Architecture Portfolio 2017

PARIMALA VENKATESH Mast ers in A r chi t e ct ur e Univ ersit y of Hous t on

CONTENTS Graduate

01. Dead Mall_Game Over

04 - 25

Undergraduate

02. Evanescent Borders [Dissertation]

26 - 41

03. Urban Conventions

42 - 51

Competitions

04. Development of Informal Sector

52 - 61

Professional Works

62 - 67

Curriculum Vitae

68 - 69

Northwest Mall, Houston “the spectacle is not a collection of images; rather, it is a social relationship between people that is mediated by images�

- Guy Debord

DEAD MALL GAME OVER Urban Installation for ‘Goth’ Retail Rejuvenation Architectural Design Studio Fall 2016 Houston, TX

avg. mall size

20.2 sq.ft. of retail / person

x 1,000,00

x 1,000 =

1 Football Field = 57,600 sq

Dead Mall_Game Over is an urban installation that seeks re-examine and re-interpret the phenomena of 'Dead Mallsa'. By re-examining the typology of dead public spaces the installation seeks to examine the notion of 'The Projected City' or 'Gesamtkunstwerk'. The city serves as an projection space, a projection space for our dreams and desires. The interventions into existing urban fabric are of temporary nature, they constitute short-lived symbiotic relationships between real and the virtual world, they are ephemeral events rather than physical realities.

'Dead Mall_Game Over' acts as an Urban Activator where the citizens experience and intervene as creators rather than merely as consumers. It operates within both virtual and physical reality.

Appropriation 'Dead Mall_Game Over' provokes a certain sense of awareness for change. It highlights the need for the typology of malls to be contested through appropriation in order to define new and socially inclusive public spaces for the city.

Subversion 'Dead Mall_Game Over' deconstructs and reconstructs the meaning of retail spaces within the city. This symbolic subversion facilitates whole new patterns of association between production and consumption.

Activation 'Dead Mall_Game Over' seeks to set in motion certain aspects of the public, social, political, cultural, and economic spheres of the city. The aim is to generate or accelerate a particular reaction in the users of malls, in order to produce new meanings for these spaces - temporal or permanent.

interviews

Where/How do you shop?

conducted amongst a f University of Houston s

Why do you

go to a mall?

6,566,078,619.4 sq.ft.

habitants in USA

of retail space in malls in USA

block

6,566,078,619.4 sqft = 113,995 Football Fields

qft

malls

325,053,397

city vs.

00 =

Typical

Houston

Have you ever been to or seen a dead mall?

Are Malls = Public Space, like Parks?

Should dead malls be reused,

revived or demolished?

If there was interactive installation in a dead mall, would you visit it?

dead malls of

few students...

america

Northwest Mall

Parimala Venkatesh’s Architecture Portfolio | 7

northwest mall store organization

parking

site adjacencies Excess parking was usually designed to give the illusion that it is always easy to find a place to park. This mall has 19 out of 50 acres of excess parking space.

circulation

The circulation was designed to be a pedestrian friendly urban venvironment and is therefore is highly organized internally along an axis while externally the circulation is disregarded.

skin

The skin reinforces the mall’s interiority through its concrete blank box with no reference to exterior adjacencies

1953

1956

1968

Southdale Mall [Minnesota] opens. It’s the first enclosed shopping mall designed by Victor Gruen.

Northwest Mall [Houston] opens on 24th October preceded by it’s twin Almeda Mall which opened on 10th October,1968. The mall is anchored

by J.C. Penney and Foleys

1970

Historic Timeline of Northwest Mall

1978 Post Oak Mall [Houston] opens 5 miles south of Northwest Mall designed with uptown stores for high income clientele.

1980

1989

NW4 Theatre, the mall’s stand alone theatre located in north-east corner of the mall’s site permanently closed its doors. The building stayed vacant till 1994.

1995

2000

JC Penny, one of the mall’s anchor store closes it’s doors. The mall further declines due to this. Also, nearby Memorial Mall renovates.

The stores are organized so that the department stores anchor” the mall

Northwest Mall

on each end providing the attraction for people to walk between the two department stores with a food court and other amenities in the center. At the Northwest mall, both anchors have closed and are leading to more closings among the smaller retailers.

SITE STUDY The Northwest Mall in Houston has passed its 30 year lifecycle and is now looking for new life. This mall was built in 1967 on the edge of the city at 610 and 290. It last underwent renovations in 1990 but since 1992 has steadily lost customers and retailers. Right now both anchors have closed their stores. Other programs such as a clinic have opened in the mall but the mall still feels eerily vacant.

The site is bounded by a major highway intersection on one side, a basketball/football stadium on another side, and restaurants, housing, and a railroad track along the other sides.

Unfortunately this highway adjacency leads to issues of noise and air pollu-

The mall’s location at the intersection of 290 and 610, once the edge of the city, is now a prime visible location and just up the road from the very successful Galleria Mall. The site consists of a harsh brutal concrete expanse of parking with a windowless concrete tilt up structure in the middle. The sea of parking and the building are all part of a formulaic design of a mall.

tion for the site. But the stadium adjacency leads to potential consumer/ producer linkage.

2003 2002

2007

WP Glimcher announces the acquisition of Northwest Mall and Almeda Mall.

Levcor buys Northwest Mall from Glimcher with plans to renovate. It is no longer under the same management as Almeda Mall.

2008

2008

2009

Hurricane Ike floods Northwest Mall and the mall’s anchor store Macy’s [Folley’s] permanently closes down in this location.

2014

Levcor puts Northwest Mall for sale.

In the same year, WCF Development invests 6 million US dollars on Almeda Mall’s renovation.

2015

2016

Buyer(undisclosed) found for Northwest Mall. The site is considered suitable for hotel, apartments, office or a transit center (speculation).

Parimala Venkatesh’s Architecture Portfolio | 9

decible map

traffic map

mall directory

dead/ re-purposed spaces

+ user entrances

cloud shrine + extrusion

+ game intersection

design_methodology ‘Dead Mall_Game Over’ is an installation that aims to draw attention towards the ‘Dead’ malls phenomena. ‘Goth Retail’ or ‘Dead Mall’ is a shopping mall with high vacancy or a low consumer traffic level, or that is dated or deteriorating in some manner (Hudson and O’Connell, 2009). Shopping malls, originally envisioned as a part of a civic center became a spectacle of consumerism in the late 19th century. The shopping mall’s lucrative typology was exploited by developers and in the year 1990, 300 million square feet of retail space was further added. Meanwhile, Shopping center vacancies were running at almost 12 percent nationwide.

Closed/Unoccupied Retail Arts & Culture

‘Game Over’ is a response to this urban decay phenomenon. It aims to revert the shopping malls to its original vision by creating an urban art installation that both invites and invigorates the community. Located in Northwest mall [Houston], it aims to draw existing and potential shoppers from surrounding neighborhoods and starting a conversation of about decaying social centers.

Beauty Food Institutional Service/Admistrative

+ service entrances

+ public plazas Type 1

Type 2 Facade intersection at Pedestrian Entrance

final facade

Facade intersection at Vehicular Service Entrance

Parimala Venkatesh’s Architecture Portfolio | 11

perception

The installation creates an ambience of blur by creating a cloud around the building. It is designed to elude the existing architecture and create a blank canvas. A canvas that allows people to project their own thoughts and emotions, a ‘spectacular anti-spectacle’. Unlike entering any normal space, entering ‘Game Over’, all loci are erased, leaving only an optical whiteout and white noise of pulsing nozzles.

interaction the grid

the nozzles

1. Accessing the cloud

Desert

pressure map

2. Vertical accessibility

3. Horizontal accessibility mist geometry

4. Intersection of Movements

the cloud

5. World beyond clouds

Evergreen

Fall

Ice

Constellation

Parimala Venkatesh’s Architecture Portfolio | 13

the_game After one enters the misty clouds, a maze unravels, it’s an explorative game that seeks to revitalize the economic condition of the ‘dead mall’. The game intersects virtual reality into an architectural situation attracting people from all over the city. This architectural multi-layered game motivates its users by creating a reward system that motivates its players to become shoppers. It also seeks to bring attention towards the dead spaces of the mall by converting them into ‘worlds’ that create interesting realms in the virtual game and real space.

Download the gam fun sho

The amalgamation of the cloud and the game is based on the philosophical take on life after death for ‘dead malls’.

Shop & Play | Play & Shop

2 - Check the map and memorize the QR’s location.

3 - Be fast! You have 30 seconds to memorize the map!

4- You have more 3 opportunities to check the map. Be prepared to loose stars for that!

5 - Attention! The 5 worlds have more valuable stars!

6 - Be part of a virtual competition comparing your star score with friends playing in everywhere.

interaction

perception

Game Rules 1 - Find QR codes, read it and gain stars. More stars, more cupons you can obtain.

GOOD JOB! YOU GOT 5 STARS!

Reactivate Retail

shop

friends

map

play more

Pick an avatar of your favorite store and check exclusive oers!

Sign up! Have fun!

me app, play, collect coupons and have opping at Northwest Mall!!!

x

Scan code to collect stars!

UNLOCK TO SHOP

50 75 55

Davilla Lima

501

Parimala Venkatesh

501

Mary Silva

498

Katherinne Barret

305

Parimala Venkatesh’s Architecture Portfolio | 15

Modular__ cloud_construction cloud facade

Scaffolding to support the facade & house pipes

Interface

CPU regulates water pressure

Water Inlet

nozzles connecting to high pressure pumps high pressure nozzles

__adaptable_portable

The interactive installation seeks to be modular in nature, which means ‘Dead Mall_Game Over’, can be implemented to dead malls in all over America. The modular elements of the game are designed for easy transportation.

game_construction Max Width = 4 feet Max Length = 48 feet

modular elements

48’

36’

transportation

The modular elements are design on a 4’ by 4’ grid. Made from lightweight & sturdy Metal, these elements, together create upto 4 types modular platforms.

assembly

Scaffolding, columns or braces

Some platforms rotate

Light in external stairs Parimala Venkatesh’s Architecture Portfolio | 17

Parimala Venkatesh’s Architecture Portfolio | 19

Parimala Venkatesh’s Architecture Portfolio | 21

Parimala Venkatesh’s Architecture Portfolio | 23

the_installation The installation is a representative simulation of the user experience of ‘Dead Mall_Game Over’. For the simulation, we created a 10’ by 10’ black box. To enter the box, one would have to walk through a red pathway (the game) that leads them around the box and finally into a mist (simulated by a fog machine) and inside one of the ‘Worlds’ (the dead spaces)

Inside the black box is the simulation of one of the ‘worlds’ in the game. For the installation we simulated autumn by hanging 123 copper leaves from the ceiling. Furtheremore, we set up a fan for light breeze and scented candles to give the impression of Autumn Parimala Venkatesh’s Architecture Portfolio | 25

Coit Tower, San Francisco “Each new situation requires a new architecture.”

- Jean Nouvel

EVANESCENT BORDERS Design Dissertation on International Youth Center Design Dissertation Academic Year 2010-11 Dubai, UAE Special Mention for ‘Minal Panchal Architecture Awards, 2011’

This thesis explores the role of architecture as a catalyst for global integration in the education sector. With the advent of technology, our geographical borders are diminishing and a large portion of the urban fabric is inhabited by people from culturally diverse backgrounds. And yet there is an invisible wall between these diverse populations. ‘Evanescent Borders - An international youth center’ is an architectural response to such living-in-silos. The design proposal seeks to make an impact on young minds, our future leaders, to create a ripple effect of cultural integration within the urban fabric.

The proposed design is situated in the campus of Dubai International Academic City (DIAC), a diverse platform with multiple universities across the world. The DIAC houses a community of over 24,000 students from 145 nationalities. While DIAC is culturally diverse, there is no provision for real cultural diversity to emerge.

That is where the International youth center plays a crucial role – every design function in the proposed thesis has evolved from careful consideration of the role it would play in cultural integration.

Integration being the key aspect here, the zoning of the site is developed from extruding arterial roads and green belts from the surrounding campus. Subtle level differences make the topographically plain site visually interactive. Also, the architectural style emulates its surrounding campus to blend with it. Furthermore, the design incorporates ‘Passive downdraft evaporative cooling’ (PDEC) systems and repurposed water mist system to reduce the overall energy consumption.

Thus, The International Youth Center adapts to its surrounding environment in an efficient and responsible manner.

BAFFLE TO HOT AIR TERRACE

SECOND FLOOR

FIRST FLOOR

COOLING

DUST FLIT

BAFFLE TO

COOL AIR

COLLECTED FOR RECIR

P

100M 200M

500M

1000M

2000M

O DIVERT WIND

WATER MISTS

TER

O DIVERT WIND

RECIRCULATED WATER

COOLING WATER MISTS

WATER COLLECTION THROUGH PLANTERS

R

D WATER RCULATION

PASSIVE DOWNDRAFT COOLING TOWER

REPURPOSED WATER MIST SYSTEM IN OPEN EXHIBITION

Parimala Venkatesh’s Architecture Portfolio | 29

Congregation Space

SPIRITUAL GROWTH

Model UN Center & Administration Offices

CAREER

Auditorium

RECREATION

Multi-lingual Library

EDUCATION

Student Accommodations

SHELTER

Multi-ethnic Market & Eatery

Bui

ldin

g di

stri

FOOD & CLOTHING

DEVE L LIFE OPMENT STAG AL ES

but

ion

Lan

dsc

ape

Lay

out

Roa

ds &

Ped

estr

ian

Lay

out

Gre

en B

elts

Com

pre

hen

sive

SELF-ACTUALIZATION ESTEEM NEEDS LOVE & BELONGING SAFETY NEEDS PHYSIOLOGICAL

’S LOW EDS S A M M F NE AHA RCHY O R B A EIRA H

Concept - Anthropomorphism of ‘Global Integration’ The design program of the thesis is inspired by the factors that allow ‘Global Integration’ to flourish as if it were a living, breathing organism. The six factors evolve from juxtaposing Abraham Maslow’s ‘Hierarchy of needs’ with the developmental stages of human life. The six factors are food and clothing, shelter, education, recreation, career and spirituality. Each of these factors translates into architecture built forms with specific design functions that aid cultural integration.

The six factors are represented architecturally into the following functions :1. Multi-ethnic market & eatery houses artisan shops from across the world along with bakery and food stalls having a multiple cuisines.

2. Student accommodations provides temporary accommodations to new students. It contains separate girl’s, boy’s and family dormitories along with cafeteria & recreation rooms.

3. Multi-Lingual Library consists of mixed media publications from over the world including periodicals from over 25 countries.

4. Auditorium has a capacity of 300 people and includes gallery for exhibitions and workshops.

5. Model United Nations Center aims to host educational simulations in which students can learns about diplomacy, international relations, and the United Nations.

Along with governing the site activities, the administrative offices have over 25 country specific resources centers to aid students from these nationalities.

e La

6. Congregation space, situated in the center of the site, aims to function as space for formal multicultural social events or for informal student gatherings.

you

t

Parimala Venkatesh’s Architecture Portfolio | 31

Design Development

Stage 1

Stage 2

Stage 3

Analysis of site surroundings

Extrusion of arterial roads & green belt

Evolution of extrusions for balanced area distribution

Determining pedestrian circulation to interconnect multi levels plinths

I Market Place

Stage 4

Stage 5

Zoning of building funtions as per prevailing wind conditions

Form evolution

III Library

II Accommodations

VI Congregation

Parimala Venkatesh’s Architecture Portfolio | 33

1 12 1

2 10 12 8 11

9

7

5

6 4

5 5 7

Site Plan at 4m

10M 5M

50M 20M

100M

Section a

2

Section b

3

Section c

Section d

1. Multi Ethnic Market & Eatery

7. Recreation Halls

2. Open Exhibition Hall

8. Administration Offices

3. Multi-purpose Halls

9. Model United Nations center

4. Multi-Lingual Library

10. Auditorium

5. Student Accomodations

11. Congregation

6. Cafeteria

12. Art Gallery

Parimala Venkatesh’s Architecture Portfolio | 35

Section e

Section f

Section g

Section h

10M 5M

50M 20M

100M

Site Plan at 9m 1. Multi Ethnic Market & Eatery

7. Recreation Halls

2. Open Exhibition Hall

8. Administration Offices

3. Multi-purpose Halls

9. Model United Nations center

4. Multi-Lingual Library

10. Auditorium

5. Student Accomodations

11. Congregation

6. Cafeteria

12. Art Gallery

Parimala Venkatesh’s Architecture Portfolio | 37

Hand Model made at 1:200 Scale

Open Exhibition overlooking congregation

Congregation

Green Belts adjacent to Library

Model UN Center and Administration Offices

Parimala Venkatesh’s Architecture Portfolio | 39

Aerial View of ‘Evanescent Borders - An International Youth Center’

Parimala Venkatesh’s Architecture Portfolio | 41

Downtown Houston “A hundred times have I thought New York is a catastrophe and 50 times: It is a beautiful catastrophe.”

– Le Corbusier

URBAN CONVENTIONS On interpreting urban weaves for Hotel & Convention Architectural Design Studio Academic Year 2009-10 Navi Mumbai, India

The ‘Urban Conventions’ is a response to the demands near the upcoming proposed international airport at Navi Mumbai, India. Navi Mumbai, one of the largest planned urban townships was originally envisioned as a way to reduce population density in Mumbai that has resulted from Mumbai’s exponential growth. Presently, it is being developed in a rapid fashion via trade business corridors, residential complexes and class infrastructure. As a response, the project - a hotel and convention center will cater to global business executives and large-scale international conventions.

The two main functions of the project - hotel and convention center when juxtaposed show contrasting usage through the year. While the hotel would be open for business 24/7, the convention center may only be used few times. The design then takes inspiration from complex urban weaves to propose a single structure overlaid with multiple functions that forms a homogeneous amalgamation.

The building is aligned with the prevailing southwest winds to simulate a stalled wing in flight. This ensures that there are no unbalanced forces acting on the building and redirects the wind by creating pockets of vortices that aid in natural ventilation.

AERODYNAMICS OF BIRD WINGS

S

20M

50M

100M

200M

500M

SITE WIND CIRCULATION

HOTEL ROOM VENTILATION

Parimala Venkatesh’s Architecture Portfolio | 45

Concept - Anatomy of wings The design proposal evolved from several form studies using ‘Jenga’ blocks. The stacking of blocks creates voids and spaces, that can architecturally translate into interactive spaces such as staggering terraces, courtyards, staircases etc The final form arrives from stacking four blocks, each representing a single apartment. Each ascending block is then rotated 90 degrees at its vertices. This allows each block/ apartment to have at least one facade facing the lake. This arrangement of the blocks creates a central void that repurposes architecturally into staircases.

Elevational View of ‘Urban Conventions’

Parimala Venkatesh’s Architecture Portfolio | 47

4

4

3

2

Section a

6

7 1

Section b

4

5 10

12

12

4

7

6 9

1

Section c

10M 5M

50M 20M

1. Parking

7. Offices

2. Convention Center

8. Service Entrance

3. Banquet & Seminar Halls

9. Kitchen

4. Hotel Rooms

10. Staff Rooms

5. Cafe & Restaurant

11. Laundry

6. Shops, Gym & Pool

12. Storage

4

1

Plan at 24.0m

6 1

9

5

5

9

5

5

6

3

Plan at 6.0m

12 8

1

9

9 2

10

11 7

Plan at 0.0m

Convention Guests Hotel Guests

1

Services 1

Plan at -3.0m Parimala Venkatesh’s Architecture Portfolio | 49

rest

offi

aur

par

ant

kin

g, s

, kit

pa,

par

ces,

king

che

par

king

ce,

ven

con

ven

tion

tion

nqu

&h

ote

n&

cou

et &

&h

otel

el r

che

tran

, ba

con

hot

, kit

, en

ps

hen

n&

gym

sho

kitc

oom

ms

s

hot

el r

rtya

rd &

hote

roo

oom

s

poo

l

l ro

l roo

ms

om

s

lob

by

Xray isometric showing interplay of sections

Parimala Venkatesh’s Architecture Portfolio | 51

Western Railways, Mumbai “There is no logic that can be superimposed on the city; people make it, and it is to them, not buildings, that we must fit our plans.� - Jane Jacobs

HUDCO TROPHY Redevelopment of Informal Sector 52 Annual NASA Design Competition, December 2010 nd

‘National Association for Students of Architecture’ Citation - First Place Team Leader

Informal sector is an important urban phenomenon and its growth in recent years in cities of all sizes necessitates the urgent need to evolve and implement urban policies. The importance of informal sector is paramount due to the fact that it provides jobs for the low income groups.

On one hand their presence and importance has been recognized but on the other hand, their presence in urban areas causes gross indiscipline. The street vendors provide goods and services at an affordable cost, but at the same time their presence restricts the flow of traffic, pedestrians and often mars the ambience.

The design proposal seeks to redevelop the informal sector along Mumbai’s local railway corridor. Evolving from a small walled city to the new ‘Alpha World City’, Mumbai is rising to the summit of progress. Its business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India and, in turn, make the city a potpourri of many communities and cultures.

With the rising population, the informal sector in Mumbai is growing an unrestricted manner. It started years ago in the ‘Fort’ area and has now spread across Mumbai, especially in areas of prime transaction. The informal sectors thrives along the local railway corridor that transport over 6.9 million passengers everyday.

Taking ‘Dadar’ station as our main site of concern, the design proposal addresses aspects of mobile cart designs, pedestrian movement, traffic flow & congestion, streetscape, elevation control, building conservation and policy amendments.

Design Team: Seeja Sudhakaran, Khushbu Davda, Adwait Pawar, Abhijit Patade, Nipa Shah, Payal Shah, Jeenal Rathod and Parimala Venkatesh. Apart from being the team leader, my responsibilities included zoning and organisation of carts, policy-making,

03:00

05:00

08:00

10:00

12:00

15:00

17:00

19:00

21:00

23:00

Parimala Venkatesh’s Architecture Portfolio | 55

Cart Design & Usages The proposal for cart design evolves from studying various existing typologies.

The existing typologies of cart gave emphasis to ample display area in vertical, horizontal & cascading planes. The primary focus of the design was to create a foldable mobile cart which occupies minimal footprint when not in use.

The installation of the cart takes inspiration from the birth of papillon. The papillon emerges from its cocoon with closed wings, which it then unfurls in a systematic manner. This analogy has been applied to the cart which is designed to open up from its compact form in an organized manner.

The proposed cart takes into consideration the different commodities such that various goods can be stored and displayed in the same prototype. The vertical display allows for stacking of books along with a string for hanging clothes, garlands etc. The space under the horizontal display houses a safe drawer for transactions and a storage rack which could be converted to a garbage can in case of perishable goods.

The design of the cart enables effective organisation for varying road widths which does not impede existing pedestrian traffic.

Study of existing carts/stall typologies

2.5 m wide 4.0 m wide 6.0 m wide Customer Movement Pedestrian Movement

9.0 m wide

7.5 m wide

Cart Arrangements for varying road widths

ers

w Flo

r

ea

tw

o Fo

& its bles Fru geta Ve

s

ok

Bo

l

are

p Ap

Parimala Venkatesh’s Architecture Portfolio | 57

Parimala Venkatesh’s Architecture Portfolio | 59

Street Sculpture

View of Mobile carts

Policy Framework The policy framework defines the guidelines based on which the informal sector shall do business. The framework specifies hawking zones based on width of roads, parking regulations, permitted and prohibited goods and timings of operation. The policy framework also aims to operate as a modular solution that can be replicated for other sites to improve pedestrian circulation while rehabilitating hawkers.

Bus Stop Newspaper Reading Kiosk

Parimala Venkatesh’s Architecture Portfolio | 61

High-rise construction, Mumbau “We do not create the work. I believe we, in fact, are discoverers.�

- Glenn Murcutt

PROFESSIONAL WORKS C & M Architects - Architectural Internship M/s Prabhakar B Bhagwat - Junior Architect Iraa Dezines - Junior / Project Architect

C & M ARCHITECTS, AUROVILLE

ARCHITECTURAL INTERN | NOV 2010 - MAY 2011

Residence for Mr. Arun Sigi

Interiors for Mr. Raul

Involved in making digital study models that explores various vernacular roof options

Involved in design process, making of interior 3D vies and final presentation drawings.

Cafeteria Building for TI Matriculation Sr. Sec. School at Ambattur, Tamil Nadu A non-profit trust wanted to expand the school premises to incorporate an outdoor friendly cafteria for the school kids.

The proposed design takes form with offsets of the adjacent school building. The design aesthetics are more aligned towards vernacular architecture using compressed stabilized earth blocks and ferro-cement outdoor seating.

My responsibilties included designing, preparing construction drawings, digital representations for client meetings.

Design Team : Pino Marchese and Parimala Venkatesh 64 | Parimala Venkatesh’s Architecture Portfolio

M/S PRABHAKAR B BHAGWAT

JUNIOR ARCHITECT | OCT 2011 - MAY 2012

Authored, edited and published a comprehensive project report for ‘The Eco-City Project’ at Sanand, Gujarat. An initiative to develop an integrated and structured platform for industries, logistics parks, wholesale traders, manufacturers and consumers at a regional level at Sanand, Gujarat. In this regard, the project report is a comprehensive analysis of the repercussions of the proposal at a macro level.

The report also guides the scope of work at all phases of execution.

This 150 pages detailed document was presented at committee meeting with investors and politicians and bagged the order for us to proceed with detailed planning & designing.

Project Team: Aniket Bhagwat and Parimala Venkatesh.

‘The Tank’ is a retail store for Reliance brands located in Ballard Estate near Dockyard, Mumbai. The project required us to restore and repurpose a heritage building into a 5000 sq.ft. retail store. The concept evolved from the history of Dockyard bay and the salient features of the design took inspiration from loading dock containers.

My role here was to evolve the concept design, spatial character ideas, model-making, making client presentations.

Project Team: Smruti Bhagwat, Jequeen Thakkar, Sreedevi Mohan and Parimala Venkatesh.

Parimala Venkatesh’s Architecture Portfolio | 65

IRAA DEZINES, MUMBAI | PROJECT ARCHITECT | NOV 2012 - JULY 2014

Sun Path Diagram

Site Analysis

Slope Analysis

Section at ‘a’

Section at ‘b’

a

Site Plan

b

Nursing School at Digboi, is a design competition held by the State of Assam inviting proposals for a residency Nursing School located near IOCL Hospital, Assam. The existing site had complex contours and low soil bearing capacit. The proposed design evaluates current site conditions provides an architectural solution that integrates with the existing natural and built environment. The aesthetic language used was vernacular with pitched roofs to accommodate heavy rainfalls.

My role involved partaking in the designing process, conducting detailed site analysis and making final presentation. The firm won the bid for this project and is currently working on the construction phase.

Project Team: Ajay Mirajgaoker, Rishi Barpujari, Nikita Rane and Parimala Venkatesh.

The Doolally Taproom, an interiors project was conceptualized with a view to create a craft beer community with like-minded people in Mumbai. The project was envisioned by Doolally, a micro-brewery based out of Pune that wanted to branch out to Mumbai with its first ever local taproom in Bandra. The design called for a modular solution that would extend to its upcoming branches across India. The design of the tight interiors quarters revolved around a ‘Beer Story Wall’, that started from the bar to the seating lounges. The large sized chalk walls aim to encourage a collaborative creative community.

My responsibilities included providing space design ideas, furniture construction drawings, handling site logistics and overall site supervision.

Project Team : Graphics Consutants - Lemon Design | Doolally Team - Suketu, Ajeet, Trisha, Oliver | Design Team - Meenakshi Mirajgaoker (Principal Architect), Parimala Venkatesh (Project Architect).

Parimala Venkatesh’s Architecture Portfolio | 67

PARIMALA VENKATESH | CURRICULUM VITAE • Experienced architectural professional currently enrolled in Accredited M.Arch Program • Ability to work both individually and in a team environment, with demonstrated leadership capability.

Education GERALD D HINES COLLEGE OF ARCHITECTURE University of Houston

2016 - 2018

Masters in Architecture - 3.868/4.0 GPA Completed Coursework: Arch Design Studio III, Technology 3, Mordern Arch & Urbanism, Urban Determinants IES COLLEGE OF ARCHITECTURE Affliated with Mumbai University

2006 - 2011

Bachelors in Architecture - 3.35/4.0 GPA (US Equivalent) Skills & Competence Softwares :

AutoCAD | SketchUp |3DS Max |Rhino 3D| GrassHopper +Ladybug + Honeybee|Comcheck| IESVE|

BIM Revit | Web Design |Photoshop| Indesign | Illustrator | Microsoft Office | Hand Modelling|

Interests :

Photography | Furniture Design | Blogging | Hand Modeling & Sketching |

Languages :

English | Hindi | Tamil | Kannada |

Professional Experience

IRAA DEZINES - Mumbai, India Project Architect (2014) / Architect • • •

Initially hired as an entry-level architect and soon advanced as ‘Project Architect’ to manage multiple residential and commercial with budgets of upto $2 million.

Responsible for grooming interns and draftsmen to develop, produce and deliver construction documents.

Accountable for design proposals, understanding client needs, preparing final presentations, handled construction administration and supervised on-site constructions.

M/s PRABHAKAR B. BHAGWAT - Ahmedabad, India Junior Architect • • •

2011 - 2012

Hired during extremely busy period and quickly came up to speed with very little guidance.

Worked on varied scales and types of project from residential architectural projects to commercial landscape project to large scale town planning projects.

Responsible for design conceptualization, detailed construction documents, final presentations for client meeting and authoring in-house editorial works.

C & M ARCHITECTS - Auroville, India Architectural Internship • •

2012 - 2014

2010 - 2011

Hired amongst hundreds of qualified interns from across India.

Responsible for making design models (digital & analog), worked on design concepts for multiple interior projects.

parimala.venkatesh@gmail.com

832-716-6028

2222 Settlers Way Blvd, Apt #1233, Sugarland TX 77478

Campus Activities IESCOA Alumni

2012 - 14

Sponsorship and Digital Marketing Head Student Council

2009 – 10

Represented 120 women in my college IAWS (IES’s Architectural Weekend Shoots)

2009 – 14

Founding Member & Organizer L’ESPIRIT (Annual College Magazine) Writer

2006 - 10

Committee Member Earthquake Resistance Seminar

2010

Organizer & Sponsorship Head Street Play for Times of India, Bandra Festival

2009

Script Writer & Narrator

Acheivements & Certificates Nursing School at Digboi, Assam (Pg 44)

Nov 2013

National level Professional design competition Team member | First Position Academic Certificate of Appreciation

Yr 2010-11

For placing third amongst 60 students Minal Panchal Architectural Award (Pg 04-19)

May 2010

Design Dissertation | Shortlisted Entry Housing & Urban Development Corporation Competition (Pg 30-39)

Dec 2009

52nd Annual NASA Competition Team Lead | First position amongst 200 entries

Community Service • Participated in park development initiative at Oxford Place, Houston hosted by CDRC, University of Houston | Nov 2016 • Volunteered for ‘Hines Giant Jenga Challenge’, a team-building exercise for architecture professionals | Sept. 2016 • Designed an interactive website with virtual user interface for Art of Living’s ‘Morgan Hill Yoga Festival 15’ . The website was the single most outreach that attracted more than a 1000 attendees | June 2015 • Volunteer work with Sathya Sai Seva Organisation. It involved travelling to remote villages in Maharashtra and providing them with first-aid service and educating the villagers on personal hygiene and it’s importance. | 2006 - 2011

Research/Teaching Experience • Assissted Professor Aniket Bhagwat (Dean of Landscape, CEPT University) for a lecture series on ‘Art & Landscape’ | May - June 2012 • Instructed a guest lecture on ‘Portfolio Making’ as a part of IES Outreach program at IES College of Architecture | Feb 2016