The Pacific Northwest’s No. 1 Parenting Media Brand
by
Photo
Feasible Photography
From ‘Popcorn to Broccoli’
Fueling parents along their journey of raising great kids
Dear Prospective Advertisers and Partners,
Child-rearing, the ultimate “learn on the job” experience, is a journey like no other. To borrow from ParentMap’s whimsical tagline that embraces our brand’s essence, “Parenting... it’s a trip!”
From infancy to graduation and beyond, the path of parenthood is a continuous voyage of growth and discovery, each step bringing us closer to becoming the parents we aspire to be.
ParentMap’s commitment is to provide our readers with a well-rounded source of parenting nourishment. Our content ranges from thought-provoking insights on various “ages and stages” and significant family developments (what we affectionately refer to as the broccoli) to inspiring ideas for family adventures and enriching experiences (the popcorn!).
This balanced daily diet of knowledge and enjoyment is built upon a few fundamental principles, derived from our collective experience and insights gained over our 20-year history:
1/ We believe that every parent, with the right support, possesses the innate instincts and abilities to be their child’s most vital lifelong teacher.
2/ We acknowledge that we don’t have all the answers, but our dedication drives us to diligently and curiously seek out those answers and share them with our readers.
3/ We understand that it takes a supportive village, tailored to each family’s unique circumstances, to nurture every child towards their fullest potential.
This final point is paramount. Harnessing the abundant resources within our extensive and above-average community is at the core of ParentMap’s mission to inform, inspire and assist every family on their distinctive journey.
We view your business as an essential collaborator, a fellow traveler, in championing this mission, with a focus on fostering community connection, advocacy, support, service, education and entertainment for every Pacific Northwest (PNW) family.
As we continue our journey into 2024 and beyond, we are excited to introduce new, trending content on critical topics such as the environment, legislative action, public school insights and more local and faraway adventures. Together, we can continue to support and empower families across the PNW.
Thank you for being a part of our shared journey.
Warm regards,
Alayne Sulkin, Publisher
Reader Demographics
Reach our ever-growing audience of highly engaged parents
Readers find advertisements across ParentMap channels to be relevant to their family.
Readers engage with content on at least one ParentMap channel every week.
Ethnicity
Sources: 2021 ParentMap Reader Survey, Google Analytics
The
Universe
At home, on the go and wherever families adventure!
232,000 monthly readership
93,000 monthly circulation
2,000+ Puget Sound distribution points
ParentEd Talks
Email + Social
12 talks per year 13,000+ registrations per year 850 average views per talk
70,000+ email subscribers
83,000 social media followers
1.1 million monthly social reach Web 9.2 million pageviews per year 1 million calendar pageviews per year
75% of readers discover products + services for their family regularly through advertising found on ParentMap.
A PNW SUPERPOWER
Whether they’re seeking the best play spot to escape the infamous Seattle rain or a strollerfriendly hike with a stunning view, local parents turn to our regionalized content for essential oxygen.
Our monthly magazine issues and annual guides are distributed at hundreds of convenient locations around the greater Puget Sound area — schools, libraries, grocery stores, doctor’s offices, museums and many more.
Magazine
Many advertisers assume print advertising is outdated and ineffective when in reality, 82% of consumers say they trust print ads the most when making a purchase decision. And when combined with digital ads, print has the power to increase the effectiveness of online campaigns by a whopping 400%!*
Annual Print + Digital Guides
Summer Camps + Activities Guide | March
This fun-seeking guide to summertime play and learning includes scads of the best regional activities, outings and travel ideas.
Family Adventure Guide | May + November
Our seasonal guides to PNW fun for Puget Sound–area families and tourists alike feature top getaways, hidden gems and awesome attractions. With additional distribution at SeaTac Airport, Washington State Ferries, and travel brochure racks across the sound, this guide reaches our audience just when they need it. *Summer and winter editions
Insiders’
Guide | July
Produced by parents in the know for parents on the go, ParentMap’s annual “best-of” guide showcases familyfavorite local experiences and services, including the top places to play, learn, shop, dine, explore and so much more!
ParentMap
Learning | October
From cradle to college, this annual educationthemed issue provides in-depth reporting on early learning, the latest research, and school and enrichment options.
NWAIS Schools Guide | October
ParentMap’s NWAIS Schools Guide features dozens of Puget Sound–area private school options, all accredited by the Northwest Association of Independent Schools.
*Sources: MarketingSherpa, Harvard Business Review
FREE at hundreds of locations around Puget Sound and online
ParentMap’s monthly magazine delivers outstanding information and local resources to support the universal goal of parents: to be the best they can be. Align your brand with trusted, award-winning content on topics that matter most to our readers and your audience.
• Education
• Camps + Classes/Arts + Activities
• Wellness + Safety
• Community Building
• Out + About
• Neighborhood Spotlights
• Trending Topics
• Parenting Q&A
• Resource Roundups
Media Planner
Resource
Schools
Camps
Pediatric Dentistry
Resource
Schools
World
Schools
Resource
Camps
Schools
Resource
Schools
Resource
Schools
Resource
Schools
Summer
Resource
Arts
Schools
Schools
Mark Your Calendars
2024 Print Deadlines
Ad Sizes (Monthly +
Full Circulation
Seattle, Eastside, South Sound and Snohomish
Seattle or Eastside
Full page
3/4 page
1/2 page H&V
1/4 page 1/8 page H&V
South Sound/Snohomish
page
Dedicated Vertical: 1.85" W x 8.4" H Horizontal: 8" W x 2" H
Native Includes 2.5" W x 2.5" H photo, event name, event date(s), text up to 150 characters and website link (must be a short URL).
Family Adventure Guides Annual Guides
1/2 page V: 3.625" W x 8.375" H 1/2 page H: 7.5" W x 4" H 1/4 page: 3.625" W x 4" H
Fine Print
All ParentMap rates shown are per month/per issue.
• Annual guide rates are one-time rates. All rates are net; agency will gross up the rates accordingly. Production charge for ad design: $75/hour ($50 minimum).
• Premium placement: Additional 15% for full-page ads on pages three, five, inside back cover and back cover.
• Print ads must be CMYK, 300 DPI, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.
Digital
It’s no secret: Parents are busy!
That’s why ParentMap reaches parents across the entire digital ecosystem — through our website, in their inbox, on their favorite social networks and on their phone.
• 70,000+ eNews subscribers
• 23% increase in eNews ad click-through rates in 2023
• 33% average eNews open rate
• 9.2 million pageviews per year
• 3.6 million website sessions per year
• 11% increase in digital ad click-through rates in 2023
We are proud to call ParentMap our partner. Seattle-area parents, educators and professionals rely on ParentMap for excellent content, resources and activities. Most recently, they partnered with us to celebrate incredible local young activists and leaders in our community through the It Starts With You(th) feature.
— Carra Egan, Senior Communications Officer, Bill & Melinda Gates Foundation, Discovery Center ParentMap partner since 2006
ParentMap.com
Washington’s leading website for parents
ParentMap’s run-of-site packages deliver click-through rates of over 14X the internet average of .05%.*
*Source: Broadstreet Ads, Inc.
Web Packages
$650
20,000 impressions
• Interstitial
• Billboard
• Medium rectangle
• Leaderboard
$950
27,500 impressions
• Interstitial
• Native
• Billboard
• Half-page
• Medium rectangle
• Leaderboard Premium Package
Deluxe Package
$475
20,000 impressions
• Native
• Billboard
• Half-page
• Medium rectangle
• Leaderboard
Web Specs
Ad Specs
eNews
The Latest
Weekly updates on the latest parenting news, trends and tips, with three versions for Greater Seattle, Eastside and South Sound.
Weekender
Weekly round-up of the hottest events and activities, with three versions for Greater Seattle, Eastside and South Sound.
Themed
Weekly themed topics, such as food, travel, holidays, seasonal fun and more.
Sponsor Resource
Special themed emails with sponsored content. Topics include summer camps, preschools, rainy-day play, birthdays and more!
Reach more than 70,000+ highly engaged Puget Sound parents with our weekly emails.
70,000+ subscribers and growing
23% increase in eNews ad click-through rates in 2023
33% average eNews open rate
Focused regional sends to reach your target audience
Reach regionally-targeted families with weekly sends of The Latest featuring current news and trends and Weekender filled with the best in local
Native Ad 1
300 x 200 pixel image, headline, up to 150 characters of text
Native Ad 2
300 x 200 pixel image, headline, up to 150 characters of text
Native Ad 3
300 x 200 pixel image, headline, up to 150 characters of text
Content Box #1, #2
300 x 200 pixel image, headline, up to 135 characters of text
*Email list sizes subject to change
Reach all ParentMap email subscribers in one send with ParentMap Themed eNewsletters filled with themesupporting content. Relevant themes to parents include Health + Wellness, Education, Seasonal Outings + Fun, Travel + Adventures and more!
Native Ad 1
300 x 200 pixel image, headline, up to 150 characters of text
Native Ad 2
300 x 200 pixel image, headline, up to 150 characters of text
Native Ad 3
300 x 200 pixel image, headline, up to 150 characters of text
Content Box #1, #2
Content Box #1, #2
D
C
300 x 200 pixel image, up to 135 characters of text $550
300 x 200 pixel image, headline, up to 135 characters of text
*Email list sizes subject to change
Sponsor Resource eNewsletters
Reach your ideal audience with the Sponsor Resource eNewsletters sent to a targeted audience by both region and theme.
Sponsor Resource
Email List
Sponsor Resource Box
300 x 200 pixel image, headline, up to 130 characters of text
*Email list sizes subject to change.
Ad placement is based on the order of reservation and are first come, first served
Sponsor Resource eNewsletter Themes:
• Summer Camp Planning
• Sports + Swim Camps
• STREAM Camps
• Language, Music and Arts Camps
• Preschools
• Educational Programs
• Seasonal Fun + Activities
• Outings + Adventures
• Birthdays + Celebrations
• And much more!
Online Content-Targeted Products
Summer Camp Online Sponsor Packages
Thousands of parents use ParentMap to plan their summer activities every year and this is your opportunity to capture their attention with visibility alongside top-performing camps + classes content.
February—July
Gold Package $1,650
• Rotating sponsor banner ads on the Camps + Classes landing page
• Rotating display ads alongside camps + classes content
• Run-of-site display ads on ParentMap.com
• Directory listing in our Online Camps + Classes Directory
Silver Package $750
• Rotating display ads alongside camps + classes content
• Run-of-site display ads on ParentMap.com
• Directory listing in our Online Camps + Classes Directory
Education Online Sponsor Packages
Be front and center in ParentMap’s comprehensive directory of education and enrichment programs and alongside high-traffic education content on ParentMap.com.
September—January
Gold Package $1,650
• Rotating sponsor banner ads on the Education landing page
• Rotating display ads alongside education content
• Run-of-site display ads on ParentMap.com
• Directory listing in our Online Education Directory
Silver Package $750
• Rotating display ads alongside education content
• Run-of-site display ads on ParentMap.com
• Directory listing in our Online Education Directory
Digital Specialty Products
Giveaways
Our giveaways are designed for maximum viral reach and offer a unique opportunity to engage with parents through web, email and social media.
Sponsored Giveaway on ParentMap.com $800 (plus $250 minimum prize value)
• Includes 10-day giveaway hosted on ParentMap.com
• Logo placement and link on the giveaway landing page
• Sponsor mention and link on eNews promotion(s)
• Sponsor mention and tag on social media promotion(s)
• Display ads on the giveaway page during the entry period
• Run-of-Site display ads on ParentMap.com
Online Calendar Native Ads
The ParentMap Family Fun Calendar features the best local events and activities and receives the most traffic of all ParentMap content. Elevate your event’s visibility with a sponsored event listing on the calendar stream.
Includes a 300 x 200 image, event name, date(s), venue, city and link to the event website.
Two weeks $450
Four weeks $800
Our restaurant collection ranges from fine dining to fast casual, and the team at ParentMap is always willing to conceptualize and curate advertising strategies for each brand and brand focus. From sponsoring giveaways to eNewsletters and print ads, ParentMap works with you to find the best placement for your brand needs.
— Erin James, Marketing & Media Manager, Ascend Hospitality Group, ParentMap partner since 2019
Sponsored Content
Align your brand with custom essential content that reaches ParentMap readers across print, web, social media and eNews.
Educate our audience with your expert knowledge on a variety of diverse topics including health and wellness, education, community services, family fun and more!
What a treasure to have ParentMap provide family-centric content for readers in Washington! We are confident in their expertise in providing factual and relevant information. DOH is proud to partner with ParentMap on sponsored articles and ads about COVID-19 mitigation strategies for families. Their staff is friendly, professional, passionate and thoughtful, and our collaboration has been well-received and successful.
— Gauri Gupta, MScPH, Center for Public Affairs, Washington State Department of Health ParentMap partner since 2021
How It Works
Our editorial team develops one-of-a-kind content in support of your brand’s marketing goals.
Content is featured in ParentMap magazine and/or promoted across ParentMap’s robust digital channels (including web, email and social). Your brand message is amplified through partner messaging, logo placement and custom ads.
Targeted Sponsored Emails
ParentMap’s targeted sponsored emails share your story with a specially curated audience and connects you to the exact demographic you want to reach.
Audiences can be targeted by:
• Location (county, city, zip)
• Number of kids
• Ages of kids
• Ages of parents
• Household income
• Level of education
• And more!
$1,800 up to 20,000 readers
$2,000
21,000-30,000 readers
$2,200
31,000-40,000 readers
$2,500
41,000-50,000 readers
Larger lists available upon request. List size is based on targeting parameters and can be customized to fit your business’s goals and budget.
ParentEd Talks
Our annual lecture series provides a unique opportunity for parents, educators and professionals to connect with thought leaders and experts on a range of relevant issues facing families and children today. Going virtual through a robust online platform has made our free lectures accessible to even more families, allowing partners to engage with a wider audience than ever before!
Series and individual event sponsorships available!
• Brand exposure in event marketing materials, including print and digital campaigns
• Sponsor logo and custom video message in event recordings
• Print display ads alongside event marketing material
• Sponsor mentions in event social media posts
Series Presenting Sponsor
Being a ParentED Talks sponsor allows Seattle Children’s to help provide parents in our community nationally recognized parenting experts on a breadth of topics that best support their parenting journey.
— Heather Cooper, Health & Safety Communications Program Manager, Seattle Children’s
12 events per year, 13,000+ total event registrations,
10,300+ views of the 2022–2023
2024–2025 ParentEd Talks Lineup
ParentEd Talks are moderated by author and clinical psychologist Laura Kastner, Ph.D., a nationally rewnowned expert on a wide range of family and child development topics.
The Anxious Generation: Essential Strategies for Rewiring Childhood
Jonathan Haidt, American social psychologist and author of “The Anxious Generation”
October 3, 2024
Good Kids, Bad Therapy: Better Approaches to Mental Health Help
Abigail Schrier, author of “Bad Therapy: Why The Kids Aren’t Growing Up”
October 16, 2024
Level Up: Winning Strategies for Parents of Gamers
Dr. Alok Kanojia, cofounder of Healthy Gamer, author of “How to Raise a Healthy Gamer”
November 7, 2024
Raising Digital Natives: Solutions for Healthy Screen Time Habits
Delaney Ruston, documentary filmmaker, author and physician
November 19, 2024
All in a Day’s Play: Boosting Brain Power Through Play
Teacher Tom, early childhood educator and author
December 4, 2024
Navigating Neurodiversity: Strength-Based Support for ADHD Kids
Dr. Edward (Ned) Hallowell, a psychiatrist in the field of ADHD and New York Times best-selling author
January 16, 2025
Confident Conversations: Guiding Kids Through Puberty and Adolescence
Julie Metzger, founder of Great Conversations, and Peter Metzger, M.D., pediatrician
February 5, 2025
The Lost Art of Civility: Raising Respectful Kids
Robert B. Brooks, Ph.D., and Sam Goldstein, Ph.D., co-authors of “Tenacity in Children, Nurturing the Seven Instincts for Lifetime Success” and “The Power of Resilience”
February 25, 2025
Harmony at Home: Successfully Navigating Parent-Child Differences
Dr. Ann-Louise T. Lockhart, pediatric psychologist and parent coach
March 20, 2025
From Chaos to Calm: Compassionate Discipline for Spirited Kids
Joe Newman, author of “Raising Lions”
April 1, 2025
Let Go and Let Grow: Raising Confident, Independent Children
Lenore Skenazy, author of “Free Range Kids”
May 6, 2025
Nurturing Resilience: Essential Coping Skills for Kids
Janine Halloran, licensed mental health counselor and founder of Coping Skills for Kids
June 5, 2025
The Power of
