JEWELRY
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racey Ellison is a South Africa born fine jewelry lover, who previously consulted to Fortune 100 companies on winning customer service strategies. While she loved helping companies develop loyal brand ambassadors, her heart lay elsewhere....in jewelry. This passion led her to become the leading jewelry social media influencer known as, TheDiamondsGirl. She shares her love of beautifully crafted pieces through her daily Instagram feed, featuring original content from luxury jewelers including, Graff, Cartier, and Harry Winston as well as creative upcoming talent. With a highly desired opinion in the jewelry market, Tracey has first hand insight into the world of “HJ”and gives Park Magazine her expert advice on the five facets of high jewelry investing.
FACET 1- Can you give buyers/investors insight into current mining conditions and what changes have you seen that are affecting the market? Consumers are more educated - they are questioning origins of diamonds and gemstones and want to be sure they are supporting fair mining practices. Evidence of this market shift can be seen in the recent decision made by Harry Winston to no longer source rubies from Burma, a mining region fraught with reports of widespread conflict and human rights abuses. Mining companies like De Beers are placing massive resources into giving back to mining communities - to ensure the wellbeing of both the people and the environment impacted by the process. …Of course one also needs to keep in mind
Five Facets
AN EXPERT’S GUIDE TO HIGH JEWELRY INVESTING W I T H T H E D I A M O N D S G I R L , T R AC E Y E L L I S O N BY A L E K S A N D R B E R K I , G I A A J P
