Ani nt e g r a t e d ma r k e t i nga g e nc y Wef ue l br a ndsa ndi mpa c t bus i ne s sr e s ul t s COL L ABORATI VE|ENTREPRENEURI AL|NI MBL E
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YOURCORECONS UL TANTS COLLEEN NORTON
Wea r eane wk i ndof ma r k e t i nga g e nc yt ha ti nt e g r a t e st het wos i de sof t hebr a i n: s t r a t e g i cc ommuni c a t i onsa ndbus i ne s sk nowhow.
Di r ec t orof Bus i nes s Devel opment
Thet e r m‘ pa r a di g ms hi f t ’ de not e saf unda me nt a l c ha ng ei na ppr oa c hor unde r l y i nga s s umpt i ons . Tha t ’ show oura g e nc ys t a r t e d, b yi de nt i f y i ng t hewi deg a pbe t we e nt hea g e nc ywor l da ndbus i ne s s e sa tl a r g e . We be l i e v e dt ha tf orama r k e t i ngdi r e c t i ont obes uc c e s s f ul , i tmus tbebui l t onf i r mf ounda t i onsofbus i ne s sunde r s t a ndi nga ndk nowl e dg e . The s e be c a met hec or eofourde c i s i onma k i ngpr oc e s s . Ourna me‘ Pa r a di g m Ne xt ’ wa st os i g ni f yt hi ss hi f toft a k i ngma r k e t i ngt ot hene xtl e v e l .
YANA NI RSHBERG
F a s tf or wa r d7y e a r sa ndwec ont i n uet oi nt e g r a t et het wos i de soft he br a i n,s t r a t e g i cc ommuni c a t i onsa ndbus i ne s sk nowhow.Conne c t i ng c r e a t i v i t ywi t he xpe r t i s ei nmul t i pl ei ndus t r i e s , wea r ea bl et ode l i v e r me a s ur a bl ei mpr ov e me nt sa ndma xi mum i mpa c t .
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ANATOLY NI RSHBERG I deat i on Di r ec t or
THE PARADI GM WAY Webui l dours t r a t e g i e sa r ound4c or e v a l ue sofc ol l a bor a t i on, e nt r e pr e ne ur i a l i s m, a g i l i t ya nd v e r s a t i l i t y , whi c hg ui deusi ne v e r y t hi ng t ha twedo.
OURVI S I ON Ourc l i e nt swor k e dha r dt o a c hi e v ewhe r et he ya r et oda ya nd wes t r i v et obui l dont ha t , he l pi ng t he m unl oc kt he i rf ul l pot e nt i a l b y de v i s i ngs t r a t e g i e st ha tnotonl y r a i s et he i rv i s i bi l i t ya nd c ompe t i t i v ea dv a nt a g e , buta l s o a c c e l e r a t et he i rs a l e sa ndg r owt h.
COL L ABORATI VE Wea i mt obe c omea ni nt e g r a l pa r tofy ourbus i ne s s e s , wor k i ng wi t hy ou, notj us tf ory ou.
ENTREPRENEURI AL Wewor kba c k wa r dsf r om y our bus i ne s sobj e c t i v et ode t e r mi ne c r e a t i v ewa y st odr i v er e s ul t s .
NI MBL E Re s our c e sa nde xpe r t i s et o e x e c ut ea n ypr oj e c t , a g i l ea nd ni mbl et ome e ts pe c i f i cne e ds .
VERS ATI L E S t r a t e g i c , e nt r e pr e ne ur i a l a nd c r e a t i v es k i l l st ode v e l opa nd i mpl e me ntt her i g hts ol ut i ons .
UNL OCKYOUR F UL LPOTENTI AL L ETUSGI VEYOUTHETOOL S TO S UCCEED
L e v e r a g i ngoure xpe r t i s ef or y ourc ompe t i t i v ea dv a nt a g e , wedon’ tma k ei s ol a t e d r e c omme nda t i ons , butc hoos e t het ool st ha ta r ev i a bl ef or y ours uc c e s s .
Ma r k e t i ngS t r a t e g y
Re t a r g e t i ng
Cont e ntS t r a t e g y
L i s tOpt i mi z a t i on
Cus t ome rI ns i g ht
Di r e c tEma i l
S e a r c hEng i neMa r k e t i ng( S EM)
Br a ndi ng
S e a r c hEng i neOpt i mi z a t i on( S EO)
Gr a phi cDe s i g n
S oc i a l Me di aOpt i mi z a t i on
Re s pons i v eWe bs i t eDe s i g n
Re put a t i onMa na g e me nt
Mobi l eAppDe s i g n
F a c e bookAdv e r t i s i ng
I nt e r a c t i v eVi de o
L i nk e dI N Opt i mi z a t i on
Ope r a t i onsCons ul t i ng
EXTENSI VEEXPERI ENCE Wea r epr oudt oha v e s hi ne dabr i g htl i g htona v a r i e t yofbus i ne s s e s .
NG I R U CT A F E NU STAT A M LE A RE NCE NA L FI GA LE B B2 S TY ESS I L A A TN T I SA PI F S & HO LTH RCE E A HE MM CO E-
CHANNELI Q
COMPE TI TI VEMARKE TI NTE L L I GE NCE OBJ ECTI VE Cha nne l I Qr Q, e c e nt l ya c qui r e db y Ma r k e t T r a c k , pr ov i de sonl i ner e t a i l i nt e l l i g e nc es ol ut i onst o ma n uf a c t ur e r s , di s t r i but or sa nd r e t a i l e r s . Cha nne l I Qt ur ne dt o Pa r a di g mNEXTt oa s s i s ti n de v e l opi ngt he i rwe bs i t e , a l ongwi t h upda t i nga l l oft he i rma r k e t i ng c ol l a t e r a l f ort he i rt he i ra nn ua l c onf e r e nc e , Compa s s , t ha tbr i ng s t og e t he ri ndus t r yl e a de r st odi s c us s be s tpr a c t i c e sr e g a r di ngc ha nne l ma na g e me nt .
S COPE Ma r k e t i ngS t r a t e g y Cus t ome rI ns i g ht Re s pons i v eWe bs i t eDe s i g n UI / UX De v e l opme nt Gr a phi cDe s i g n Ma r k e t i ngCol l a t e r a l I n v e s t me ntDe c k Pr e s e nt a t i onsF orKe y not eS pe a k e r s
TES TI MONI AL “ Pa r a di g mNEXTpl a y e da ni nt r i c a t e r ol ei nourma r k e t i nge f f or t sf or Compa s s2015. The yi ns t a nt l y unde r s t oodt hedi r e c t i onwewa nt e d t ot a k eourc onf e r e nc e , a ndt he de s i g nst he yc r e a t e dr e f l e c t e dt he e s s e nc eoft hee v e nt . The i ra t t e nt i on t ode t a i l a ndt i me l yde l i v e r a bl e s he l pe duse l e v a t eourv i s ua l pr e s e nc e a tCompa s s2015. ”
Compa s sI Q
CAMBRI DGEREALTYPARTNERS
DRE AM HOMEI NTHECHI CAGO S UBURBS
S COPE Ma r k e t i ngS t r a t e g y Cont e ntS t r a t e g y Cus t ome rI ns i g ht
OBJ ECTI VE
Br a ndi ng
Ca mbr i dg eRe a l t yPa r t ne r ss pe c i a l i z ei n pr ov i di ngc us t om s ol ut i onst ot he i rc l i e nt s l ook i ngt obuyors e l l ahomei nt he Chi c a g os ubur bs . T os c a l et he i rbus i ne s s a ndma k et he i rope r a t i onsmor ee f f i c i e nt , CRPl ook e df ora s s i s t a nc ewi t hopt i mi z i ng t he i rma r k e t i nga ndi nt e r na l pr oc e s s e s , a s we l l a supda t i ngt he i rbr a ndme s s a g i nga nd i ma g e r ys ot ha ti twoul dr e f l e c tt he i r g r owt h.
Re s pons i v eWe bs i t eDe s i g n Di g i t a l L e a dGe ne r a t i on
Gr a phi cDe s i g n Ope r a t i onsCons ul t i ng CRM Re c r ui t me nt
CV E HE A N N T NC E R L E I A QTI VE
BUI L DI NGTHEMAGNI F I CE NTOUTOFTHEMUNDANE OBJ ECTI VE Ev e ntCr e a t i v epr ov i de sc ompl e t e e v e ntde s i g na ndpr oduc t i onf or c or por a t i ons , nonpr of i t or g a ni z a t i ons , a ndpe opl ewhowi s h t oor g a ni z es oc i a l e v e nt s . Ev e nt Cr e a t i v ea ppr oa c he dPa r a di g mNEXT f orhe l pwi t hwe bs i t ede s i g n, ons i t e a ndof f s i t eS EO, CRM i nt e g r a t i on, B2CPRc a mpa i g n, a ndme s s a g i ng upda t et or e a c hc or por a t epr os pe c t s .
S COPE Ma r k e t i ngS t r a t e g y Cont e ntS t r a t e g y Cus t ome rI ns i g ht Br a ndi ng Me s s a g i ng Re t a r g e t i ng Re s pons i v eWe bs i t eDe s i g n F r ontEnd Ba c kEnd De v e l opme nt S e r v i c e s pe c i f i cL a ndi ngPa g e s Cop y wr i t i nga ndOpt i mi z a t i on S e a r c hEng i neOpt i mi z a t i on( S EO) Ke y wor dRe s e a r c h Ons i t eOpt i mi z a t i on Gr a phi cDe s i g n Ma r k e t i ngAut oma t i on Ope r a t i onsCons ul t i ng CRM
EVENTUP MARKE TPL ACEF ORVE NUE S
OBJ ECTI VE EVENT uppr ov i de sna t i onwi dee v e nt pl a nni ngf orma n yt y pe sofoc c a s i ons , wi t ha g r owi ngl i s tofv e n ue s . T oma xi mi z e us e r f r i e ndl i ne s sa ndpr omot et he i rbr a nd i ma g e , t he ys oug hte f f e c t i v ebr a ndi nga nd we bde s i g ns e r v i c e s . t he i rf ul l pot e nt i a l b y de v i s i ngs t r a t e g i e st ha tnotonl yr a i s et he i r v i s i bi l i t ya ndc ompe t i t i v ea dv a nt a g e , but a l s oa c c e l e r a t et he i rs a l e sa ndg r owt h.
S COPE Ma r k e t i ngS t r a t e g y Cont e ntS t r a t e g y Br a ndi ng : L og o, Bus i ne s sCa r ds , Ma r k e t i ngCol l a t e r a l , I n v e s t me ntDe c k
Re s pons i v eWe bs i t eDe s i g n&De v e l opme nt : UI / UX, F r ontEnd, Cl i e ntP or t a l , Ve ndorP or t a l
Gr a phi cDe s i g n
FOCUSON SUCCESS
CRE ATI VEF I NANCI ALS OL UTI ONS
OBJ ECTI VE F oc usonS uc c e s si sa n i nde pe nde ntf i na nc i a l a dv i s or y f i r m pr ov i di ngc l i e nt swi t h c r e a t i v es ol ut i ons . The y a ppr oa c he dPa r a di g mNEXTf or he l pwi t ht he i ronl i nepr e s e nc e t hr oug hi nboundma r k e t i ng , s oc i a l me di aopt i mi z a t i on, a nd s e a r c he ng i neopt i mi z a t i ona nd ma r k e t i ng .
S COPE Ma r k e t i ngS t r a t e g y Cont e ntS t r a t e g y Cus t ome rI ns i g ht Br a ndi ng Ma r k e t i ngCol l a t e r a l Whi t ePa pe r s
S e a r c hEng i neOpt i mi z a t i on( S EO) Ke y wor dRe s e a r c h Ons i t eS EO
S e a r c hEng i neMa r k e t i ng( S EM) PPC
S oc i a l Me di aOpt i mi z a t i on F a c e bookAdv e r t i s i ng L i nk e dI N Opt i mi z a t i on Ma r k e t i ngAut oma t i on I nboundL e a dGe ne r a t i on CRM I nt e g r a t i on Dr i pCa mpa i g n
Gr a phi cDe s i g n I nt e r a c t i v eVi de os
GARC
RE S TAURANTOPE RATI ONAL E XCE L L E NCE OBJ ECTI VE GARCi saf oods e r v i c epur c ha s i ng or g a ni z a t i onf ori nde pe nde nt r e s t a ur a t e ur sa ndf oods e r v i c e ope r a t i ons . F oc us e dong r owi ngt he i r me mbe r s hi p , GARCl ook e df ora t ot a l we bs i t ema k e ov e rt ha twoul d me e tt he i rc us t ome rs a t i s f a c t i on g oa l s , e nt i c epr os pe c t i v ec l i e nt s , a nd r e i n v i g or a t epa s ta s s oc i a t e s .
S COPE Ma r k e t i ngS t r a t e g y Cus t ome rI ns i g ht Re s pons i v eWe bs i t eDe s i g n UI / UX De v e l opme nt
GREENRI DGEFARM
ARTI S ANAL L NATURALF OODS OBJ ECTI VE Gr e e nr i dg eF a r mi sal e a di ngpr oduc e rof a l l na t ur a l me a t sa ndc he e s e sma dewi t h f r e s hi ng r e di e nt s . Gr e e nr i dg ewa nt e dt o i mpr ov et he i rwe bs i t ede s i g nwi t ha pr oduc tc a t a l oga nds t or el oc a t ort o i mpr ov et he i rc us t ome r s ’ us e re xpe r i e nc e . The ya l s os oug htt oi nc r e a s et he i r t opof f unne l c on v e r s i onsb ybr i ng i ng mor ec us t ome r st ot hes i t e .
S COPE Ma r k e t i ngS t r a t e g y Cus t ome rI ns i g ht Br a ndi ng Re s pons i v eWe bs i t eDe s i g n F r ontEnd Ba c kEnd Pr oduc tCa t a l og S t or eL oc a t or S e a r c hEng i neOpt i mi z a t i on( S EO) Ke y wor dRe s e a r c h Ons i t eS EO
I NTERBANK
HI GHQUAL I TYL OAN ORI GI NATI ON OBJ ECTI VE I nt e r Ba nki saChi c a g oba s e d mor t g a g eba nks pe c i a l i z i ngi nr e t a i l , whol e s a l e , a ndc or r e s ponde nt l e ndi ng . Ha v i ngt hr e es e pa r a t es i t e s , I nt e r Ba nks oug htt ouni f yi t sonl i ne pr e s e nc ea nda ppr oa c he d Pa r a di g mNEXTf orhe l pi nme r g i ng t het hr e ebr a nc he soft hebus i ne s s i nt oonei nt e r a c t i v e , c ont e mpor a r y we bs i t et ha twoul ds t i l l a l l owt o f unne l c us t ome r si nt ot he i rs pe c i f i c c a t e g or yofi nt e r e s t . Pr oj e c t e x e c ut i onc e nt e r e dont a r g e t i ng s pe c i f i cus e r s , i nc r e a s i ngl e a d c on v e r s i ons , a ndc r e a t i nga n e a s y t ona v i g a t epl a t f or mf or c us t ome r st oi nt e r a c twi t h.
S COPE Ma r k e t i ngS t r a t e g y Cus t ome rI ns i g ht Re s pons i v eWe bs i t eDe s i g n UI / UX De v e l opme nt B2BPl a t f or m B2CPl a t f or m
LAW OFFI CEOFTEDTORGERSON
COMMUNI TY ORI E NTE DL AW PRACTI CE
OBJ ECTI VE TheL a wOf f i c eof T e dT or g e r s onl ook e dt o mov ea wa yf r om t he i rhi g hl yg e ne r i ca nd nonr e s pons i v ewe bs i t et oonet ha twoul d ma k eag r e a ti mpr e s s i onwi t ht he i r c us t ome r s . We bs i t eopt i mi z a t i onf oc us e d onUI / UXr e de s i g nf ori mpr ov e dl e a d g e ne r a t i on, a ndc ont e ntr e v a mpf or mul t i l i ng ua l s i t ena v i g a t i ont obe t t e rr e a c h a nds e r v et he i rl oc a l c ommuni t y .
S COPE Ma r k e t i ngS t r a t e g y Cont e ntS t r a t e g y T r a ns l a t i ngt oS pa ni s h
Cus t ome rI ns i g ht Br a ndi ng Re s pons i v eWe bs i t eDe s i g n UI / UX De v e l opme nt Mul t i l i ng ua l Na v i g a t i on
S e a r c hEng i neOpt i mi z a t i on( S EO) Ke y wor dRe s e a r c h Ons i t eS EO
LI NCOLN PARKCAPI TAL
PE RS ONALCUS TOME RS E RVI CE ME E TSMUL TI PRACTI CEE XPE RI E NCE OBJ ECTI VE AChi c a g oba s e dI n v e s t me ntGr oup a ndAs s e tMa na g e me ntF i r m, L i nc ol n Pa r kCa pi t a l , s oug htt oboos tt he i r onl i nepr e s e nc et hr oug hc us t om we bs i t er e de s i g na ndS EO.
S COPE Ma r k e t i ngS t r a t e g y Cont e ntS t r a t e g y Cus t ome rI ns i g ht Re s pons i v eWe bs i t eDe s i g n UI / UX De v e l opme nt S e a r c hEng i neOpt i mi z a t i on( S EO) Ke y wor dRe s e a r c h Ons i t eS EO
PALETTEAPP
S COPE
ARCHI TE CTURALDE S I GN PROCE S SRE VOL UTI ONI ZE D
Ma r k e t i ngS t r a t e g y
OBJ ECTI VE
Re s pons i v eWe bs i t eDe s i g na ndDe v e l opme nt
Cus t ome rI ns i g ht Br a ndi ng Ma r k e t i ngCol l a t e r a l
Pa l e t t eAppi sadi g i t a l c a t a l oga ppt ha t a l l owsa r c hi t e c t s , g e ne r a l c ont r a c t or sa nd s ubc ont r a c t or st oc r e a t eac ompl e t es e tof c l os e outdoc ume nt sunde rav e r yt i g ht s c he dul e . T oma k et he i rope r a t i onsmor e e f f i c i e nt , P Ane e de da ne a s y t ous emobi l e a ndwe bi nt e r f a c e , a nde f f e c t i v ebr a ndi ng .
F r ontEnd Ba c kEnd Cl i e ntP or t a l
Gr a phi cDe s i g n Ope r a t i onsc ons ul t i ng Pr oduc tCa t a l og S a l e sF unne l Opt i mi z a t i on
TI LLMAN CARLSON E MPL OYME NT& COACHI NGAGE NCY OBJ ECTI VE Ti l l ma nCa r l s oni saChi c a g oba s e d s e ni orl e v e l e x e c ut i v es e a r c ha nd a dv i s or yf i r m. The ywa nt e dt omov e a wa yf r om t he i rg e ne r i cs i t et oone t ha twoul ds howc a s et he i r t houg ht l e a de r s hi pa nde xpe r t i s ei n v a r i ousv e r t i c a l s , whi l ei mpr ov i ng t he i rwe bs i t e ' sov e r a l l us e r f r i e ndl i ne s s .
S COPE Ma r k e t i ngS t r a t e g y Cus t ome rI ns i g ht Re s pons i v eWe bs i t eDe s i g n UI / UX De v e l opme nt S e a r c hEng i neOpt i mi z a t i on( S EO) Ke y wor dRe s e a r c h Ons i t eS EO
C H AF N NELI Q ZE N I
2 4 / 7DARKF I BE RNE TWORK OBJ ECTI VE Ze nF i i sa nowne ra ndope r a t orofa c a r r i e r ne ut r a l da r kf i be rne t wor ki n Ne wY or kCi t y , wi t haf oc uson e na bl i ngt heI nt e r ne tof Thi ng s . T o di s t i ng ui s ht he ms e l v e sf r om t he c ompe t i t i on, Ze nF i wa nt e da s s i s t a nc e wi t hwe bde s i g na ndbr a ndi ng . The l a t t e ri nc l ude dr e f r e s hi ngt he i r ne ws l e t t e rt oe ng a g ec ur r e nta nd pr os pe c t i v ec us t ome r s . F ol l owi ngt hei mpl e me nt a t i onoft he ne wi nt e r f a c ea ndne ws l e t t e r , Ze nF i wa sa bl et oa t t r a c tmor ev i s i t or st o t he i rwe bs i t ea nda60%hi g he r c on v e r s i onr a t et hr oug ht he i re ma i l ma r k e t i ngc a mpa i g na l one .
S COPE Ma r k e t i ngS t r a t e g y Cus t ome rI ns i g ht Br a ndi ng Ma r k e t i ngCol l a t e r a l Ne ws l e t t e rT e mpl a t e Re s pons i v eWe bs i t eDe s i g na ndDe v e l opme nt F r ontEnd Ba c kEnd Gr a phi cDe s i g n
OURWORK I N DETAI L CAMBRI DGE L E NDI NG GROUP OBJ ECTI VE Ca mbr i dg eL e ndi ngGr oup i saChi c a g ol a ndba s e d mor t g a g ebr ok e r a g e s pe c i a l i z i ngi nl oa nsf or uni ques i t ua t i ons . Ope r a t i ngi nahe a v i l y s a t ur a t e dma r k e t , CL G r e a l i z e dt ha tt he i rc ur r e nt r e f e r r a l ba s e dbus i ne s swa s i mpe di ngt he i rg r owt h, a nd wa nt e dt oope nne w oppor t uni t i e st hr oug h boos t i ngt he i rv i s i bi l i t ya nd v a l i da t i ngt he i re xpe r t i s e.
S COPE
F ol l owi n ga ne x t e n s i v ema r k e te v a l u a t i on , Pa r a di g mNE XTde v e l op e dah ol i s t i cma r k e t i n gs t r a t e g yt h a te n c omp a s s e d c on t e n ts t r a t e g y , b r a n di n g , r e s p on s i v ewe b s i t ede s i g n , a swe l l a ss a l e s , ma r k e t i n g , a n dop e r a t i on sc on s u l t i n g . or e f i n eb r a n di de n t i t y ,Pa r a di g mNE XT r e c a l i b r a t e dt h ec l i e n t ’ sb r a n dme s s a g ea n dv a l u ep r op os i t i ons ot h a ti t T r e f l e c t e dt h ec omp a n y ’ se s t a b l i s h e de x p e r t i s e . Th i si n c l u de daf u l lc on t e n tr e wr i t et on oton l ydr i v eq u a l i f i e dt r a f f i cb u t a l s og i v ea na c c u r a t ea n da p p e a l i n gde p i c t i onoft h eb r a n dt op r os p e c t i v ee mp l oy e e sa n dr e f e r r a lp a r t n e r s . Ne wl og o de s i g n , ma r k e t i n gc ol l a t e r a l , b u s i n e s sc a r dsa mp l i f i e dt h en e wi de n t i t y . Af t e ri de n t i f y i n gv i a b l el oc a lma r k e t sf ors u c c e s s , b r a n da wa r e n e s se v e n t swe r ei n t r odu c e dt oe x p os eCL Gi nt h el oc a l c ommu n i t y . T oc a p i t a l i z eont h ea b ov e , s oc i a l me di a n e t wor k i n gs i t e sa n dl oc a lr e v i e w di r e c t or i e swe r es e tu pt of u r t h e rb oos tt h e i ron l i n ev i s i b i l i t ya n ds h owc a s e c a p a b i l i t i e s . Pr i ort oc ol l a b or a t i n gwi t hPa r a di g mNE XT , CL G’ sdi g i t a l p r e s e n c ec e n t e r e donah i g h l yg e n e r i cwe b s i t ewi t hn ob r a n de d c on t e n t , n orCT Adr i v e ns a l e sf u n n e l . Th ef or me rma det h e i rwe b s i t ei mp os s i b l et ob ef ou n dt h r ou g hor g a n i cs e a r c h , t h e l a t t e rs t a l l e dt h ec on v e r s i onofp r os p e c t s .T oa dr e s st h a t , Pa r a di g mNE XTe x e c u t e damode r ne n g a g i n ga n di n f or ma t i v e we b s i t et h a twa sf u l l yi n t e g r a t e dwi t ht h ec l i e n t ’ sCRM t oh e l pt h et e a mt oma n a g er e l a t i on s h i p swi t ht h e i rc u s t ome r s , c on t a c t s ,a n dp a r t n e r s . We b s i t er e v a mp f oc u s e d on UI / UX i n t e g r a t i on f ori mp r ov e dn a v i g a t i on . T oa mp l i f yu s e r e x p e r i e n c e , i n t e r a c t i v ec a l c u l a t or swe r ea d de dt oe n g a g et h ev i s i t or sa n dp r ov i det h e m wi t ha ni mme di a t es e r v i c ea n d t a n g i b l eda t a . T oe x p e di t ep e r f or ma n c ea n ds c a l a b i l i t y ,Pa r a di g mNE XT a l s o de v e l op e d ac omp r e h e n s i v ep l a n ofs t r a t e g i ca n d op e r a t i on a l i mp r ov e me n t swh i c hi n c l u de di n t r odu c i n gc l ou dc omp u t i n ga n da u t oma t e dCRMdr i v e nc on t e n tma r k e t i n g ; a n dop t i mi z e da n ds t r e a ml i n e da l l p r oc e s s e s , f r om doc u me n tc ol l e c t i ont oe mp l oy e ea n dc l i e n ton b oa r di n g . Asar e s u l t , op e r a t i n gc os t swe r er e du c e db y2 0 %wi t h i nt h ef i r s t9 0da y s . Ma r k e t i nga ndbr a nds t r a t e g yr e e ne r g i z e dt hec l i e nt ’ sbr a nd, v a l i da t i ngt he i re xpe r t i s ea ndboos t i ngt he i rv i s i bi l i t ya nd r e l e v a nc ea mongpot e nt i a lc us t ome r s , e mpl oy e e sa ndr e f e r r a lpa r t ne r s . S i nc epa r t ne r i ngwi t hPa r a di g mNEXT , CL G be ne f i t t e df r oma ni mpr e s s i v eg r owt hof i t sor g a ni ca udi e nc e , i nc l udi nga417%i nc r e a s ei ns oc i a l me di ar e a c h, a1, 014% i nc r e a s eofs oc i a l me di ae ng a g e me nt , a nda3, 000%i nc r e a s ei nt ot a l pa g e v i e ws .
OURWORKI N DETAI L VACAYS TAYCONNECT OBJ ECTI VE Va c a y S t a yConne c ti saf ul l s e r v i c e di s t r i but i ons ol ut i onf orpr ope r t yma na g e r s i nt hev a c a t i onr e nt a l i ndus t r y . Va c a y S t a y Conne c twa nt e dt oboos tt he i ronl i ne pr e s e nc ea ndr e a c hne wc us t ome r s . Howe v e r , wi t hc ol dc a l l i nga st heonl yl e a d g e ne r a t i ons t r a t e g y , nouni f or m br a nd me s s a g eors a l e sf unne l pr e s e nt , a ndt he c l i e nt ’ swe bs i t enota ppe a r i ngi nGoog l e s e a r c hr e s ul t s , i de nt i f y i nga ndc on v e r t i ng pr os pe c t swa se xt r e me l ydi f f i c ul t .
S COPE Ame t i c ul ousr e s e a r c ha nda na l y s i sof t hec l i e nt ’ ss i t ea ndope r a t i onsr e v e a l e da s pe c t st ha t r e qui r e da t t e nt i on be y ond t hei ni t i a lpr oj e c ts c ope . T oa ddr e s st ha t ,Pa r a di g mNEXT de v e l ope dac ompr e he ns i v epl a nofs t r a t e g i ca ndope r a t i ona li mpr ov e me nt s ,wi t hk e y me t r i c sputi npl a c et ome a s ur epr og r e s s . e s t i nga ndopt i mi z i ngv a r i ouspa g ede s i g nsa nda t t r i but e s ,Pa r a di g mNEXTpr ov i de da T mode r ne ng a g i nga ndi nf or ma t i v ewe bs i t et ha twa sf ul l yi nt e g r a t e dwi t ht hec l i e nt ’ sCRM, a ndopt i mi z e df orons i t ea ndof f s i t eS EO t odr i v equa l i f i e dt r a f f i c . Pa r a di g mNEXTr e c a l i br a t e dt hec l i e nt ' sbr a ndme s s a g es ot ha ti tc l e a r l ypr e s e nt e dt he s e r v i c e sof f e r e d,a ndpr ov i de di nf or ma t i v ec ont e ntt ha tr e s ona t e dwi t ht he i rs pe c i f i c s e g me ntoft hema r k e t . Educ a t i ona l v i de oswe r ec r e a t e dt of ur t he rc l a r i f yt hes e r v i c ei na v i s ua l a nde ng a g i ngc ont e xt . oe ns ur eas moot hpr oc ur e me nt ,t hec l i e nt ’ spr os pe c t sl i s twa spr ope r l yv e t t e df or T l owi nt e ntl e a ds .Pa r a di g mNEXT de v e l ope da na c t i ona bl el e a ds e g me nt a t i onf r om t he r e s ul t i ngi ns i g ht s , de s i g ni ngc us t ome re xpe r i e nc e st a i l or e dt ome e ts pe c i f i cne e ds . Wor k i ngt og e t he rwi t ht heVa c a y S t a yConne c tt e a m, Pa r a di g mNEXTc r e a t e da ni nnov a t i v e v a c a t i onr e nt a ldi r e c t or yt ha ta ddr e s s e dt he i rc us t ome r ' spa i npoi nti nor de rt oc ul t i v a t e at r us t e di ma g eofa ndr e l a t i ons hi pswi t ht hec l i e nt ’ sbr a nd. Pa r a di g mNEXTa l s out i l i z e dauni quepr og r a mma t i ci nboundc a mpa i g nt ha tt e s t e dv a r i ous s t r a t e g i cdi s t r i but i onc ha nne l s , a ndi de nt i f i e dwhi c hma k et hemos ti mpa c tt odr i v er e s ul t s . Thec l i e nt ’ spr oc e s s e swe r es t r e a ml i ne d, a ndma r k e t i nga ndbr a nds t r a t e g ya l i g ne dwi t h t heov e r a r c hi ngbus i ne s sobj e c t i v e st odr i v es us t a i na bl e , or g a ni cg r owt h. L e a dv a l i da t i on a ndc ons i s t e ntde l i v e r yoft a i l or e de xpe r i e nc e st hr oug ht her i g htdi s t r i but i onc ha nne l s e f f e c t i v e l yt r i pl e dt hec l i e nt ’ ss a l e sl e a dswi t hi ns i xmont hs . T oda y , Va c a y S t a yConne c t ’ s r e f i ne dpr os pe c t sl i s t sc ons i s tofhi g hqua l i t yl e a dsonl y , a ndl e a dc on v e r s i ong r e wb y114%.
ABOUTOURPROCESS Conne c t i ngc r e a t i v i t ywi t he xpe r t i s ei nmul t i pl ei ndus t r i e s , wede v i s eopt i ma l s ol ut i onsa ndi mpa c t f ul c a mpa i g nst ha tnotonl ys hi neabr i g htl i g htonourc l i e nt s ’ br a nds , buta l s oa c c e l e r a t es a l e sa nd a c hi e v et he i rbus i ne s sobj e c t i v e s .
I NS I GHT Wet a k et het i met ounde r s t a ndy ourbus i ne s s , bl e ndi ngr e s e a r c h, e xpe r i e nc ea ndbus i ne s s a c ume nt oof f e ri ns i g ht sonhowt oa c c e l e r a t ey ourg r owt ha nds a l e s .
S TRATEGY Wec ombi net hebe s tofbus i ne s sk nowhowwi t hdi g i t a l ma r k e t i ng , e xc e pt i ona l de s i g n, t r a di t i ona l PR, s t or y t e l l i ng , c ont e ntma r k e t i ng , s oc i a l me di aa ndS EO s t r a t e g i e s .
DES I GN Wel ooka ty ourbr a ndt hr oug ht hel e nsofy ourc us t ome ra ndi de nt i f yv i a bl epl a t f or mst o br oa dc a s ty ours t or yt ot her i g htt a r g e t .
REAL I ZATI ON Wet e s t , l e a r na ndi t e r a t e ; a l wa y sf oc us i ngonde l i v e r i ngme a s ur a bl ei mpr ov e me nt s .
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