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Auto Channel is the best way to reach the wider automotive industry. The publication is direct mailed to 11,298 New Zealand businesses in the following automotive sectors: Automotive workshops, parts importers and distributors, transmission specialists, automotive recyclers, towing operators, panel beaters and painters, crash repairers, tyre dealers, suspension and underbody repairers, steering specialists, towing operators, auto-electrical repairers, newand used-car dealers, air-conditioning repairers, heavy-machinery dealers, trucking and transport
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Auto Channel Issue #48 July 2022
SERVICE LEVEL AND VALUE PROPOSITION The change also means Macnaught can replicate the systems here it uses for managing picking, packing, and dispatching goods in Australia, which will be both more efficient and give greater visibility and control. The biggest change will be in responsiveness to customers. “We will have much greater stockholding volumes and a bigger range of products held in New Zealand,” says Brad. “We can also hold larger items, like oil storage tanks and mobile diesel tanks. Previously these were all shipped ex-Australia on a case-by-case basis.” Brad says the New Zealand warehouse stockholding will be managed by the head office in Sydney as an integral part of the network, ensuring it will meet Macnaught’s own customer service standards, removing the extra layer of working through third-party logistics. Stock management will also be easier to control, with bulk container shipments replenishing stock directly from the manufacturing facility in Sydney.
Smaller or urgent items from Macnaught’s vast range of 2500 products will still be sent from Australia by air freight, as required, although stockholding will naturally adjust to best meet local demand over time.
BACKING NEW ZEALAND “We are focussing on growth and backing ourselves and the New Zealand market to do well with this significant investment,” says Brad. “We want to showcase our strengths to the market here, and also respond to what the market wants by providing the level of services and back up customers are looking for.” Best known here for its Retracta hose reels, Macnaught — which was established in Sydney in 1948 — is a global supplier of fluid and lubrication equipment for servicing, automotive, transport, aviation, marine, manufacturing, and of course Australia’s extensive agricultural and mining industries. Macnaught’s global success has been based on innovation and patented products have set it
