNAUD
A subtle essence that radiates the feel of somewhere by the sea, surrounded by nature, that inspires and generates addiction. The formula developed by Christophe Raynaud introduces new aromatic chords that evoke some of the things we love the most such as the sea or island life.
KASHBAH SUNSET BY HARRY FREMONT
This perfume encapsulates the olfactory experience of the desert in a composition that combines sweetness and passion. Master perfumer Harry Fremont firmly believes that an excellent perfume must have character, a signature and its own aura to make it memorable.
SANDY PAPYRUS BY FABRICE PELLEGRIN
An enchanting perfume with intense ingredients that reveals the seductive and mysterious side in each of us. Fabrice Pellegrin is a discreet man, attentive to the wants and concerns of those who trust in his talent to develop exclusive formulas.
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Massimo Dutti takes a new step forward with the creation of a perfume collection of six pure, high-quality fragrances inspired by the art of travel.
A map of six fragrances that refer back to the spirit of each of the aromatic destinations chosen by the brand thanks to the evocative power of smell to transport us to any place and moment in time with absolute precision. PAPER MAGAZINE
The campaign was conceptualised by the Franck Durand creative atelier, photographer Annemarieke Van Drimmelen and has involved collaboration with artists like illustrator FrĂŠdĂŠric Forest and Marina Gallo, among others.
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Massimo Dutti presented its new collection of six perfumes, Massimo Dutti
Once more the brand surprises with an exclusive event full of unexpected touches for a select group of guests. All the guests enjoyed an intimate sensory experience connected to the world of travel
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A LARGE, BRIGHT AND CHARMING SPACE WHERE GUESTS ENJOYED A NEW SENSORY EXPERIENCE. THE NEW MASSIMO DUTTI SCENTS COLLECTION COMES WITH TWO ILLUSTRATED BOOKS ABOUT THE PROCESS OF CREATING EACH OF THE SIX FRAGRANCES.
Scents Collection – Men & Women Edition, in its Room 48 space in Madrid.
Once again, Massimo Dutti caused a sensation with the launch of a new collection, this time a perfume collection, in a unique setting where the brand has launched all its latest collections.
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Photographer: Gregory Harris Talents: Birgit Kos Stylist: Geraldine Saglio Hair: Vi Sapyyapy Make-up Artist: Christelle Cocquet Hair: Damien Boissinit
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NEW Massimo Dutti revolutionises the retail sector with its launch of a new concept in brick and mortar stores. The brand introduces important innovations and advances the brand strategy through concept stores to better display the collections and provide better customer service. This change is achieved through the use of complementary technology, changing the image of the store interiors and a strong commitment to ecoefficiency and sustainability.
STORE LISBOA Avenida da Liberdade 193
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The new store meets the objective of offering new experiences of unique and exclusive shopping and occupies an old stately house built in the neoclassical style, which has been completely restored. Massimo Dutti has dedicated the ground floor to the display and sale of its women’s collections, dividing it into different rooms that the interior design team has decorated individually.
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A spectacular fireplace of incalculable historical value presides over one of the main rooms on the ground floor, where the Massimo Dutti Women’s collections are featured. All of the collections displayed in this room are placed around the perimeter on furniture designed ad hoc for the general atmosphere of the space, coexisting with other elements such as a suspended Murano glass chandelier and a spectacular rug.
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The Men’s Collection is located on the first floor, with specific areas for the Night, Casual and Tailored collections, as well as an area with accessories in what was once the building’s tower. The interior design of this floor gives off a feel of exclusivity and elegance thanks to the selection of noble materials and personalised furniture.
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The search for a mixture between different cultures and the contrast between traditional and contemporary elements are the aesthetic grounds for this room where the till area and bookstore have been placed. The turret of the original house has been converted into a room used for the sale of accessories. The walls have been covered in cork and exclusive furniture has been designed by the interior design team.
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In the basement you can find the new perfume collection, Massimo Dutti Scents Collection, in a room of the house’s original kitchen. The renovation project includes the construction of a large class cube that rises from the basement of the building to the upper floors, which is visible from the street and lights up at night.
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THE TRAVELER
Photographer: Hunter & Gatti Talent: Johannes Huebl Stylist: Jesús cicero Make-up & Hair: Jess Hil Stylist: Jesus Cicero Production: Hunter & Gatti
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Photographer: Quentin de Briey Talent: Edita Stylist: Marina Gallo Make-up Artist: Benjamin Puckey Hair: Conrad Dornan Production: Karmen D
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Once again this year, Massimo Dutti was present to support the 107th International Jumping competition. Massimo Dutti has been cultivating a close relationship with elite members of the world of show jumping since 1990. For this reason, Massimo Dutti has sponsored these types of events that bring together both lovers of all things equestrian as well as the cream of high society, who don’t want to miss the chance to enjoy these sporting events. On this occasion, the Barcelona Club de Polo became, not only the headquarters for the most prestigious show jumping event, but also a festival of creative experiences, trends, gastronomy, lifestyle and entertainment activities under the CSIO Barcelona banner. The Polo Field, one of the largest green spaces in the city, was transformed for three days into a large area with a variety of activities for all ages. There was a range of fun, and family-oriented activities related to nature and the equestrian world, sensitive to and respectful of the environment. The children’s area included the Little Riders Corner provided by Massimo Dutti and the Theodora Foundation. For little ones there was a pony park, the chance to have their first contact with a horse and lots of fun and games in the arts and crafts area.
Massimo Dutti’s equestrian season continues with another year as sponsor of the Longines Fei Nations Cup Final in Barcelona. For the sixth year in a row, CSIO Barcelona will host the Longines FEI Jumping Nations Cup™ Final, the most important competition in the international equestrian calendar.
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OVER THE THREE DAYS, THE OLYMPIC ARENA OF THE REAL CLUB DE POLO DE BARCELONA WAS BE THE VENUE FOR SIX COMPETITIONS, WITH THE MOST OUTSTANDING RIDERS FROM THE EQUESTRIAN WORLD. THE BELGIAN TEAM WAS PROCLAIMED THE WINNER OF THE LONGINES FEI JUMPING NATIONS CUP, IN A THRILLING FINAL.
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Madrid In Motion has been crowned the first champion of the GCL Super Cup in the O2 Arena in Prague. The obstacles horse jumping team, sponsored by Massimo Dutti, put the finishing touch on a season heaped with success. The sixteen best teams of the Global Champions League season faced off in an exciting tournament of knockout rounds that lasted for four days.
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SUPER CUP FINAL GCL THE FINAL Jan Tops turned the equestrian sport upside down three years ago with the creation of the Global Champions League. After the resounding success of this new model of team competitions, the winner of a gold Olympic medal for the Netherlands is the creator of the GC Prague Super Cup- within the new format for the Prague Play Offs. The sixteen best teams of the season came together in the O2 Arena in Prague to compete for a trophy worth €6.4 million. THE TOUR Reaffirming its commitment to sponsorship of showjumping events, Massimo Dutti has been present at several of the most important international events held under the banner of the Longines Global Champions Tour. 19 teams participated in this circuit consisting of 16 competitions. €35 million were given out in prizes; with an individual final in Doha, and a super final for teams and an individual super Gran Prix held in Prague from December 13th to 16th. THE TEAM Sponsored by Massimo Dutti, the winning team of the GCL Super Cup, Madrid in Motion, is made up of renowned riders Maikel van der Vleuten, his father Eric van der Vleuten, Marc Houtzager, Eduardo Álvarez Aznar and Michael G. Duffy. They all took part and achieved the ultimate title in a tour where the jockeys and showjumping horses present were the best of the best. PAPER MAGAZINE
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The new Massimo Dutti concept store in Munich is a multi-space store with interesting innovations.
Massimo Dutti reloca-tes its Malaga concept store to a site right in the city’s historic centre.
The relaunch of the new concept store on Munch’s Theatinerstrasse includes the latest technological advances, providing the advanced sustainability and ecoefficiency the project requires and offering a space for art works as part of Massimo Dutti’s support for contemporary art.
The new multi-space store is almost 850m2 of space distributed across two floors that include a collage of atmospheres each with their own identity within the overall aesthetic. Here you’ll find the Women, Men, Limited Edition collections, as well as the latest Massimo Dutti perfume collection, Scents.
MUNICH Theatinerstrasse, 8
MÁLAGA Calle Marqués de Larios, 9
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MASSIMO DUTTI – Paper Magazine is a project published by Massimo Dutti Editor-in-Chief: MARTA R. HIDALGO / Artistic and Graphic Design Director: ANA MIRATS STUDIO Contributors - Styling: MASSIMO DUTTI TEAM / GERALDINE SAGLIO / MARINA GALLO Photographers: GREGORY HARRIS / LUCAS GARRIDO / FRANCK DURAN HUNTER & GATTI / QUENTIN DE BRIEY FW18 Campaign Photographed by MIKAEL JANSSON / Creative Direction by THE STYLE COUNCIL / Styled by GERALDINE SAGLIO / Make-Up by MARK CARRASQUILLO / Hair by RUDI LEWIS MASSIMODUTTI.COM
the island within Mikael Jansson FĂĽrĂś Gotland Sweden fw18 watch the film at massimodutti.com