The Problem Statement

The Original Problem Statement

How can we encourage more thoughtful decisionmaking in the use and disposal of consumer tech products?

The Reframed Problem Statement

How can we enable consumers, most especially conscientious consumers, to match their behavior to their values with regards to their technology usage?

There are many consumers that display conscientious behavior in different contexts, whether it be it in reducing their plastic consumption and finding ethical disposal methods, limiting their fast fashion purchases, or opting for alternative transportation options (vs. car usage). However, these same consumers don't necessarily display the same logic to their behavior when it comes to their technology usage.

01

What causes a conscientious consumer within one context, to be a more or less conscientious consumer in another context?

02

Can we create solutions that prompt these individuals to alter and/or change their mindsets and behaviors as it relates to their tech consumption, usage and disposal?

Our Initial Goals

Create greater awareness around how humans are using, consuming and living with their tech products

Foster a sense of urgency and provide insight into how humans can prolong the usage of their tech