Peter Gloor @ Do Future

Outsourcing Innova/on Collabora/ve Innova/on Networks Peter A. Gloor MIT Center for Collec/ve Intelligence pgloor@mit.edu

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Social Networks

Social Network Analysis (SNA)

www.jazzalavillette.com

Swarm Crea/vity

How Cool ideas develop

COINs (groups of creators)

Creators (crea+ve experts)

CLNs (swarms - ecosystems of COINs)

CINs (crowds - ecosystems of CLNs )

High-­‐Performing Organiza/ons operate as Collabora/ve Innova/on Networks Example:

Linux Creators

COIN Collaborative Innovation Network

CLN

+ Linux Maintainers

Collaborative Learning Network

CIN Collaborative Interest Network

+ Linux Users

COIN Collaborative Innovation Network

CLN Collaborative Learning Network

CIN Collaborative Interest Network

Creators? Â

People for Innova/on Most effective communicators high (m-m)

Degree of (1-m) Connectivity

community

Degree of Sharing small (1-1)

personal low

high

Degree of Interactivity

Characteris/cs of COINs members

Star

Galaxy

Don’t be a star, be a galaxy!

Coolhun/ng Â

Zooming in to our approach

Cool Coolhunts

Predic/ng Success of SoRware Startups 7 years ahead

Predic/ng US Presiden/al Elec/ons, Nov. 4, 2008

On Election Night Blog Buzz metric: 47% McCain 53% Obama Corresponds to popular vote!

Predic/ng Oscars and Box Offices Success

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Twi]er Stockpredic/on

hope, fear, worry

Individual Signals

Blue – drummer

Red – singer/leader

Green - audience

define problem

Queen Bee

brainstorm solutions

plan project

execute plan

COIN

CLN

Coolhunt hive

Heat the swarm

monitor progress

CIN

Build the hive

Get Trend over

Tipping Point

deliver product

C3N – Collabora/ve Care Networks CIN(Web/Blogs)

CLN(Facebook)

COIN (E-Mail)

Fanpages and most linked users § 16671 edges, 2010 nodes (at least 5 fans of a fanpage)

Thank You

Tom Allen Robin Athey Melina Becker Hans Brechbuhl Gloria Busche Scott Cooper Marius Cramer Marco DeMaggio Pierre Dorsaz Lyric Doshi Scott Dynes Marc Egger Eric Esser Kai Fischbach Hauke Führes Julia Gluesing Francesca Grippa George Herman Takashi Iba Bill Ives Eric Johnson Adriaan Jooste Jermain Kaminsiki Min-Hyung Kang Yared Kidane Reto Kleeb Jonas Krauss Dustin Larimer Casper Lassenius Rob Laubacher Charles Leiserson

Fillia Makedon Tom Malone Pascal Marmier Chris Miller Stefan Nann Keiichi Nemoto Tuomas Niinimäki Daniel Olguin Olguin Daniel Oster Maria Paasivaara Sandy Pentland John Quimby Johannes Putzke Ornit Raz Renaud Richardet Ken Riopelle Michael Schober Detlef Schoder Thomas Schmalberger Shosta Sulonen Masamichi Takahashi David Verrill Christoph Von Arb Ben Waber Andrew Westerdale JoAnn Yates Wayne Yuhasz Xue Zhang http://www.ickn.org

Antonio Zilli http://www.swarmcreativity.net

Yan Zhao www.galaxyadvisors.com

pgloor@mit.edu