FOOD
Kosher.Com
C O N N E C T I N G C O M M U N I T I E S T H R O U G H F O O D , R E C I P E S A N D H I T S H OW S BY LAUREN BENS
W “WE HAVE MILLIONS OF UNIQUE USERS OVER THE COURSE OF THE YEAR AND OVER 50,000 FOLLOWERS ON INSTAGRAM, EACH WITH THEIR OWN UNIQUE BACKGROUND AND KOSHER PERCEPTIVE.”
hen it comes to keeping up with all things kosher, regardless of your background, Kosher.com is the ultimate source for all things related to food, lifestyle, and entertainment in the widespread Jewish world. With a guide to great new kosher products, including this year’s new holiday cookie kits and two web series: ‘Breaking Bread’ and “Rosh Chodesh Club,” they are hoping to engage their audience through entertaining and delicious dialogue. According to Shani Seidman, Chief Marketing Officer of Kosher.com, their growing site and popular social media platforms are intended to connect people across continents. “We have over 2 million unique users a year and use our reach to stay in touch with the kosher consumer as well as those who want to learn more about it and who we are. We are more than just the voice for kosher, but also use our voices to educate and learn from others.” Kosher.com is constantly seeking to reach new audiences and break down barriers, including their two latest shows. New to Kosher. com is ‘Breaking Bread’, starring Danielle
Renov (@peaslovencarrots) food blogger and author from a multicultural Jewish background with parents who are from both Ashkenazi and Sephardic descent. The show takes viewers on a tasty tour of homes around Israel where she visits with people of different cultural backgrounds. Another new show debuting during the Chanukah season on Kosher.com is the Rosh Chodesh Club featuring Gabe Garcia, which celebrates each month’s Jewish celebrations. This world-renowned chef from the famous Tierra Sur restaurant in Oxnard, California, takes viewers on a cookalong as he breaks down components of restaurant-worthy dishes into something you can recreate in your own kitchen. These exciting new shows join the over 800 shows now available on Kosher.com. Also, for the holiday, Kosher.com is featuring: The Manischewitz Ornament Ready to Decorate Pre-Baked Sugar Cookie Kit in such shapes as dreidels and menorahs, comes with icing and sprinkles, making this a perfect festive family activity; ‘the one size fits all’ Manishewitz Ugly Sweater Chanukah Sugar Cookie Kit includes a cookie sweater cutout and decorating supplies. Kosher.com is committed to not only educating others about various Jewish cultures, but also learning about the cultural customs of others. Kosher.com even has a special Italian holiday section this year featuring products from the Tuscanini brand, a premium kosher food brand with a curated line of products sourced in Italy and new recipes that highlight Jewish traditions from around the world. “We have millions of unique users over the course of the year and over 50,000 followers on Instagram, each with their own unique background and kosher perceptive,” says Seidman. With a tagline of ‘let’s talk food,’ expanding communication with their expansive community is crucial to Kosher.com’s mission. Their new app even digitizes and catalogues old recipes, so you can share your grandmother’s coveted latke recipe through your social network. P kosher.com
