EXPERIENCE A PARADIGM SHIFT IN MARKETING What if your marketing agency was able to deliver both strategic communications and the know-how to improve your business? Now more than ever, clients are demanding that their agencies not only think in the mode of producing clever ads and higher click-through rates but also the bigger picture of the business’ goals.
OUR WHY Where does the name “Paradigm Next” come f rom? We realized that the state of marketing was rapidly changing in a way that the status quo as we’ve known it wasn’t enough for a variety of businesses. And we’ve believed that the true evolution of marketing happens when creativity and expertise in multiple industries can connect, such as when a team forms that fully utilizes both sides of the brain. What’s that team consist of? Glad you asked. See below.
Sound familiar? It’s a significant reason why ParadigmNext is one agency that’s built differently, revolving around a comprehensive understanding of every facet of your business. Your products and services. Your culture. Your processes. Your vision for where the company and its people can go from here. We want to know all of it and then some – before we write, design, program or film a single thing. Armed with this much deeper understanding and foundation, we can begin to move your marketing in a direction that reflects the brand you want to become and the customers you want to align with. Measurable improvement. Maximum impact. Welcome to the new era of What’s Next. ParadigmNext.
AS SEEN IN
WHO? Your team will include: • • • • • • •
Designated Project Manager Business Strategist Marketing Strategist Social Strategist Copywriter Photographer Designer
• • • • • • •
Web Designer Web Developer Event Planner Videographer Video Editor Producer PR Specialist
HOW?
Month 1
Month 2
Month 3
Month 4
Assess and Recommend
Rebuilding The Brand
The Design Reimagined
Web Transformation
In the beginning, it’s important for us to get a baseline of where you’ve been just prior to charting the course forward. So we’ll want to better understand who your clients are, how you’ve been reaching them, what’s been working well and…not so well. Not to mention those companies that you consider your top competitors.
It’s here that we want to start working on a revamp of your messaging, brand identity and visual presence. What impression is currently occurring in the marketplace? How does that align with the state of where you’d like to take the brand?
Get ready. A whole lot of touchpoints are about to potentially change. Because now it’s time to convert ideas and concepts into real executions that astound and amaze your audience in a variety of forms, including new marketing collateral, promotional items and more.
There’s no doubt about it. No matter how many other types of media exist across the online landscape, your website is still your home base that needs to represent you in the very best way, whether that’s building it from the ground up or updating it with a f resh look. We’ve got the team and talent to meet your budget, time and goals for getting a new site done right the first time.
• Audit of Buyer Persona / Culture / Competition • Research and Analysis • Internal and External Planning • Assets Assessment
• • • • • •
Value Proposition Mission Statement Website Copy Presentation Decks Sell Sheets Images – Stock / Photography
• • • • •
Capabilities Decks Product / Service Sell Sheets Business Cards Social Banners Website Custom Design – Up To 10 Page Site
• New Website Development (testing, mobile optimized, analytics setup, search engine submission) Or • Update Of Existing Site (copy, imagery, video, no design or functional updates) • Maintenance and Hosting for 1 year
Month 5 Total Engagement Marketing isn’t meant to live in an electronic place alone. It’s a live experience too. That’s where we’ll help bring corporate events on your behalf to the right people, unveiling your new brand identity in the process. Such an event provides us an outstanding opportunity to create videos of the brand launch, interviews with your executive team and more. All of which we can post in a number of places, from your site to social media and beyond. • 3-hour catered event • Format choice of corporate formal or informal team building • Recording of event and interviews • Edited videos, including brand reinvention journey, soundbites and snapshots of final products as part of reveal • Executive interview for syndication • 4 executive interviews on video
Month 6 Presenting To The World ParadigmNext brings the media firepower of a wide range of partners online and in the press community – including Forbes, Entrepreneur and more – to amplify your brand on many levels. This includes video syndication, social media, press release syndication and an update featuring your company to hundreds of past participants in our BizCastHQ video channel. • Social media channel selection, set up and posting • Press release writing and distribution • Media pitching to Entrepreneur, Patch and other related industry outlets
Delivering Results
Wrap Up
In just 6 months’ time, you now have a set of highly impactful collateral, introductions to our network and vetted vendor referrals. That paves the way for us to make concrete recommendations on next steps we can potentially take together in a new phase of our relationship.
• Review of all completed marketing assets • Recommendations of vendor partners • Discussion of next steps
Yana Nirshberg 312.404.0908 yana@ParadigmNEXT.com