THE
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www.paradisechamber.com
A Section - Winter 2021
New insurance information - DMV Self-Service kiosk loss of use may be extended at Paradise post office offers many services for Camp Fire survivors By Kimball Shirey CIC Heritage Insurance Agency President, Paradise Ridge Chamber of Commerce
A
s the third anniversary of the devastating Camp Fire passes and for those that still have open insurance claims, it is important to be aware of some important wording included in California Insurance Code 2051.5 (2018 Version). This code offered policyholders further protection regarding the settlement of your replacement cost on the home you lost plus code upgrades. The following portion of 2051.5 (b) (1) and (2) applies: An insured will have no less than 12 months (from the date that the first payment toward the actual cash value is made) to collect the full replacement cost of the loss, subject to the policy limit. In the event of a loss relating to a “state of emergency,” as defined in Government Code Section 8558, an insured will have no less than 36 months (from the date that the first payment toward the actual cash value is made) in order to collect the full replacement cost of the loss, subject to the policy limit. Additional extensions of six months shall be provided to policyholders for good cause.
Office at 6469 Clark Road. It’s available 24/7 and easy to use. Customers can conduct the most common DMV transactions using the touchscreen kiosk, from renewing vehicle registrations and receiving replacement registration cards and stickers to obtaining a vehicle record.
Insurance companies typically will require an estimate to determine the rebuild cost including code upgrades of your lost home even if you do not intend to rebuild it. Examples of good cause for potential extensions are: cost increases due to increased demand and supply chain delays, housing market issues, difficulty finding and retaining contractors, engineers, architects, and other professionals. COVID-19 delays also may be included as a factor in good cause. Bear in mind the extensions are not automatic and must be formally requested in writing to your insurance company. The request should also include a clearly described and documented log of your causes for delay. While the above-mentioned potential extensions refer to the replacement cost provision of your policy, the code also applies to additional living expenses. California Department of Insurance Commissioner Ricardo Lara detailed this in his notice dated April 3, 2020: In addition, the Department has received complaints from consumers and local and state officials that certain residential property insurance companies are insisting that insureds (who suffered losses in the November 2018 wildfires) must continue to
INSURANCE, continues on page A-6
Paradise on Ice returns for 8th season! By Kristi Sweeney Assistant District Manager, Paradise Recreation and Park District The Ice Rink is back and hosting skaters at the Terry Ashe Recreation Center’s Winter Wonderland. The rink known as Paradise on Ice has been the most popular recreational activity on the Ridge since its inception in 2013, attracting thousands of skaters and visitors each year. The Paradise Ice Rink is a picture-perfect post card setting under the pines, creating a very special holiday destination for the entire family. Schools, families, churches, and other organizations also can schedule times for private rentals or parties. Skates are included with the price of admission for unlimited skating on the 82’ x 50’
ICE RINK, continues on page A-7
A new DMV kiosk is now available 24 hours at the Paradise Post Office on Clark Road. By Jaime Garza Asst. Deputy Director of Communications Department of Motor Vehicles Many DMV transactions can now be completed using a selfservice kiosk located at the US Post
“We are pleased to partner with the U.S. Postal Service to provide DMV services in Paradise,” said DMV Director, Steve Gordon. “This kiosk allows customers from the area to quickly conduct DMV business without an office visit. Our commitment to innovation remains strong, and we continue to find digital solutions that deliver services how and where our customers want them.” “The U.S. Postal Service is excited about this new opportunity with the California DMV,” said Elvin Mercado, Vice President of Retail and Post Office Operations.
A much-loved tradition,
Paradise Truck Parade of Lights and Canned Food Drive Hegenbart Septic Tank Cleaning presents the Annual Truck Parade of Lights and Canned Food Drive Saturday, December 5th! Anyone with a decorated truck or vehicle is welcome to enter the parade for the entry fee of non-perishable food. Bring your decorated vehicle to the Thomas Ace Hardware parking lot, corner of Clark and Pearson, at 4:30 p.m. Judging will start at 5:00 p.m. Trucks will leave Ace Hardware at 6:30 p.m. and travel west on Pearson, proceeding north on Skyway to the Holiday shopping center and doubling back on the same route. That means, all trucks can be seen twice! After the parade, visit the Winter Wonderland at Terry Ashe Park and enjoy the holiday lights, decorated trees then grab a pair of skates and skate under the stars. If you are not joining the parade, drop off your non-perishable food at Ace Hardware, 5720 Clark Road, or Nic’s, 6256 Skyway.
PARADE, continues on page A-7
A-2 Winter 2021 • Ridge Business Journal
Winter 2021 • Ridge Business Journal A-3
FROM THE DESK OF YOUR CHAMBER Chamber Advocates for Ridge Interests Regionally and Beyond
By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce
T
he Paradise Ridge Chamber of Commerce (PRCoC) is dedicated to identifying issues that matter to our members so we can effectively advocate for business interests at the local, state, and federal levels. As our 80th anniversary year draws to a close, we invite you to look back with us on our advocacy work of 2021.
COVID relief for local businesses At the state and federal level, PRCoC advocated for business grant and loan support, and relief from burdensome regulations. PRCoC distributed PPE supplies, and provided individualized assistance for local businesses in acquiring support, loans and grants.
Ridge infrastructure and services PRCoC advocated for the return of DMV services, a commercial sewer system for Paradise, and stays poised to pave the way for
community-wide broadband.
Ridge arts, culture & tourism
PRCoC participated in and shared information about the development of the Butte County General Plan supporting the County’s efforts to recover from wildfires, and address the effects of climate change, housing needs, and environmental justice issues.
PRCoC supports businesses and nonprofits on the Ridge as a vehicle for attracting the economic driver of tourism. We are committed to advocating for arts projects that will create and sustain a vibrant and compelling local culture. In our post-disaster reality, PRCoC has seen the positive impacts arts programs can have in healing an injured community.
PRCoC participated in and shared information about the development of the Upper Ridge Community Plan, which sets a vision and provides policy guidance for the Upper Ridge.
Construction regulations, recovery and costs PRCoC opposed the State Board of Forestry and Fire Protection’s Proposed State Minimum Fire Safe Regulations as lacking the flexibility to accommodate our varied local topography, compromised existing infrastructure, and the needs of our commercial and residential rebuilders. PRCoC supported Valley Contractors Exchange’s Construction Industry Workforce Initiative: Mobile Training Force, a mobile classroom that addresses the dual challenges of housing and labor shortages. PRCoC supported the extension of the Rebuild Paradise Foundation’s Missing Middle Grant Program, covering numerous pre-construction costs for an underserved demographic in disaster recovery.
PRCoC supports the Paradise Arts Alliance, a coalition formed to elevate the arts as sustenance for the community’s economy and its soul. PRCoC participated in planning sessions to create the “To Paradise, with Love” mural gracing the south face of the Skyway Antique Mall building. PRCoC encouraged collaboration between the business owner and the artists to ensure that the community project’s marketing potential was leveraged to maximum effect. PRCoC supported the National Endowment for the Arts’ Our Town grant funding. An innovative Paradise Arts, Culture, and Theater Center will draw not only businesses but also residents and visitors back to the Ridge, and has potential to play a transformative role in Ridge recovery.
MCKINNON & ASSOCIATES
PRCoC took the unusual step of discouraging competing commerce in a neighboring community, asking Chico City Council to consider the potential negative impact of its ice rink on Paradise’s burgeoning economy. PRCoC urged Butte County Supervisors to support public-private investments in recreation, health and wellness, and education to foster healthful living and economic vitality in our region by adopting recreational policy, zoning, and land designations in the Butte County General Plan. PRCoC supported Paradise Recreation and Park District’s state funding application for the Paradise Lake Loop Trail Project. Since 2018, PRCoC has served on the Welcome to Paradise sign committee, dedicated to restoring this pinnacle of Paradise pride. Our beautiful mountain home is defined by the commitment, cooperation, and collaboration that make Paradise all that its name implies. With 360 members representing approximately 3,500 local workforce, the PRCoC advocates on behalf of the unique economy of the Paradise Ridge. In closing, I thank you for your support and invite your input as we look ahead to 2022.
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A-4 Winter 2021 • Ridge Business Journal
FROM THE DESK OF THE PARADISE MAYOR Town Mayor’s update for the Paradise community The council has filled the vacancies on our Measure V committee with three outstanding citizens: Patricia Elkerton as a full committee member and Gail Larson and Ron Lassonde are alternates. The Town is very grateful for their willingness to serve.
Steve Crowder Mayor, Town of Paradise Owner, A Stitch Above Embroidery and Shirt Printing
T
he government tree removal program has ended. But we still have noncompliant properties subject to abatement. There are some programs available to provide financial help and we encourage those facing possible abatement to contact our tree advocates at Town Hall. Measure V vacancies filled.
Emergency RV ordinance has been extended through April 2023. This is only for Camp Fire survivors already living on their lots with an RV permit, in compliance with the Town’s ordinance mandating power, water, septic, garbage service and defensible space. The extension was granted in consideration of the obstacles encountered by residents, including the pandemic , PG&E settlement offers, and delays in lowcost loans. Great news from Habitat for Humanity! They are currently building three homes in town and have just committed to a 15 to 20year plan to build 10 homes per year! Paradise Community Village (PCV) has rebuilt its affordable housing. It currently provides 36 units and is the first completed project
of its kind to return to Paradise. PCV received 400 applications; priority is given to previous tenants and Camp Fire survivors. We had a soft remembrance of the 3rd anniversary of the Camp Fire. And we must remember the 85 people who perished and the many that are still struggling to recover. We are embarking on year 4 of Camp Fire recovery. Community commemoration of November 8, 2018 celebrated progress while honoring the 85 community members who perished, and the many who are still struggling to recover from California’s most destructive wildfire. Life in Paradise is starting to feel somewhat normal with the return of our festivals, ice rink, holiday craft fairs and our Veterans’ Day celebration. We will forever remember our past, but we also must focus on our bright future!
Happy Thanksgiving and Merry Christmas to all.
Thank you to everyone for giving me the opportunity to serve this community Three years after the fire, our rebuilding is going great! Our population, as best as we can figure stands at over 7,000! We had approximately 1,500 homes survive the fire, we have 1,106 rebuilt with certificate of occupancy (1,377 stick, 621 manufactured) 1,988 permits applied for with 1,837 issued! We also have 220 units of multi-family homes rebuilt with 390 permits applied for; 337 have been issued. We are making great progress on our sewer project for our commercial district. Through our monthly meetings with the City of Chico and the water board, we are close to bringing a proposal to full council of Chico and Paradise to vote on for approval between the two. Our environmental Impact Report should be completed in early summer of 2022. We are applying for grants for funding and are confident we will receive them. Other steps to take include property right of ways and design and build processes.
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THE
Ridge
Business Journal
• Editors: Monica Nolan, Carol Peterson • Production/Layout Design: Jeri Luce
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Paradise Ridge Chamber
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6161 Clark Rd., #1, Paradise, CA 95969 • 530-877-9356 www.paradisechamber.com
Winter 2021 • Ridge Business Journal A-5
FROM THE DESK OF KEVIN PHILLIPS, TOWN MANAGER Paradise Town Manager updates
Town of Paradise Adopts New Town Seal
I
By Kevin Phillips Town Manager
—
n the three years since the Camp Fire, the Town of Paradise has made real progress on recovery and rebuilding. 40 Recovery Projects were identified through the Long Term Community Recovery Plan just after the fire, which represent the majority of the Town’s day to day work efforts. Some of the projects in the works include an Early Warning System including sirens, road rehabilitation for all publicly maintained roads, sewer, hazard tree removal, weed abatement, a reseeding plan and more. For more information on all of our recovery projects, visit townofparadise.com/recovery.
M E E T N E W TO W N S TA F F M E M B E R S
At its September 14th meeting, the Paradise Town Council finalized the adoption of a new town seal. Inspired by the rebuilding and bright future that lies ahead, the Town reached out to Jake Early, a local area artist, to help with the design. Jake, a Chico local, has strong ties to Paradise and always felt the town was part of his community. The devastation of the Camp Fire hit even more close to home.
—
With so many recovery projects underway, the Town of Paradise needed some extra help to keep things moving. Paradise residents will find some new faces around Town Hall and the Building Resiliency Center. Stop by and say hello!
Brian Solecki
Recovery Project Manager
Aisha Tennin
Office Assistant
Kelley Conner
Ashley Stanley
Office Assistant
Principal Engineer
Jim Broshears
Part-Time Emergency Operations Coordinator
TOWN,
Tara Dutter
Part-Time Administrative Assistant
Patti Samons Building Plans Examiner
Shane DeValera Fire Inspector II
Billie Young
Maintenance Worker I
continues on page A-6
“I lost my business (and most of my possessions) in a fire in 1997, so I have a slight understanding of how traumatic it can be to lose so much so quickly,” said Jake. “It was terrifying to see how many people I know lose their homes, businesses, or worse, their loved ones. When I was contacted to contribute my ideas on a new Town Seal, I jumped at the honor.” The design started with the silhouette of Sawmill Peak, where a fire lookout tower has been for decades. “It’s an iconic shape on the horizon from the valley floor, and being a lookout made it even more appropriate,” Early stated. He incorporated a dramatic sunset viewed from the Ridge and selected a typeface for the “Paradise” reminiscent of the font on the famous old “welcome” sign on the Skyway. Paradise Mayor Steve Crowder appreciated the artist’s contribution to the project. “I would like to thank Jake Early for his generous donation and expertise in redesigning the town seal. It comes at a time where we celebrate our moving forward with the recovery and vision for the future.”
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A-6 Winter 2021 • Ridge Business Journal
Butte Fire Safe Council offers no-cost chipper service for fire hazard reduction
TOWN, from page A-5 Paradise sewer project update Work for the Paradise Sewer Project’s Environmental Impact Report (EIR) has continued through 2021 and is tracking for a public release of the Draft EIR in early 2022. The EIR is analyzing the impacts of a potential wastewater collection system for the Paradise Sewer Service Area and transported thirteen miles westward to the City of Chico’s existing Water Pollution Control Plant. Concurrently, the Sewer Regionalization Project Advisory Committee, comprised of both the mayors and vice mayors for the Town of Paradise and City of Chico, has been making significant progress towards draft Principles of Agreement which could govern a formalized contract between the two entities for the Town’s needed wastewater treatment services. The overall project is critical in the Town’s recovery through increasing access to affordable housing while improving regional groundwater quality. Construction, if approved, could begin as early as 2024. More information can be found at www.paradisesewer.com.
Skyway re-configuration update As a component of the Town’s post-Camp Fire Transportation Master Plan, plans have been made to increase evacuation capacity along Skyway between Pearson Road and Elliott Road. As many recall, in 2014 this portion of Skyway was reconfigured to one lane per direction with a center two-way left turn lane for the purposes of daily safety while balancing evacuation needs. Following extensive outreach, and in consideration of the construction of an expanded downtown including Almond Street, Town staff presented a variety of options to modify Skyway once again. On September 14, 2021, Paradise Town Council directed staff to incorporate a revised configuration for the next roadway paving project which includes two southbound lanes, a center turn lane and one northbound lane. This alternative captures the overall project benefits of increased parking and safer streets while further increasing evacuation capacity. The Town projects this portion of Skyway could be paved in late 2022 or early 2023.
INSURANCE, from page 1 repair and rebuild their homes during the COVID-19 crisis to obtain full replacement cost and Additional Living Expense (ALE) benefits. This Notice reminds all insurance companies that new laws that went into effect before the November 2018 wildfires mandate
Do you have fallen branches, overgrown brush and other vegetation that needs chipping? The Chipper Program is once again offering service to residents who are working on their wildfire safety clearance. The program provides an alternative to burning or hauling fire hazardous brush. The Chipper program is in its 14th year and anticipates offering service this season until spring or the funding is depleted. So don’t wait to get your fire prevention work done! Funding provided by a National Fire Plan grant from the Cooperative Fire Program of the U.S. Forest Service, Department of Agriculture, Pacific Southwest Region, through the California Fire Safe Council. This institution is an equal opportunity provider. For more information go to buttefiresafe.net/ chipper-program/ or call 530 877-0984.
How the Chipper Program works:
• Make sure that your piles contain no rocks, metal, mud, poison oak, scotch broom, vines, blackberries, or building materials • Include only materials that are less than 8 inches in diameter and less than 10 feet in length • “Loose” piles are preferable to tightly packed material. • Be respectful of the contractors’ time
The program is NOT able to chip: • Roots or decaying wood • Pinecones, pine needles, leaves, or yard clippings • Piles over 4 feet high or built over standing vegetation • Large diameter materials that will not fit through the chipper opening - please cut material that cannot be easily compacted so that it is no wider than 8”
• Build neat piles with all cut ends facing toward the street
• Short pieces that will endanger the chipper operator
• Build piles in areas that can be easily accessed with a truck
• Orchard or Timber Harvest materials
• Locate piles on level ground, or on
that insurers provide no less than 36 months, plus additional six month extensions for “good cause,” for insureds to collect full replacement cost and ALE for delays in the reconstruction process that are the result of circumstances beyond the control of the insured. Under the referenced chaptered legislation, circumstances beyond the control of the insured include, but are not limited to, unavoidable
• Piles constructed with mechanical assistance (i.e. with a tractor)
construction permit delays, lack of necessary construction materials, and lack of available contractors to perform the necessary work. I hope this information will be helpful to those that continue to struggle working through this difficult process. Our strong, resilient Ridge rises by the day with new homes and families, along with more businesses to serve the community.
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Winter 2021 • Ridge Business Journal A-7
Paradise Annual Truck Parade of Lightson and the HoliWe’re Kicking off Holidays day Preview is happening In Paradise Saturday December 5th Ridge Saturday, December 4th By Kristi Sweeney Assistant District Manager Paradise Recreation and Park District
Bring your friends and family out to the 8th annual Winter Wonderland and Paradise on Ice at the Terry Ashe Recreation Center, 6626 Skyway, Paradise. This year we’re bringing extra cheer with more special events, half-price skate days, musicians, bands, and more lights and decorations than ever before.
Jan. 8 Paradise Polar Paddlefest
Santa’s Workshop Holiday Craft Faire
For the rugged outdoor adventure enthusiast, grab your wetsuit and kayak and come out to Paradise Lake on January 8, 2022 for the inaugural Paradise Polar Paddlefest. This frigid spin around the lake includes a “Poker Race” where the best hand wins.
Join us on Saturday, December 4, 2021 for Santa’s Workshop Holiday Craft Faire to shop for gifts and goodies from local artisan vendors. The Paradise Recreation and Park District staff will be hosting a community ornament crafting booth where visitors can create their own hand-crafted ornament to bring home to their own tree or hang on the community tree next to the ice rink.
Downtown Holiday Preview Be sure to check out all the Christmas shopping opportunities on the Ridge. Shop till you drop, then take a break and enjoy a meal or warm beverage, then it’s on to the festivities at Terry Ashe park.
Pictures with Santa and Tree Lighting Santa arrives to the ice rink for pictures and greetings at 4:30, and the Christmas Tree Lighting ceremony takes place at 6:00 p.m.
This is where we winter so let’s winter together in the beauty of the Ridge and celebrate all that makes our beloved community special. Visit the Paradise Recreation and Park District website for additional events, activities, half-price skate days and more: www.ParadisePRPD.com
PARADE, from page A-1 Paradise’s Truck Parade of Lights Enjoy the lighted truck parade from the Terry Ashe Recreation Center (TARC) as the parade drives up Skyway, turns around at the Holiday Market shopping center then returns back down Skyway past the TARC for a second chance to see the holiday cheer on wheels.
Please watch the parade from the specified route and avoid coming into the Ace Hardware parking lot. There is just not enough room for everyone. We want this to be a fun and safe event! For information or questions please contact Eric Hegenbart at Hegenbart Septic Tank Cleaning at (530) 877-8261.
Dec. 18 Yule Logs perform Are you a music fan? Join us for a very special performance from the Yule Logs on Saturday December 18th. This fun band will make want to dance with or without skates. The concert is free to attend though donations are welcome and appreciated.
ICE RINK, from page A-1 rink each day. There will be live music performances, and special events such as Santa’s Arrival and Christmas Tree lighting, which coincides with the Lighted Truck Parade on December 4th. Local food trucks will offer concessions onsite with a variety of tasty menu items. For those who need to brush up their skating skills, ice skating lessons are offered each Saturday from 10:00 – 11:30 a.m. The rink will remain open daily (weather permitting) through January
17, 2022. Visitors can check the District’s Facebook page for information about rink closures due to weather. (Facebook.com/ParadisePRPD) The Rink offers advertising spaces on the dasher boards and many different sponsorship options to show your support for this beloved Ridge tradition while gaining extended visibility for your business or organization. For more information contact Lorrennis Leeds, Ice Rink Manager at Paradise Recreation and Park District at 872-6393 or by email: lleeds@ParadisePRPD.com or visit www.paradiseprpd.com.
Paradise Recreation and Park District invite you to participate in the 2021 Holiday Craft Faire at the Terry Ashe Recreation Center Saturday December 4 and Sunday December 5, 2021 We will be hosting the ice rink, community ornament-crafting, community tree decoration, Santa’s arrival, and the Christmas tree lighting all on December 4th. The lighted truck parade will also take a lap past the festivities the evening of December 4th. Vendor space indoors is limited, and outdoor space is also available. 10’ x 10’ Display Space – $100 10’ x 10’ Food Vendor – $100 10’ x 25’ Food Truck – $150 *Deposits – All food vendors/trucks are required to pay a $50 deposit (refundable).
A-8 Winter 2021 • Ridge Business Journal
Think Paradise for all your
Paradise Holiday Preview Saturday, December 4
Check out these local businesses, decorated and ready for the holiday. Shop local and support your home town businesses. Call for store hours.
Attic Treasures ........................ 7409 Skyway, 762-0914 Bakers Birkenstock ...................691 Fir St., 762-0640 Bobbi’s Boutique .................... 6264 Skyway, 564-4227 Déjà Vu Gardens Galore.................5424 Foster Road, 990-4205 Fins, Fur & Feathers.................. 1520 Bader Mine Road, 876-8800 Jeannie’s ............................ 491 Pearson Road, 762-4960 Joy Lyn’s ............................. 220 Pearson Road, 872-9167 Nic’s Restaurant ..................... 6256 Skyway, 413-9422 Paradise Art Center ... 5564 Almond Street, 877-7402 Paradise Bikes ......................... 6282 Skyway, 877-3992 Paradise Garden Supply...... 7675 Skyway, 762-2713 Skyway Antique Mall ........ 6118 Skyway, 877-6503 Treasures from Paradise .. 969 Bille Road, 872-4200 Woodworth’s Jewelers ...... 6265 Skyway, 877-7111
Paradise Ridge Marketplace local online shopping makes holiday gifting easy Looking for a unique gift for that special person in your life? Don’t feel like driving into “the big city?” Want to help support Paradise Chamber businesses? Then check this out! Everyone’s doing it. Local ONLINE SHOPPING! You too can do it! Maybe a one-of-a-kind handmade piece of art would warm their heart. Or a gift certificate that could transform their life that says “Hey, I really care about you.” Or a living gift that keeps on “growing” through the years. Those are just a few hints as to what you can find from a few of our very own Paradise Chamber members. Click anywhere on ShopParadiseRidge.com to immediately see the many different items you are able to purchase. So shout out to all Paradise Ridge Chamber members, while the offer is still available, (and just in time for holiday shopping), for no additional charge you are able to easily post products you sell or services you provide on shopparadiseridge.com to let your community know you are here and that you are open for business! Let’s keep our money local! The “big dogs” are doing fine! Let’s support our neighbors and those trying to help rebuild the Ridge!
Maria’s Authentic Mexican food for holiday parties Make holiday entertaining easy with Maria’s holiday platters. Maria’s Kitchen is known for her homemade tamales, pork, chicken, beef, green chile and cheese, and sweet Christmas tamales. Maria’s Kitchen, specializing in authentic homemade Mexican food, is owned and operated by the Garcia family. Ridge customers also enjoy the popular and traditional chile rellenos and enchiladas. Chicken, pork, or beef enchiladas are topped with Maria’s homemade green or red sauce made from scratch from Maria’s grandmother’s recipe originating from the center of Mexico. All plates include the main entrée and a side of rice and beans. Dine indoors or outdoors under a covered or open patio, any of which can be used for meetings, family reunions or just stopping in to eat. Maria recently opened second outdoor patio at the front of the restaurant. Visit Maria’s at 1132 Elliott Road in Paradise. Look for updates about specials or browse the menu on the “Maria’s Kitchen” Facebook page. Maria’s is also featured on the Paradise Ridge Marketplace site: ShopParadiseRidge. com. Call (530) 876-1086 or order through DoorDash.
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In the Holiday Shopping Plaza 530-877-8300 Locally owned and operated Franchise opportunities available. For more information: Curves.com/BuyCurves *Enrollment fee due up front and varies by location. Monthly membership fees waived through the end of 2021 if you join on the same day as your first visit for a combo 12-month recurring billing fitness membership. Monthly billing will begin January 1, 2022. Valid for new Curves members only. Not valid with any other offer or discount. Valid at participating locations only. No cash value. Offer ends 12/31/2021. © 2021 Curves. All Rights Reserved
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All things Holiday at Thomas Ace Hardware Thomas Ace Hardware is your holiday headquarters. On display are stunning, fully decorated trees, unique decorations, and ornaments galore. With inspiring decor from glam, with shine and sparkle, contemporary to traditional, Ace has your holiday spirit in mind. You’ll find that special gift for the cook, the do-it-yourselfer, the friend who loves jewelry. Gift selections include locally made products. At Thomas Ace, you’ll find everything to trim your trees, stuff your stockings and gifts for that hard to please person. And let’s not forget all your hardware needs! Ace is the place — ready to help you!
Thomas Ace Hardware 5720 Clark Road, Paradise 530 877-4442
Winter 2021 • Ridge Business Journal A-9
Joy Lyn’s chocolate, the perfect holiday or hostess gift
Bobbi’s for holiday fashions and gifts
Holiday gifting is a snap when you choose chocolate from Joy Lyn’s! Even the most finicky person on your list will be delighted to receive a gift of Joy Lyn’s candies. Choose from their unique selection of delicious confections and holiday favorites. Since 1969, Joy Lyn’s Candies has been hand crafting their original recipe, award winning premium chocolates and heavenly candies in Paradise, California.
You’ll find it all at Bobbi’s, name brand women’s fashions to carry you through the holiday season in comfort and style. Habitat, JAG, Jess & Jane and Cut Loose to name just a few, for yourself or gifting. You are sure to find the perfect gift-- winter scarves, cozy sweaters, fuzzy footies, and what woman wouldn’t love one of their Baggallini purses.
Joy Lyn’s Candies are made in small batches with only the finest and freshest ingredients. While Joy Lyn’s Candies offers many of the same candies you know and love, the smaller store front has affected product range—making the selection even more select!
A new line of exquisite Oliver Thomas “vegan” handbags, totes, cosmetic bags eyeglass holders arrived just in time for the holidays. If jewelry is what you are looking for, you’ll find unique pieces sure to please. Bobbi’s has also added more gift and home and garden décor- scented candle bowls, soaps, wall décor and yard accessories. Another gift that never disappoints is a Bobbi’s Gift Certificate!
Visit Joy Lyn’s Candies at 220 Pearson Road and see the candies being crafted in person! Open Monday-Saturday 10-5
Bobbi’s Boutique 6264 Skyway Open Tues.-Friday 10-5 Saturday 10-4
The Original and Only True Dobrich Doing Business on the Ridge
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Steve and Shirlena Dobrich
CA# 181411 and Lic. #758026
A-10 Winter 2021 • Ridge Business Journal
Holiday Shopping in Paradise Find gifts of luxury and comfort at Birkenstock This holiday season you can find the perfect gift of comfort and warmth at Baker’s Birkenstock.
Entertaining this holiday? Nic’s makes it easy Nic’s can help host your holiday gathering with beautifully assembled “party platters” of sandwiches, vegetables, or meat and cheese combinations. Need a special gift for friends or family? Be sure to check out Nic’s charcuterie gift box with an assortment of artisan meats, cheeses, and dried fruits. And then choose the perfect bottle of wine from Nic’s wine assortment. A Nic’s gift certificate is always a much-appreciated gift.
Check out the new winter menu Now serving some cold weather favorites! Try Nic’s toasted French Dip with provolone, caramelized onions, rosemary au jus and creamy horseradish sauce. Chili and cornbread or clam chowder in a bread bowl are two new additions and perfect for cold winter days. Both take-out and dine-in available, with a full menu including flat bread pizzas, piled-high cold cut sandwiches, crisp salads bursting with local produce, charcuterie and cheese boards, and Nic’s signature grilled Cuban or Reuben paninis.
Nic’s Restaurant 6256 Skyway, Paradise Tuesday & Saturday 11am to 7pm Wednesday thru Friday 11am to 8pm Call to place an order (530) 413-9422
“We have been serving the Ridge since 1987 and carry so much more than the iconic Birkenstock footwear”, says owner Celeste Baker. Their top brands are Birkenstock, Blundstone, Jambu, Taos, and Dansko. You will also find unique printed handbags, luxury wool and cotton socks, distinctive jewelry, warm winter scarves and hats just to mention a few.
Baker’s Birkenstock Tues-Sat 11-5 619 Fir Street, Paradise (530) 762-0640
Of course, they have always specialized in comfort footwear, from winter boots to snuggly slippers. They are proud of their traditional sit and fit shoe service. They happily work with a customer for as longs as it takes to find the right shoe for them.
Nifty, thrifty gifting at Jeannie’s Need a gift for your favorite outdoors person?
As the seasons change, so do opportunities for gifting the outdoors men and women on your Christmas list. Visit Fins, Fur and Feather Sports so their staff can give you great advice on gifts for your sportsperson. If they are into fishing, hunting, shooting or reloading Chuck, Chris, Brendon, Jason, and Kathryn will help you select the perfect gift and keep your tax dollars on the Ridge! Here’s what’s happening on the Ridge now. Salmon season just closed on the Feather River but continues on the Sacramento River for a short time only, but lake trout and bass fishing continues. Waterfowl season is getting a good
start: Pheasant season is open, and although turkey season is open, it will be closing mid December. Although there is an ammunition and firearm shortage nationwide, FFF Sports has resupplied with firearms, ammunition and reloading supplies, especially powder. Fins, Fur and Feather Sports has been locally and family-owned for over nine years and will give you the best customer service in town.
Fins, Fur and Feather Sports 1520 Bader Mine Road (Clark and Skyway). (530) 876-8800 Hours – Wednesday thru Saturday – 9:00 am to 5:30 pm
The Ridge’s favorite hunting ground is open and filled with high quality pre-owned goods and needs. Visit Jeannie’s for earthfriendly and eclectic holiday choices from furniture to kitchen ware, household necessities and décor. You never know what you’ll find at Jeannie’s: amazing jewelry, that elusive tool, art and paintings, even kittens! Check out Jeannie’s new warehouse, right behind the Pearson Road location. Be sure to follow Jeannie’s on Facebook to get the first look at new items. Carol says “Hope to see you soon, and thanks for a great 2021 in spite of it all!”
Jeannie’s Consignment 491 Pearson Road, Paradise Friday, Saturday and Sunday 10:00 am to 4:00 pm (530) 762-4960
Winter 2021 • Ridge Business Journal A-11
ROB ANDERSON CFP®
RJ ANDERSON CPA
Specializing in Retirement Income Serving Chico, Oroville and the Ridge for over 35 years
2561 California Park Drive, Suite 110
877-4111 www.ProsperityInvestNow.com
Fire or Pandemic, we are here for you,
Today • Tomorrow • Together Securities offered through Securities America, Inc. Member FINRA/SIPC Advisory Services offered Through Securities America Advisors, Inc. Prosperity Investment Management, Inc. and Securities America are unaffiliated. Securities America and its representatives do not provide tax advice. Robert B. Anderson, CFP Investment Advisor Representative CA Insurance License Number 0631042 and RJ Anderson, CPA Investment Advisor Representative CA Insurance License Number 4110117
A-12 Winter 2021 • Ridge Business Journal
Holiday Shopping in Paradise Shop Treasures from Paradise for local and home crafted treasures
Great gifts for the bicycling enthusiast at Paradise Bikes Rich Colgin opened his bike shop in 2015 and has become the “go-to” shop for all things cycling! The shop survived the Camp Fire and is still serving the Ridge today. It’s great place to shop for BMX, road bikes, mountain bikes, and bikes for kids. Shown here is a Diamond Back, a mid-travel bike with the traction and control of a bike that packs much more suspension travel. Who wouldn’t be thrilled to find that under the tree? Paradise Bikes can help with accessories, parts, repairs, and lots of great advice. A gift certificate makes a perfect gift. Colgin says, “Holiday hours for the Paradise shop may vary, but contact us and we can work with you to take care of all of your cycling and Christmas needs.”
Paradise Bikes, 6282 Skyway, Paradise 530 877-3992
Treasures from Paradise is an eclectic shop, known for the unique chain saw carved bears, eagles, trees and more, in various sizes, crafted from Camp Firewood. Certainly, a gift to be cherished. If you want to give or display something that represents Paradise, you will find much to choose from including locally made candles, Christmas ornaments and magnets from local wood. It’s also the place to find many of the local publications you may have been looking for.
You will find metal décor, jewelry made from coins by local artisan, stones and gems, linens and aprons, clothing, and shopping bags. Sue-Sue’s dresses and beautiful handmade toys are always popular gifts. Be sure to check out the Barn—full of vintage finds. The 3rd Saturday of each month (weather permitting) Treasures from Paradise offers an outdoor “Sell-your-own-Treasures” event. Bring your goods for sale, your table, umbrella, or canopy. Enjoy the day; the coffee is most always on.
969 Bille Road, Paradise Wed. – Sat. 10:00 am – 5:00 pm Sun. 11:00 am – 4:00 pm (530) 872-4200 or (530) 514-2064
Local jeweler creates unique fine jewelry Give that special person a unique piece of jewelry created in Paradise. For many years, longtime jeweler, John Woodworth, has been creating fine jewelry, a craft he learned from his father. The senior Woodworth was a Paradise jeweler and watch repairman who taught his son John how to cut gemstones at the early age of twelve. They set their stones in white and yellow gold mountings, creating distinctive fine jewelry. Today John Woodworth still is creating exquisite jewelry, in part from his father’s collection of gems and gold
Allyson Forschler, cheerleader and daughter of artist Daniel Forschler, with one of her father’s chainsaw “Go Bobcats” carved bears. quartz. This holiday Woodworth’s has a large selection of opal, amethyst, blue topaz, pearl, diamond and other gemstones in rings, earrings, and pendants perfect for gifting. If you are looking for a special gift for that special person, look no further than Woodworth’s Jewelry. For those last-minute shoppers, Woodworth’s Jewelry will be open Christmas Eve until 4 p.m.
Woodworth’s Jewelry 6265 Skyway, Paradise Wed. thru Fri. 11:00 am to 4:00 pm Saturdays during December, 11:00 am to 4:00 pm (530) 877-7111
Over 10,000 sq. ft. • Furniture • Glassware • Collectibles • Vintage Costumes • Tools • Kitchenware • Handcrafted Art • Jewelry • Steampunk
Proud to still be serving the Ridge!
7409 Skyway • Paradise
530-762-0914
Winter 2021 • Ridge Business Journal A-13
Holiday Shopping in Paradise
Theatre on the Ridge announces 2022 season By Judy Clemens Executive Director, Theatre on the Ridge
Paradise-Opoly, a tribute to Paradise Paradise-Opoly is a board game tribute to the small town of Paradise, California that was forever changed by fire. Lovingly created by Paradise native Tanner Stauss, the game memorializes the culture and history that made this town so special. 100% of net-profits go back to helping the town recover and rebuild from California’s most destructive wildfire. Stauss, with the input of hundreds of community members, developed and designed the game pieces and game board depicting Paradise’s landmarks, culture, and quirks. Complete with gorgeous artwork, custom highly detailed miniatures, and a lot of love, Paradise-Opoly will help you honor this iconic little gold rush town while your purchase helps to rebuild it. After completing a successful Kickstarter fundraising campaign, raising over $100K in pre-orders, the game is set for release in the first quarter of 2022. For more information, questions or media inquiries contact info@paradise-opoly.com or learn more and pre-order at Paradise-Opoly.com Follow on facebook.com/paradiseopoly or instagram.com/paradiseopoly
TOTR re-opened its doors for a shortened season of plays to close out 2021, bringing back the magic of live theatre with COVID safety protocols in place. Challenges faced for the past three years have included fire, plague and, most recently flooding of the theatre in the unprecedented storm of October 24. What’s next, we ask? Locusts?
One-of-a-kind gifts from Green Garden Art During the season of giving, consider the gift of love for our Mother Earth! Green Garden Art’s owner, Allison Denofrio, creates up-cycled pedestals out of onceloved items. Distinctive pieces are paired with a new forever mate and transformed into decorative platforms for tabletop serve ware or dishes for bath soaps or jewelry. These versatile works of art are at home amongst the flowers as garden art, used as bird baths or bird feeders or most appropriately-- a Bumblebee Bar. Green Garden Art is happy to make special orders from “Grandma’s dishes” so all the kids may reminisce of past holidays spent with grandma. Signature “sun chimes” are a creative gift for that tells a story through each bead and charm—perfect for the person who enjoys a little sparkle and glow. Find Green Garden Art in ParadiseChamber.com’s online business directory, and on the Paradise Ridge Marketplace: ShopParadiseRidge.com
There will be something for everyone in 2022’s season: seven mainstage shows and three children’s theatre productions and classes will keep the seats filled with the magic that sustains us, feeds our souls, and continues to heal our community. Season tickets at TOTR Box Office (530) 877-5760. Not available for purchase online. Theatre Lover’s Package (all seven shows) $95 / Standard Season Pass (five mainstage shows) $75 / Flex Pass (Choose your favorite 3 shows and choose dates later) $45. Season Tickets include exchange privileges, guaranteed best seats in the house for the lowest possible price… the best entertainment bargain in Butte County. See the 2022 season on Calendar page A-19
www.dejavunursery.com
THE PARADISE HOLIDAY PREVIEW
SATURDAY, DECEMBER 4, 8AM -4:30PM
Make it a green Christmas, give a unique piece of yard art, a colorful Christmas cactus or live plant or tree. A gift sure to be enjoyed for years to come. Enjoy a living tree for the holidays and plant later.
Just Arrived! Live Christmas Trees from Oregon
10% Off
Also on Dogwoods and Crab Apples
Fall Bulbs are Here!
Tulips, Dutch Master Yellow Daffodils, Hyacinths and Crocus from Netherland Bulb Company.
Christmas Cactus are here!
The perfect hostess gift or Christmas present for your gardening folks. Don’t wait, last year we sold out.
Plant now and enjoy in the spring.
Huge selection of roses, Japanese Maples, hard to find trees and plants
Over 30,000 items in stock
Special One-Time Discounts for Fire Survivors Replanting their Entire Landscape
5424 Foster Road, Paradise│ 530 877-7341 Open Tuesday-Saturday 8 a.m.-4:30 p.m. • Sunday 10 a.m.-4 p.m.
A-14 Winter 2021 • Ridge Business Journal
Inspire Hope continues to deliver needed items to Ridge families
Adventist Health supports Butte County’s Toys for Tots drive By Joleen Levey Philanthropy Director, Feather River Health Foundation
By Joleen Levey Philanthropy Director Feather River Health Foundation
Helping a community rebuild can mean different things to different people. For Ad- Drop off your toys at Feather River ventist Health, Health Center, 5125 Skyway. it also means helping families find some extra holiday cheer.
Is it too good to be true? “When we heard about this program, we almost didn’t believe it,” said a recipient who declined to be named. “But when we brought the furniture home and our kids were able to sleep in real beds again, I broke down and cried.” “This is one of the best opportunities we have here on the Ridge to help our community to rebuild,” said Joleen Levey, executive direc- Local Inspire-Hope team seen here with the visiting Roseville and World tor, Feather River Health Founda- Vision teams, as they complete a tour of the 5,000 sq ft Paradise warehouse. tion (FRHF). “We are thrilled to This is where the truckloads of donations are received and distributed to the be able to bless our neighbors with underserved on the Ridge. these critical items.” And they have really blessed the community, with “The logistics of this program are significant,” more than 47 truckloads and more than $2,350,000 added Chuck Rough, president of the FRHF board. (wholesale price) of goods delivered since May 2021. “Coordination of the deliveries, unloading the donaDeliveries include furniture, small appliances, camp- tions and distributing among the various partners ing supplies such as tents, sleeping bags and coolers, is pretty much a full-time job in itself. However, the as well as a wide variety of household décor and other tremendous benefit to our community is well worth necessities have been shared through the program’s it, helping to bring much needed relief to qualifying various partners, including I Am’s Gardens, Maga- families who have chosen to rebuild.” lia Community Church, Paradise Adventist Church’s Each truck represents anywhere from $50,000 to Love Gives, Hope Crisis Network, Coral Apple Foun$60,000 in value, with items provided by large redation, Boys and Girls Clubs of the North Valley and tailers from overstock or returns. Rebuilding items True North Housing. These partners work to process applications for support and match up the donated INSPIRE, continues next page items with potential families.
Adventist Health will provide a drop off location for Toys for Tots donations at the Feather River Health Center at 5125 Skyway in Paradise. New, unwrapped toys for children of all ages are welcome. A drop off box will be available just inside the lobby for quick, convenient access. All donated toys will be given to children in Butte County through the Toys for Tots drive managed by KZAP Radio in Chico. “Adventist Health has always embraced the wholeperson aspect of healthcare,” said Joleen Levey, executive director for the Feather River Health Foundation. “That means taking a look at how we can help our neighbors in more ways than through healthcare services. This seems like a perfect opportunity for us to help provide a convenient location in Paradise for toy drop off while extending the reach of this program to serve families here in our own communities. We appreciate our community helping each other through this important program.” Toys donated at the Feather River Health Center, 5125 Skyway by December 20, will become part of the larger program benefitting Butte County families.
C & C ROOFING, INC. NEW CONSTRUCTION
ReRoof • Repairs • Mobile Home Roofs Authentic Homemade
Tacos, Burritos & More Full Menu, Catering Large Outdoor Seating
Maria’s is the real deal for fresh, delicious, authentic Mexican food. Small, family owned businesses like Maria’s are the backbone of our growing community.
Enjoy the expansive outdoor patio, and remember Maria’s Kitchen for family gatherings, business meetings, lunch or dinner dates, and take-out.
Come to Maria’s!
1132 Elliott Road (530) 876-1086 Open Mon-Fri 8 a.m. to 7 p.m. Visit Maria’s and order delivery through Doordash on the Paradise Ridge Marketplace
COMPOSITION - SHAKE HOT TAR - TILE TPO Fully Insured - Workman’s Comp. Liability Insurance - Bonded
SEE THE QUALITY SEE THE DIFFERENCE
Lic. #650850
C and C Roofing is proud to have served The Ridge for nearly 30 years. During these troubled times we are here for our community to provide timely service to assist our citizens get back to a home they can find comfort in and try to get back to living, not just surviving. Call us, we provide quick estimates and turn around time. Because of our tenure, we have the best team available to provide quality work for your home or business. We believe in local because we are local. Go Bobcats!
FREE ESTIMATES
873-0744
Winter 2021 • Ridge Business Journal A-15
CHIP received $649,500 from NVCF Butte Strong Fund for Paradise Community Village By Mark Montgomery Director of Fundraising and Communications, CHIP
C
ommunity Housing Improvement Program (CHIP) completed construction of the 36unit Paradise Community Village at the end of September. They celebrated the occasion by holding an outdoor gala at the property to raise money and awareness for affordable housing in the region. It rained heavily that day, but it did not dampen the spirit of the many people in attendance. Paradise Mayor, Steve Crowder, spoke to those in attendance, honoring the achievement and highlighting CHIP’s commitment to the Town. A few days after the celebration, the first group of eight households moved in, including five households who resided there at the time of the Camp Fire. Welcoming back former residents has been an incredible feeling for the CHIP staff. The plan is to have all units leased by the end of the year, if not sooner. Meanwhile,
CHIP’s
continued
affordable housing work on the Ridge got a boost with a $649,500 grant from North Valley Community Foundation (NVCF) / Butte Strong Fund. On October 27, staff and board members from both organizations were brought together at Paradise Community Village to present the check. The group also toured the property and visited the residential lots on Young Avenue where CHIP’s SelfHelp homeownership program plans to help four household build homes. The grant will strengthen CHIP’s capacity, allowing the organization to expand its ability to bring much-needed affordable housing to Paradise.
Paradise Community Village, new home to 36 families
INSPIRE, continued such as lighting or plumbing fixtures are also part of this program and are shared with various home building programs such as Hope Crisis Network, who is building homes for uninsured families using volunteer labor to reduce the costs of rebuilding.
Members from NVCF/Butte Strong Fund presented CHIP a check for the Paradise Community Village after touring the new facility that will house 36 families.
“We may be blessing others with this program, but I feel that we benefit, too,” shared Joleen. “I love knowing that we are helping families to furnish their new homes or supporting them with necessary items while they are still waiting to rebuild. It warms my heart.”
Inspire Hope is a program provided by the Feather River Health Foundation and operated through a partnership between Adventist Health and World Vision to support rural and underserved communities where Adventist Health is already addressing healthcare needs.
IntegrityParadise.com
530-872-3227
LIC# 707423
A-16 Winter 2021 • Ridge Business Journal
—
CAMP FIRE REMEMBRANCE EVENTS
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On November 6 and 7, 2021, the Ridge community staged several events to mark three years of remembrance, healing and growth after the ravages of California’s most destructive wildfire.
Community members gathered for the 3rd annual Paradise Revival Festival at Bille Park. The event is produced by Regenerating Paradise and sponsored this year by Gold Nugget Museum, UTB Studios, Paradise Art Center and the newly opened Paradise Grocery Outlet. Photo by Allen Myers
Photo by Allen Myers
This year’s theme for the Paradise Revival Festival, “Reflections on 3 Years” offered inspiration for attendees to paint their vision for the future of Paradise, facilitated by the Paradise Art Center. An impressive lineup of Ridge musicians included David Leon Zink.
Photo by Christina Burton
Sisters Christina Burton and Julia Moreno were among the runners in the inaugural Paradise Phoenix 5K Commemorative Run sponsored by Paradise Stronger. With a route that showcased icons and progress in Paradise, the event supported wellness on the Ridge.
Photo by Monica Nolan
Butte County Resource Conservation District and the California Native Plant Society gave plants and trees to Camp Fire Survivors.
Serving the Community Since 1951
The Rose family began their funeral home in 1951. The building, originally a hardware store, sat on a two lane Clark at Bille roads.
• Simple Cremation • Memorial Gatherings and Services • Services at Cemeteries; local and out of the area • Funeral Services in our Chapel, Church or other location • Scattering of ashes over land or sea
Joanne and Fred Cosgrove in November 1961, in their shared office at Rose Chapel.
Today Rose Chapel Mortuary and Crematory still resides at the same location.
Mortuary & Crematory
#FD899
6382 Clark Road, Paradise • 877-4923
Photo by Monica Nolan
Mural artist Shane Grammer visited the Paradise Art Center to sign the 2022 Camp Fire Mural calendar. Calendars are available at Paradise Art Center, 5564 Almond Street, Paradise.
Winter 2021 • Ridge Business Journal A-17
Shared remembrance took the form of a community photo shoot in front of the new mural “To Paradise with Love” on the Skyway Antique Mall building at 6118 Skyway. Featuring inspirational images of the growth of the Ridge, the mural also commemorates the lives lost in the Camp Fire with 85 daffodils painted by bereaved family members. Pictured here, Jess Mercer and Aaron Singer.
New water meter installation for PID customers New water meters are being installed throughout the Paradise community—and with those installations, Paradise Irrigation District wants to remind customers that they will soon be billed for the quantity of water they use. The district’s water metering system was destroyed in the Camp Fire; since that time, customers have only been billed a single charge for water service. As meters are being installed throughout the district, customers will begin to be billed once again for consumption. PID will notify customers ahead of time with an example bill to show them what to expect. Customers can also download a mobile app, dropcountr, to help them monitor their water usage; the app can also alert customers to unexpected water use or a leak.
Photo by Douglas Keister
“Restoring consumption billing signifies a big step forward to more ‘normal’ district operations,” notes PID Assistant District Manager Mickey Rich. “Not only will it help restore the district’s financial health but it will help our customers be more aware of the amount of water they’re using. It’s especially important during times of drought for people to know how and when they’re using water so they can use it most efficiently.” Photo by Melissa Schuster
Runners in the Phoenix 5K stopped to add their inspirational words to the Trees of Hope at Hope Plaza. The trees will be planted once construction of the project is completed.
HOME LOANS • REFINANCE • PURCHASE • VA LOANS • REVERSE MORTGAGE • FHA LOANS • MANUFACTURED • CONSTRUCTION • PRIVATE FINANCING
530-338-1402 6331 Skyway, Paradise NMLS # 103098
Although the district has 37% percent of the active rate customers it had before the fire, PID’s treatment plant is still processing almost the same amount of water as it was before Nov. 8, 2018.
Meter installation started at the “top” of the district and is progressing quickly throughout Paradise. PID officials anticipate completion of the meter installs—which also involves backflow prevention device installa-
tion—by January of 2023.
Help manage our community’s water resources most efficiently • As winter approaches, wrap water pipes and hose bibs to prevent freezing. • Where possible, turn off irrigation systems throughout the (hopefully!) wet winter months. • New landscaping may have increased water needs. Check with someone knowledgeable about the plantings to confirm water usage for newly-installed shrubs and trees.
PID’s board has adopted “Wise Water Use” standards • No outdoor watering within 48 hours of measurable rainfall. • Planning a new landscape? All water features (fountains and ponds) must use a recirculating pump. For more tips about using water efficiently, go to: PIDWater.com
A-18 Winter 2021 • Ridge Business Journal
Long awaited “Salute to Ridge Veterans” memorial unveiled For more than two years Commander Lawrence St. Germain, American Legion, Post 259 has been working to recognize the Ridge’s fallen heroes with a fitting memorial. On Veterans Day, November 11, 2021, the 3,785-pound granite “Salute to Ridge Veterans” monument was unveiled to an awaiting crowd.
After a brief dedication from Commander Lawrence St. Germain, American Legion (L-R) Christopher Heyremen and Carlos Castle undertook the unveiling of the 3,785-pound granite memorial dedicated to fallen Ridge soldiers.
Prior to the unveiling, traditional Veterans Day activities were observed, commencing with the presentation of flags by The Paradise Veterans Color Guard. The Paradise Symphony Orchestra’s Brass Ensemble entertained the crowd with songs including The Star-Spangled Banner and God Bless America. Each branch of the armed services was recognized with a rendition of its service anthem and asked to stand as their song was performed by the Mountain Ridge Singers. Mayor Steve Crowder and Supervisor Doug Teeter honored the veterans and
their service. After the ceremony, the crowd moved outside for the Veterans Monument dedication. Brief remarks were delivered by St Germain, thanking the generous sponsors and describing his motivation in bringing this memorial to the Ridge. St. Germain noted, “The original design for a wall was discarded as a potential distraction to traffic. Alas, back to the drawing board. I engaged a young man named Andrew from Chico Marble and Granite to help with achieving my vision. Between us we produced a granite monument that will honor our brave Ridge men and women who have made the ultimate sacrifice.”
Paradise Veterans Memorial Hall 6550 Skyway and Elliott
PPAC celebrates the retirement of its mortgage! More than 50 years ago, in the early 1960’s Cliff James Jr. dreamed of building an auditorium on the Ridge. He and many others put a lot of effort into that dream. It wasn’t until 1979 that a group was formed to begin discussions on how to raise the funds to build an auditorium in Paradise. The dream finally became a reality with the opening of the Paradise Performing Art Center (PPAC) on January 23, 1999. The fund-raising struggles were not over, but determined volunteers kept moving forward. Amazingly, the PPAC was spared by the Camp Fire. The following month, December, 2018 the final funds were received and the mortgage was retired. By September 2021, the PPAC Board of Directors felt it was time to invite the community to celebrate this monumental
accomplishment and retire the mortgage with a party. PPAC sends a huge “Thank You” to Big Mo and the Full Moon Band for helping them “Celebrate Paradise” and the paying off the mortgage! It was a wonderful evening with music and friends. PPAC Board member Ken Sprague emceed the event and thanked all the many supporters over the past year who helped pay off the mortgage in FULL. The public was invited to join in the fun at no cost courtesy of the concert sponsors. Many thanks to: Real Estate Professionals, Reliance Propane, Maggie Kennedy, Foothill Lumber, Mike White Construction, Ridge Builders, M. Roethler Engineering, Dobrich Septic, Hydro Tech, Integrity Builders, Crossfire, and Nic’s Restaurant.
Circa August 3, 1985, the PPAC groundbreaking ceremony was held and Phase I construction began.
Sunday Celebration Service at 10 am • Spiritual Living Classes • Weekly Meditation • Connection Groups Rev. Christine Jeffers, Minister
We believe the spirit of Divinity is within all We grow spiritually by expressing Love We believe Peace is the way Join us each Sunday at 10 am on Zoom or find us Live on our Facebook page. Meeting information can be found at our website address below.
www.paradisecsl.org \ admin@cslparadise.org Center for Spiritual Living, Paradise 530-877-5673 530-877-5673 www.paradisecsl.org \ admin@cslparadise.org
• Ponds, pumps, solar and electric. Water treatments, Garden lighting. • Bird baths, Bird houses, Bird feeders. • Organic garden soil, Houseplants, succulents • Custom embroidery, Cushions, Tee shirts, Table cloths. • Statuary, Garden art, Plant pots, Sterling silver Jewelry, Gifts
7675 Skyway, Paradise
530-762-2713
— Visit ParadiseChamber.com’s online community calendar for more events. Interested in merchant events, community and club meetings, clinics and health services, church services, exercise classes, open mic nights, and more? Then visit the Community Calendar at www.ParadiseChamber.com/events/calendar. Calendar updated weekly.
Ongoing Paradise on Ice Through January 17, 2022
CALENDAR OF EVENTS
Uptown Dance Arts Winter Showcase
Paradise Performing Arts Center 777 Nunneley Road, Paradise (530) 399-0436
Countdown to Christmas at Paradise on Ice Winter Wonderland Saturday, December 4, 9:00 a.m. – 7:30 p.m.
Saturday, December 18, 10:00 a.m. – 3:00 p.m. Paradise Veteran’s Memorial Hall, 6550 Skyway & Elliott, Paradise
January 2022 Paradise Symphony Orchestra Winter Concert: A Viennese New Year
Terry Ashe Recreation Center, 6626 Skyway, Paradise
12:00 p.m. - 3:00 p.m. Community build-an-ornament crafting 4:00 p.m. Tiny Tot’s Christmas Carols
Sunday, January 16, 6:00 – 8:00 p.m.
Presented by the Paradise Recreation & Park District and community sponsors, the Paradise Ice Rink will be open daily (weather permitting). Public Skate, Adult Skate, Lessons, Private Rentals, and Party rooms are all offered. paradiseprpd.com/ice-rink-hoursfees, Lorennis Leeds, (530) 872-6393
4:30 p.m. Santa arrives, pictures with Santa
Paradise Performing Arts Center 777 Nunneley Road, Paradise
Open Mic at Jen’s Place Sundays, 12:00 p.m. - 5:00 p.m. 7126 Skyway, Paradise Open to all musicians. Steve Grappone (520) 552-2398
Women’s Social Club on the Ridge 4th Mondays, starting January 24, 2022, 11:00 a.m. – 1:00 p.m. Monthly potluck social welcoming women on the Ridge. Free for guests first two visits. Contact Kelana Anderson, (925) 949-6988
Community Dinner Every other Thursdays from 6:00 p.m. -8:00 p.m. Paradise Alliance Church 6591 Clark Road, Paradise Everyone is welcome to enjoy a free meal with friends. paradisecma.org (530) 877-7069
6:00 p.m. Christmas Tree lighting 6:30 p.m. Lighted truck parade FREE, Paradise Recreation and Park District 530-872-6393
Lighted Truck Parade Saturday, December 4, 6:30 – 7:30 p.m. Begins at Thomas Ace Hardware, 542 Pearson Road, continues along Pearson to Skyway, proceeds up Skyway to the Holiday Plaza. For more information or to enter, contact Tai or Eric Hegenbart (530) 8778261.
Holiday in Paradise Saturday, December 5, 3:00 - 5:00 p.m. Paradise Performing Arts Center 777 Nunneley Road, Paradise Adults: $15.00 Children 12 and under Free Concert featuring the Paradise Community Chorus and the Paradise Symphony Orchestra. Local organizations will participate, along with an audience singalong. ParadiseChorus.org/, Sam Gronseth, (530) 588-4959
The Yule Logs Winter Wonderland Concert
Butte County Library, Paradise Branch 5922 Clark Road, Paradise
Saturday, December 11 7:00 p.m. - 10:00 p.m.
Presented by Theatre on the Ridge
Thursdays, Fridays and Saturdays through December 5 Curtain: 7:30 p.m. Sunday Matinee: 2:00 p.m Theatre on the Ridge, 3735 Neal Road, Paradise In swinging London town in the groovy 60s and Henry Hobson has more daughters than he knows what to do with. This romantic comedy is perfect for the whole family. (530) 877-5760 www.totr.org,
The Theatre on the Ridge 2022 Season includes: P-Town Tonight! January 13 – 30 A throwback to the heyday of live television variety shows, Paradise style! Becky Shaw March 3 – 13 A wickedly funny adult comedy.
A delightful evening of polkas, waltzes, and gallops, reminiscent of attending a Vienna New Year’s celebration! paradisesymphony.org, Fred Spruell, (530) 514-6817
Doublewide, Texas April 7 – 24 Flat out funny story of a trailer park attempting to secede from Texas.
Economic Forecast Conference 2022
Airness July 21 – 31 An air guitar competition of charismatic nerds performing with raw joy.
Thursday, January 27, 2022 9:00 a.m. - 4:30 p.m.
Too Many Cooks June 2 – 19 A culinary comedy with a singing chef.
Dracula A Musical with Bite
Bell Memorial Union, Chico State University
$140 per in-person or online nspdc.csuchico.edu/#/ced/events/ economicforecastconference, Alice Patterson, ampatterson@csuchico. edu.
September 8 - 25 A musical retelling of Bram Stoker’s classic, set in Victorian London. Hogfather November 3 – 20 A clever, witty and faithful adaptation of Terry Prachett’s bestselling novel.
Holiday Open Ho use Decembe r4
Magalia Community Center (parking lot), 13917 South Park Drive, Magalia.
Every third Saturday 11:00 a.m. – 2:00 p.m.
The Shoemaker’s Daughters
Paradise Elks Lodge, 1100 Elk Lane, Paradise See story on page B1
Sundays, December 5 & 19, 10:00 a.m. - 2:00 p.m.
Corner of Andover and South Park Drive, just off the Skyway. Local artisans, vendors, music, and fresh produce provided by the Farmers’ MarketMobile.
December
Saturday, January 29, 9:00 a.m. to 2:00 p.m.
Magalia Market & Farmers MarketMobile
Paradise Friends of the Library Book Sale
All proceeds support Paradise Library.
Paradise Elks Lodge #2026 Grand Re-Opening Celebration
For Ridge kids ages 2-12. Meet Santa and Mrs. Claus, lunch, bounce house and gifts. More info: Lawrence St. Germain (530) 693-5891
Terry Ashe Recreation Center, 6626 Skyway, Paradise 9:00 a.m. - 5:00 p.m. Santa’s Workshop Holiday Craft Faire
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6th Annual Christmas Party for Kids on the Ridge
Friday, December 3, 6:00 p.m. Saturday, December 4, 2:00 p.m.
Winter 2021 • Ridge Business Journal A-19
Terry Ashe Recreation Center, 6626 Skyway, Paradise
MEN & WOMEN’S SELECTIONS
Bundle up and come out to skate while you enjoy musical delights! Concert is free, but donations are gladly accepted to keep the music and ice in Paradise.
Northern California Ballet presents The Nutcracker
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P U R S E S • S H O E S • S O C K S • AC C E S S O R I E S
Friday, December 17, 7:15 p.m. Saturday, December. 18, 2:15 p.m. & 7:15 p.m. Sunday, December. 19, 2:15 p.m. Paradise Performing Arts Center 777 Nunneley Road, Paradise The full-length classical ballet transports you to a magical world of brave toy soldiers and dancing snowflakes. 872-1719. truangel@comcast.net, northerncaliforniaballet. com
PA R A D I S E 691 Fir Street • 530.762.0640 C H I C O 333 Broadway Street • 530.345.4880 birkenstockchico.com
A-20 Winter 2021 • Ridge Business Journal
YO U R C H A M B E R AT W O R K
Business Matters RBJ Section 2 - Winter 2021
Ridge welcomes new and returning businesses Grocery Outlet Bargain Market returns By Allison Denofrio
Paradise Ridge Chamber of Commerce Board Director Owner Green Garden Art
Regenerating Paradise was among the organizations gifted with a donation at Paradise Grocery Outlet’s Grand Opening.
“I’m so excited!” “Paradise needed this!” “I’m so glad they’re back!” were just a few of the comments made by Grocery Outlet Bargain Market’s opening day customers. Paradise’s newest grocery store opened less than two weeks before the year three marking of the Camp Fire. Aisles were not only full of fresh fruits and vegetables, GIANT marshmallows and avocado chips, organic and gluten free snacks, they were full of old neighbors, new acquaintances and long lost friends full rejoicing in the rebounding of Paradise . Wayne and Livia Kurtz had a dream of owning their own business. When they were interviewed by a Grocery Outlet
corporate recruiter, the couple knew they were the perfect match to be franchisees. The next question was where? Having once lived in Paradise and worked at Ace Hardware, Livia paid a visit to check in on this community. Being welcomed with open arms, she saw there was a need for what Grocery Outlet could provide for this growing community. Once they found the perfect location, the empty CVS building on Skyway started its transformation. Many months of construction provided the mostup-to date version of the friendly atmosphere that Grocery Outlet represents. At the event, Senator Jim Neilson made a personal appearance to present a resolution commending the Kurtzs on their past achievements and distinguishing their efforts in rebuilding Paradise. Also in attendance were corporate staff, neighboring Grocery Outlet
franchise owners, product representatives, Paradise Ridge Chamber of Commerce staff and directors and other Paradise grocery store representatives. The Kurtz family presented over $5,000 in donations to the community, including the Paradise Unified School District, Rebuild Paradise Foundation, Regenerating Paradise, and A Simple Gesture. The Kurtzs not only brought Grocery Outlet back to the Ridge, but they also brought four generations of family to plant roots and grow with the Ridge. With regular product turnover reflecting the seasons, frequent visits are rewarded with a variety of choices and new meal ideas. Be sure to notice the custom “Welcome to Paradise” mural depicting local icons and a fire fighter’s helmet, honoring the resilient spirit of the Ridge. Paradise Grocery Outlet, 6800 Skyway, Paradise.
Paradise Elks Lodge #2026 returns to original location in January 2022 By Jan Keller
Past Exalted Ruler, Paradise Elks Lodge The Elks are back and looking forward to their Grand Opening on Thursday, January 27, 2022 with a Paradise Ridge Chamber of Commerce Ribbon Cutting Ceremony. The following Saturday, January 29th, 9 a.m. to 2 p.m., the community is invited to join in the celebration with a wine tasting, live band, refreshments, vendors, membership information and tours of the Lodge. Plans are in the works to bring back the Elks’ traditional events – charity bingo, Children’s Christmas on the Ridge, 4th of July and Labor Day Picnics, Veterans’ lunches, Citizen of the Year Awards Banquet, and many other Lodge activities. The “new” 14,800 square foot Lodge is built at the “old” Lodge location, 1100 Elk Lane (right off Clark Road). The Lodge’s Grand Hall can hold 298 people or be divided into two ballrooms, each
with an occupancy of 149. Old favorites will return: Members’ Bar, patio dining, Lodge Room, offices, and a commercial Hobart kitchen. In addition, there will be 28 full RV sites with septic, Wi-Fi, water and 50 amp capacity. A club house will host activities and restrooms. Rebuilding was never out of the question! The Paradise Elks Lodge #2026 has been serving the community for 65 years and the past three years, since the fire, Elks have continued to serve. During those 65 years, Elks have supported community organizations with over $1 million in donations. Beneficiaries include the Boys and Girls Club, Boy Scouts, Girl Scouts, Little League teams, food pantries, churches, police and fire, Johnny Appleseed Days, Gold Nugget Days, Chocolate Festival and Work is in progress on the new 14,800 sq ft Elk’s Lodge opening more. Additionally, over $860,000 in scholarships late January 2022 with a Chamber Ribbon Cutting. The following have been awarded to Paradise High graduating Saturday the community is invited to join in with their opening students. The Elks are all about Community, Youth celebration party, music, food, wine tasting and vendors. and Veterans.
Burnt Barn, a distilling company soon to find its home in Paradise By Melissa Schuster
Paradise Ridge Chamber of Commerce Board of Directors Burnt Barn Distilling Co. Honey Bee Hospitality of the Chapelle For Burnt Barn Distilling Co., the granting of a Conditional Use Permit by the Town of Paradise Planning Commission represents another hurdle leapt, or rather, laboriously climbed over. Now begins State and Federal licensing for one of the most heavily regulated industries, followed by licenses and permits from local agencies for equipment and wastewater discharge and more. All of this for what is, essentially, just a small family business. Joe Heron, founder of Copper & Kings in Kentucky began his presentation to aspiring distillers and distilleristas at Moonshine University by saying, “Give me all your money and let me stab you in the leg. That’s what it feels like to start a distillery.” Indeed. So, why are we doing this?
For our head distiller, Taylor Schuster, and his wife, Danae, it is the realization of his dream and a way to provide for their family after his retirement from the USAF. For his mom and pop, it’s being a part of making their son’s dream a reality, but it is also about creating a legacy business that will bring visitors back into the community and will help rebuild the local economy by exporting a Paradise product and our collective story through that product. And for all of them, it is about seizing an opportunity that the devastation of the Camp Fire left in its wake. What’s next on Burnt Barn’s journey? Erecting
Taking delivery of our customers stills and equipment from Vendome. Cliff Jacobson, Melissa Schuster, Taylor Schuster and family friend, Donnie. the metal building, permitting the infill, installing equipment, designing bottles and labels, signage, lots of forms and … But, hey, if it were easy everyone would do it, right? With some luck and lots of positive energy, Burnt Barn Distilling Co. will open its doors in late spring 2022. Fingers crossed!
Danae and Melissa with Joe Heron, founder of Copper and Kings, at Moonshine University, Louisville KY.
BUSINESSES, continue on page B-3
B-2 Winter 2021 • Ridge Business Journal
Made for more fish stories
You were made for more. More jokes. More togetherness. More fun. And that’s why yearly checkups with your physician are so important. The key to a happier, healthier life is prevention of long-term issues before they become issues. Your Adventist Health doctor can help you get all you can out of life through wellness exams, health screenings, immunizations and lifestyle plans to manage chronic conditions. If you haven’t seen a doctor lately, make an in-office or virtual appointment today.
Call 530-872-2000 for an appointment now.
Winter 2021 • Ridge Business Journal B-3
BUSINESSES, from page B-1
A peek into Gold Nugget Museum’s future construction By Mark J. Thorp
Executive Director, Gold Nugget Days, Inc. Gold Nugget Days, Inc., Gold Nugget Museums, has embarked on an ambitious design for our new property at 475 Pearson Road. With approximately six thousand square feet of building space, 2.3 acres of ground in total, and a constructive collaboration with the Paradise Gem and Mineral Club, we’re positioning to begin our major construction in the spring of 2022. Our greatest appreciation extends to the Paradise Rotary Club and Rotary International for their assistance in remodeling our administrative offices, thus «planting our flag» and pioneering our adventures into the future. We will build out our plans in phases: Phases 1 and 2 over the next 3-5 years (depicted), and phases 4-7 over the next 7-10 years.
Ambitious? My goodness, yes. Worthy of our Ridge community? Yes, yes, yes! Plans include our traditional “Nuggetville,” blacksmithing, native tributes, and gold panning, as well as new designs with ag silos, maker’s spaces, and performance venues, to name a few. The new Gold Nugget Museum will be a full feature, one stop cultural center, with future
plans to incorporate our pre-fire site at 502 Pearson Road in later phases. Fulfilling our mandate to educate and preserve, we’ve never been more proud to share our collection, built with gracious donations over the last 40 months. A labor of love indeed. With professional collections, restoration, and conservation practices, we bring you your new museum. It›s been
over three years since the Camp Fire, and quite sincerely, it›s time. Join us as we make a dream become reality. Visit our website at gnmuseum. art and see additional design renditions, upcoming events, and connections to our community. Participate in our committees, contribute your time and volunteer to play with us, won’t you?
Paradise Lutheran Church to build 4-plex Abbey Place
Pastor Rod Platte blessed the land where the Abbey Place Abbey Place will feature four two bed, two bath 4-plex is soon be built. units.
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Nearly three years after the Camp Fire, Paradise Lutheran Church has broken ground on Abbey Place, a new apartment 4-plex located adjacent to the church. Pastor Emeritus Rod Platte blessed the land, and Vern Sneed, owner of Design Horizons, delivered a summary of this exciting new project. The building is a project of Design Horizons, LLC and will be constructed of 100% non-
combustible materials making for safer, more durable housing. The Cabin Kits are a new concept in sustainable, micro-housing and are all steel and manufactured with over 50% recycled materials. Each of the four units will contain two bedrooms and two bathrooms. For more information contact Gwen Nordgren, Paradise Lutheran Church, 224-410-0163 cell, 530-877-3549 office Highsierra8@icloud.com
B-4 Winter 2021 • Ridge Business Journal
Johnny Appleseed Days 2021
T
he Paradise Ridge Chamber of Commerce is proud showcase the goods, services and hospitality of our beautiful mountain home by hosting California’s oldest harvest festival. After a year’s hiatus due to the pandemic, Johnny Appleseed Days returned on October 2 and 3, 2021. By any standards, the fest was a rousing success, with some vendors reporting their best sales ever! Residents and visitors came out in droves, waiting in lines at the Save Mart Pie Pavilion and at popular craft and vendor booths. The 1000 slices of apple pie were gone just after noon on Sunday!
Johnny Appleseed Days 2021 thanks its generous sponsors:
Johnny Appleseed Days is a labor of love for the Ridge community-- involving the talents and toil of numerous businesses, community organizations, and individuals who sponsor and volunteer to celebrate “Johnny” year after year. While shopping locally, please take a moment to thank them for their support of this treasured Ridge tradition.
Many thanks to our volunteers: Entertainment Coordinators: Frank Dodini & Sandy Miller Johnny Appleseed: Ken Prentiss Event Support: Jeff Wrobel and the Ridgeview Rangers The Paradise Ridge Chamber of Commerce Board of Directors Magalia Fire Center, California Conservation Corps Diane Chapin, Mike Clemens, Oriel Nolan-Smith, Mark Thorp, Don Vance Host: Paradise Recreation and Park District Transport Van: Better Homes and Gardens Real Estate Welcome Home Freezer: Hudson’s Appliance Center Pie Packers: Joy Cuniff, Pam Hartley, Deborah Stouff, Donna Zeuli Pie Service: Ginny Gilmore Brown, Sarah Brown, Izabella Earnest, Peggy Gaddini, Liz from Rite Aid, Seth Mitchell If you’d like information about getting involved in future events, please join our mailing list by dropping a line to info@ParadiseChamber.com.
Members of the California Conservations Corps helped to pick the Granny Smith Apples at Noble Orchards.
Young Mr.McIntosh is a Johnny in the making!
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Winter 2021 • Ridge Business Journal B-5
At Johnny Appleseed Days, you can support the community by purchasing a Do-it-Yourself Paradise Apple Pie baking kit with Granny Smith apples from Noble Orchards, super-secret Paradise spice mix, a limited edition Johnny Appleseed tea-towel and collectible recipe card.
Save Mart Pie Pavilion sponsor delivered 1,000 slices of apple pie to share with the community.
Wildfire Ready Raccoon and Town of Paradise Plans Examiner and Tribal Belly Dancer, Patti Samons were on the talent roster for the fest.
Among our most valued partners at this stage in our community’s development are our local construction companies. Chamber members such as Ridge Builders LLC were out in force to support the rebuild. Find out more by visiting ParadiseChamber. com’s online business directory.
Curves Paradise is among the more than 100 event vendors who greet the community at Johnny Appleseed Days each year. Find out more about Curves and other local businesses by visiting ParadiseChamber.com’s online business directory. Save Mart of Paradise store manager Paul Azevedo, poses with Johnny Appleseed (Ken Prentiss). Save Mart sponsors Johnny Appleseed Days by baking and delivering apple pie to the fest. Pie slices are sold to support the work of the Chamber.
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B-6 Winter 2021 • Ridge Business Journal
Business Briefs
Business Briefs spotlight members of the Paradise Ridge Chamber of Commerce, providing information to Ridge residents and visibility to Ridge businesses. All contact information for featured businesses is available in
ParadiseChamber.com’s online business directory: www. paradisechamber.com/list/. This benefit is available to all members; for guidelines and information, email Monica@ ParadiseChamber.com
Adventist Health welcomes Denise Abbasi, MD, to Feather River Health Center
Among those attending the ceremony: Congressman Doug LaMalfa, Laura Page, Town of Paradise Manager Kevin Phillips, Mayor Steve Crowder, Council member Woody Culleton, local firefighters, town employees, Paradise Ridge Chamber members and the public.
Dr. Denise Abbasi is a pediatrician dedicated to providing exceptional care for your child. Dr. Abbasi attended medical school at Universidad Autonoma De Guadalajara School of Medicine in Guadalajara, Mexico, and completed her pediatric residency at St. Luke’s Medical Center in Ponce, Puerto Rico. Dr. Abbasi is passionate about her calling as a pediatrician guiding, educating and nurturing patients from birth to adulthood. Dr. Abbasi is fluent in English, Spanish and French. To learn more about Dr. Abbasi and all Adventist Health providers, visit AdventistHealth.org/ourclinics. Feather River Health Center 5125 Skyway, Paradise 530-872-2000
Rebuild Paradise Foundation Hires Next Leader
Paradise welcomes a new Wildland Urban Interface Fire Engine 381! In a ceremony dating back to the horse drawn firetruck days, a local gathering dedicated the newest addition to the Town of Paradise Fire Department. The firetruck was ceremonially “washed” and then “pushed” into service, followed up by a radio dispatch pronouncing Fire Engine 381 “Available for service.” The new addition is a Type 3 Wildland Urban Interface (WUI) engine, specially designed for use in structural or WUI fires. Fire engine 381 is the most versatile engine in California and perfect for the Ridge community. Funds for this engine were donated by Tri Counties Bank and USDA.
Dr. Denise Abbasi, new pediatrician at Feather River Health Center.
Charles Brooks, Founder and Executive Director of Rebuild Paradise Foundation received the remarkable opportunity to take the collective learned knowledge and information from our community’s fire recovery and share it with other fire affected communities across the western US. In January he will take a co-leadership role with the nonprofit organization After the Fire. He will continue to live in Paradise, support the Ridge and will join the Rebuild Paradise Foundation Board of Directors. In his place the Board has selected Jen (Cox) Goodlin as the new Executive Director to lead the Rebuild Paradise Foundation. Jen (Cox) Goodlin, new executive director, Rebuild Paradise Foundation.
Paradise Hotel NOW OPEN!
Check-In: 3:00 P.M. Check-Out: 11:00 A.M. Pets may be accepted. Please contact the hotel directly for full details. Virus protocols strictly followed
5475 Clark Rd, Paradise
(530) 762-6051
BRIEFS, continue next page
Winter 2021 • Ridge Business Journal B-7
Business Briefs
continued
Jen Goodlin grew up in Paradise, graduating PHS class of 2000. She and her family of six moved back to Paradise after the Camp Fire in April of 2020 to dive in and help the community she so greatly loves, in any possible way. She has a big heart, vision, and passion for the Paradise Ridge and the Foundation. Jen brings an impressive skill set rooted in visual story-telling and locally has worked with the Camp Fire Shed Project, Love Paradise, Paradise Alliance Church and has helped volunteer in several other areas of the community. Jen is inspired to random acts of kindness, including giving flowers from her own garden to appreciate people in the community.
accommodate specific needs whether they be room-darkening, faux woods, plantation shutters, roller shades, honeycombs, etc. The Allen Allen Shades mobile showroom is equipped to demonstrate multiple manufacturers’ product lines such as Hunter Douglass, Norman, and Polar Shades. Visit allenallenshades.com or call (530) 809-9226.
Parishioners of St. Thomas More surround the plaque commemorating the 85 lives lost in the Camp Fire.
Shade and blind solutions from local Mother/daughter duo Shelley and daughter Stephanie Allen, owners of Allen Allen Shades, are Chico State alumni with qualifications in Business Marketing and Interior Architecture. This small family-owned business promises superior customer service, minute attention to detail, and complete inhome consultations. The Allens provide budgetconscious design solutions for projects ranging from single shades to an entire housing complex of blinds. They offer a plethora of products to
Local organizations and supporters may purchase commemorative tiles to support a gathering area for St. Thomas More’s parish community. Engraved tiles may commemorate family members’ special events: sacraments, anniversaries, gratitude, or outstanding achievements. Chris Rehmann, Parish Council, says “I bought one
for each of my grandchildren, so that when they come to visit, they can see their own tile. My wife and I are also honoring our deceased parents on the Memorial Wall.” For more information, contact Jim Collins at (831) 821- 9369 or jimcollins_95991@yahoo.com. Tile Order Deadline: December 31st 2021.
St. Thomas More Catholic Church dedicates Memorial Wall
Welcome to Paradise sign is moving forward thanks to Rotary and local donors
On October 3, 2021, St. Thomas More Catholic Church at 767 Elliott Road in Paradise dedicated its Memorial Wall with a Commemorative Mass and blessed the memorial plaque in honor of Camp Fire victims. Partially blackened by the Camp Fire, the Memorial Wall’s commemorative tiles display the names of parishioners and their family members (living and deceased), parish organizations, names of former parishioners who found refuge in other communities, and names of supporters of the rebuild of the hall and rectory destroyed by the Camp Fire.
Undoubtedly as you have driven up the Skyway and are entering Paradise, you have seen that progress continues on the “Welcome to Paradise” sign. With a huge thanks to Paradise Rotary, Rock Creek Construction, Mathews Readymix, Anderson Brothers Construction, Foothill Lumber, Chico Lowes, Kevin Lundy PLS, Northstar Engineering, Hupp Signs and many others, the base for the “Welcome to Paradise” sign is almost complete. The sign itself is nearly finished in fabrication and will be set in place very soon. The original halo will once again grace the top of the sign after the re-shaping restoration by the team at Hupp Signs in Chico. For more information or to donate to the project, follow the sign progress on Facebook or at www.paradisesignrebuild.com
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B-8 Winter 2021 • Ridge Business Journal
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COMMUNITY HONOR ROLL
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New report identifies Enloe among top hospitals nationally Enloe Medical Center is one of America’s 100 Best Hospitals for Gastrointestinal Care and Gastrointestinal Surgery, according to new research released by Healthgrades. From 2018-2020, patients treated at hospitals receiving this award have, on average, a 32.9 percent lower risk of experiencing a complication or dying while in the hospital than if they were treated in hospitals that did not receive the award. “Receiving this recognition from Healthgrades is a direct
TOTR named “Best Comeback” by CN&R Chico News& Review (CN&R) named Theatre on the Ridge (TOTR) “Best Comeback” (Editor’s Picks). Here’s what they said: Paradise’s community theater not only survived the devastating 2018 Camp Fire, but the intimate venue has continued to persevere with utmost caution coming out of a lengthy shutdown due to the pandemic. Vaccinations are required for cast and crew members, and theatergoers are required to mask up, regardless of vaccination status. The CN&R applauds TOTR for this approach. We are proud that the playhouse has remained a part of the local arts scene and continued to host moving works of art while also instituting changes to try to keep as many of its patrons and troupe as safe as possible during these unprecedented times. Bravo! Judy Clemens, Executive Director of TOTR commented, “We also took third place for “Best Theatre,” the first time they ever placed in that category, not being located in Chico and all. But “Best Comeback” is the recognition we are most proud of.”
Theatre on the Ridge, 3735 Neal Road, Paradise, totr.org
reflection of the dedication to quality and safety demonstrated by each and every caregiver in our organization,” said Mike Wiltermood, Enloe Medical Center’s president and CEO. “We work tirelessly to ensure that our community can trust us to provide care for them and their loved ones. To achieve these results against the backdrop of an ongoing global pandemic illustrates the unwavering drive our medical center has to deliver quality, patient-centered care.”
Heritage Insurance Agency named First in their category by CN&R In business since 1978, Heritage Insurance has operated as an independent agency with a Northern California base but has clients in Southern California, Idaho and Nevada as well. Steve and Kelly Mora head a team with expertise spanning agribusiness, commercial accounts, personal insurance, employee benefits and workers’ compensation.
Heritage Insurance Agency receives silver award from Insurance Journal Employees of Heritage Insurance Agency nominated the company as Insurance Journal’s Best Agency to Work for-West. Nominations from the agency’s employees indicated that Heritage’s workplace culture puts people before profits, cultivating a supportive, caring family atmosphere. The agency supports continuing education and celebrates individual and team goals. The agency also received high marks for performance reviews and community service.
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Staff of the Chico Heritage Insurance office celebrate dual awards. Can you find our esteemed Chamber President, Kimball Shirey among his associates?
Heritage Insurance Agency, 290 Airpark Boulevard, Chico. (530) 894-3276 Heritage-Agency.com
Building their home with Members 1st in 2021.
Winter 2021 • Ridge Business Journal B-9
The Home Builders Resource Connection Expo: Rebuilding and Fire Safety on the Ridge a great success
A
partnership of local organizations including the Butte County Fire Safe Council presented the Home Builders Resource Connection Expo: Rebuilding and Fire Safety on the Ridge on November 13, 2021. The Expo offered options, resources, and information to all looking to build or rebuild in fire-affected areas.
Smokey Bear, Wildfire Ready Raccoon, and Captain Cal were celebrity guests at The Home Builders Resource Connection Expo: Rebuilding and Fire Safety on the Ridge on November 13, 2021.
With fire safety and heavy equipment on display, a children’s area, Wildfire Ready Raccoon photo booth, and goats, the Expo was a perfect day out for families. Want to hear about future events? Get on your Chamber’s mailing list by emailing info@ParadiseChamber.com.
Ridge Builders supported the Expo with an attractive table display. You can find out more about this local contractor’s services in ParadiseChamber. com’s online business directory.
She Builds is a female-owned construction company specializing in custom home building and rehabilitation. Find out more in ParadiseChamber.com’s online business directory.
Valley Contractors Exchange is among the partners producing the Rebuild Expos of the past three years. Serving the construction industry since 1952, VCE is the best resource for construction information and networking. More info at vceonline.com. Pictured: Carrie Moore, Member Services.
Paradise Elks Lodge
Cal Fire’s mascot, “Caption Cal” joins a crew to spread the fire safety message in Paradise.
1100 Elk Lane 530-877-5364
Our New Lodge Opening Soon! A licensed tree service and fire prevention contractor for the Firesafe Council, CROSSFIRE provides fire prevention and tree services on thousands of acres including hazardous fuel reduction, shaded fuel breaks, and tree services for homes, municipalities, and apartment complexes. Find out more by visiting CROSSFIRE in ParadiseChamber.com’s online business directory. Paradise Ridge Chamber of Commerce Executive Director Monica Nolan cradles a newborn goat. (Monica misses her kids) Find out more about goat grazing for vegetation abatement at hanskifamilyfarms.com.
Scheduled to open in late January 2022 at our same location. We have never left the Ridge for over 65 years and look forward to continuing our service and availablility to our citizenry. We are proud to welcome any newcomers.
B-10 Winter 2021 • Ridge Business Journal
Paradise Symphony Orchestra – Conducting Tradition By Jan Kiefer Wade
Board Member, Paradise Symphony Orchestra Society With a resume that reads like a Who’s Who of music performers, Dr. Lloyd Roby, Conductor and Music Director of the Paradise Symphony Orchestra (PSO) began a varied career in solo and small group performance, as well as education in a number of institutions, taking on his final position at California State University, Chico, as Director of Secondary Music Education for the past 26 years. Dr. Roby has performed with a lifetime of bands such as the Glenn Miller Orchestra, the Tommy Dorsey Band, Woody Herman’s Thundering
Herd and the Symphonies of Cincinnati, Pittsburgh, Sacramento and Redding. He also played in backup bands for high-profile entertainers: the Temptations, Ray Charles, Barry Manilow, Bob Hope, Glen Campbell, Steve Martin, Engelbert Humperdink, the O’Jays, Vic Damone, Don Rickles, Charo and others.
Alliance for Workforce Development, Inc. (AFWD) staged its first Paradise Job Fair on October 8 at the Terry Ashe Center in Paradise. Participation in this no-cost hiring event was open to all job seekers and connected multiple employers in one place. Candidates viewed a variety of job openings available on the Ridge, interacted with recruiters and hiring managers, and applied on the spot to open positions.
Dr. Roby’s goals for PSO include increasing the service area of the orchestra, introducing young people to orchestral music, bringing in celebrated guests and enhancing the size and quality of the orchestra. Lloyd Roby and his wife Nancy are so committed to the rebuilding of Paradise that they have recently moved to a home they built there upon his retirement from CSU, Chico.
First Paradise Job Fair a success
AFWD is available to assist with resume writing and review. Please call the Butte County Recovery office at (530) 616-1053 or visit www.afwd.org to chat directly with an AFWD representative for assistance or for more information about future events.
Dr. Lloyd Roby
CED Economic Forecast Conference 2022 Each year, the Center for Economic Development, a department of the Northstate Planning and Development Collective at California State University Chico brings together decision-makers from industry, government, and education to tackle the issues at the forefront of economic development in the North State. Join them for their 22nd Annual event, highlighting Workforce and other critical issues affecting our region. Economist Dr. Robert Eyler will deliver an annual forecast, and the luncheon keynote speaker will be Dee Dee Myers, Senior Advisor to Governor Gavin Newsom and Director of the Governor’s Office of Business and Economic Development. With panels and networking time, these conferences serve as launching points for year-round discussion, collaboration, and action. The conference will be held at CSUC, Bell Memorial Union on Thursday, January 27, 2022, 9:00 am to 4:30
pm. This is a hybrid event, in person or online. Tickets are on sale now at https://bit.ly/Forecast2022. Contact Alice Patterson, ampatterson@csuchico.edu.
Check ParadiseChamber.com’s community calendar or join the Chamber’s invitation list by emailing info@ParadiseChamber.com for information about ribbon cuttings.
Executive Director Monica Nolan and Business Advocate Mark Thorp of Paradise Ridge Chamber of Commerce were among the employers to successfully recruit candidates at the first Paradise Job Fair.
More information about all businesses mentioned may be found in ParadiseChamber. com’s online business directory.
Paradise Ridge Elementary School (PRES) principal Ed Gregorio cut the ribbon to celebrate the school’s renovation. School families were invited to a barbecue and concert on the stunning new grounds. PRES is just one of several campuses benefitting from facility improvements within Paradise Unified School District.
Paradise Grocery Outlet celebrated its Grand Opening and Ribbon Cutting with owners Wayne and Livia Kurtz and family, staff, and visiting dignitaries. Grocery Outlet also made generous donations to Regenerating Paradise, Rebuild Paradise Foundation, and Paradise Unified School District. Visit the store at 6800 Skyway.
Achieve Charter School (ACS) of Paradise celebrated its return to the Ridge and brand-new playground with a Ribbon Cutting. ACS is located at 771 Elliott Road in Paradise and offers a full school program for grades K-5.
Winter 2021 • Ridge Business Journal B-11
WELCOME NEW MEMBERS New Chamber member, Mark Trumm Insurance now serving the Ridge Mark Trumm Insurance Brokerage has been helping clients save money and find the insurance they need for over 37 years. The Oroville office has grown to include six brokers, including Paradise’s resident broker, Cheryl Robbins, a Camp Fire Survivor. Robbins wants to make sure homeowners can rebuild and have an affordable insurance policy at the same time.
Chamber welcomes returning local Ev Durán, filmmaker and owner of U.T.B Studios U.T.B. Studios is owned and operated by Ev Durán, a four-time Emmy Award-winning filmmaker and Paradise High School graduate. In 2020, U.T.B. Studios released Durán’s feature directorial debut, a documentary film titled “All Its Name Implies.” The film focuses on the resilience of the people of Paradise in the aftermath of the 2018 Camp Fire. The film has won multiple “Best Documentary” awards at various international film festivals and has raised over $10,000 for the town through rentals, sales, and live screenings.
Cheryl Robbins, Adrian Graves, and Mark Trumm (owner) at the Oroville office.
Homeowners, small businesses, and those who need Medicare and health insurance products in Paradise or Oroville will have many options to choose from, with agents offering flexible appointment times and locations.
For the past decade, Durán’s career has included work for many prominent organizations, including the Golden State Warriors, the San Francisco Giants, and Spartan.
Robbins offers appointments at Ridge WorkSpace within the Paradise Ridge Chamber of Commerce office and Graves will travel to meet clients at their convenience. To learn more about agents and services, visit marktrumminsurance.com or call (530) 534-4600. Throughout the year, watch for Mark Trumm Insurance agents making free presentations at local restaurants and other locations.
Looking for an affordable land surveyor? Meet new Chamber member BCP-3D BCP-3D Inc. is a land surveying company specializing in all manner of surveys, from boundary and topographic surveys to Trimble Layout on commercial sites for MEP contractors. They also perform 3D laser scanning and drone surveys.
Their Paradise journey began in June of 2019, when a resident who had lost her home in the Camp Fire asked if they could help her. She needed a boundary survey so she could obtain a building permit but couldn’t afford the high prices she was being quoted by some of the larger survey companies. They helped her out and thought that would be the end of their work in Paradise. But after she posted a good review on Facebook, the calls started pouring in. Two and a half years later, they have performed around 300 surveys in Paradise, Magalia and Berry Creek. They have rented housing in Paradise and have established great relationships with local residents and contractors.
Gaitan says, “I started this business because I was tired of the overpriced pest control companies taking advantage of our community and I believe Moses G Pest Control is not only affordable but reliable as
Structural Solutions and Design
Structural Solutions and Design is a small local business, owned by Jeremy Pearce, a California State University, Chico graduate. A fully licensed structural firm that specializes in design, engineering and drafting of residences and low-rise buildings, Structural Solutions loves to take on wood, concrete, masonry, and steel projects.
UTB 3 Producers Monique Birtwell & Ev Durán.
U.T.B. Studios (415) 932-9891 www.utbstudios.com ev@utbstudios.com
BCP-3D Inc. Land Surveying scott@bcp3d.net 541-441-7051
Affordable, reliable, local Pest Control on the Ridge Paradise Ridge Chamber is pleased to welcome locally and family-owned pest control company Moses Gaitan Pest Control, as a new Chamber member. After working in the business for well over a decade, Gaitan made the decision to start his own pest control business. He believes in providing knowledgeable service at a fair price and is proud to provide our Ridge community with an affordable pest control service.
U.T.B. Studios offers a wide range of video production services, from the creation of marketing videos for television and online distribution, to wedding and event videography. Proud to be members of the Butte County community, U.T.B. Studios donates 3% of every dollar they earn to local causes and organizations.
530-521-5645
well.” Give Gaitan a call to get a free quote or advice.
Moses Gaitan Pest Control 530 354-0759 www.mosesgaitanpestcontrol.com Mon thru Fri. 7:30am – 6:00pm Saturday 8:00am – 6:00pm Closed Sunday From small remodels to big dream plans, every project is approached as a unique opportunity to help clients find the best solution for current structures, new construction or remodels on the Ridge or Northern California. Structural Solutions’ professional portfolio began in 2005 and includes working with some of the most recognizable clients in the world, including Sony, DreamWorks and Disney. Pearse says, “Plain and simple, we love to help our clients and see their ideas become tangible. We started this business to help people bring their dreams to life.”
Structural Solutions & Design www.structuralsolutions.pro/ 530-591-2937
EXPERTS IN NEW HOME CONSTRUCTION • Architectural Design & House Plans • Lot Development & Clearing • Septic Systems • Foundations & Concrete • Framing • Plumbing • Electrical • Tile Work • Custom Cabinets • Stand by Generators • Metal Buildings
My name is Bob Smalley and I would like to encourage you to give us a call if you are thinking about building a new home. We will be there with safe and productive workers ready to provide the highest quality of workmanship available to complete your next project. Lic. # 952967
Smalleygc.com
B-12 Winter 2021 • Ridge Business Journal
Chamber membership demonstrates to your customers and other businesses your commitment to the community. Chamber members are respected, legitimate, trustworthy businesses and community investors who agree to: Accounting Blue Star Solutions Paradise 530 872-0948
Matthews, Hutton & Warren, CPAs 1530 Humboldt Road, Ste 2, Chico (530) 877-6793
McKinnon & Associates
6161 Clark Road, Ste 3 Paradise (530) 876-0944
The Bearded CPA Paradise (530) 413-8739
Acupuncture Elements of Health 6407 Skyway Paradise (530) 451-6700
Heavenly Herbs & Acupuncture 8093 Skyway Paradise (530) 877-7003
Advertising Bourbon Hill Ltd. 4172 Tiberon Way Chico (530) 864-7097
Monkey Business
By Virtual Appointment Only. Oroville (530) 413-5115 monkeybusiness.design/
Paradise Post Chico ER
400 E. Park Ave. Chico (530) 877-4413
Preferred Professionals 6779 Skyway Paradise (530) 520-3065
U.T.B. Studios
1267 Parque Drive Chico (415) 932-9891
Yowzers Graphics Gallery 774 Birch Street Paradise (530) 872-9500
Airport Paradise Airport 4405 Airport Road Paradise (530) 521-2289
Alterations CraftySewingSue Custom Seamstress 814 Roe Road Paradise (530) 877-7203
Animal Welfare PASH
P.O. Box 1021 Paradise (530) 876-8195
Topcats on the Ridge, Inc. P.O. Box 2281 Paradise (530) 872-8112
Antiques and Collectibles Jeannie’s
491 Pearson Road Paradise (530) 762-4960
Treasures from Paradise 969 Bille Road Paradise (530) 872-4200
Apartments Shadowbrook Apartments
1090 Shadowbrook Way Paradise (530) 872-1024
Appliance Sales & Service Hudson’s Appliance Center 454 Pearson Road Paradise (530) 877-6312
Architects Bassenian|Lagoni Architects
1022 Mendocino Ave And at 6161 Clark Road #1, Paradise Santa Rosa (949) 630-5496
Pasquini Engineering, Inc. 6221 Clark Rd. Paradise (530) 332-8311
Art Galleries Paradise Art Center 5564 Almond Street Paradise (530) 877-7402
Assisted Living Sunshine Assisted Living 1468 Sun Manor Paradise (530) 877-3363
Attorneys Desiree Vance & Associates
Vance Family Law 1440 Lincoln Street Oroville (530) 413-3345
Automotive Repair C and J Service Center
549 Pearson Road Paradise (530) 413-9533
Lyons Express Lube & Oil
5605 Almond Street Paradise (530) 762-0295
Paradise Auto Body 1122 Elliott Rd Paradise (530) 872-8060
Banks/ tCredit Unions Mechanics Bank
672 Pearson Road Paradise (530) 877-0857 x3119
Members 1st Credit Union 4710 Mountain Lakes Blvd, Redding (530) 222-6060
Tri Counties Bank 6848 Q Skyway Paradise (530) 872-2992
US Bank
6817 Skyway Paradise (530) 877-9373
Wells Fargo Bank 6930 Skyway Paradise (530) 872-0813
Bars/Grills/ Taverns Jen’s Place
7126 Skyway,ABC Paradise (530) 413-9130
Nic’s
6256 Skyway Paradise (530) 413-9422
Beauty Care / Salons A Cut Above Paradise
1440 Lincoln St. Oroville (530) 965-5672
6848 Skyway Suite C, Paradise (530) 877-7365
Law Office of Christian A. Atherton
Hair Body & Soul
2112 East 5th Avenue Oroville (530) 877-6332
McKernan, Lanam, Bakke & Williams, LLP
55 Independence Circle Suite 106, Chico (530) 877-4961
Patricia Wood Elkerton, Attorney at Law P.O. Box 1408 Paradise (530) 519-4065
6607 Skyway Paradise (530) 342-6978
Bicycles Paradise Bikes 6282 Skyway Paradise (530) 877-3992
Blood Banks and Centers Vitalant
555 Rio Lindo Ave. Chico (530) 893-5433
Promote local commerce and industry Maintain high ethical standards in business and professions Positively contribute to the quality of life on the Ridge
Bottled Water Delivery Mt Shasta Spring Water Company Inc 2237 Ivy Street Chico (530) 246-8800
Building Supply Foothill Mill & Lumber Company 1698 Wagstaff Paradise (530) 877-3395
Green Builder Products
303 Potrero St #2 Santa Cruz (831) 458-0202
Carpet & Upholstery Services Northstate Carpet Cleaning 452 Sunburst Drive Paradise (530) 514-2001
Casinos Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560
Catering Green Paradise Café on Wheels
57 Ocean Pines Lane Pebble Beach (707) 337-4144
Follow us on Facebook for food trailer locations. Paradise (530) 520-1110
Mathews Readymix
Maria’s Kitchen
H-Forms, Inc.
1619 Skyway Chico (530) 893-8856
NorCal Lumber Company 4601 Bernice Ave Marysville (916) 936-7617
Premium Cabinets Magalia (530) 413-8455
PRO Aggregate Inc. 3668 Hicks Lane Chico (530) 342-8028
Business Services 3CORE, Inc.
2515 Ceanothus Avenue Suite 105, Chico (530) 893-8732
Butte College Economic and Workforce Development
2480 Notre Dame Blvd Chico (530) 879-9069
Butte College SBDC
2480 Notre Dame Blvd. Chico (530) 895-9017
Kate Leyden Consulting
Chico (530) 521-9314
Ridge WorkSpace 6161 Clark Rd. #1 Paradise (530) 877-9356
SCORE
1324 Mangrove #114 Chico (530) 342-8932
Sustainability Management Consulting
21945 Parkway Drive Red Bluff (530) 809-9233
Candies Joy Lyn’s Candies 220 Pearson Road Paradise (530) 872-9167
1132 Elliott Road Paradise (530) 876-1086
Nic’s
6256 Skyway Paradise (530) 413-9422
Pair-O-Dice Chapter E Clampus Vitus P.O. Box 711 Paradise (530) 872-2052
Serving Paradise Paradise (530) 854-0884
Yony’s Roasted Corn Paradise (909) 247-5398
Cemeteries Paradise Cemetery District 980 Elliott Rd Paradise (530) 877-4493
Child Care Pee Wee Preschool 7196 Skyway Paradise (530) 413-9485
Magalia Community Church
Chico Certified Farmers Market
Paradise Moose Lodge #2227
Our Savior Lutheran Church
Explore Butte County
Paradise Ridge Fire Safe Council
Paradise Adventist Church
Feather River Health Foundation
Paradise Rod & Gun Club, Inc.
13700 Old Skyway Magalia (530) 877-7963
6404 Pentz Road Paradise (530) 877-7321
5720 Academy Drive Paradise (530) 877-4454
Paradise Alliance Church 6491 Clark Rd Paradise (530) 877-7069
Paradise Lutheran Church 780 Luther Drive Paradise (530) 877-3549
St. Nicholas Episcopal Church 85872 Oliver Road Paradise (530) 877-7006
St. Thomas More Catholic Church 767 Elliott Rd Paradise (530) 877-4501
Cleaning Service CRBR Property Damage Services - Restoration & Construction 2684 Hwy 32 Suite 100, Chico (530) 891-0333
Davis Construction Cleaning Paradise (530) 570-1470
White Janitorial Paradise (530) 518-7468
Clothing Bakers Birkenstock 691 Fir Street Paradise (530) 762-0640
Bobbi’s Boutique
Skyway Valley Oak Children’s 6264 Paradise Services (530) 564-4227 3120 Cohasset Road Suite 6 Chico (530) 895-3572
Churches Center for Spiritual Living Paradise 6268 Skyway Paradise (530) 877-5673
Craig Memorial Congregational Church 780 Luther Drive Paradise (530) 519-3113
First Baptist Church 6500 Clark Road Paradise (530) 877-3532
Paradise by Design 6150 Center St Paradise (530) 762-7122
Clubs & Nonprofit Organizations Boys & Girls Club of the North Valley 601 Wall Street Chico (530) 899-0335
California Vocations, Inc. 564 Rio Lindo Ave. #204 Chico (530) 877-4146
Care Net of Paradise 6585 Clark Road #320 Paradise (530) 876-1113
1929 Mangrove Ave Chico (530) 893-3276
326 Huss Lane, Building E, Chico (530) 918-4585
5910 Clark Road, Suite T Paradise (530) 877-9361
Friends of the Library, Paradise P.O. Box 1730 Paradise (530) 228-0771
Gold Nugget Days Incorporated, Gold Nugget Museums PO Box 949 Paradise (530) 413-9129
Habitat for Humanity of Butte County 220 Meyers St. Chico (530) 343-7423
5275 Skyway Paradise (530) 762-7066
5619 Black Olive Drive Paradise (530) 877-0984
P.O. Box 1081 Paradise (530) 877-1345
Paradise Rotary Club
P.O. Box 820 Paradise (530) 413-7725
Paradise Scholarship Foundation
7050 Skyway Paradise (530) 321-4917
PASH
P.O. Box 1021 Paradise (530) 876-8195
Magalia Community Park
Rebuild Paradise Foundation
North Valley Community Foundation
Regenerating Paradise
13917 South Park Drive Magalia (530) 413-9158
6067 Skyway Suite B Paradise (530) 864-0825
1811 Concord Avenue, Suite 220, Chico (530) 891-1150
10264 Zangol Place Grass Valley (415) 248-6231
Pair-O-Dice Chapter E Clampus Vitus
Table Mountain Lodge No. 124, F. &A.M.
P.O. Box 711 Paradise (530) 872-2052
Paradise Chocolate Fest Paradise (530) 342-4896
5934 Clark Road Paradise (916) 202-6942
The Arc of Butte County 2030 Park Ave. Chico (530) 891-5865
Paradise Community Center (Paradise Depot Museum Ridge Senior Center) The 5570 Black Olive Dr 5282 Filbert Ct. Paradise (530) 321-6303
Paradise (530) 877-1919
Paradise Community Guilds
The Exchange Club of Paradise
Paradise Elks Lodge #2026
Topcats on the Ridge, Inc.
Paradise Gem & Mineral Club
Upper Ridge Community Council
511 Pearson Road Paradise (530) 762-1490
1080 Ewald Court Paradise (530) 877-3977
P.O. Box 692 Paradise (530) 343-0894
P.O. Box 573 Paradise (530) 521-7696
P.O. Box 2281 Paradise (530) 872-8112
Magalia (530) 762-4995
Paradise Horsemen’s Valley Contractors Exchange Association 6705 Moore Road Paradise (530) 519-0455
951 E. 8th Street Chico (530) 343-1981
Paradise Host Lions Club
Valley Oak Children’s Services
P.O. Box 2801 Paradise (530) 762-4919
3120 Cohasset Road Suite 6, Chico (530) 895-3572
Winter 2021 • Ridge Business Journal B-13
Vitalant
555 Rio Lindo Ave. Chico (530) 893-5433
Youth for Change 260 Cohasset Rd. Ste 130 Chico (530) 877-8187
Coffee Dutch Bros. Coffee 6901 Skyway Paradise (530) 872-3194
Road Roaster Coffee Company
4931 Contentment Lane Paradise (530) 966-8640
College Butte Community College Butte College President’s Office 3536 Butte Campus Drive Oroville (530) 895-2511
Community Investor Dean Fender
(530) 518-2173
Frank Dodini
(530) 327-7117
Computers and Internet Webster IT Solutions 20133 Regina Lane Cottonwood (530) 526-2128
Your Cable Store Inc 629 Entler Ave Ste 64 Chico (530) 876-8730
Construction, Repair, and Improvement 4LEAF, INC.
6848 Skyway Suite F Paradise (925) 785-3581
AGS Construction Services 1252 Wagstaff Road Paradise (530) 877-5929 CSL# 814908
AJ Verar Construction
2094 Larkin Rd. Biggs (530) 250-5045 CSL# 1061822
Aristotle Custom Homes LLC 6585 Clark Road Suite 300 Paradise (530) 815-5290 CSL#: 1043177
Aryus Homes
6141 Center Street Suite A Paradise (530) 395-1091 CSL#: 1067116
Balken Construction / MBC Homes 720 Skyway Ste. H Paradise (530) 520-0000 CSL#: 575741
Berkeley Construction Group 756 Gilman St Berkeley (510) 859-5800 CSL#: 1035024
Billson Construction Co. Inc.
3 Commerce Ct. Suite 100 Chico (530) 343-2293 CSL#: 671927
Billywood Construction
191 Twin Rivers Dr Yuba City (530) 300-1550 CSL#: 942506
Byers’ Enterprises, Inc.
11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286
Carmichael Construction Inc
6201 Wildomar Way Carmichael (916) 316-1383 CSL#: 1000942
Central Valley Construction Paradise (530) 755-7133 CSL#: 1039314
Conroy Construction, Inc. 1350 E 9th Street Suite 100 Chico (530) 891-1204 CSL#: 700288
CRBR Property Damage Services - Restoration & Construction 2684 Hwy 32 Suite 100 Chico (530) 891-0333 CA License #689238
DH Construction
3851 Morrow Lane, Ste. 14 Chico (530) 892-2850 CSL#: 362161
Diamond Built Construction
1278 Glenwood Ave Chico (530) 520-0902 CSL#: 981728
Dirt to Doorknobs Construction 6405 Skyway Paradise (530) 762-2047 CSL#: 797406
Don Ajamian Construction, Inc. 1870 Twin View Blvd Redding (530) 223-3977 CSL#: 721195
Experts In Your Home
1756 Humboldt Rd Chico (530) 514-2671 CSL#: 143778
Flores HVAC & Construction
2393 Durham-Dayton Highway Durham (530) 809-0058 CSL#: 787079
Ginno Construction, Inc.
297 Convair Ave., Ste. 2 Chico (530) 894-6859 CSL#: 921238
Innovative Builders Inc.
4084 Mary Ave Olivehurst (530) 632-2601 CSL#: 1048613
Integrity Builders 6635 Clark Road Paradise (530) 872-3227 CSL#: 707423
Ridge Builders LLC 6451 Skyway Paradise (530) 413-9110 CSL#: 1056769
Romero Construction Co. (530) 560-5475 CSL#: 335077
RRA Builders
5923 Clark Road Suite A Paradise (530) 327-8494 CSL#: 1041473
SCB Homes
3690 Santa Rosa Avenue
Kendall Construction Santa Rosa 6225 Wyack Ct Magalia (530) 720-1067 CSL#: 993071
(530) 876-6064 CSL#: 1050494
Lake County Contractors
337 Huss drive Chico (530) 893-5898 CSL#: 711042
5790 Clark Road Paradise (707) 263-8482 CSL#: 993880
Larry Dunks Construction
5421 Lower Wyandotte Rd. Oroville (530) 258-1459 CSL# 493945
M V K Construction Paradise (530) 354-0052 CSL#: 1061153
Martin Construction 800 Elliott Rd Paradise (530) 680-6423 CSL#: 903019
Merkley Construction
7020 Skyway Suite M & N Paradise (530) 518-4606 CSL#: 620673
Morgan Ridge Construction, Inc 1825 Kay Lee Dr Durham (530) 828-2595 CSL#: 1058431
Nexii Building Solutions, Inc. Brentwood (209) 988-6107
Nor Cal Construction
2286 Oroville Chico Hwy Durham (530) 815-5877 CSL#: 876255
One Source Builders Inc. 693 Fir St. Paradise (530) 358-2002 CSL#: 365276 B
Owens Construction
6299 Cumberland Magalia (530) 936-3392 CSL#: 936464
Pello Framing
14844 Goldcone Dr. Magalia (530) 321-1386 CSL# 1065962
Proframe Construction, Inc.
11128 Midway Suite 8 Chico (530) 636-4574 CSL#: 1024110
Selig Construction
She Builds
1927 Ackerman Avenue Durham (530) 521-9551 CSL#: 1070044, The Kite Group Inc
Silvermark Construction
780 Chadbourne Rd. Suite D Fairfield (707) 759-3434 CSL#: 1019403
Sky Ridge Builders
6545 Skyway Road, Ste B Paradise (530) 338-7872 CSL#: 1060459
Smalley General Contracting
Paradise (530) 521-5645 CSL#: 952967
Starr Construction
152 Brightstone Circle Folsom (530) 624-2821 CSL#: 1050963
Stimson Construction Inc. Magalia (530) 873-1308 CSL#: 981999
The Steel Builder
1351 Mangrove Ave Suite A Chico (530) 624-5777
Toomey Framing 15880 Names Dr Grass Valley (530) 521-9760 CSL#: 872729
Trilogy Construction, Inc 7030 Skyway Paradise (530) 877-1180 CSL#: 751447
Valley Contractors Exchange
951 E. 8th Street Chico (530) 343-1981
WLM Construction, Inc.
5822 Acorn Ridge Drive Paradise (530) 520-5178 CSL#: 901894
Consulting Building NRMCA Build With Strength 66 Canal Center Plaza, Suite 250 Alexandria, VA (540) 529-3893
SIDCO Homes Inc 171 Branham Lane Suite 10-512 San Jose, CA (408) 314-3454
Copy Services Wilson Printing and Signs 730-B Main Street Chico (530) 877-8721
Yowzers Graphics Gallery 774 Birch Street Paradise (530) 872-9500
Cosmetics
Design Disabled Services Urban 4742 Skyway California Vocations, Inc. 564 Rio Lindo Ave. #204 Chico (530) 877-4146
Distillery Burnt Barn Distilling Co.
195 Wayland Road Paradise (530) 228-0941
Dog Training A Good Dog Day Behavior & Training 1221 W Belknap Drive Nampa 1-530-459-8767
Hands On Dog Training 5905 Clark Road Paradise (408) 309-8451
Education
Paradise (530) 809-1079 CSL#: 893826
Embroidery A Stitch Above Embroidery & Shirt Printing 2050 Lincoln Street Oroville (530) 413-9887
Paradise Garden Supply, LLC 7675 Skyway Paradise (530) 762-2713
Emergency Services Butte County EMS 333 Huss Drive Suite #100 Chico (530) 891-4357
Employment Services
Arbonne - Jenn Brooks, Independent Achieve Charter Consultant Schools of Paradise Paradise
Allevity
Lorraine Dechter Neora Brand Partner
Alliance for Workforce Development, Inc.
(530) 864-1211
7020 Skyway Paradise (530) 588-8801
Counseling Linda Bailey, LCSW Chico (530) 518-0419 LCSW 22841
Crisis Intervention Catalyst Domestic Violence Services
330 Wall Street, Suite 50 Chico (530) 343-7711
771 Elliott Road Paradise (530) 872-4100
Butte Community College Butte College President’s Office 3536 Butte Campus Drive, Oroville (530) 895-2511
Children’s Community Charter School 6830 Pentz Road Paradise (530) 877-2227
HomeTech Charter School 6249 Skyway Paradise (530) 872-1171
Dance Instruction Paradise Adventist Academy
Northern California Ballet 633 Pearson Road Paradise (530) 872-1719
Dentists Hanosh and Hunter Dental Group 6071 Skymeadow Way Paradise (530) 877-9800
Paradise Gentle Dentistry, Brent E Parrott, DDS 2014 5th Avenue Oroville (530) 877-2313
Design 1122 DESIGNS Paradise (760) 969-0751
Aryus Homes
1877 Hooker Oak Ave Chico (530) 877-6540
Paradise Charter Middle School 6473 Clark Road Paradise (530) 872-7277
Paradise Unified School District 6696 Clark Rd Paradise (530) 872-6400
1600 Mangrove Avenue Suite 115 Chico (530) 616-1053
Engineering 4LEAF, INC.
6848 Skyway Suite F Paradise (925) 785-3581
AGS Construction Services 1252 Wagstaff Road Paradise (530) 877-5929 CSL# 814908
Andersen Engineering
2301 Carlson Blvd. Richmond (415) 250-8473
Jackson and Sands Engineering, Inc.
1250 East Ave, Suite 25 Chico (530) 648-4232
LACO Associates
32 W 8th Ave, Ste B Chico (707) 443-5053
M. Roethler General Electrical Services Engineering, Inc.
Bunch Electric
164 Pearson Road Paradise (530) 966-4125 CSL#: 1002218
CW Electric
Paradise (530) 872-3443 CSL#: 628578
6141 Center Street Suite A Paradise (530) 395-1091
Reed Electric
Design Horizons LLC
Smalley General Contracting
370 Ryan Ave, #168 Chico (415) 533-7094
870 Manzanita Court, Suite A Chico (530) 345-2486
Paradise (530) 990-6892 CSL#: 1042574
Paradise (530) 521-5645 CSL#: 952967
6449 Skyway Paradise (530) 809-6946 CSL#: 1059314
Pasquini Engineering, Inc. 6221 Clark Rd. Paradise (530) 332-8311
Rancho Engineering, Inc. 6067 Skyway Paradise (530) 877-3700
Structural Solutions 2176 Esplanade Chico (530) 354-4160
Engineering Products Compac Engineering, Inc
1111 Noffsinger Lane Paradise (530) 872-2044
Entertainment and Arts Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560
Northern California Ballet 633 Pearson Road Paradise (530) 872-1719
Paradise Performing Arts Center 777 Nunneley Road Paradise (530) 872-8454
Paradise Symphony Society, Inc. P.O. Box 1892 Paradise
Theatre on the Ridge 3735 Neal Road Paradise (530) 877-5760
U.T.B. Studios
1267 Parque Drive Chico (415) 932-9891
Event facility HoneyBee Hospitality (at The Chapelle) 3300 Inspiration Ln Paradise (530) 228-0941
Magalia Community Park 13917 South Park Drive Magalia (530) 413-9158
Paradise Airport 4405 Airport Road Paradise (530) 521-2289
Paradise Community Guilds 511 Pearson Road Paradise (530) 762-1490
Paradise Elks Lodge #2026 1080 Ewald Court Paradise (530) 877-3977
Paradise Lutheran Church 780 Luther Drive Paradise (530) 877-3549
Paradise Moose Lodge #2227 5275 Skyway Paradise (530) 762-7066
Paradise Performing Arts Center 777 Nunneley Road Paradise (530) 872-8454
Paradise Recreation and Park District 6626 Skyway Paradise (530) 872-6393
MEMBERS, continue next page
B-14 Winter 2021 • Ridge Business Journal
Table Mountain Lodge No. 124, F. &A.M. 5934 Clark Road Paradise (916) 202-6942
Excavation AGS Construction Services 1252 Wagstaff Road Paradise (530) 877-5929 CSL# 814908
Financial Advisor Edward JonesShannon Hurte Financial Advisor 2856 Olive Highway Ste. E Oroville (530) 872-4339
Edward JonesTravis Barker Financial Advisor 6311 Skyway Paradise (530) 872-7000
Prosperity Investment Management, Inc. 2561 California Park Drive suite 110 Chico (530) 877-4111
Ridge Financial Planning
6779 Skyway Ste. A Paradise (530) 762-7211
Flooring Cal-Vada Flooring 8935 Skyway Paradise (530) 877-6227 CSL# 333358
S & S Floor Covering 204 Pearson Road Paradise (530) 228-9012 CSL#: 968664
Food & Grocery Chico Certified Farmers Market
1929 Mangrove Ave Chico (530) 893-3276
Holiday Market 6848-L Skyway Paradise (530) 877-7621
Paradise Grocery Outlet 6800 Skyway Paradise (707) 245-3288
Safeway Store #302 5918 Stoneridge Mall Pleasanton
Save Mart
6636 Clark Road Paradise (530) 877-0522 x1
Funeral Services Newton-Bracewell Cremation & Funeral Services 5691 Almond Street Paradise (530) 873-7602
Rose Chapel
6382 Clark Road Paradise (530) 877-4923
Congressman Doug Furniture / Home Furnishings LaMalfa 120 Independence Allen Allen Shades
Circle Suite B Chico (530) 343-1000
Cal-Vada Flooring
Supervisor Doug Teeter
Chico, (530) 514-8064 8935 Skyway Paradise (530) 877-6227 CSL# 333358
Jeannie’s
491 Pearson Road Paradise (530) 762-4960
S & S Floor Covering 204 Pearson Road Paradise (530) 228-9012
Garden Supplies Deja Vu Gardens Galore Nursery 5424 Foster Road Paradise (530) 877-7341
Paradise Garden Supply, LLC 7675 Skyway Paradise (530) 762-2713
Tractor Supply Co 6600 Clark Road Paradise (530) 872-3010
Gas - Propane Reliance Propane 2625 S 5th Ave. Oroville (530) 872-7740
Generators Urban Design 4742 Skyway Paradise (530) 809-1079 CSL#: 893826
Gifts Green Garden Art Paradise (530) 355-6315
Joy Lyn’s Candies 220 Pearson Road Paradise (530) 872-9167
The Paradise-Opoly Board Game 675 Memorial Way Paradise (310) 717-9533
Thomas Ace Hardware
5720 Clark Rd Paradise (530) 877-4442
Treasures from Paradise 969 Bille Road Paradise (530) 872-4200
Glass Sales and Service Miller Glass, Inc 745 Cherry Street Chico (530) 343-7934
Government Organization
747 Elliott Road Paradise (530) 774-4678
Grant writing Gary Bess Associates, Inc. 2205 Meadow Creek Road Lincoln (530) 877-3426
Graphic Design & Marketing Digital Print & Design
3851 Morrow Lane, Suite 1 Chico (530) 893-0995
Monkey Business
By Virtual Appointment Only. Oroville (530) 413-5115 monkeybusiness.design/
Gutters & Downspouts Byers’ Enterprises, Inc.
11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784
Western Heating & Rain Gutters 2371 Washington Ave. Ste A Oroville (530) 538-8550 CSL#: 665598
Hardware Store Thomas Ace Hardware
5720 Clark Rd Paradise (530) 877-4442
Hauling PRO Aggregate Inc. 3668 Hicks Lane Chico (530) 342-8028
Curves Paradise
6848 Skyway, Suite G Paradise (530) 877-8300
Paradise Stronger 7515 Skyway Paradise (530) 327-7235
Heating & Air Conditioning Air Flow Mechanical Heating and Air Conditioning 11535 Wilder Rd Red Bluff (530) 988-5550
Feather River Aire, Inc.
1650 Feather River Blvd. Oroville (530) 567-7113
Flores HVAC & Construction
2393 Durham-Dayton Highway Durham (530) 809-0058 CSL#: 787079
Hospitals Enloe Medical Center 1531 Esplanade Chico (530) 332-4585
Oroville Hospital
2767 Olive Highway Oroville (530) 533-8500
In Home Senior Care Home Instead Senior Care
2639 Forest Avenue Suite 110 Chico (530) 877-6100
Industrial Supply Spray Chem Chemical Co., Inc. 705 Keenan Court Durham (530) 895-3658 CSL#: 924388
Insurance
Health / Nutrition California Disaster Arbonne - Jenn Brooks, Independent Consultant Paradise (530) 864-1211
Heavenly Herbs & Acupuncture 8093 Skyway Paradise (530) 877-7003
Melaleuca Independent Marketing Representative PO Box 933 Paradise (530) 826-6560
Health Care
Assemblyman James Adventist Health Gallagher Feather River Health Chico District Office Center 2060 Talbert Drive, Suite 110 Chico (530) 895-4217
Health Clubs / Gyms
5125 Skyway Paradise (530) 872-2000
Advocates
3221 Cohasset Road Suite 150 Chico (530) 224-9322
Farmers Insurance, Foster Agency
5913 Clark Road, Ste A Paradise (530) 876-8604
Farmers Insurance Keith Powell Agency 21 Williamsburg Lane Chico (530) 767-1355
Heritage Insurance Agency
290 Airpark Boulevard Chico (530) 894-3276
Kevin Baker Insurance Agency
389 Conners Ct, Suite G Chico (530) 872-4644
Mark Trumm Insurance, IncCheryl Robbins, Paradise Broker 6161 Clark Rd #1 Paradise (530) 990-8645
Nevin & Witt Insurance Services
1600 Mangrove Avenue #195 Chico (530) 894-0111
VANTREO Insurance Brokerage
2068 Talbert Drive #100 Chico (530) 895-1555
Jewelry Woodworths Jewelry 6265 Skyway Paradise (530) 877-7111
Landscaping Baker’s Landscape Maintenance PO Box 1369 Magalia (530) 624-0253
Brush Masters Magalia (530) 720-9827, (530) 721-2559, (916) 548-5740
Fair Street Landscaping
2234 Park Avenue Chico (530) 343-7994
JR Landscaping & Lawn Services Oroville (530) 990-1016 CSL# 988096
PRO Aggregate Inc. 3668 Hicks Lane Chico (530) 342-8028
Lodging Best Western Paradise Hotel 5475 Clark Rd Paradise (530) 762-6051
Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560
Ponderosa Gardens Motel, Inc 7010 Skyway Paradise (530) 872-9094
Lumber Foothill Mill & Lumber Company 1698 Wagstaff Paradise (530) 877-3395
NorCal Lumber Company 4601 Bernice Ave Marysville (916) 936-7617
Management Consulting Gary Bess Associates, Inc.
2205 Meadow Creek Road Lincoln (530) 877-3426
Partner Zink Consulting
Magalia (626) 840-4438
Sustainability Management Consulting
21945 Parkway Drive Red Bluff (530) 809-9233
Manufactured Homes JMS Sales, Inc.
5867 Queen Drive Paradise (530) 413-9621
Paradise Homes Inc. 635 Boquest Blvd. Paradise (530) 717-8774 CSL#: 606775
Paradise Mobile Estates, LLC 1354 Elliott Road Paradise (530) 410-4563
Reliable Home Solutions
1025 Drever Street Suite B West Sacramento (877) 442-4403 CSL# 717846
RRA Builders
5923 Clark Road Suite A Paradise (530) 327-8494 CSL#: 1041473
Statewide Homes 7668 Skyway Paradise (530) 762-7344
Marketing Blue Flamingo Marketing
1222 Esplanade Avenue Chico (530) 588-0758
U.T.B. Studios
1267 Parque Drive Chico (415) 932-9891
Massage Therapy Elements of Health 6407 Skyway Paradise (530) 451-6700
Mattresses Hudson’s Appliance Center 454 Pearson Road Paradise (530) 877-6312
Media Deer Creek Broadcasting, LLC 2654 Cramer Lane Chico (530) 345-0021
KIXE TV
603 N Market St Redding (530) 243-5493
Medical Butte County EMS 333 Huss Drive Suite #100 Chico (530) 891-4357
Paradise Medical Group, Inc. 6470 Pentz Road Paradise (530) 872-6650
Metal Buildings The Steel Builder
1351 Mangrove Ave Suite A Chico (530) 624-5777
Mobile Home Parks Paradise Mobile Estates, LLC 1354 Elliott Road Paradise (530) 410-4563
Mortgage Companies Academy Mortgage 4208 Douglas Blvd Suite 300 Granite Bay (530) 680-4672
Gold Standard Mortgage 14098 Skyway Magalia (855) 482-1500
Priority Financial Group
6331 and 6333 Skyway Paradise (530) 332-8298
Museums Gold Nugget Days Incorporated, Gold Nugget Museums PO Box 949 Paradise (530) 413-9129
The Depot Museum 5570 Black Olive Dr Paradise (530) 877-1919
Newspapers Paradise Post Chico ER
400 E. Park Ave. Chico (530) 877-4413
Notary Services
Coastal Business Systems 888 Manzanita Ct Suite 120 Chico (530) 892-2146
Global Office, North 2275 Springfield Dr. Ste. 120 Chico (530) 520-2991
Ophthalmologist/ Optometrist Ridge Eye Institute 5889 Clark Road Paradise (530) 877-2250
Orchards Noble Orchard Company 7050 Pentz Rd. Paradise (530) 781-4784
Painting MD Painting
6555 Skyway Road Paradise (916) 317-2708 CSL#: 750281
Sunset Painting Co. 800 Penstemon Way Chico (530) 680-8150 CSL#: 710962
Valley Ridge Painting Services 1580 Elliott Rd Paradise (530) 513-4924 CSL#: 948081
Parks Magalia Community Park 13917 South Park Drive Magalia (530) 413-9158
Paradise Recreation and Park District 6626 Skyway Paradise (530) 872-6393
Pest Control Moses Gaitan Pest Control
Ridge Mobile Notary Magalia Magalia (530) 762-7239
Verified
Magalia (925) 204-8782
Nurseries Deja Vu Gardens Galore Nursery 5424 Foster Road Paradise (530) 877-7341
Noble Orchard Company 7050 Pentz Rd. Paradise (530) 781-4784
Paradise Garden Supply, LLC 7675 Skyway Paradise (530) 762-2713
Office Equipment Advanced Document Concepts 702 Nord Avenue Chico (530) 893-8711
(530) 354-0759 Pest Control
Photography Yowzers Graphics Gallery 774 Birch Street Paradise (530) 872-9500
Physical Therapy Pillsbury Physical Therapy, Inc. 6678 Clark Road Paradise (530) 876-1006
Plumbing Services Cardin Plumbing Paradise (530) 570-3669 CSL#: 528804
Earl’s Plumbing
2264 Park Avenue Chico (530) 872-7900 CSL#: 772565
Winter 2021 • Ridge Business Journal B-15
Mr. Rooter Plumbing Better Homes and 9 Commerce Court Gardens Real Estate Chico Welcome Home (530) 321-4203 CSL#: 933807
Smalley General Contracting Paradise (530) 521-5645 CSL#: 952967
Urban Design 4742 Skyway Paradise (530) 809-1079 CSL#: 893826
Portable Toilet Rentals Alpine Portable Toilet Services LLC
2593 South 5th Avenue Oroville (530) 712-9230
Johnny on the Spot DBA Chico Septic 5050 Cohasset Rd Suite 70 Chico (530) 893-5687
Pregnancy Support Care Net of Paradise 6585 Clark Road #320 Paradise (530) 876-1113
Printing and Graphic Design A Stitch Above Embroidery & Shirt Printing 2050 Lincoln Street Oroville (530) 413-9887
Digital Print & Design
3851 Morrow Lane, Suite 1 Chico (530) 893-0995
Higman Graphics
2240 Saint George Lane # 5, Chico (530) 342-4229
Monkey Business
By Virtual Appointment Only. Oroville (530) 413-5115 monkeybusiness.design/
Wilson Printing and Signs 730-B Main Street Chico (530) 877-8721
World Graphics
1388 Longfellow Ave Ste 10, Chico (530) 520-6475
Yowzers Graphics Gallery 774 Birch Street Paradise (530) 872-9500
Radio Stations Deer Creek Broadcasting, LLC 2654 Cramer Lane Chico (530) 345-0021
Real Estate American Homes and Land 5580 Almond Street Paradise (530) 413-0041
6141 Center Street Paradise (530) 961-3400
Better Homes and Gardens Real Estate Welcome Home -Magalia Branch 14154 Skyway #8 Magalia (530) 873-7640
C21 Select Group, Doriane Regalia P.O. Box 105 Magalia (707) 292-2211
Recreation and Sports Explore Butte County 326 Huss Lane, Building E Chico (530) 918-4585
Magalia Community Park
13917 South Park Drive Magalia (530) 413-9158
Paradise
Century 21 Select Real Estate Inc. 5428 Skyway Paradise (530) 571-7725
Century 21 Select Real Estate Inc., Mike Richards® 5428 Skyway Paradise (530) 864-9192
Century 21 Select Real Estate, Susan G. Thomas 5428 Skyway Paradise (530) 518-8041
Coldwell Banker C&C Properties, Inc. 7054 Skyway Suite #1 Paradise (530) 877-6244
DC Investments One LLC 2080 E 20th St. Ste. 170 Chico (530) 238-5264
JMS Sales, Inc.
5867 Queen Drive Paradise (530) 413-9621
Johnson Real Estate P.O. Box 370 Paradise (530) 877-7428
Olde Tyme Realty P.O. Box 104 Paradise (530) 521-2331
Olde Tyme Realty, Patty G. McKee, Realtor® Paradise (530) 518-5155
Paradise Association of Realtors 6161 Clark Road # 2 Paradise (530) 762-0053
RE/MAX of Paradise Real Estate
6626 Skyway Paradise (530) 872-6393
Paradise Rod & Gun Club, Inc. P.O. Box 1081 Paradise (530) 877-1345
Northern Recycling & Waste Services, LLC 920 American Way Paradise (530) 876-3340 x2
Rental Property Paradise Lutheran Church 780 Luther Drive Paradise (530) 877-3549
Restaurants Green Paradise Café on Wheels Follow us on Facebook for Food Trailer Locations. Paradise (530) 520-1110
Maria’s Kitchen 1132 Elliott Road Paradise (530) 876-1086
Meeho’s
7020 Skyway Paradise (530) 588-8801
PO Box 933 Paradise (530) 826-6560
Paradise Bikes 6282 Skyway Paradise (530) 877-3992
Paradise by Design 6150 Center Street Paradise (530) 762-7122
Paradise
Memorabilia
5913 Clark Road Suite F Paradise (530) 566-4177
The Paradise-Opoly Board Game 675 Memorial Way Paradise (310) 717-9533
Tractor Supply Co 6600 Clark Road Paradise (530) 872-3010
Your Cable Store Inc 629 Entler Ave Ste 64 Chico (530) 876-8730
Roofing Byers’ Enterprises, Inc.
11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286
C&C Roofing Inc
Mountain Mike’s Pizza Paradise
Powell Roofing, Inc.
6626 Clark Road Suite K Paradise (530) 872-1991
Nic’s
6256 Skyway Paradise (530) 413-9422
Retail A Stitch Above Embroidery & Shirt Printing
Arbonne - Jenn Brooks, Independent Consultant Paradise (530) 864-1211
Copeland Camp N Ride
5905 Clark Road Paradise (530) 762-0610
Dobrich & Sons Septic Service P.O. Box 1681 Magalia (530) 873-9901 CSL#: 758026
M. Roethler General Engineering, Inc. 6449 Skyway
Lorraine Dechter Paradise Neora Brand Partner (530) 809-6946
P.O. Box 337 Paradise (530) 873-0744 CSL#: 650850
Real Estate Professionals
5921 Clark Road Unit D Paradise (530) 783-9191
220 Pearson Road Paradise (530) 872-9167
6808 Skyway Paradise (530) 762-2591
2050 Lincoln Street Oroville (530) 413-9887
The Group Real Estate Co
Joy Lyn’s Candies
Recycling Services Sports Cards &
1001 Bille Road Paradise (530) 872-5880
205 Pearson Road Paradise (530) 872-1600
P.O. Box 1041 Chico (530) 355-6315
Melaleuca Paradise Horsemen’s Independent Marketing Association Representative 6705 Moore Road
Century 21 Select Inc (530) 519-0455 Sue Mawer 5428 Skyway Road Paradise Recreation Paradise and Park District (530) 520-4094
Green Garden Art
43 Norfield Avenue #43 Chico (530) 892-1410 CSL#: 869919
RV space rental Paradise Moose Lodge #2227 5275 Skyway Paradise (530) 762-7066
Septic Installation & Service AGS Construction Services 1252 Wagstaff Road Paradise (530) 877-5929 CSL# 814908
Dobrich Septic Service, Inc. P.O. Box 974 Paradise (530) 873-0199 CSL# 1059314
CSL#: 1059314
Magneson Tractor Service, Inc 1374 Keller Ln. Paradise (530) 961-3171 CSL#: 1034559
Paradise Sanitation Company, Inc. P.O. Box 3815 Paradise (530) 877-3207 CSL#: 1049870,
Stan’s Septic
Magalia (530) 588-3981 CSL# 1025498
Shoes Bakers Birkenstock 691 Fir Street Paradise (530) 762-0640
Solar Power Byers’ Enterprises, Inc.
11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784,
Revamp Solar Energy Magalia (530) 762-8299 CSL#: 1068160
Berkeley Construction Group 756 Gilman St Berkeley (510) 859-5800 CSL#: 1035024
Bidwell Title & Escrow Co.
Dunham Surveying, LLC 1354 Geneva Ave Yuba City (530) 923-1722
145 Pearson Road Paradise (530) 877-6262
Mid Valley Title & Escrow Co. 6848 Skyway Suite D Paradise (530) 877-4471
LACO Associates
32 W 8th Ave, STE B Chico (707) 443-5053
Travel Agencies Paradise Travel
Pasquini Engineering, Inc.
6779 Skyway Paradise (530) 872-0285
6221 Clark Rd. Paradise (530) 332-8311
Travel Connection 6265 Skyway Paradise (530) 877-7111
Tax Service
Tree Service
Liberty Tax Service 6848 Skyway Suite V Paradise (530) 872-1876
1530 Humboldt Rd, Ste 2 Chico (530) 877-6793
5011 Ravelle Ct. Paradise (530) 570-4457 CSL#: 1073469, Arborist #WE11572A
Crossfire Tree and Vegetation Services Inc.
Thrift Shops
Paradise (530) 228-1697 C61/D49 A11682, CSL#: 868260
The Arc of Butte County 2030 Park Ave. Chico (530) 891-5865
Lord’s Light Logging and Tree Service
Tire Dealers and Distributors Les Schwab Tire Center
Sporting Goods
Paradise (530) 990-0581 WE-13202AU
1117 Noffsinger Lane Paradise (530) 877-6258
Five Star Mini-Storage
5821 Clark Road Paradise (530) 876-9999
Surveyors BCP-3D Inc
5921 Camino Lane #12 Paradise (888) 791-5520
Veterinarians Animal Hospital on the Ridge 1509 Wagstaff Road Paradise (530) 877-3000
Water Companies Paradise Irrigation District 6332 Clark Road Paradise (530) 877-4971
Wildlife Sanctuary Barry Kirshner Wildlife Foundation 4995 Durham-Pentz Road Oroville (530) 533-1000
Window Coverings Allen Allen Shades 79 Veneto Cr Chico (530) 514-8064 8935 Skyway Paradise (530) 877-6227
204 Pearson Road Paradise (530) 228-9012 CSL#: 968664
Visability is Credibility Become a PARADISE CHAMBER MEMBER!
6600 Clark Road Paradise (530) 872-3010
Clark Road Storage
350 Salem Street Chico (530) 896-4289
S & S Floor Covering
Tractor Supply Co
9100 Skyway Paradise (530) 872-1219
Pacific Gas & Electric Company
North Fork Enterprises LLC
1520 Bader Mine Road Paradise (530) 876-8800
American SelfStorage
1242 National Drive Sacramento 1-800- COMCAST
Cal-Vada Flooring
Fins, Fur and Feather Sports
Storage Self Service
Comcast
1267 Dale Way Chico (530) 514-1563 A9731 CSL#: 1073288
Urban Design 4742 Skyway Paradise (530) 809-1079 CSL#: 893826
Utilities
All Things Trees
Matthews, Hutton & Warren, CPAs
6308 Skyway Paradise (530) 877-2424
Title Companies
ParadiseChamber.com’s business directory received
295,000 hits in the past year!
All businesses, organizations and individuals with connections to the Paradise Ridge are welcome to join the Paradise Ridge Chamber of Commerce. Membership is an investment in your community, local business, and your commitment to progress on the Ridge.
TO JOIN, Click “Join Today” on ParadiseChamber.com or find out more by visiting ParadiseChamber.com/ membership-benefits, or call (530) 877-9356.
16 Winter 2021 • Ridge Business Journal