Outsourcing Innova/on Collabora/ve Innova/on Networks Peter A. Gloor MIT Center for Collec/ve Intelligence pgloor@mit.edu
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Social Networks
Social Network Analysis (SNA)
www.jazzalavillette.com
Swarm Crea/vity
How Cool ideas develop
COINs (groups of creators)
Creators (crea+ve experts)
CLNs (swarms - ecosystems of COINs)
CINs (crowds - ecosystems of CLNs )
High-‐Performing Organiza/ons operate as Collabora/ve Innova/on Networks Example:
Linux Creators
COIN Collaborative Innovation Network
CLN
+ Linux Maintainers
Collaborative Learning Network
CIN Collaborative Interest Network
+ Linux Users
COIN Collaborative Innovation Network
CLN Collaborative Learning Network
CIN Collaborative Interest Network
Creators? Â
People for Innova/on Most effective communicators high (m-m)
Degree of (1-m) Connectivity
community
Degree of Sharing small (1-1)
personal low
high
Degree of Interactivity
Characteris/cs of COINs members
Star Galaxy Don’t be a star, be a galaxy!
Coolhun/ng Â
Zooming in to our approach
Cool Coolhunts
Predic/ng Success of SoRware Startups 7 years ahead
Predic/ng US Presiden/al Elec/ons, Nov. 4, 2008
On Election Night Blog Buzz metric: 47% McCain 53% Obama Corresponds to popular vote!
Predic/ng Oscars and Box Offices Success
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Twi]er Stockpredic/on
hope, fear, worry
Individual Signals
Blue – drummer Red – singer/leader Green - audience
define problem
Queen Bee
brainstorm solutions
plan project
execute plan
COIN
CLN
Coolhunt hive
Heat the swarm
monitor progress
CIN Build the hive
Get Trend over
Tipping Point
deliver product
C3N – Collabora/ve Care Networks CIN(Web/Blogs) CLN(Facebook) COIN (E-Mail)
Fanpages and most linked users § 16671 edges, 2010 nodes (at least 5 fans of a fanpage)
Thank You
Tom Allen Robin Athey Melina Becker Hans Brechbuhl Gloria Busche Scott Cooper Marius Cramer Marco DeMaggio Pierre Dorsaz Lyric Doshi Scott Dynes Marc Egger Eric Esser Kai Fischbach Hauke Führes Julia Gluesing Francesca Grippa George Herman Takashi Iba Bill Ives Eric Johnson Adriaan Jooste Jermain Kaminsiki Min-Hyung Kang Yared Kidane Reto Kleeb Jonas Krauss Dustin Larimer Casper Lassenius Rob Laubacher Charles Leiserson
Fillia Makedon Tom Malone Pascal Marmier Chris Miller Stefan Nann Keiichi Nemoto Tuomas Niinimäki Daniel Olguin Olguin Daniel Oster Maria Paasivaara Sandy Pentland John Quimby Johannes Putzke Ornit Raz Renaud Richardet Ken Riopelle Michael Schober Detlef Schoder Thomas Schmalberger Shosta Sulonen Masamichi Takahashi David Verrill Christoph Von Arb Ben Waber Andrew Westerdale JoAnn Yates Wayne Yuhasz Xue Zhang http://www.ickn.org Antonio Zilli http://www.swarmcreativity.net Yan Zhao www.galaxyadvisors.com
pgloor@mit.edu